Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the KSA Fantasy Sports Market — including players, platform providers, and end users. Coverage spans major cities and emerging areas.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Fantasy Sports Players | Individuals actively participating in fantasy sports leagues | Sample Size: 100 |
| Platform Providers | Companies offering fantasy sports platforms and services | Sample Size: 50 |
| Sports Enthusiasts | Individuals interested in sports but not currently engaged in fantasy sports | Sample Size: 80 |
| Corporate Teams | Organizations using fantasy sports for team-building activities | Sample Size: 30 |
| End Consumers | General public surveyed for awareness and interest in fantasy sports | Sample Size: 100 |
Total Respondents:360 (60 structured interviews + 300 surveys)
The KSA Fantasy Sports Market encompasses digital platforms where users create virtual teams based on real athletes, competing based on their performance in actual games. This market is growing due to increased smartphone usage, sports interest, and government support for digital initiatives.
Key growth drivers include rising smartphone penetration, enhanced internet connectivity, increased interest in sports and gaming, and government backing for digital initiatives. These factors collectively contribute to a more engaged user base and a thriving fantasy sports ecosystem.
The market faces challenges such as regulatory uncertainties, competition from traditional betting, limited user awareness, and cultural resistance to gaming. These factors can hinder market growth and user adoption in the region.
Opportunities include the expansion of esports, partnerships with local sports teams, development of localized platforms, and the integration of AR/VR technologies. These avenues can enhance user engagement and broaden the market's appeal.
The market is segmented by type (daily, season-long, league-based), end-user (individual players, corporate teams, educational institutions), region (Riyadh, Jeddah, Dammam), age group, gender, income level, and platform (mobile apps, web platforms, social media integration).
