US HR Analytics Market Outlook to 2028

Segmented by Type of Deployment mode (On Premise, Cloud), by End-User (Telecom and IT, BFSI, Consumer Goods and Retail, Healthcare) and Region (North, South, East and West)

Region:North America

Author(s):Rakib Das

Product Code:KROD224

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Published on

September 2023

Total pages


About the Report

About the Report

Market Overview:

The HR Analytics Market is one of the diverse divisions working on the screening and recruitment, addition to which proper analytics and management with proper interaction training and developing newer skills, leads to a hands-on improvement in the workflow. With passing time, regulations and protocols are being introduced leading to an overall growth from inside.

US HR Analytics Market

With the advent of new stringent policies, user-centricity and presence of Cloud Services, has led to the growth of the market, with increased employee retention, positive feedback from the users and online portal and mobile applications makes efficient time preservation and making space for other works. Introduction of technological advancements and new Artificial Intelligence (AI) and deep Machine Learning (ML) leading to an improvement in the workforce, with adaptive data collection and storage, proper management and diverse online systems for the training, buildup and target maintenance in order to improve the employee’s average work day routine and make them able to give 100% of work output, fulfilling the growth of the market every year.

US HR Analytics Market Size

The US HR Analytics Market is streamlined with some of the largest players, having hard influence in the United States. With companies like ADP Inc., Workday Inc. IBM etc. heavy workforce data are derived through which the company heads can use it for quality training, newer policy introduction and newer ways to meet set targets within the allotted time. The advancements through Cloud Services in companies like Workday Inc. having a greater influence and workforce due to integration with the digitized world and inclination towards Cloud Environment.

US HR Analytics Market Analysis:

  • The US HR Analytics Market is a subpart of the greater Human Capital Management (HCM) and its Technology industry, mapping buildup strategies and other requirements for the flourishing of the market.
  • With stringent regulations assisted with data driven insights to make improvements in various HR functions including workforce planning and data collection resulting in a higher functionality.
  • User centric environment provides for a more fluent workflow and other regulations, improving their efficiency and employee retention.
  • With technology driven insights and data analytics, HR engagements, talent acquisition, performance management and more are improved over time making its workforce data stronger.

Key Trends by Market Segment:

By Type of Deployment: On premise deployment refers to hosting of HR analytics in its own premises (servers) under traditional methods, which is becoming much slower than the Cloud based deployment, which involves in the same hosting of analytics but over remote servers and handled through the internet. The cloud-based deployment is more dominant as because of its availability of Scalability, cost efficiency, accessibility, rapid implementation and more. These things are time preserving and less efforts need to be put onto such work, without which even the work will progress as it’s done from digital device.

US HR Analytics Market Analysis

By Type of End-User: Since the market is heavily segmented and based on its dynamics, the sectors are all heavily used, while BFSI (Banking, Financial Services and Insurance) and IT and Telecom sectors are dominating more than the rest due to their extensive workforce and higher importance on HR analytics leading to a seamless workflow and improving their systems to make enhanced workforce, skills development and employee engagement, making the workplace to be more interactive rather than be passive, increasing chances for growth. In IT and Telecom services project management, skills mapping and more are enhanced in order to make smoother workflow and reduce any droppings.

US HR Analytics Market Forecast

By Regional Split: The most dominant region is the Western region of the United States, with Silicone Valley in the San Francisco area, to be dominating more than others, due to presence of heavy concentration of technology companies, startups and innovation hubs resulting in better training, skills mapping and real time data transfers with the advantage of fully covered 5G sectors, with high internet penetration making the company flow with cloud services, rendering the usage of long distance data transmission and communication for the proper engagement and management.

US HR Analytics Market Revenue

Competitive Landscape:

The United States are driven by the major players in the HR Analytics Market, resulting in a high competition over the top ranked position. Companies like Workday Inc., Oracle Corporation, SAP SE, ADP Inc., IBM Corporation, Viser etc. makes their output fruitful, excelling in Analytics, AI-driven techniques and data-driven insights to work upon their workforce and the data that are collected over time for future use in training, module creation and more. Workday Inc. has its own Prism Analytics system which empowers the organization to blend in HR and non-HR data to gain powerful and important insights about the betterment of the workforce. Oracle Corporation contains AI driven digital assistant which helps in real time data scanning and manages more insights to help HR professionals.

US HR Analytics Market Ecosystem

Recent Developments:

      • LinkedIn's newly introduced Skills path has provided personalized learning paths based on skill gaps, which are identified on analytics report. This ensures no lag in the process and each employee are working with their own skillsets.
      • Oracle keeps on upgrading and enhancing their Human Capital Management (HCM) Cloud, being more flexible, scalable and obtaining real time data to increase in campus workforce.
      • Workday’s continuous enhancements towards its people analytics system, making the organizations to gain useful insights into workforce planning, employee engagement and interactions.
      • SAP Success Factors introduced Intelligent Services, which is implementing AI driven searches for actions like employee development, team alignment and more.

Future Outlook:

    • US HR Analytics Market is showing considerable growth over the years, moving forward with an expected CAGR of ~13% within a time period of 2022 to 2028. This rise is in the wake of digitization globally, which is pushing this market to rise up to the newer challenges.
    • With the presence of advanced AI and Predictive Analytics, major players like Oracle and IBM, initiates further integration of AI and machine learning into HR analytics to provide predictive insights for employee performance, engagement etc.
    • With proper investments in analytics tools, focus is shifted to enhancing employee experience, incorporating sentiment analysis and feedback data.
    • Visier and Tableau (Salesforce), are making initiatives for creation of real-time HR analytics mechanics to enable much smoother and faster decision making to ensure data is traversed and stored safely.
    • In response to the diverse remote work trend, companies like Microsoft and ADP Inc. have made sure to bring about the Remote Work process into their work process as well, rendering a reduction in travelling time and cost, with a vision of more employee retention than before.
    • With the introduction of Augmented Analytics, AI and Augmented Reality (AR) analytics are brought about in the market. This will give a flexible report data based on the predictability and behavioral mechanics, strengthening the market even more.

Scope Of The Report

Scope of the Report

US HR Analytics Market Segmentation

By Type of Deployment

On Premises


By Type of End-User

Telecom and IT


Consumer Goods and Retail


By Region





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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

  • Human Resources Departments and Professionals
  • Data Analysts and Data Scientists
  • IT and Technology Professionals
  • Academic and Research Institutions
  • Consulting and Advisory Firms
  • Recruitment and Staffing Agencies
  • Technology Vendors and Solution Providers

Time Period Captured in the Report:

  • Historical Period: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022-2028


Major Players Mentioned in the Report:

  • Workday, Inc.
  • Oracle Corporation
  • SAP SE
  • ADP Inc.
  • IBM Corporation
  • Visier
  • Cornerstone OnDemand, Inc.

Table of Contents

Table of Contents

1. Executive Summary

2. US HR Analytics Market Overview

2.1 Taxonomy of the US HR Analytics Market

2.2 US HR Analytics Industry Value Chain

2.3 Ecosystem of US HR Analytics Market

2.4 Government Regulations/Initiatives for the US HR Analytics Market 

2.5 Growth Drivers of the US HR Analytics Market

2.6 Issues and Challenges of the US HR Analytics Market

2.7 Impact of COVID-19 on the US HR Analytics Market

2.8 SWOT Analysis

3. US HR Analytics Market Size, 2017 – 2022

4. US HR Analytics Market Segmentation

4.1 By Type of Deployment, 2017 – 2022

4.2 By End-User Type, 2017 – 2022

4.3 By Regional Shift (West, Mid-East, Central and South), 2017-2022

5. US HR Analytics Market Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles

5.3.1 Workday, Inc.

5.3.2 Oracle Corporation

5.3.3 SAP SE

5.3.4 ADP Inc.

5.3.5 IBM Corporation

5.3.6 Visier

5.3.7 Cornerstone OnDemand, Inc.

6. US HR Analytics Market Future Market Size, 2022 – 2028

7. US HR Analytics Market Future Segmentation

7.1 By Type of Deployment, 2022 - 2028

7.3 By End-User Type, 2022 – 2028

7.4 By Regional Shift (West, Mid-East, Central and South), 2022-2028

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step: 1 Identifying Key Variables:

Strict regulatory control creation for all the major entities and referring to multiple secondary and relevant databases to perform desk research around market to assemble industry level information.

Step: 2 Market Building:

Gathering statistics on HR analytics over the years, penetration of marketplaces and service provider’s ratio to compute revenue generated for analytical services. Reviewing of service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.

Step: 3 Validating and Finalizing:

Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step: 4 Research Output:

Our team has approached multiple HR analytics companies and warehousing services providing channels and understood nature of product segments and sales, consumer preference and other parameters, which supported us with validate statistics derived through bottom to top approach from onboarding and screening providers.

US HR Analytics Market Research Methodology