India Genomics and Personalized Medicine Market

India Genomics and Personalized Medicine Market at USD 30 Bn, fueled by next-gen sequencing, oncology diagnostics, and government investments in biotech.

Region:Asia

Author(s):Dev

Product Code:KRAB4229

Pages:94

Published On:October 2025

About the Report

Base Year 2024

India Genomics and Personalized Medicine Market Overview

  • The India Genomics and Personalized Medicine Market is valued at USD 30 billion, based on a five-year historical analysis. This growth is primarily driven by advancements in genomic technologies, the increasing prevalence of chronic and genetic disorders, and rising demand for personalized healthcare solutions. The integration of genomics into clinical practice has led to improved patient outcomes and tailored treatment plans, further propelling market expansion. Key drivers include the rapid adoption of next-generation sequencing, expansion of genomic diagnostics in oncology, and increased government and private investments in biotechnology and precision medicine infrastructure .
  • Key players in this market are concentrated in major cities such as Bengaluru, Hyderabad, and Mumbai, which dominate due to their robust healthcare infrastructure, presence of leading research institutions, and thriving biotechnology ecosystem. These cities serve as hubs for innovation and attract significant investments in genomics and personalized medicine, fostering collaboration between academia, industry, and government agencies .
  • The National Health Policy, 2017 issued by the Ministry of Health and Family Welfare, Government of India, emphasizes the integration of genomics and personalized medicine into healthcare delivery. The policy supports the expansion of genomic testing, encourages research and development, and mandates the establishment of centers of excellence in genomics. Operational provisions include the promotion of genetic screening for non-communicable diseases, funding for genomic research, and the creation of public-private partnerships to advance personalized healthcare solutions .
India Genomics and Personalized Medicine Market Size

India Genomics and Personalized Medicine Market Segmentation

By Type:The market can be segmented into various types, including diagnostic testing, therapeutic applications, research and development services, genetic counseling services, bioinformatics solutions, genomic data management, direct-to-consumer genetic testing, and others. Each of these segments plays a crucial role in the overall growth of the market, with diagnostic testing being a significant contributor due to the increasing demand for genetic and molecular diagnostics, especially in oncology, rare diseases, and prenatal screening. The adoption of bioinformatics and genomic data management is accelerating as data volumes grow, while direct-to-consumer testing is gaining traction among urban populations .

India Genomics and Personalized Medicine Market segmentation by Type.

By End-User:The end-user segmentation includes hospitals and clinics, research and academic institutions, pharmaceutical and biotechnology companies, diagnostic laboratories, contract research organizations (CROs), and others. Hospitals and clinics are the leading end-users, driven by the increasing adoption of genomic testing for patient diagnosis and treatment, particularly in oncology and rare disease management. Research institutions and pharmaceutical companies are also significant contributors, leveraging genomics for drug discovery, clinical trials, and translational research .

India Genomics and Personalized Medicine Market segmentation by End-User.

India Genomics and Personalized Medicine Market Competitive Landscape

The India Genomics and Personalized Medicine Market is characterized by a dynamic mix of regional and international players. Leading participants such as Mapmygenome India Ltd., MedGenome Labs Ltd., Strand Life Sciences Pvt. Ltd., Genes2Me Pvt. Ltd., Bione Ventures Pvt. Ltd., Xcelris Genomics, Medgenome Labs Ltd., Lifecell International Pvt. Ltd., Dr. Lal PathLabs Ltd., Mylab Discovery Solutions Pvt. Ltd., Redcliffe Labs, Qure.ai, Cellix BioMed, Egenesis Bio, OmicsX contribute to innovation, geographic expansion, and service delivery in this space.

Mapmygenome India Ltd.

2013

Hyderabad

MedGenome Labs Ltd.

2013

Bengaluru

Strand Life Sciences Pvt. Ltd.

2000

Bengaluru

Genes2Me Pvt. Ltd.

2016

Gurugram

Bione Ventures Pvt. Ltd.

2019

Bengaluru

Company

Establishment Year

Headquarters

Company Size (Large, Medium, Small)

Annual Revenue (USD Million)

Revenue Growth Rate (%)

Market Penetration (Number of Cities/States Covered)

Number of Genomic Tests/Products Offered

R&D Investment as % of Revenue

India Genomics and Personalized Medicine Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Genetic Disorders:The rise in genetic disorders in India is significant, with approximately 1 in 1,000 individuals affected by rare genetic conditions. The World Health Organization reported that around 7% of the Indian population suffers from genetic disorders, leading to a growing demand for genomic testing and personalized medicine solutions. This increasing prevalence drives healthcare providers to adopt advanced genomic technologies to offer tailored treatment options, thereby expanding the market.
  • Advancements in Genomic Technologies:The Indian genomics sector has witnessed substantial advancements, with investments exceeding $1.5 billion in genomic research and technology development in the near future. Technologies such as next-generation sequencing (NGS) have become more accessible, reducing the time for genetic analysis from weeks to days. This rapid evolution in genomic technologies enhances the accuracy and efficiency of genetic testing, fostering greater adoption among healthcare providers and patients alike.
  • Rising Demand for Personalized Medicine:The personalized medicine market in India is projected to reach $3 billion in the future, driven by an increasing focus on individualized treatment plans. Patients are increasingly seeking therapies tailored to their genetic profiles, which can lead to improved health outcomes. This shift towards personalized healthcare is supported by a growing body of research demonstrating the efficacy of genomics in developing targeted therapies, further propelling market growth.

Market Challenges

  • High Cost of Genomic Testing:The cost of genomic testing in India can range from ?12,000 to ?55,000, which poses a significant barrier for many patients. Despite advancements in technology, the high price of comprehensive genomic tests limits accessibility, particularly in rural areas where healthcare budgets are constrained. This financial challenge hampers the widespread adoption of genomic medicine, affecting overall market growth.
  • Limited Awareness Among Healthcare Providers:A survey conducted in the near future indicated that over 65% of healthcare providers in India lack adequate knowledge about genomic medicine and its applications. This limited awareness results in underutilization of genomic testing in clinical practice, preventing patients from receiving optimal care. Educational initiatives are essential to bridge this knowledge gap and promote the integration of genomics into standard healthcare protocols.

India Genomics and Personalized Medicine Market Future Outlook

The future of the genomics and personalized medicine market in India appears promising, driven by technological advancements and increasing healthcare investments. As the government continues to support genomics research through funding and policy initiatives, the market is expected to expand significantly. Additionally, the integration of artificial intelligence in genomic analysis will enhance diagnostic accuracy and treatment personalization, paving the way for innovative healthcare solutions that cater to the diverse needs of the Indian population.

Market Opportunities

  • Expansion of Telemedicine Services:The rise of telemedicine in India, with over 90 million consultations conducted in the near future, presents a significant opportunity for genomic testing. Telemedicine can facilitate remote consultations and genetic counseling, making genomic services more accessible to patients in underserved areas, thereby driving market growth.
  • Collaborations Between Biotech Firms and Hospitals:Strategic partnerships between biotech companies and healthcare institutions are on the rise, with over 60 collaborations reported in the near future. These alliances can enhance research capabilities and accelerate the development of innovative genomic solutions, creating a robust ecosystem that supports personalized medicine initiatives in India.

Scope of the Report

SegmentSub-Segments
By Type

Diagnostic Testing (Genetic, Genomic, and Molecular Diagnostics)

Therapeutic Applications (Targeted Therapies, Pharmacogenomics)

Research and Development Services (Genomic Research, Clinical Trials)

Genetic Counseling Services

Bioinformatics Solutions (Data Analysis, Genomic Interpretation)

Genomic Data Management (Cloud Genomics, Data Security)

Direct-to-Consumer Genetic Testing

Others

By End-User

Hospitals & Clinics

Research & Academic Institutions

Pharmaceutical & Biotechnology Companies

Diagnostic Laboratories

Contract Research Organizations (CROs)

Others

By Application

Oncology (Cancer Genomics, Precision Oncology)

Rare & Genetic Diseases

Cardiovascular Diseases

Neurological Disorders

Infectious Diseases (e.g., Tuberculosis, COVID-19 Genomics)

Reproductive Health (Prenatal, Newborn Screening)

Others

By Distribution Channel

Direct Sales

Online Sales

Distributors

Retail Pharmacies

Others

By Region

North India

South India

East India

West India

Central India

Others

By Investment Source

Government Funding

Private Investments

Venture Capital

Public-Private Partnerships

International Grants & Collaborations

Others

By Policy Support

Subsidies for Genomic Research

Tax Incentives for Biotech Firms

Grants for Health Initiatives

Regulatory Fast-Track Programs

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Department of Biotechnology, Ministry of Health and Family Welfare)

Pharmaceutical Companies

Biotechnology Firms

Healthcare Providers and Hospitals

Diagnostic Laboratories

Health Insurance Companies

Medical Device Manufacturers

Players Mentioned in the Report:

Mapmygenome India Ltd.

MedGenome Labs Ltd.

Strand Life Sciences Pvt. Ltd.

Genes2Me Pvt. Ltd.

Bione Ventures Pvt. Ltd.

Xcelris Genomics

Medgenome Labs Ltd.

Lifecell International Pvt. Ltd.

Dr. Lal PathLabs Ltd.

Mylab Discovery Solutions Pvt. Ltd.

Redcliffe Labs

Qure.ai

Cellix BioMed

Egenesis Bio

OmicsX

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. India Genomics and Personalized Medicine Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 India Genomics and Personalized Medicine Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. India Genomics and Personalized Medicine Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of genetic disorders
3.1.2 Advancements in genomic technologies
3.1.3 Rising demand for personalized medicine
3.1.4 Government initiatives promoting genomics research

3.2 Market Challenges

3.2.1 High cost of genomic testing
3.2.2 Limited awareness among healthcare providers
3.2.3 Regulatory hurdles in genetic data usage
3.2.4 Ethical concerns regarding genetic information

3.3 Market Opportunities

3.3.1 Expansion of telemedicine services
3.3.2 Collaborations between biotech firms and hospitals
3.3.3 Growth in health insurance coverage for genomic testing
3.3.4 Development of affordable genomic solutions

3.4 Market Trends

3.4.1 Increasing integration of AI in genomics
3.4.2 Rise of direct-to-consumer genetic testing
3.4.3 Focus on preventive healthcare
3.4.4 Personalized treatment plans based on genetic profiles

3.5 Government Regulation

3.5.1 Guidelines for genetic testing and counseling
3.5.2 Data protection laws for genetic information
3.5.3 Approval processes for genomic therapies
3.5.4 Funding for genomics research initiatives

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. India Genomics and Personalized Medicine Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. India Genomics and Personalized Medicine Market Segmentation

8.1 By Type

8.1.1 Diagnostic Testing (Genetic, Genomic, and Molecular Diagnostics)
8.1.2 Therapeutic Applications (Targeted Therapies, Pharmacogenomics)
8.1.3 Research and Development Services (Genomic Research, Clinical Trials)
8.1.4 Genetic Counseling Services
8.1.5 Bioinformatics Solutions (Data Analysis, Genomic Interpretation)
8.1.6 Genomic Data Management (Cloud Genomics, Data Security)
8.1.7 Direct-to-Consumer Genetic Testing
8.1.8 Others

8.2 By End-User

8.2.1 Hospitals & Clinics
8.2.2 Research & Academic Institutions
8.2.3 Pharmaceutical & Biotechnology Companies
8.2.4 Diagnostic Laboratories
8.2.5 Contract Research Organizations (CROs)
8.2.6 Others

8.3 By Application

8.3.1 Oncology (Cancer Genomics, Precision Oncology)
8.3.2 Rare & Genetic Diseases
8.3.3 Cardiovascular Diseases
8.3.4 Neurological Disorders
8.3.5 Infectious Diseases (e.g., Tuberculosis, COVID-19 Genomics)
8.3.6 Reproductive Health (Prenatal, Newborn Screening)
8.3.7 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Online Sales
8.4.3 Distributors
8.4.4 Retail Pharmacies
8.4.5 Others

8.5 By Region

8.5.1 North India
8.5.2 South India
8.5.3 East India
8.5.4 West India
8.5.5 Central India
8.5.6 Others

8.6 By Investment Source

8.6.1 Government Funding
8.6.2 Private Investments
8.6.3 Venture Capital
8.6.4 Public-Private Partnerships
8.6.5 International Grants & Collaborations
8.6.6 Others

8.7 By Policy Support

8.7.1 Subsidies for Genomic Research
8.7.2 Tax Incentives for Biotech Firms
8.7.3 Grants for Health Initiatives
8.7.4 Regulatory Fast-Track Programs
8.7.5 Others

9. India Genomics and Personalized Medicine Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Size (Large, Medium, Small)
9.2.3 Annual Revenue (USD Million)
9.2.4 Revenue Growth Rate (%)
9.2.5 Market Penetration (Number of Cities/States Covered)
9.2.6 Number of Genomic Tests/Products Offered
9.2.7 R&D Investment as % of Revenue
9.2.8 Number of Patents/Proprietary Technologies
9.2.9 Strategic Partnerships/Collaborations
9.2.10 Regulatory Approvals (CDSCO, NABL, ICMR, etc.)
9.2.11 Customer Segments Served (B2B, B2C, Hospitals, Pharma, etc.)
9.2.12 Digital/AI Integration Level
9.2.13 Brand Recognition/Market Reputation

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Mapmygenome India Ltd.
9.5.2 MedGenome Labs Ltd.
9.5.3 Strand Life Sciences Pvt. Ltd.
9.5.4 Genes2Me Pvt. Ltd.
9.5.5 Bione Ventures Pvt. Ltd.
9.5.6 Xcelris Genomics
9.5.7 Medgenome Labs Ltd.
9.5.8 Lifecell International Pvt. Ltd.
9.5.9 Dr. Lal PathLabs Ltd.
9.5.10 Mylab Discovery Solutions Pvt. Ltd.
9.5.11 Redcliffe Labs
9.5.12 Qure.ai
9.5.13 Cellix BioMed
9.5.14 Egenesis Bio
9.5.15 OmicsX

10. India Genomics and Personalized Medicine Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government health initiatives
10.1.2 Budget allocation for genomics
10.1.3 Collaboration with private sectors
10.1.4 Policy frameworks for procurement

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in genomic facilities
10.2.2 Funding for research and development
10.2.3 Expenditure on technology upgrades

10.3 Pain Point Analysis by End-User Category

10.3.1 Access to genomic testing
10.3.2 Affordability of personalized treatments
10.3.3 Integration of genomic data in healthcare

10.4 User Readiness for Adoption

10.4.1 Awareness of genomic benefits
10.4.2 Training for healthcare professionals
10.4.3 Infrastructure readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of treatment outcomes
10.5.2 Expansion into new therapeutic areas
10.5.3 Long-term patient monitoring

11. India Genomics and Personalized Medicine Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Strategy

2.5 Digital Marketing Approaches

2.6 Offline Marketing Strategies


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Integration

3.4 Direct Sales Force Deployment

3.5 Partnerships with Healthcare Providers


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Comparison

4.4 Value-Based Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration


6. Customer Relationship

6.1 Loyalty Programs Development

6.2 After-sales Service Strategies

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Innovations


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors Identification

14.2 Joint Ventures Opportunities

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from Indian healthcare and biotechnology associations
  • Review of published articles in scientific journals focusing on genomics and personalized medicine
  • Examination of government publications and policy documents related to healthcare initiatives

Primary Research

  • Interviews with key opinion leaders in genomics and personalized medicine
  • Surveys targeting healthcare providers and genomic testing laboratories
  • Focus group discussions with patients and healthcare professionals regarding personalized treatment options

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including industry reports and expert insights
  • Triangulation of market trends with sales data from genomic testing companies
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national healthcare expenditure and genomic research funding
  • Segmentation of the market by application areas such as oncology, rare diseases, and pharmacogenomics
  • Incorporation of demographic trends and disease prevalence data in India

Bottom-up Modeling

  • Collection of data from leading genomic testing companies on service volumes and pricing
  • Estimation of market potential based on patient population and testing frequency
  • Analysis of revenue streams from personalized medicine services and products

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating technological advancements and healthcare policy changes
  • Scenario modeling based on varying levels of market adoption and regulatory environments
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Genomic Testing Laboratories60Laboratory Directors, Genetic Counselors
Healthcare Providers in Oncology50Oncologists, Clinical Researchers
Pharmaceutical Companies Developing Personalized Medicine40Product Managers, R&D Managers
Patients Utilizing Genomic Services70Patients, Caregivers
Health Insurance Providers40Policy Analysts, Underwriters

Frequently Asked Questions

What is the current value of the India Genomics and Personalized Medicine Market?

The India Genomics and Personalized Medicine Market is valued at approximately USD 30 billion, driven by advancements in genomic technologies, the rising prevalence of chronic and genetic disorders, and increasing demand for personalized healthcare solutions.

What are the key drivers of growth in the India Genomics and Personalized Medicine Market?

Which cities in India are leading in the Genomics and Personalized Medicine Market?

What role does the National Health Policy play in the Genomics and Personalized Medicine Market?

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