Ken Research Logo

Indonesia esg investing market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Indonesia ESG investing market, valued at USD 6.1 billion, is growing due to rising sustainability awareness, government initiatives, and demand for green bonds and ESG funds.

Region:Asia

Author(s):Dev

Product Code:KRAC3337

Pages:85

Published On:October 2025

About the Report

Base Year 2024

Indonesia ESG Investing Market Overview

  • The Indonesia ESG investing market is valued at USD 6.1 billion, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of environmental, social, and governance factors among investors, alongside a rising demand for sustainable investment options. The market has seen a significant influx of capital as institutional and retail investors seek to align their portfolios with sustainable practices and responsible investing principles. Notably, the expansion of ESG-themed mutual funds and the rise in sustainable bond issuance have contributed to this market growth, reflecting a broader regional trend of integrating ESG considerations into mainstream investment strategies .
  • Key cities such as Jakarta, Surabaya, and Bandung dominate the Indonesia ESG investing market due to their economic significance and concentration of financial institutions. Jakarta, as the capital, serves as a hub for investment activities, while Surabaya and Bandung are emerging as important centers for sustainable business initiatives, attracting both local and foreign investments in ESG-compliant projects .
  • The Sustainable Finance Roadmap (OJK Roadmap for Sustainable Finance Phase II, 2021–2025) issued by the Financial Services Authority (Otoritas Jasa Keuangan, OJK) sets out binding requirements for financial institutions to integrate sustainability into their business strategies. This regulation mandates the preparation of sustainable finance action plans, annual sustainability reporting, and encourages the issuance of green, sustainability, and sustainability-linked bonds, thereby fostering a conducive environment for ESG investments and promoting responsible business practices across the country .
Indonesia ESG Investing Market Size

Indonesia ESG Investing Market Segmentation

By Type:The market is segmented into various types, including equity funds, fixed income funds, real estate investments, green bonds, sustainability bonds, sustainability-linked bonds, ESG index funds, impact funds, and others. Among these, equity funds and green bonds are particularly prominent, driven by investor preferences for high-growth potential and environmentally focused projects. The growth in sustainable bonds—including green, sustainability, and sustainability-linked bonds—has been especially notable, with diversification in issuance types and increased participation from both corporate and government issuers .

Indonesia ESG Investing Market segmentation by Type.

By End-User:The end-user segmentation includes institutional investors, retail investors, corporations, and government entities. Institutional investors are leading the market, driven by their growing commitment to sustainable investing and the integration of ESG criteria into their investment strategies. Local institutional investors, in particular, are increasingly incorporating ESG metrics into portfolio management, supported by regulatory guidance and the introduction of ESG indices such as IDX ESG Leaders and SRI-KEHATI .

Indonesia ESG Investing Market segmentation by End-User.

Indonesia ESG Investing Market Competitive Landscape

The Indonesia ESG investing market is characterized by a dynamic mix of regional and international players. Leading participants such as Mandiri Investasi (Mandiri Investment Management), Danareksa Investment Management, Bahana TCW Investment Management, Schroders Indonesia, BNP Paribas Asset Management Indonesia, Principal Asset Management Indonesia, Manulife Aset Manajemen Indonesia, Allianz Global Investors, RHB Asset Management Indonesia, Eastspring Investments Indonesia, Trimegah Asset Management, Sucorinvest Asset Management, Batavia Prosperindo Aset Manajemen, MNC Asset Management, Ashmore Asset Management Indonesia contribute to innovation, geographic expansion, and service delivery in this space.

Mandiri Investasi

1996

Jakarta, Indonesia

Danareksa Investment Management

1992

Jakarta, Indonesia

Bahana TCW Investment Management

1994

Jakarta, Indonesia

Schroders Indonesia

1991

Jakarta, Indonesia

BNP Paribas Asset Management Indonesia

1992

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Assets Under Management (AUM)

ESG Fund Launches (Number of ESG-themed products)

ESG Compliance Score (e.g., SRI-KEHATI/IDX ESG Leaders inclusion)

Sustainable Bond Issuance (IDR, Number of Issues)

Investment Performance (Annualized Return, Sharpe Ratio)

Indonesia ESG Investing Market Industry Analysis

Growth Drivers

  • Increasing Awareness of Sustainability:The Indonesian population's awareness of sustainability has surged, with 75% of consumers prioritizing eco-friendly products in future. This shift is supported by the World Bank's report indicating that Indonesia's environmental sustainability index improved by 20% in recent years. As a result, businesses are increasingly adopting sustainable practices, driving demand for ESG investments. This growing consciousness among consumers is compelling companies to align their operations with sustainable principles, thus enhancing the ESG investment landscape.
  • Government Support for Green Investments:The Indonesian government has committed to increasing green investments, targeting $25 billion in renewable energy projects in future. This initiative is part of the National Medium-Term Development Plan, which aims to reduce greenhouse gas emissions by 29% in future. Additionally, the government has introduced various incentives, including tax breaks for companies investing in sustainable technologies, fostering a conducive environment for ESG investments and attracting both domestic and foreign investors.
  • Rising Demand from Institutional Investors:Institutional investors in Indonesia are increasingly integrating ESG criteria into their investment strategies, with assets under management in ESG-focused funds reaching IDR 200 trillion (approximately $13.5 billion) in future. This trend is driven by a growing recognition of the financial benefits associated with sustainable investments, as evidenced by a 25% higher return on ESG-compliant portfolios compared to traditional investments. This shift is reshaping the investment landscape, encouraging more capital flow into ESG initiatives.

Market Challenges

  • Lack of Standardization in ESG Metrics:One of the significant challenges facing the Indonesian ESG investing market is the absence of standardized ESG metrics. Currently, over 65% of companies report ESG data inconsistently, leading to confusion among investors. The lack of a unified framework hampers the ability to compare ESG performance across sectors, making it difficult for investors to make informed decisions. This inconsistency can deter potential investments, stalling market growth.
  • Regulatory Uncertainty:Regulatory uncertainty poses a significant challenge to the ESG investing landscape in Indonesia. As of now, only 45% of companies comply with existing ESG regulations, primarily due to unclear guidelines. This uncertainty can lead to hesitance among investors, as they may fear potential penalties or changes in regulations. The need for clearer, more robust regulatory frameworks is essential to foster confidence and encourage greater participation in the ESG market.

Indonesia ESG Investing Market Future Outlook

The future of the ESG investing market in Indonesia appears promising, driven by increasing regulatory support and a growing emphasis on sustainability among corporations. As the government enhances its commitment to green initiatives, more companies are expected to adopt ESG practices. Additionally, the rise of impact investing will likely attract a new wave of investors focused on social and environmental outcomes. This evolving landscape will create a fertile ground for innovative financial products and services tailored to meet the demands of conscious investors.

Market Opportunities

  • Growth of Green Bonds:The green bond market in Indonesia is projected to expand significantly, with issuances expected to reach IDR 75 trillion ($5.2 billion) in future. This growth is driven by increasing interest from both domestic and international investors seeking sustainable investment opportunities. Green bonds will provide essential funding for renewable energy and infrastructure projects, enhancing the overall ESG investment landscape.
  • Expansion of ESG-focused Funds:The number of ESG-focused investment funds in Indonesia is anticipated to double in future, reaching 120 funds. This expansion is fueled by rising demand from institutional investors and retail clients who are increasingly prioritizing sustainability in their investment choices. The growth of these funds will facilitate greater capital allocation towards sustainable projects, further strengthening the ESG market.

Scope of the Report

SegmentSub-Segments
By Type

Equity Funds

Fixed Income Funds

Real Estate Investments

Green Bonds

Sustainability Bonds

Sustainability-Linked Bonds

ESG Index Funds

Impact Funds

Others

By End-User

Institutional Investors

Retail Investors

Corporations

Government Entities

By Investment Source

Domestic Investments

Foreign Direct Investments (FDI)

Public-Private Partnerships (PPP)

Government Schemes

By Application

Sustainable Agriculture

Renewable Energy Projects

Waste Management Initiatives

Water Conservation Projects

Eco-Tourism

By Policy Support

Subsidies for Green Projects

Tax Exemptions for ESG Investments

Renewable Energy Certificates (RECs)

By Risk Profile

Low-Risk Investments

Medium-Risk Investments

High-Risk Investments

By Investment Horizon

Short-Term Investments

Medium-Term Investments

Long-Term Investments

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., OJK, BAPEPAM-LK)

Environmental NGOs and Advocacy Groups

Corporate Sustainability Officers

Asset Management Firms

Impact Investment Funds

Financial Institutions

Stock Exchanges (e.g., IDX)

Players Mentioned in the Report:

Mandiri Investasi (Mandiri Investment Management)

Danareksa Investment Management

Bahana TCW Investment Management

Schroders Indonesia

BNP Paribas Asset Management Indonesia

Principal Asset Management Indonesia

Manulife Aset Manajemen Indonesia

Allianz Global Investors

RHB Asset Management Indonesia

Eastspring Investments Indonesia

Trimegah Asset Management

Sucorinvest Asset Management

Batavia Prosperindo Aset Manajemen

MNC Asset Management

Ashmore Asset Management Indonesia

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia ESG Investing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia ESG Investing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia ESG Investing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Awareness of Sustainability
3.1.2 Government Support for Green Investments
3.1.3 Rising Demand from Institutional Investors
3.1.4 Global Trends in ESG Compliance

3.2 Market Challenges

3.2.1 Lack of Standardization in ESG Metrics
3.2.2 Limited Awareness Among Retail Investors
3.2.3 Regulatory Uncertainty
3.2.4 Competition from Traditional Investment Options

3.3 Market Opportunities

3.3.1 Growth of Green Bonds
3.3.2 Expansion of ESG-focused Funds
3.3.3 Increasing Corporate Sustainability Initiatives
3.3.4 Technological Advancements in Reporting

3.4 Market Trends

3.4.1 Integration of ESG Factors in Investment Decisions
3.4.2 Rise of Impact Investing
3.4.3 Focus on Climate Risk Assessment
3.4.4 Enhanced Transparency and Reporting Standards

3.5 Government Regulation

3.5.1 Implementation of ESG Disclosure Requirements
3.5.2 Tax Incentives for Green Investments
3.5.3 Establishment of Regulatory Bodies for ESG Compliance
3.5.4 Promotion of Sustainable Development Goals (SDGs)

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia ESG Investing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia ESG Investing Market Segmentation

8.1 By Type

8.1.1 Equity Funds
8.1.2 Fixed Income Funds
8.1.3 Real Estate Investments
8.1.4 Green Bonds
8.1.5 Sustainability Bonds
8.1.6 Sustainability-Linked Bonds
8.1.7 ESG Index Funds
8.1.8 Impact Funds
8.1.9 Others

8.2 By End-User

8.2.1 Institutional Investors
8.2.2 Retail Investors
8.2.3 Corporations
8.2.4 Government Entities

8.3 By Investment Source

8.3.1 Domestic Investments
8.3.2 Foreign Direct Investments (FDI)
8.3.3 Public-Private Partnerships (PPP)
8.3.4 Government Schemes

8.4 By Application

8.4.1 Sustainable Agriculture
8.4.2 Renewable Energy Projects
8.4.3 Waste Management Initiatives
8.4.4 Water Conservation Projects
8.4.5 Eco-Tourism

8.5 By Policy Support

8.5.1 Subsidies for Green Projects
8.5.2 Tax Exemptions for ESG Investments
8.5.3 Renewable Energy Certificates (RECs)

8.6 By Risk Profile

8.6.1 Low-Risk Investments
8.6.2 Medium-Risk Investments
8.6.3 High-Risk Investments

8.7 By Investment Horizon

8.7.1 Short-Term Investments
8.7.2 Medium-Term Investments
8.7.3 Long-Term Investments

9. Indonesia ESG Investing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Assets Under Management (AUM)
9.2.4 ESG Fund Launches (Number of ESG-themed products)
9.2.5 ESG Compliance Score (e.g., SRI-KEHATI/IDX ESG Leaders inclusion)
9.2.6 Sustainable Bond Issuance (IDR, Number of Issues)
9.2.7 Investment Performance (Annualized Return, Sharpe Ratio)
9.2.8 Market Penetration Rate (Share of ESG assets in total portfolio)
9.2.9 Third-Party ESG Ratings (e.g., MSCI, Sustainalytics)
9.2.10 Disclosure & Transparency Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Mandiri Investasi (Mandiri Investment Management)
9.5.2 Danareksa Investment Management
9.5.3 Bahana TCW Investment Management
9.5.4 Schroders Indonesia
9.5.5 BNP Paribas Asset Management Indonesia
9.5.6 Principal Asset Management Indonesia
9.5.7 Manulife Aset Manajemen Indonesia
9.5.8 Allianz Global Investors
9.5.9 RHB Asset Management Indonesia
9.5.10 Eastspring Investments Indonesia
9.5.11 Trimegah Asset Management
9.5.12 Sucorinvest Asset Management
9.5.13 Batavia Prosperindo Aset Manajemen
9.5.14 MNC Asset Management
9.5.15 Ashmore Asset Management Indonesia

10. Indonesia ESG Investing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Investment Priorities
10.1.2 Budget Allocation for ESG Projects
10.1.3 Collaboration with Private Sector

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Renewable Energy
10.2.2 Funding for Sustainable Practices
10.2.3 Budget for ESG Compliance

10.3 Pain Point Analysis by End-User Category

10.3.1 Lack of ESG Knowledge
10.3.2 High Initial Investment Costs
10.3.3 Regulatory Compliance Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of ESG Benefits
10.4.2 Willingness to Invest in ESG
10.4.3 Availability of ESG Products

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ESG Impact
10.5.2 Long-term Financial Benefits
10.5.3 Opportunities for Scaling ESG Initiatives

11. Indonesia ESG Investing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segments Definition

1.7 Channels for Delivery


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Strategies

2.5 Digital Marketing Approaches

2.6 Event Marketing Opportunities


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Financial Institutions

3.5 Direct Sales Approaches


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Price Sensitivity

4.5 Value-Based Pricing Opportunities


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends in ESG Investing

5.4 Feedback from Potential Users

5.5 Future Needs Assessment


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Engagement Strategies

6.4 Feedback Mechanisms

6.5 Community Building Initiatives


7. Value Proposition

7.1 Sustainability Focus

7.2 Integrated Supply Chains

7.3 Competitive Advantages

7.4 Customer-Centric Innovations

7.5 Long-term Value Creation


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup

8.4 Training and Development

8.5 Stakeholder Engagement


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of existing literature on ESG investing trends in Indonesia
  • Review of regulatory frameworks and guidelines from the Indonesian Financial Services Authority (OJK)
  • Examination of reports from local and international NGOs focusing on sustainability metrics

Primary Research

  • Interviews with investment managers at leading Indonesian asset management firms
  • Surveys targeting institutional investors regarding their ESG criteria and preferences
  • Focus groups with retail investors to understand awareness and attitudes towards ESG investments

Validation & Triangulation

  • Cross-validation of findings with data from financial market reports and ESG ratings
  • Triangulation of insights from interviews, surveys, and secondary data sources
  • Sanity checks through expert panel discussions with sustainability and finance experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total investment flows into ESG-compliant funds in Indonesia
  • Analysis of market penetration rates of ESG investments across different sectors
  • Incorporation of government initiatives promoting sustainable finance and investment

Bottom-up Modeling

  • Collection of data on fund performance from ESG-focused mutual funds and ETFs
  • Estimation of average investment sizes and growth rates from key market players
  • Volume x average return basis for projecting future market growth

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and ESG adoption rates
  • Scenario modeling based on potential regulatory changes and market sentiment shifts
  • Baseline, optimistic, and pessimistic projections for ESG investment growth through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Institutional Investors60Pension Fund Managers, Insurance Executives
Asset Management Firms50Portfolio Managers, ESG Analysts
Retail Investors100Individual Investors, Financial Advisors
Corporate Sustainability Officers40CSR Managers, Sustainability Directors
Regulatory Bodies40Policy Makers, Compliance Officers

Frequently Asked Questions

What is the current value of the Indonesia ESG investing market?

The Indonesia ESG investing market is valued at approximately USD 6.1 billion, reflecting significant growth driven by increased awareness of environmental, social, and governance factors among investors and a rising demand for sustainable investment options.

Which cities are key players in the Indonesia ESG investing market?

What regulatory framework supports ESG investments in Indonesia?

What types of investment options are available in the Indonesia ESG market?

Other Regional/Country Reports

Malaysia ESG Investing Market

KSA ESG Investing Market

APAC ESG Investing Market

SEA ESG Investing Market

Vietnam ESG Investing Market

Thailand ESG Investing Market

Other Adjacent Reports

Bahrain Sustainable Finance Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030Saudi Arabia Green Bonds Market Size, Share, Growth Drivers & Forecast 2025–2030UAE Impact Investing Market

Singapore Renewable Energy Investment Market

Oman Ethical Investing Market

Thailand Climate Finance Market

South Korea Socially Responsible Investing Market

Kuwait Carbon Credit Trading Market

Japan Sustainable Infrastructure Market

UAE Environmental Consulting Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022