India Healthcare Products Brand Awareness Survey



Product Code:KR1420

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Published on

February 2024

Total pages


About the Report

About the Report


Majority of the Home Healthcare users are males aged 18-30, with the most residing in Delhi, and incomes of 0-10 Lakh INR. Majority of the survey participants use Home Healthcare devices for personal use, with a strong preference for Dr Trust products.

India Healthcare Products Brand Awareness Survey

This comprehensive report offers valuable insights and surveys conducted on a company from multiple perspectives, including customers and retailers. It serves as a rich source of in-depth data and information about the company's structure, operations, SWOT analysis, product and service offerings, corporate actions, and face-to-face surveys. The report provides a 360-degree view, offering a holistic understanding of the company and its market presence.

Dr Trust Brand Loyalty and Influence Analysis

  • Brand Recognition: Majority can identify Dr Trust products among other brands, showing notable brand awareness.
  • Brand Switching Potential: High willingness to switch to Dr Trust for enhanced features or quality, indicating competitive strength.
  • Influence of Recommendations: Trust-based recommendations greatly sway the choice towards Dr Trust products, underscoring the value of credible endorsements.
  • Impact of Online Reviews: Positive online reviews significantly boost confidence in Dr Trust, emphasizing the brand’s online reputation management.


Competitive Landscape:

Among non-Dr Trust users, around 10% recognize the brand, predominantly through healthcare expert endorsements and word-of-mouth, indicating a strong reputation and significant market presence. Dr Trust is expanding its market presence, guided by high-quality product and strong endorsements from healthcare professionals and effective brand outreach, leading to notable customer acquisition and loyalty. High familiarity and utilization for Dr Trust's BP Monitors reflect strong market adoption, affirming the brand's reputation and indicating potential for extending its healthcare range.

Expanded Product Range: Customers seek a wider selection of home healthcare devices, suggesting an opportunity for Dr Trust to innovate beyond current offerings and meet the growing demand for comprehensive health management tools at home.

Cost Accessibility: Market feedback indicates a need for high-quality yet affordable healthcare devices, emphasizing the potential for Dr Trust to attract a broader customer base by balancing quality with competitive pricing.

Innovative Care Solutions: There's an appetite for new preventive care products, like high-tech sunscreens and serums. Integrating technology for health monitoring and user-friendly interfaces could position Dr Trust as a leader in proactive healthcare.

India Health Tech Market Players Survey

Scope Of The Report

Scope of the Report

Detailed information on prominent client India required for business and competitor intelligence needs:

  • A study of the major internal and external factors affecting prominent client in the form of a SWOT analysis.
  • An in-depth view of the business model of prominent client including a breakdown and examination of key business segments.
  • Insight and Analysis of Customer Survey Index, Face to Face Surveys for prominent client.
  • News about prominent client, such as business expansion, restructuring, and contract wins.
  • Large number of easy-to-grasp charts and graphs that present important data and key trends.
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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

  • Elderly Population
  • Patients with Chronic Illnesses
  • Family Caregivers
  • Fitness and Wellness Enthusiasts
  • National and International Companies
  • Industry Associations
  • Consulting Agencies
  • Government Bodies & Regulating Authorities


Study Period for the Report:  


Table of Contents

Table of Contents

1. Survey Demographics

2. Home Healthcare products by brands 

2.1 Purchase Considerations and Product Selection

2.2 Product Performance and Quality

2.3 Brand Visibility and Reputation

3. Home Healthcare products 

3.1 Awareness and Brand Recall

3.2 Product Offering

3.3 Quality of Product Offerings

3.4 Perception on Pricing

3.5 Product Fulfilment and Availability

3.6 Brand Image

3.7 CSAT and NPS

4. Research Methodology


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Research Methodology

Research Methodology

India Health Tech Market Players Survey

India Health Tech Market Players Survey

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The study period for Home Healthcare Products survey is 2023.

What does the report cover?

The report provides insights and surveys from the perspectives of customers and retailers at prominent players, India, along with the company's structure, operations, SWOT analysis, and product offerings.

Who can benefit from this survey?

Organizations such as retail companies, potential market entrants, consulting agencies, and more can benefit from this report's comprehensive insights and analysis.

Where can I find the research methodology details?

The report includes the research methodology, covering ecosystem creation, market building, data validation, and insights gathered from industry experts and company representatives.

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