Dubai Fitness Service Market Outlook to 2027

Driven by the growing popularity of fitness services and the rising trend of community classes within the fitness centers in Dubai

Region:Middle East

Author(s):Abhay Shukla

Product Code:KR1340

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Published on

July 2023

Total pages


About the Report

About the Report

Market Overview:

A moderately fragmented market with immense growth potential Dubai fitness market is being driven by the growing popularity of fitness services and the rising trend of community classes within the fitness centers in Dubai. The market in Dubai is import driven with majority of imports happening from USA and China.

Dubai Fitness Service Market Potential

The total addressable market in UAE for fitness services has been expanding. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain fitness centers visibility, increase in population especially having age (15-64) years has been the largest end-user segment of the market. Growing health-conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand f for fitness services centers in UAE.

Dubai Fitness Services industry is catered by the domestic and international players such as Fitness First, warehouse gym, gym nation & well fit are amongst the top players in the industry.

Dubai Fitness Services Market Analysis

Dubai Fitness Service Market Analysis

  • Fitness equipment market in Dubai is import driven with majority of imports happening from USA and China.
  • UAE fitness equipment market expected to grow at a CAGR of 3.2% by 2027 driven by Increasing financial stability of consumers and opening up of women's dedicated gyms.
  • Opening up of ladies dedicated gyms with female professional trainers to guide woman's pursuing exercises has created new segment and increased the female memberships in the country.
  • Majority of the equipment's are imported from countries such as China, US and Italy; with China being the major importer of the fitness equipment in UAE.

Key Trends by Market Segment:

Dubai Fitness Service Market Segmentation by Gender

By Gender: Male segment maintains a dominant market share as of 2022, indicating its continued stronghold in the upcoming years. However, opening up of women centric gyms such as Fit Social set up in a 30,000 sq ft large facility as More than 30% UAE women suffer from obesity while a further 34% UAE women remain overweightis being taking place suggesting a further upsurge in the upcoming years.

Dubai Fitness Service Market Segmentation by Age Groups


By Age Group of Subscribers: The age group between 41-50 years continues to dominate the market as of 2022. One of the main reasons being high prevalence of diseases such as obesity & other weight related issues. Active lifestyle has also been found to reduce the risk of heart illnesses & cognitive ailments.

Competitive Landscape:

Dubai Fitness Service Market Ecosystem

  • Gymnation and Warehouse have become established Players as they understood the market well in terms of pricing and customizing services according to the locality, Wellfit is disrupting the Market since inception.
  • The top 10 Chained Fitness Centers, having 75 Gyms in Dubai are contributing over 60% of the total market share on the basis of number of centers in 2022.
  • 51 Gym, BOXIQ and Chalk training Ground are some of the top independent players in Dubai with majority of the top independent gyms are offering Gymnasium, boxing, Cycling and Pilates.

Recent Developments:

  • The Dubai Sports Council said the first-of-its kind classification system will rate centers with a maximum of five stars in cooperation with “international experts”.
  • Dubai Sports Council (DSC) approves first-ever fitness center classification system. The classification system includes 17 criteria and 82 sub-indicators through which all fitness centers are evaluated by specialized and qualified teams, a release said.
  • Digital innovation, Rapid Tourism growth and active-ageing population are reshaping fitness centers into luxury social hubs with major hotels and residential compounds incorporating centers in their properties.

Future Outlook:

  • The market will grow at a CAGR of 8.9% during 2022-2027 due to increasing health awareness, rising disposable income and increasing tech driven fitness in Dubai
  • Personal training studios, boutique studios, and new gym models are predicted to help accelerate the commercial gym industry's rapid expansion.
  • Boutique gyms will become more popular as people focus on doing certain activities where they want results and not on the overall body

Jumeriah is expected to have around 20% of the gyms in Dubai whereas 1 Month subscription is expected to generate around 44% of the revenue in 2027

Scope Of The Report

Scope of the Report

                                    Dubai Fitness Services Market Segmentation

By Gender

·       Male

·       Female

By Age Group of Subscribers

·       Under 20

·       21-20 years

·       41-55 years

·       56-75 years

·       More than 75 years

By Income Group of Subscribers

·       Upper Class (>300K AED)

·       Middle Class (150K-300K AED)

·       Lower Class (<150K AED)

By Attendance

·       Average Member Attendance

·       Potential Attendance of Gym

By Revenue Contribution

·       1 Month

·       3 Months

·       6 Months

·       12 Months

By Fitness Centre Type

·       Independent Fitness Centers

·       Chained Fitness Centers

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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

  • Health-Conscious Individuals
  • Individuals with health conditions
  • Fitness enthusiasts
  • Senior Citizens
  • Fitness Facility operators
  • Health Insurance Companies (Offering coverage for fitness related services)
  • Fitness equipment Manufacturers

Time Period Captured in the Report:

  • Historical Period: 2016-2022
  • Base Year: 2022
  • Forecast Period: 2022-2027


Major Players Mentioned in the Report:

Dubai Fitness Services Market (Exclusive/Boutique Centers)

  • Pinpoint Fitness
  • com
  • KO8
  • Embody

Dubai Fitness Services Market (Popular Fitness Centers)

  • Well Fit
  • Fitness 360
  • UFC Gym
  • Form Fitness

Dubai Fitness Services Market (Local Gyms)

  • Snap Fitness
  • Pure Gym
  • Fidelity Fitness Gym
  • Tribe
  • Fit Republik
  • The Den

Table of Contents

Table of Contents

1. Executive Summary

1.1 Executive Summary – Dubai Fitness Services

2. Dubai Overview

2.1 Dubai Overview (Key Stats, Population by Gender and by Nationality)

2.2 Economic Contribution to the Fitness Club Industry (Employment in Fitness Services, GDP Contribution, Membership vs Establishments)

3. Dubai Fitness Services Market Overview & Genesis

3.1 Dubai Fitness Services Market Ecosystem (Supply Side Ecosystem)

3.2 Ecosystem Positioning of Commercial Gyms on the basis of Price Points (on the basis of Pricing among Boutique, Popular Fitness Centers and Local Gyms)    

3.3 Business Cycle of Dubai Fitness Services Market

3.4 Supply Chain Scenario in Fitness Equipment Industry (Procurement & Manufacturing, Distribution and End-Users in Dubai Fitness Services Market)

 Business Model of Fitness Services Operators in Dubai (Key Partners, Activities, Resources, Value propositions, Customer relationships and segments, Channel, Revenue Stream, Key Operation Parameter)

3.5 Analyzing the Expansion Route - Franchisee or Owned (Positioning of Fitness Centers in Dubai)

3.6 Dubai Fitness Services Revenue Model (Membership based, Digital Subscription, pay as you go, Group Fitness Business, Tiered Membership Models)

 3.7 Popularity of Fitness in Dubai (Popular Sports events and Top-Chained Fitness Centers)

4. Dubai Fitness Services Market Size Analysis, 2016-2022

4.1 Market Size Analysis of Dubai Fitness Services Market, 2016-2022

4.2 Key Attributes Administered in the Industry, 2022 (Number of Fitness Centers, Number of Active Members, Popular Equipment's and penetration rate)

4.3 Growth of Active Members in Dubai Fitness Services Market

4.4 Overview of Hotel Memberships in Dubai (Number of Hotels, Hotel Active Members, Revenues, Key Trends, Annual fee, Regional Concentration etc.)                                                                         

4.5 Overview of the Fitness Centers in Residential Townships (Number of residential Townships, Top residential Townships, Key Takeaways)                                          

4.6 Overview of Gym establishments in Universities (Number of Universities offering Gym services, Key Take aways, Major Universities)                           

4.7 Overview of Commercial Gyms in Dubai (Number of Gyms, Total Active Members, Revenues, Key Trends, Annual fee, Regional Concentration etc.)                                                                             

4.8 Number of Fitness Centers by Region                            

4.9 Regional Analysis of Gyms in Top Areas

4.10 Market Share Analysis by Membership Subscription duration

4.11 Market Segmentation Analysis by Type of Commercial Fitness Centers by Revenue, Membership and Number of Centers, 2022

4.12 Cross Comparison of Chained and Independent Fitness Centre’s                                                                    

4.13 Market segmentation Analysis of Commercial Gyms,2022 

5. Dubai Fitness Services Market End User Analysis

5.1 Pain Points of Fitness Customers in Dubai                                                                                                           

5.2 Identifying the Customer Cohorts in Health and Fitness Market in Dubai                                                                      

5.3 Club Attractions for each Age Group in Dubai

5.4 What Drives People into Fitness Facilities in Dubai                                                                                                    

5.5 Customer Decision making factors for Fitness Centers                                                                                               

5.6 Addressable End User Purchase Behavior Analysis

5.7 Dubai Fitness Services Market Consumer Analysis by Gender, Income Group and By Age, 2022                                        

5.8 Dubai Fitness Services Market Consumer Analysis by factors and Amenities that Influences Club use, 2022                      

6. Industry Analysis

6.1 SWOT Analysis of Dubai Fitness Services Industry,2022                                        

6.2 Recent Trends in Dubai Fitness Services Market,2022

6.3 Growth Drivers of Dubai Fitness Services Market, 2022

6.4 Challenges in Dubai Fitness Centre Services Market, 2022

6.5 Government Initiatives for increasing the Fitness activities

6.6 Government Regulations in Dubai Fitness Services Market Industry

6.7 Franchise Applicable Model – (Average Dubai Fitness Services Industry Franchise Model) 

7. Dubai Fitness Services Market Competition Analysis

7.1 Dubai Fitness Services Market Growth Quadrant (Game Changers, Established Players, Niche Players and Market Leaders)

7.2 Market share of the Major Players by Number of Fitness Centers in Dubai Fitness Services Industry

7.3 Market Share of the Major Players by Number of Members in Dubai Fitness Services Industry

7.4 Market Share of the Major Players by Revenue in Dubai Fitness Services Industry

7.5 Cross Comparison of Major Players in Dubai Fitness Services Industry (Business Model, Start Year, Prices, Revenue, Number of Members, Services, Amenities, Recent developments, Future Plans, Equipment Brands, Partnerships, Number of employees and Trainers etc.)

7.6 Pricing Analysis of Major Players in Commercial-A Gyms in Dubai Fitness Industry (Price Analysis of Gyms such as F45, Un1T, Metalize and Others)

7.7 Pricing Analysis of Major Players in Commercial-B Gyms in Dubai Fitness Industry (Price Analysis of Gyms such as Fitness First, well fit etc.)

7.8 Pricing Analysis of Major Players in Commercial-C Gyms in Dubai Fitness Industry (Price Analysis of Snap Fitness, Fit Box, Snap Fit, Eva Fitness etc.) 

8. Investment Model of Fitness Service Centre in Dubai

8.1 Non-Franchise Investment Model offerings, fee and location

8.2 Cost of Major equipment’s required in the Gym

8.3 Fixed Cost and Variable Cost 

9. Future Projections and Outlook of Dubai Fitness Services Market

9.1 Future Market Size Potential of Dubai Fitness Services Market-2027

9.2 Future Overview of Commercial Gyms in Dubai Fitness Services Market -2027

9.3 Future Outlook of Residential, University and Hotel Gyms in Dubai Fitness Services Market-2027

9.4 Region wise segmentation and Membership of Gyms – 2027 

10. Case Study

10.1 Case Study: Cult Fit

10.2 Case Study: Class Pass 

11. Analyst Recommendations

11.1 Strategies to Tap the Opportunity

11.2 Loci for Future Business Models

11.3 Key Recommended Targeted Marketing Initiatives

11.4 Key Success factors for Fitness Clubs in Dubai

11.5 Long term Growth Strategy for Fitness Centers in Dubai 

12. Research Methodology

12.1 Market Definition

12.2 Abbreviations

12.3 Market Sizing Approach

12.4 Consolidated Research Approach

12.5 Sample Size inclusion

12.6 Limitations and Future Conclusion 

13 Disclaimer

14. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.

Step 2: Market Building: Collating statistics on fitness services market over the years, penetration of marketplaces and service providers ratio to compute revenue generated for fitness services market. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.

Step 3: Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4: Research output: Our team will approach multiple fitness services providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from fitness services

Dubai Fitness Service Market Research Methodology

Dubai Fitness Service Industry Research Methodology

Frequently Asked Questions

Frequently Asked Questions

How big is the Dubai Fitness Service Market?

In 2022, the Dubai Fitness Service Market was valued at AED 1.3 billion. 

What is the future market size of the Dubai Fitness Service Market?

The future market size of the Dubai fitness service market is expected to reach AED 1.99 Bn in the forecasted period of 2023-2027 with a CAGR of 8.9 %. 

Which are the top chains in the Dubai Fitness Service Market? 

Well Fit, Fitness 360, UFC Gym, and Form Fitness are some of the top chains operating in the Dubai Fitness Service Market.

What are the latest trends in the Dubai Fitness Service Market? 

Boutique Fitness Studios, Outdoor and Adventure Fitness, and Wellness and Holistic Health are some of the key trends in the Dubai Fitness Service Market.  

What are the growth drivers of the Dubai Fitness Service Market? 

The growing popularity of fitness services and the rising trend of community classes within the fitness centers in Dubai are the major growth drivers of the Dubai Fitness Service market.

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