Cigarettes in Morocco, 2018

Cigarettes in Morocco, 2018

  • Products Id :- CG0590MR
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  • Pages: 47
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Executive Summary

Cigarettes in Morocco, 2018


"Cigarettes in Morocco, 2018", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Moroccan market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Morocco is one of Africa's most important and sophisticated cigarette markets. Nonetheless recent years have seen demand begin to stagnate with sales falling back between 2012 and 2015 as the effects of rising prices have impacted on demand. Volumes amounted to 14.25 billion pieces in 2017 or 97.2% of their level in 1990.


- Despite recent strong growth, the effect of price rises and a ban on smoking in public places, have impacted on duty paid demand with the non-duty paid sector benefitting somewhat.

- Filter cigarettes account for over 70% of sales.

- This is in large part a reflection of the movement towards blond cigarettes. Tobacco restrictions are increasing.

- A complete ban on advertising and promotion came into effect in 2008 with further restrictions on smoking in public places also coming into force at this time.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

- Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.

- This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

1. Overview 5

2. Market Size 6

3. Market Structure 10

4. Manufacturers & Brands 13

5. Taxation & Retail Prices 18

5.1. Taxation 18

5.2. Retail Prices 19

6. The Smoking Population 24

7. Production & Trade 27

7.1. Production 27

7.2. Imports 31

7.3. Exports 35

8. Operating Constraints 38

8.1. Advertising Restrictions 38

8.2. Health Warnings 38

8.3. Other Restrictions 38

9. Company Profiles 39

10. Prospects & Forecasts 40

11. Appendix 42

11.1. What is this Report About? 42

11.2. Time Frame 42

11.3. Product Category Coverage 42

11.4. Methodology 43

11.5. About GlobalData 45

11.6. Disclaimer 46

11.7. Contact Us 47

List of Figures

Figure 1: Methodology 43

Figure 2: GlobalData at a Glance 45

List of Tables

Table 1: Cigarette Consumption, 1990-2017 7

Table 2: Per Capita Consumption, 1990-2017 9

Table 3: Market Breakdown by Type: Filter vs. Plain, Million Pieces, 2000-2005 10

Table 4: Market Breakdown by Type: Filter vs. Plain, Percentage, 2000-2005 10

Table 5: Cigarette Sales by Type: Blond vs. Dark Tobacco, Million Pieces, 2000-2015 11

Table 6: Cigarette Sales by Type: Blond vs. Dark Tobacco, % Breakdown, 2000-2015 11

Table 7: Cigarette Sales, Filter/Plain Split, % Volume, 2000-2005 11

Table 8: Cigarette Sales by Price Segment, % Breakdown, 2003-2010 12

Table 9: Manufacturer Sales & Market Shares, Million Pieces, 2000-2017 14

Table 10: Manufacturer Sales & Market Shares, % Volume, 2000-2017 15

Table 11: Brand Family Shares, % Volume, 2000-2009 17

Table 12: Cigarette Prices by Brand, MAD, 2014 & 2015 19

Table 13: Price Development for Marquise, 2005-2015 23

Table 14: Smoking Population,1990-2017 25

Table 15: Prevalence of Current Smokers by Age, Sex & Educational Level, 2008 26

Table 16: Cigarette Production, 1990-2017 28

Table 17: Production of Cigarettes by Type: Blond v Dark, % Breakdown, 2000-2008 29

Table 18: Cigarette Production by Facility, % Volume, 1996-2005 & 2008 30

Table 19: Imports of Cigarettes, 1990-2017 32

Table 20: Cigarette Imports by Country of Origin, Million Pieces, 2007-2017 33

Table 21: Cigarette Imports by Country of Origin, % of Total, 2007-2017 34

Table 22: Exports of Cigarettes, Million Pieces, and % of Production, 1990-2017 36

Table 23: Cigarette exports by country of Destination, Million Pieces, 2007-2017 37

Table 24: Cigarette exports by country of Destination, % of Total, 2007-2017 37

Table 25: Company Profile: Imperial Tobacco Maroc SA 39

Table 26: Consumption Forecasts to 2027 41

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Altadis Maroc

Imperial Tobacco Maroc

Morocco, tobacco, cigarettes, smoking, production, imports, exports, companies, international brands, costs

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