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Cigarettes in Estonia

Cigarettes in Estonia

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Executive Summary

Estonia is the smallest of the three Baltic states, along with Latvia and Lithuania, but with a sizeable cigarette market despite its small population of 1.3 million people. Historically, cigarette consumption has been high in Estonia but due to rising prices and non-duty paid contraband cigarettes, from Russia and Belarus, legitimate consumption has drastically declined in recent years from 3.5 billion pieces in 2007 to 1.8 billion pieces in 2015. Contraband is a massive hindrance to the market because of high prices and extra government taxes on cigarettes. As of 2015, contraband accounts for 16.4% of the entire market.

Key Findings

Of smokers in the country, 44% are men and 26.6% are women

Per capita consumption declined from a high of 2,641 pieces a year in 2007 to 1,417 in 2015

PMI is market leader in Estonia with 49% market share

There is no local cigarette production as the last factory closed in 1996 and the market is totally serviced by imports


"Cigarettes in Estonia" is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Estonian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2013 to 2023

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers' product demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Venezuelan market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes-prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

1 Overview

2 Market Size

3 Market Structure

4 Manufacturers & Brands

5 Taxation & Retail

5.1. Taxation

5.2. Retail Prices

6 The Smoking Population

7 Production & Trade

7.1. Production

7.2. Imports

7.3. Exports

8 Operating Constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Other Restrictions

9 Prospects & Forecasts

10 Appendix

10.1. What is this Report About?

10.2. Time Frame

10.3. Product Category Coverage

10.4. Methodology

10.5. About Canadean

10.6. Disclaimer

Figure 1: Methodology

Table 1: Cigarette Consumption, 1990-2015

Table 2: Releases for Consumption, 2002-2014

Table 3: Non-Duty Paid v Legitimate Consumption, 1996-2015, Billion pieces

Table 4: Per Capita Consumption, 1990-2015

Table 5: Cigarettes Retail Sales Trends, 2004-2014

Table 6: Manufacturer Sales & Market Share, 2000-2015, Million pieces

Table 7: Manufacturer Sales & Market Share, 2000-2015, Percentage share (%)

Table 8: EU Countries Retail Price & Tax Incidence Comparison, 2014

Table 9: EU Countries Retail Price & Tax Incidence Comparison, 2014 (continued)

Table 10: Trends in Cigarette Prices, 2004-2016

Table 11: Retail Prices, May 2009 & 2012

Table 12: Retail Prices, May 2009 & 2012 (continued)

Table 13: Smoking Population, 1990-2014

Table 14: Adult Smoking Prevalence by Gender & Age, 1990-2012, Men, Percentage share (%)

Table 15: Adult Smoking Prevalence by Gender & Age, 1990-2012, Women, Percentage share (%)

Table 16: Adult Smoking Prevalence by Gender & Age, 1990-2012, Men & Women, Percentage share (%)

Table 17: Adult Smoking Prevalence by Gender & Educational Background, 1990-2012, Percentage Share (%)

Table 18: Cigarette Imports, 1993-2014

Table 19: Cigarette Imports by Country of Origin, 2000-2014, Million pieces

Table 20: Cigarette Imports by Country of Origin, 2000-2014, Percentage share (%)

Table 21: Cigarette Exports/re-exports, 1993-2014

Table 22: Consumption Forecasts to 2023

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Imperial Tobacco

Eesti Tubakas

Swedish Match

Austria Tabak


Tobaccoland Eesti



House of Prince

BAT Nordic

Estonia, tobacco, Cigarettes, smoking, production, imports, exports, companies, international brands, costs

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