Global Rice Market

Global rice market, valued at USD 320 Bn, grows due to rising population, food security needs, and innovations in sustainable farming, focusing on organic and specialty rice varieties.

Region:Global

Author(s):Dev

Product Code:KRAB0595

Pages:98

Published On:August 2025

About the Report

Base Year 2024

Global Rice Market Overview

  • The Global Rice Market is valued at USD 320 billion, based on a five-year historical analysis. This growth is primarily driven by increasing global population, rising demand for staple food, and the expansion of rice cultivation in developing countries. The market is also influenced by changing dietary preferences, the growing popularity of rice-based products, and a notable rise in demand for organic and specialty rice varieties. Technological innovation in irrigation and sustainable farming practices further support market growth, with significant investments in smart agriculture across Asia and Africa .
  • Key players in this market includeChina, India, and Indonesia, which dominate due to their large agricultural sectors and high consumption rates. These countries benefit from favorable climatic conditions for rice cultivation and have made significant investments in agricultural technology, such as improved irrigation systems and high-yield seed varieties, enhancing productivity and supply chain efficiency. India and China are also the world’s largest rice producers and exporters, while Indonesia is a leading consumer and importer .
  • In 2023, the Indian government implemented thePradhan Mantri Kisan Samman Nidhi (PM-KISAN) scheme, providing direct income support to farmers. This initiative, issued by the Ministry of Agriculture & Farmers Welfare under the Government of India (2019), aims to boost rice production by ensuring financial stability for farmers, thereby enhancing the overall productivity and sustainability of the rice sector. The scheme covers all landholding farmer families and mandates direct benefit transfers to their bank accounts, supporting input purchases and risk mitigation .
Global Rice Market Size

Global Rice Market Segmentation

By Type:The rice market is segmented into various types, including Long Grain Rice, Short Grain Rice, Medium Grain Rice, Basmati Rice, Jasmine Rice, Arborio Rice, Red Rice, Black Rice, Brown Rice, Parboiled Rice, Sushi Rice, and Others. Among these,Long Grain Riceis the most popular due to its versatility and preference in various cuisines worldwide.Basmati Ricealso holds a significant share, particularly in South Asian and Middle Eastern markets, owing to its unique aroma and flavor. Demand for specialty and organic rice types, such as Jasmine, Red, and Black Rice, is increasing in premium and health-conscious segments .

Global Rice Market segmentation by Type.

By End-User/Application:The rice market is segmented by end-user applications, including Households, Restaurants & Foodservice, Food Processing Industry, Animal Feed, and Export Markets.Householdsrepresent the largest segment, driven by the staple nature of rice in daily diets across Asia, Africa, and Latin America. TheFood Processing Industryis also significant, as rice is a key ingredient in ready-to-eat meals, snacks, and beverages. Demand fromRestaurants & Foodserviceis rising with urbanization and the growth of quick-service restaurants.Animal FeedandExport Marketsremain important but smaller segments .

Global Rice Market segmentation by End-User/Application.

Global Rice Market Competitive Landscape

The Global Rice Market is characterized by a dynamic mix of regional and international players. Leading participants such as Olam International, Riceland Foods, Tilda, SunRice (Ricegrowers Limited), Thai Rice Exporters Association, Southern Vietnam Food Corporation (Vinafood II), Amira Nature Foods Ltd., Ebro Foods S.A., LT Foods Ltd (Daawat), Adani Wilmar Limited, Golden Star, Khao Shong Group, KRBL Limited, Kohinoor Foods Ltd., Archer Daniels Midland Company (ADM) contribute to innovation, geographic expansion, and service delivery in this space.

Olam International

1989

Singapore

Riceland Foods

1921

Arkansas, USA

Tilda

1972

United Kingdom

SunRice (Ricegrowers Limited)

1950

Australia

Thai Rice Exporters Association

1960

Bangkok, Thailand

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (USD, latest fiscal year)

Revenue Growth Rate (CAGR %)

Market Share (%)

Production Volume (Metric Tons)

Export Volume (Metric Tons)

Global Rice Market Industry Analysis

Growth Drivers

  • Increasing Global Population:The global population is projected to reach approximately 8.4 billion by future, with significant growth in regions such as Asia and Africa. This demographic shift is driving the demand for rice, a staple food for over half of the world's population. In future, the demand for rice is expected to increase by 1.2% annually, necessitating enhanced production to meet the nutritional needs of a growing populace, as reported by the Food and Agriculture Organization (FAO).
  • Rising Demand for Food Security:Food security remains a critical concern, particularly in developing nations where rice is a primary food source. The World Bank estimates that around 675 million people are undernourished, prompting governments to prioritize rice production. In future, investments in rice cultivation are expected to exceed $12 billion globally, aimed at improving yields and ensuring stable food supplies, thereby addressing hunger and malnutrition effectively.
  • Technological Advancements in Agriculture:Innovations in agricultural technology, such as precision farming and genetically modified rice varieties, are enhancing productivity. In future, the adoption of these technologies is projected to increase rice yields by 18% in key producing countries. The International Rice Research Institute (IRRI) reports that these advancements are crucial for meeting the rising demand while minimizing environmental impact, thus supporting sustainable agricultural practices.

Market Challenges

  • Climate Change Impact:Climate change poses significant risks to rice production, with rising temperatures and unpredictable weather patterns affecting crop yields. The Intergovernmental Panel on Climate Change (IPCC) predicts that rice yields could decline by up to 9% by future in vulnerable regions. In future, extreme weather events are expected to disrupt production cycles, leading to potential food shortages and increased prices, challenging the stability of the rice market.
  • Price Volatility:The rice market is susceptible to price fluctuations due to various factors, including supply chain disruptions and geopolitical tensions. In future, the global rice price is projected to experience volatility, with potential increases of up to 12% in response to adverse weather conditions and trade restrictions. This unpredictability can impact farmers' income and consumer access to affordable rice, complicating market dynamics.

Global Rice Market Future Outlook

The future of the rice market appears promising, driven by technological advancements and a growing focus on sustainability. As consumer preferences shift towards healthier and organic options, the demand for specialty rice varieties is expected to rise. Additionally, the expansion of e-commerce platforms will facilitate greater access to rice products, particularly in emerging markets. These trends indicate a dynamic market landscape, where innovation and consumer awareness will play pivotal roles in shaping the industry's trajectory.

Market Opportunities

  • Organic Rice Market Growth:The organic rice segment is experiencing rapid growth, with sales projected to reach $6 billion by future. This trend is driven by increasing health consciousness among consumers and a preference for sustainably produced food. As more farmers transition to organic practices, the market is expected to expand, offering significant opportunities for producers and retailers alike.
  • Export Potential to Emerging Markets:Emerging markets, particularly in Africa and Southeast Asia, present substantial export opportunities for rice producers. In future, rice exports to these regions are expected to increase by 30%, driven by rising populations and urbanization. This growth will enable producers to tap into new markets, enhancing their revenue streams and contributing to global food security.

Scope of the Report

SegmentSub-Segments
By Type

Long Grain Rice

Short Grain Rice

Medium Grain Rice

Basmati Rice

Jasmine Rice

Arborio Rice

Red Rice

Black Rice

Brown Rice

Parboiled Rice

Sushi Rice

Others

By End-User/Application

Households

Restaurants & Foodservice

Food Processing Industry

Animal Feed

Export Markets

By Region/Country

Asia-Pacific (China, India, Thailand, Vietnam, Japan, South Korea, Indonesia, etc.)

North America (U.S., Canada, Mexico)

Europe (France, Germany, Italy, Spain, UK, etc.)

Latin America (Brazil, Argentina, Colombia, etc.)

Middle East & Africa (Nigeria, Saudi Arabia, South Africa, etc.)

By Quality

Premium Quality

Standard Quality

Low Quality

By Distribution Channel

Supermarkets/Hypermarkets

Online Retail

Specialty Stores

Wholesale Markets

By Packaging Type

Bulk Packaging

Retail Packaging

Eco-friendly Packaging

By Price Range

Low Price

Mid Price

High Price

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Agriculture Organization, U.S. Department of Agriculture)

Manufacturers and Producers

Distributors and Retailers

Exporters and Importers

Food Processing Companies

Industry Associations (e.g., International Rice Research Institute)

Financial Institutions

Players Mentioned in the Report:

Olam International

Riceland Foods

Tilda

SunRice (Ricegrowers Limited)

Thai Rice Exporters Association

Southern Vietnam Food Corporation (Vinafood II)

Amira Nature Foods Ltd.

Ebro Foods S.A.

LT Foods Ltd (Daawat)

Adani Wilmar Limited

Golden Star

Khao Shong Group

KRBL Limited

Kohinoor Foods Ltd.

Archer Daniels Midland Company (ADM)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Rice Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Rice Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Rice Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Global Population
3.1.2 Rising Demand for Food Security
3.1.3 Technological Advancements in Agriculture
3.1.4 Government Support and Subsidies

3.2 Market Challenges

3.2.1 Climate Change Impact
3.2.2 Price Volatility
3.2.3 Supply Chain Disruptions
3.2.4 Competition from Alternative Grains

3.3 Market Opportunities

3.3.1 Organic Rice Market Growth
3.3.2 Export Potential to Emerging Markets
3.3.3 Innovations in Rice Processing
3.3.4 E-commerce Expansion for Rice Sales

3.4 Market Trends

3.4.1 Health Conscious Consumer Preferences
3.4.2 Sustainable Farming Practices
3.4.3 Increased Use of Digital Platforms
3.4.4 Diversification of Rice Products

3.5 Government Regulation

3.5.1 Import Tariffs and Quotas
3.5.2 Food Safety Standards
3.5.3 Environmental Regulations
3.5.4 Subsidy Programs for Farmers

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Rice Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Rice Market Segmentation

8.1 By Type

8.1.1 Long Grain Rice
8.1.2 Short Grain Rice
8.1.3 Medium Grain Rice
8.1.4 Basmati Rice
8.1.5 Jasmine Rice
8.1.6 Arborio Rice
8.1.7 Red Rice
8.1.8 Black Rice
8.1.9 Brown Rice
8.1.10 Parboiled Rice
8.1.11 Sushi Rice
8.1.12 Others

8.2 By End-User/Application

8.2.1 Households
8.2.2 Restaurants & Foodservice
8.2.3 Food Processing Industry
8.2.4 Animal Feed
8.2.5 Export Markets

8.3 By Region/Country

8.3.1 Asia-Pacific (China, India, Thailand, Vietnam, Japan, South Korea, Indonesia, etc.)
8.3.2 North America (U.S., Canada, Mexico)
8.3.3 Europe (France, Germany, Italy, Spain, UK, etc.)
8.3.4 Latin America (Brazil, Argentina, Colombia, etc.)
8.3.5 Middle East & Africa (Nigeria, Saudi Arabia, South Africa, etc.)

8.4 By Quality

8.4.1 Premium Quality
8.4.2 Standard Quality
8.4.3 Low Quality

8.5 By Distribution Channel

8.5.1 Supermarkets/Hypermarkets
8.5.2 Online Retail
8.5.3 Specialty Stores
8.5.4 Wholesale Markets

8.6 By Packaging Type

8.6.1 Bulk Packaging
8.6.2 Retail Packaging
8.6.3 Eco-friendly Packaging

8.7 By Price Range

8.7.1 Low Price
8.7.2 Mid Price
8.7.3 High Price

9. Global Rice Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (USD, latest fiscal year)
9.2.4 Revenue Growth Rate (CAGR %)
9.2.5 Market Share (%)
9.2.6 Production Volume (Metric Tons)
9.2.7 Export Volume (Metric Tons)
9.2.8 Geographic Presence (No. of countries/regions)
9.2.9 Distribution Network Strength
9.2.10 Product Portfolio Breadth (No. of rice types/brands)
9.2.11 R&D/Innovation Investment (% of revenue)
9.2.12 Sustainability/ESG Initiatives
9.2.13 Pricing Strategy
9.2.14 Brand Recognition (Global/Regional)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Olam International
9.5.2 Riceland Foods
9.5.3 Tilda
9.5.4 SunRice (Ricegrowers Limited)
9.5.5 Thai Rice Exporters Association
9.5.6 Southern Vietnam Food Corporation (Vinafood II)
9.5.7 Amira Nature Foods Ltd.
9.5.8 Ebro Foods S.A.
9.5.9 LT Foods Ltd (Daawat)
9.5.10 Adani Wilmar Limited
9.5.11 Golden Star
9.5.12 Khao Shong Group
9.5.13 KRBL Limited
9.5.14 Kohinoor Foods Ltd.
9.5.15 Archer Daniels Midland Company (ADM)

10. Global Rice Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Rice
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Rice Processing Facilities
10.2.2 Expenditure on Supply Chain Logistics
10.2.3 Funding for Research and Development

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Consistency Issues
10.3.2 Supply Chain Delays
10.3.3 Price Fluctuations

10.4 User Readiness for Adoption

10.4.1 Awareness of New Rice Varieties
10.4.2 Training Needs for Farmers
10.4.3 Technology Adoption Rates

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI in Rice Production
10.5.2 Expansion into New Markets
10.5.3 Long-term Sustainability Practices

11. Global Rice Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Marketing Channels

2.5 Promotional Activities


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Direct-to-Consumer Models

3.4 E-commerce Integration


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Community Engagement


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of global rice production and consumption statistics from FAO and USDA reports
  • Review of market trends and forecasts from industry publications and trade associations
  • Examination of import/export data from national agricultural departments and customs agencies

Primary Research

  • Interviews with agricultural economists specializing in rice markets
  • Surveys with rice mill operators and distributors to understand supply chain dynamics
  • Field visits to rice-growing regions to gather insights from farmers and cooperatives

Validation & Triangulation

  • Cross-validation of findings with historical pricing data and market reports
  • Triangulation of data from multiple sources including government, industry, and academic research
  • Sanity checks through expert panel discussions with agronomists and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on global rice consumption trends and population growth
  • Segmentation of market by rice type (e.g., basmati, jasmine, long-grain) and geographic region
  • Incorporation of macroeconomic factors such as GDP growth and urbanization rates

Bottom-up Modeling

  • Collection of production data from major rice-producing countries to establish baseline volumes
  • Analysis of pricing trends across different rice varieties to estimate revenue potential
  • Volume x price calculations to derive market size estimates for each segment

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating climate change impacts and technological advancements
  • Scenario modeling based on trade policies, tariffs, and international relations affecting rice trade
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Rice Producers100Farm Owners, Agricultural Cooperatives
Rice Processors80Mill Operators, Quality Control Managers
Distributors and Wholesalers60Supply Chain Managers, Logistics Coordinators
Retail Sector50Category Managers, Procurement Officers
Exporters and Importers40Trade Compliance Officers, Market Analysts

Frequently Asked Questions

What is the current value of the global rice market?

The global rice market is valued at approximately USD 320 billion, driven by factors such as population growth, rising demand for staple foods, and the expansion of rice cultivation, particularly in developing countries.

Which countries are the largest producers of rice?

What are the main types of rice in the market?

How does the global population affect rice demand?

Other Regional/Country Reports

Indonesia Global Rice Market

Malaysia Global Rice Market

KSA Global Rice Market

APAC Global Rice Market

SEA Global Rice Market

Vietnam Global Rice Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022