India Pet Care Market Outlook to 2030

India Pet Care Market Overview

• The India Pet Care Market is valued at USD 900 million, based on a five-year historical analysis. This growth is primarily driven by increased pet adoption among urban households, higher disposable incomes, and a cultural shift toward the humanization of pets. The market has seen a surge in demand for premium pet products, including specialized food, grooming, and healthcare services, reflecting changing consumer preferences toward quality, wellness, and sustainability. Urbanization and the rise of nuclear families further contribute to this trend, as pets are increasingly viewed as family members and companions.
• Key cities dominating the market include Mumbai, Delhi, Bangalore, Hyderabad, and Chennai, which are characterized by a high concentration of pet owners and a burgeoning middle class. These urban centers have witnessed a significant rise in pet adoption rates, driven by lifestyle changes, the influence of millennial consumers, and the increasing trend of treating pets as family. The availability of organized veterinary clinics, retail pet stores, online platforms, and grooming services in these cities further fuels market growth.
• In 2025, the Indian government enhanced regulatory clarity in the pet care industry by issuing updated compliance guidelines under the Food Safety and Standards Act (FSSA, 2006) and the Pet Shop Rules (2018). Coordinated by FSSAI and the Animal Welfare Board of India, the directive mandates proper labelling, hygiene standards, and traceability for pet food, treats, and grooming products. It also enforces licensing and welfare norms for pet shops, breeders, and boarding centers. These updates aim to ensure pet safety, curb unethical practices, and streamline quality control, with support from BIS and AQCS for certifications and imports.

India Pet Care Market Segmentation

By Type:The pet care market is segmented into Pet Food, Pet Accessories & Beauty Products, and Pet Healthcare Products. Among these, Pet Food holds the largest share, driven by increasing awareness of pet nutrition and rising demand for specialized diets. Pet owners are shifting toward premium, organic, and breed-specific food options to enhance their pets’ health and longevity. Meanwhile, the demand for Accessories & Beauty Products is growing due to rising pet humanization and grooming trends, while Healthcare Products are gaining traction with increased veterinary visits and focus on preventive care.

By Service Type:The market is segmented into Vet Services and Grooming & Boarding Services. Vet Services lead the market owing to the growing emphasis on preventive healthcare, regular vaccinations, and advanced diagnostics for pets. Rising pet insurance penetration and increased veterinary awareness among pet owners further drive this segment. Grooming & Boarding Services are also gaining popularity, fueled by urban lifestyles, increased pet humanization, and demand for premium grooming experiences, especially in metro and tier-1 cities.

India Pet Care Market Competitive Landscape

The India Pet Care Market is characterized by a competitive landscape with several key players, including Mars International India Pvt Ltd, Indian Broiler Group (Drools Pvt Ltd), Perfect Companion Group, Cuddle Up Diet Products Pvt Ltd, & Farmina Pet Foods Group. These companies are focusing on product innovation, expanding their distribution networks, and enhancing brand recognition to capture a larger market share. The market is also witnessing the entry of new players offering specialized and organic products, further intensifying competition.

India Pet Care Market Industry Analysis

Growth Drivers

• Humanization and Lifestyle Transformation:Pet ownership in India is increasingly influenced by urbanization and evolving family structures, with pets now regarded as integral family members. This shift has driven demand beyond basic nutrition to include functional foods, accessories, grooming, and preventive healthcare. Millennials and Gen Z pet parents, especially in metro and tier-1 cities, are leading this transformation, fueling long-term market growth supported by social media, wellness culture, and influencer marketing.
• Premiumization and Product Innovation:Consumers are showing a strong preference for premium pet care products, seeking quality formulations based on breed, age, health goals, and ingredient sourcing. This has spurred innovation in pet food textures, nutraceuticals, and grooming items with natural extracts and eco-certifications. The demand for personalized and wellness-focused offerings has elevated average selling prices, reinforcing the shift from economy to premium segments and expanding opportunities across brands.
• Expansion of Retail and E-Commerce Channels:The Indian pet care market is benefiting from growing retail infrastructure and digital commerce penetration. E-commerce platforms now offer specialized assortments, subscription models, and transparent reviews—enhancing consumer convenience. At the same time, branded retail outlets in urban and semi-urban areas are boosting visibility and accessibility. Together, these channels are enabling faster adoption across product categories and consumer segments.

Market Challenges

• High Price Sensitivity Limiting Premium Product Adoption:Premium pet care offerings, including specialized foods and grooming services, face resistance due to low consumer willingness to pay in price-sensitive segments. Urban mass-market buyers remain cautious about spending on non-essential premium products, while rural affordability constraints make it even harder to scale. This challenge restricts growth for sustainable and innovation-driven players attempting to position high-value offerings in broader markets.
• Low Nutrition Awareness in Non-Urban Segments:Despite rising pet ownership, many pet parents remain unaware of the nutritional value of commercial or specialty pet foods. Home-cooked diets continue to dominate despite known drawbacks, driven by a lack of information and perceived cost benefits. This limited awareness—especially outside metros—hinders demand for scientifically formulated nutrition solutions and delays the mainstreaming of quality pet food products in the Indian market.

India Pet Care Market Future Outlook

The India pet care market is poised for significant transformation, driven by evolving consumer preferences and technological advancements. As pet humanization trends continue, companies are likely to innovate with personalized products and services. Additionally, the expansion of e-commerce platforms will facilitate easier access to a wider range of pet care products, enhancing consumer convenience. The focus on sustainability and organic offerings will also shape future market dynamics, catering to the growing demand for health-conscious pet care solutions.

Market Opportunities

• Expansion of Specialized Pet Services and App-Based Solutions:India’s pet services sector is evolving with the rise of digital platforms offering grooming, tele-veterinary, daycare, and subscription-based services tailored to urban pet parents. Busy lifestyles and increasing pet humanization are fueling demand for premium, personalized care. This presents strong growth potential for tech-enabled service models that enhance convenience and foster long-term customer engagement.
• Innovation in Functional Foods and Category-Specific Products:The surge in demand for breed-specific, organic, and health-focused pet food is reshaping the Indian market. Major players and new entrants are launching functional formulations addressing gut health, aging, and mobility. Coupled with rising interest in Ayurvedic and clean-label ingredients, this trend opens opportunities for brands to lead with R&D-driven innovation that appeals to wellness-focused pet owners.