

Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the KSA DIY Home Improvement Market — including homeowners, contractors, and retailers. Coverage spans major cities and emerging areas.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Homeowners | Individuals undertaking DIY projects in their homes | Sample Size: 100 |
| Contractors | Professionals involved in home improvement projects | Sample Size: 80 |
| Retailers | Businesses selling DIY products | Sample Size: 50 |
| DIY Enthusiasts | Individuals with a strong interest in home improvement | Sample Size: 70 |
| Industry Experts | Consultants and analysts in the home improvement sector | Sample Size: 30 |
Total Respondents:330 (60 structured interviews+300 surveys)
The KSA DIY home improvement market is primarily driven by increasing urbanization, rising disposable incomes, a growing interest in home renovation, and the expansion of e-commerce platforms, which facilitate easier access to DIY products and services.
Challenges in the KSA DIY home improvement market include supply chain disruptions, high competition among retailers, limited consumer awareness, and regulatory compliance issues that can hinder market growth and product availability.
Opportunities in the KSA DIY home improvement market include technological advancements in DIY tools, increasing demand for eco-friendly products, growth of home improvement workshops, and potential partnerships with local artisans to enhance product offerings.
The KSA DIY home improvement market is segmented by type (tools, materials, accessories), end-user (homeowners, contractors, retailers), region (Riyadh, Jeddah, Dammam), application (renovation, maintenance), and distribution channel (online, brick-and-mortar).
Key trends in the KSA DIY home improvement market include a shift towards sustainable products, the rise of online DIY communities, increased focus on home aesthetics, and the adoption of smart home technologies that enhance user experience.