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Cigarettes in New Zealand, 2018

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Cigarettes in New Zealand, 2018


"Cigarettes in New Zealand, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the New Zealand market.

Cigarette consumption in New Zealand has fluctuated since 1990 although more recently been in sharp decline as a result of rising prices and a spike in demand for buying from the non-duty paid sector. Awareness of the dangers posed by smoking is increasing, limiting the development of the legitimate sector, while smuggled cigarettes, rising to a reported as high as 59% of the overall market as of the first quarter of 2017 according to BAT.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.

Prospects and forecasts of overall sales and consumption for 2017 to 2027.


Consumption of manufactured cigarettes has declined significantly since 1990, with levels in 2017 more than half the volumes prevalent then.

Between 1990 and 2017 per capita consumption has contracted by 70.8%.

From December 2017, cigarettes containing tobacco exceeding 0.8kg per 1,000 cigarettes have excise tax applied to them at the rate of NZUSD1,051.13 per kg tobacco content plus 5%.

Market volume and per capita consumption will continue to fall between 2017 and 2027, suggesting more moderate tax increases.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

As consumers' product demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the New Zealand market is crucial to ensuring maximum future sales.

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Table Of Content


Table of Contents

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail Prices

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production and Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating Constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Other Restrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List Of Figure

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance

List Of Table

List of Tables

Table 1: Cigarette Consumption, Million Pieces, 1990-2017

Table 2: Per Capita Consumption, 1990-2017

Table 3: Retail Cigarettes Sales, 1996-2016

Table 4: Cigarette Consumption by Pack Size, 2005 & 2006, Million Pieces

Table 5: Cigarette Consumption by Pack Size, 2005 & 2006, % Volume

Table 6: Cigarette Purchasing by Outlet, 2012/13, % of Total

Table 7: Manufacturer Sales, 2000-2016, Million Pieces

Table 8: Manufacturer Market Share, 2000-2016, % of Total

Table 9: Market Shares, Leading Brand Families, 2002-2016

Table 10: Menthol Cigarettes: Leading Brand Families, 2005, 2008 & 2011-2012, % Volume

Table 11: Development of Cigarette Taxes, 1990-2017

Table 12: Average Prices of Cigarettes, 1990-2016

Table 13: Smoking Population, 1990-2016

Table 14: Smoking Prevalence by Age, Gender & Ethnicity, 2015/16, % of Total

Table 15: Youth Smoking (15-19 Years), 2006-2009 & 2012/13

Table 16: Prevalence of Cigarette Smoking by Household Income & Gender, 2004, % of Total

Table 17: Prevalence of Cigarette Smoking by Age, Gender & Ethnicity, 1990-2007, % of Total

Table 18: Cigarette Production, Million Pieces, 1990-2016

Table 19: Imports of Cigarettes, 1990-2016

Table 20: Cigarette Imports by Country of Origin, 2006-2016, Million Pieces

Table 21: Cigarette Imports by Country of Origin, 2006-2016, % of Total

Table 22: Exports of Cigarettes, 1990-2016

Table 23: Cigarette Exports by Country of Destination, Million Pieces, 2006-2016

Table 24: Cigarette Exports by Country of Destination, % of Total, 2006-2016

Table 25: Company profile: British American Tobacco (Australasia) Ltd

Table 26: Company profile: Imperial Tobacco New Zealand Ltd

Table 27: Consumption Forecasts 2017-2027

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