Indonesia Emergency Blankets Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Indonesia Emergency Blankets Market Overview

• The Indonesia Emergency Blankets Market is valued at USD 150 million, based on a five-year historical analysis. This growth is primarily driven by the increasing frequency of natural disasters, such as earthquakes and floods, which necessitate the use of emergency supplies, including blankets. Additionally, rising awareness about disaster preparedness among the population has further fueled demand for these essential products.
• Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density and vulnerability to natural disasters. Jakarta, being the capital, has a significant concentration of government agencies and NGOs focused on disaster management, while Surabaya and Bandung serve as critical logistical hubs for emergency supplies, enhancing their market presence.
• In 2023, the Indonesian government implemented a regulation mandating that all emergency response agencies maintain a minimum stock of emergency supplies, including blankets, to ensure readiness during disasters. This regulation aims to enhance the country's disaster response capabilities and has led to increased procurement of emergency blankets by both public and private sectors.

Indonesia Emergency Blankets Market Segmentation

By Type:The market is segmented into various types of emergency blankets, including Thermal Blankets, Mylar Blankets, Inflatable Blankets, Fire-Resistant Blankets, and Others. Each type serves specific needs, with Thermal and Mylar blankets being the most popular due to their lightweight and insulating properties. The demand for Fire-Resistant blankets is also growing, particularly in military and industrial applications.

By End-User:The end-user segmentation includes Government Agencies, Non-Governmental Organizations (NGOs), Healthcare Facilities, Individual Consumers, and Others. Government agencies and NGOs are the primary consumers, driven by their roles in disaster response and humanitarian aid. Healthcare facilities also contribute significantly, especially in emergency medical situations.

Indonesia Emergency Blankets Market Competitive Landscape

The Indonesia Emergency Blankets Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT. Sinar Mas, PT. Indah Kiat Pulp & Paper Tbk, PT. Pura Group, PT. Tjiwi Kimia Tbk, PT. Kertas Padalarang, PT. Pabrik Kertas Tjiwi Kimia, PT. Kertas Basuki Rachmat, PT. Kertas Kraft Aceh, PT. Kertas Gaya Abadi, PT. Kertas Cipta Niaga, PT. Kertas Kencana, PT. Kertas Merah Putih, PT. Kertas Sinar Mas, PT. Kertas Sumber Mas, PT. Kertas Harapan contribute to innovation, geographic expansion, and service delivery in this space.

Indonesia Emergency Blankets Market Industry Analysis

Growth Drivers

• Increasing Natural Disasters:Indonesia is prone to natural disasters, with over 1,000 incidents reported annually, including earthquakes, floods, and volcanic eruptions. The National Disaster Management Agency (BNPB) reported that in future, natural disasters affected approximately 1.5 million people. This alarming trend drives the demand for emergency blankets, as they are essential for disaster relief efforts, ensuring that affected populations receive immediate warmth and protection during emergencies.
• Government Initiatives for Disaster Preparedness:The Indonesian government allocated IDR 5 trillion (approximately USD 350 million) in future for disaster preparedness programs. These initiatives include the distribution of emergency supplies, including blankets, to vulnerable communities. The government's commitment to enhancing disaster response capabilities significantly boosts the emergency blankets market, as it ensures a steady demand for quality products that meet safety and effectiveness standards.
• Rising Awareness of Emergency Preparedness:Public awareness campaigns have increased significantly, with over 60% of Indonesians now recognizing the importance of emergency preparedness. The Ministry of Social Affairs reported that educational programs reached 10 million citizens in future, emphasizing the need for emergency supplies. This growing awareness translates into higher sales of emergency blankets, as individuals and families seek to equip themselves for potential disasters, driving market growth.

Market Challenges

• High Competition from Low-Cost Alternatives:The Indonesian emergency blankets market faces intense competition from low-cost alternatives, particularly from unregulated local manufacturers. In future, approximately 40% of the market was dominated by these cheaper products, which often lack quality and safety certifications. This price competition poses a significant challenge for established brands that prioritize quality, as they struggle to maintain market share against these lower-priced options.
• Supply Chain Disruptions:The COVID-19 pandemic highlighted vulnerabilities in supply chains, with disruptions leading to delays in the availability of raw materials. In future, 30% of manufacturers reported significant delays in sourcing materials for emergency blankets. These disruptions not only affect production timelines but also increase costs, making it challenging for companies to meet growing demand while maintaining competitive pricing in the market.

Indonesia Emergency Blankets Market Future Outlook

The future of the Indonesia emergency blankets market appears promising, driven by increasing government investments in disaster management and heightened public awareness of emergency preparedness. As the frequency of natural disasters rises, the demand for high-quality emergency supplies, including blankets, is expected to grow. Additionally, advancements in technology and sustainability practices will likely shape product development, leading to innovative solutions that cater to the evolving needs of consumers and disaster response agencies alike.

Market Opportunities

• Expansion of E-commerce Platforms:The rise of e-commerce in Indonesia presents a significant opportunity for emergency blanket manufacturers. In future, online retail sales are projected to reach IDR 200 trillion (approximately USD 14 billion), allowing companies to reach a broader audience. This shift enables consumers to easily access quality emergency supplies, enhancing market penetration and driving sales growth.
• Collaborations with NGOs and Government Agencies:Partnerships with NGOs and government agencies can enhance distribution channels for emergency blankets. In future, over 150 NGOs were involved in disaster relief efforts across Indonesia. Collaborating with these organizations can facilitate the distribution of blankets to affected communities, ensuring that manufacturers can tap into a steady demand while contributing to social welfare initiatives.