South Korea Real Estate Co-Living Spaces Market

The South Korea co-living spaces market, valued at USD 1.2 billion, is growing due to urbanization and demand for flexible, communal living in cities like Seoul and Busan.

Region:Asia

Author(s):Shubham

Product Code:KRAB6172

Pages:85

Published On:October 2025

About the Report

Base Year 2024

South Korea Real Estate Co-Living Spaces Market Overview

  • The South Korea Real Estate Co-Living Spaces Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for affordable housing solutions among young professionals and students, coupled with the rise of urbanization and a shift towards communal living arrangements. The market has seen a significant uptick in interest due to changing lifestyle preferences and the need for flexible living options.
  • Key cities dominating this market include Seoul, Busan, and Incheon. Seoul, as the capital and largest city, offers a vibrant job market and a high concentration of educational institutions, making it a prime location for co-living spaces. Busan, being a major port city, attracts both domestic and international residents, while Incheon benefits from its proximity to Seoul and its growing infrastructure, further enhancing its appeal in the co-living sector.
  • In 2023, the South Korean government implemented regulations aimed at promoting affordable housing, including incentives for developers to create co-living spaces. This initiative encourages the construction of shared living environments that cater to the needs of students and young professionals, thereby addressing the housing shortage in urban areas and fostering community living.
South Korea Real Estate Co-Living Spaces Market Size

South Korea Real Estate Co-Living Spaces Market Segmentation

By Type:The co-living spaces market can be segmented into various types, including fully furnished units, semi-furnished units, shared facilities, private rooms, and others. Among these, fully furnished units are gaining significant traction due to their convenience and appeal to young professionals and students who prefer ready-to-move-in options. The demand for shared facilities is also on the rise, as they promote community interaction and shared experiences.

South Korea Real Estate Co-Living Spaces Market segmentation by Type.

By End-User:The end-user segmentation includes students, young professionals, expats, and digital nomads. Students represent a significant portion of the market, driven by the increasing number of international students seeking affordable housing near educational institutions. Young professionals are also a key demographic, attracted to the flexibility and community aspects of co-living spaces, which cater to their lifestyle needs.

South Korea Real Estate Co-Living Spaces Market segmentation by End-User.

South Korea Real Estate Co-Living Spaces Market Competitive Landscape

The South Korea Real Estate Co-Living Spaces Market is characterized by a dynamic mix of regional and international players. Leading participants such as WeWork, OYO Life, The Hive, Common, Hmlet, Roam, Zoku, Lyf, The Collective, Co-Liv, Homigo, Urban Campus, Space 10, Common Ground, The Living Room contribute to innovation, geographic expansion, and service delivery in this space.

WeWork

2010

New York, USA

OYO Life

2018

Gurgaon, India

The Hive

2015

Hong Kong

Common

2015

New York, USA

Hmlet

2016

Singapore

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Occupancy Rate

Revenue Growth Rate

Customer Satisfaction Score

Pricing Strategy

Average Length of Stay

South Korea Real Estate Co-Living Spaces Market Industry Analysis

Growth Drivers

  • Urbanization and Population Density:South Korea's urban population reached approximately 52 million in the future, accounting for 91% of the total population. This rapid urbanization drives demand for co-living spaces, particularly in metropolitan areas like Seoul, where the population density is around 17,000 people per square kilometer. The increasing influx of young professionals and students into urban centers necessitates affordable and flexible housing solutions, making co-living an attractive option for many.
  • Rising Demand for Affordable Housing:The average housing price in Seoul surged to approximately 12 million KRW per square meter in the future, making homeownership increasingly unattainable for many residents. This has led to a significant rise in demand for affordable housing alternatives, with co-living spaces offering a cost-effective solution. The average monthly rent for co-living units is around 500,000 KRW, appealing to budget-conscious individuals seeking community-oriented living arrangements.
  • Shift in Lifestyle Preferences:A notable shift towards communal living has emerged, particularly among millennials and Gen Z, who prioritize experiences over material possessions. In the future, approximately 60% of young adults expressed a preference for co-living arrangements that foster community and collaboration. This trend is further supported by the rise of remote work, with 30% of employees in South Korea working remotely at least part-time, increasing the appeal of flexible living environments.

Market Challenges

  • Regulatory Hurdles:The co-living sector faces significant regulatory challenges, particularly concerning zoning laws and land use regulations. In the future, over 40% of co-living operators reported difficulties in obtaining necessary permits, which can delay project timelines and increase costs. These regulatory barriers hinder the rapid expansion of co-living spaces, limiting their availability in high-demand urban areas and affecting overall market growth.
  • Competition from Traditional Housing:Traditional housing options remain a strong competitor to co-living spaces, particularly in established neighborhoods. In the future, approximately 70% of potential renters still preferred conventional apartments due to perceived stability and familiarity. This competition poses a challenge for co-living operators to differentiate their offerings and effectively communicate the unique benefits of communal living to potential residents.

South Korea Real Estate Co-Living Spaces Market Future Outlook

The South Korea co-living market is poised for significant evolution, driven by ongoing urbanization and changing lifestyle preferences. As remote work continues to gain traction, the demand for flexible living arrangements is expected to rise. Additionally, the integration of smart home technologies and sustainability initiatives will likely enhance the appeal of co-living spaces, attracting environmentally conscious consumers. The market is anticipated to adapt to these trends, fostering innovation and collaboration among operators to meet the evolving needs of residents.

Market Opportunities

  • Expansion into Secondary Cities:With urban migration trends, secondary cities like Busan and Incheon are emerging as viable markets for co-living spaces. These cities have seen a population increase of 5% annually, creating opportunities for operators to establish affordable housing solutions that cater to young professionals and students seeking community-oriented living.
  • Partnerships with Corporates for Employee Housing:Collaborations with corporations to provide employee housing solutions present a significant opportunity. In the future, over 25% of companies reported challenges in employee retention due to housing costs. By offering co-living arrangements, businesses can enhance employee satisfaction and attract talent, creating a win-win scenario for both operators and corporations.

Scope of the Report

SegmentSub-Segments
By Type

Fully Furnished Units

Semi-Furnished Units

Shared Facilities

Private Rooms

Others

By End-User

Students

Young Professionals

Expats

Digital Nomads

By Price Range

Budget

Mid-Range

Premium

By Location

Urban Centers

Suburban Areas

Near Educational Institutions

By Amenities Offered

Wi-Fi and Internet Access

Cleaning Services

Community Events

By Lease Duration

Short-Term Leases

Long-Term Leases

By Management Model

Managed by Operators

Self-Managed

Franchise Models

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Land, Infrastructure and Transport)

Real Estate Developers

Property Management Companies

Urban Planners and City Officials

Real Estate Investment Trusts (REITs)

Construction Firms

Local Community Organizations

Players Mentioned in the Report:

WeWork

OYO Life

The Hive

Common

Hmlet

Roam

Zoku

Lyf

The Collective

Co-Liv

Homigo

Urban Campus

Space 10

Common Ground

The Living Room

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. South Korea Real Estate Co-Living Spaces Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 South Korea Real Estate Co-Living Spaces Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. South Korea Real Estate Co-Living Spaces Market Analysis

3.1 Growth Drivers

3.1.1 Urbanization and Population Density
3.1.2 Rising Demand for Affordable Housing
3.1.3 Shift in Lifestyle Preferences
3.1.4 Increased Investment in Real Estate

3.2 Market Challenges

3.2.1 Regulatory Hurdles
3.2.2 Competition from Traditional Housing
3.2.3 Economic Uncertainty
3.2.4 Limited Awareness of Co-Living Benefits

3.3 Market Opportunities

3.3.1 Expansion into Secondary Cities
3.3.2 Partnerships with Corporates for Employee Housing
3.3.3 Technological Integration in Living Spaces
3.3.4 Sustainability Initiatives

3.4 Market Trends

3.4.1 Growth of Remote Work and Digital Nomadism
3.4.2 Increasing Popularity of Flexible Lease Terms
3.4.3 Focus on Community Building
3.4.4 Integration of Smart Home Technologies

3.5 Government Regulation

3.5.1 Zoning Laws and Land Use Regulations
3.5.2 Housing Affordability Initiatives
3.5.3 Safety and Health Regulations
3.5.4 Tax Incentives for Co-Living Developments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. South Korea Real Estate Co-Living Spaces Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. South Korea Real Estate Co-Living Spaces Market Segmentation

8.1 By Type

8.1.1 Fully Furnished Units
8.1.2 Semi-Furnished Units
8.1.3 Shared Facilities
8.1.4 Private Rooms
8.1.5 Others

8.2 By End-User

8.2.1 Students
8.2.2 Young Professionals
8.2.3 Expats
8.2.4 Digital Nomads

8.3 By Price Range

8.3.1 Budget
8.3.2 Mid-Range
8.3.3 Premium

8.4 By Location

8.4.1 Urban Centers
8.4.2 Suburban Areas
8.4.3 Near Educational Institutions

8.5 By Amenities Offered

8.5.1 Wi-Fi and Internet Access
8.5.2 Cleaning Services
8.5.3 Community Events

8.6 By Lease Duration

8.6.1 Short-Term Leases
8.6.2 Long-Term Leases

8.7 By Management Model

8.7.1 Managed by Operators
8.7.2 Self-Managed
8.7.3 Franchise Models

9. South Korea Real Estate Co-Living Spaces Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Occupancy Rate
9.2.4 Revenue Growth Rate
9.2.5 Customer Satisfaction Score
9.2.6 Pricing Strategy
9.2.7 Average Length of Stay
9.2.8 Market Penetration Rate
9.2.9 Brand Recognition Index
9.2.10 Cost per Acquisition

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 WeWork
9.5.2 OYO Life
9.5.3 The Hive
9.5.4 Common
9.5.5 Hmlet
9.5.6 Roam
9.5.7 Zoku
9.5.8 Lyf
9.5.9 The Collective
9.5.10 Co-Liv
9.5.11 Homigo
9.5.12 Urban Campus
9.5.13 Space 10
9.5.14 Common Ground
9.5.15 The Living Room

10. South Korea Real Estate Co-Living Spaces Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Housing
10.1.2 Preference for Sustainable Solutions
10.1.3 Evaluation Criteria for Co-Living Spaces

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Employee Housing
10.2.2 Budget for Co-Living Partnerships
10.2.3 Trends in Corporate Housing Solutions

10.3 Pain Point Analysis by End-User Category

10.3.1 Affordability Concerns
10.3.2 Quality of Living Standards
10.3.3 Community Engagement Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of Co-Living Benefits
10.4.2 Willingness to Share Spaces
10.4.3 Preferences for Flexible Living Arrangements

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 User Satisfaction Metrics
10.5.3 Potential for Service Expansion

11. South Korea Real Estate Co-Living Spaces Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segments Definition

1.7 Channels for Delivery


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Engagement

2.4 Digital Marketing Tactics

2.5 Offline Marketing Strategies


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 Online Distribution Channels

3.4 Partnerships with Real Estate Agents


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Comparison


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration


6. Customer Relationship

6.1 Loyalty Programs Development

6.2 After-Sales Service Strategies

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Management Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability Strategies


14. Potential Partner List

14.1 Distributors Identification

14.2 Joint Ventures Opportunities

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on housing policies and urban development in South Korea
  • Review of industry publications and market reports focusing on co-living trends and demographics
  • Examination of real estate transaction data and rental price trends from local real estate agencies

Primary Research

  • Interviews with real estate developers specializing in co-living spaces
  • Surveys targeting current residents of co-living facilities to gather insights on preferences and satisfaction
  • Focus groups with urban planners and housing policy experts to discuss market dynamics

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government statistics and private sector reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on urban population growth and housing demand
  • Segmentation of the market by geographic regions and demographic profiles
  • Incorporation of trends in shared living arrangements and their impact on housing supply

Bottom-up Modeling

  • Collection of data on occupancy rates and average rental prices from existing co-living spaces
  • Estimation of operational costs and revenue models for co-living operators
  • Analysis of investment trends in co-living projects and their financial viability

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators, housing policies, and lifestyle changes
  • Scenario modeling based on potential shifts in urbanization rates and housing preferences
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Current Co-Living Residents150Young Professionals, Students
Real Estate Developers100Project Managers, Business Development Executives
Urban Planners80City Officials, Policy Advisors
Investors in Co-Living Projects70Venture Capitalists, Real Estate Investment Trust Managers
Market Analysts60Research Analysts, Economic Consultants

Frequently Asked Questions

What is the current value of the South Korea Real Estate Co-Living Spaces Market?

The South Korea Real Estate Co-Living Spaces Market is valued at approximately USD 1.2 billion, reflecting a significant growth trend driven by urbanization and the demand for affordable housing solutions among young professionals and students.

Which cities are the main hubs for co-living spaces in South Korea?

What factors are driving the growth of co-living spaces in South Korea?

What types of co-living spaces are available in South Korea?

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