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Saudi Arabia Fantasy Sports Market

The Saudi Arabia fantasy sports market, valued at USD 290 million, is growing due to rising sports interest, internet penetration, and mobile apps, regulated by GEA.

Region:Middle East

Author(s):Dev

Product Code:KRAC1965

Pages:84

Published On:October 2025

About the Report

Base Year 2024

Saudi Arabia Fantasy Sports Market Overview

  • The Saudi Arabia Fantasy Sports Market is valued at USD 290 million, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of sports, particularly football and cricket, along with the rise of digital platforms that facilitate fantasy sports participation. The market has seen a surge in user engagement due to the integration of advanced technologies and mobile applications, making it more accessible to a broader audience. The expanding smartphone penetration and widespread internet accessibility have made fantasy sports platforms significantly more accessible across the Kingdom.
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and high internet penetration rates. The urban centers are characterized by a youthful demographic that is increasingly engaged in digital entertainment, including fantasy sports. The cultural significance of sports in these cities further enhances their position as leaders in the fantasy sports market. The growing youth population and shift toward digital entertainment have created substantial momentum for fantasy sports adoption across these metropolitan areas.
  • The Saudi Arabian fantasy sports sector operates under the oversight of the General Entertainment Authority (GEA), established in 2016, which regulates digital entertainment platforms including fantasy sports operations. The authority has implemented comprehensive guidelines requiring operators to obtain proper licensing, ensure fair play mechanisms, implement age verification systems to protect minors, maintain transparent prize distribution processes, and adhere to responsible gaming principles. These regulatory measures create a structured environment that balances consumer protection with market growth objectives.
Saudi Arabia Fantasy Sports Market Size

Saudi Arabia Fantasy Sports Market Segmentation

By Type:The segmentation by type includes Daily Fantasy Sports, Season-Long Fantasy Sports, League-Based Fantasy Sports, and Others. Daily Fantasy Sports has gained significant traction due to its fast-paced nature, appealing to users who prefer quick engagement and immediate results. Season-Long Fantasy Sports attracts dedicated fans who enjoy long-term strategy and commitment throughout entire sporting seasons. League-Based Fantasy Sports fosters community and competition among users, creating social engagement opportunities, while the 'Others' category includes niche offerings that cater to specific interests such as eSports fantasy leagues and individual sport competitions.

Saudi Arabia Fantasy Sports Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Players, Teams and Clubs, and Corporate Entities. Individual Players dominate the market as they represent the largest user base, driven by the desire for personal engagement and competition. Teams and Clubs leverage fantasy sports for fan engagement and marketing initiatives, utilizing these platforms to strengthen supporter connections and generate additional revenue streams. Corporate Entities utilize these platforms for team-building and employee engagement activities, recognizing the value of fantasy sports in fostering workplace camaraderie and competitive spirit.

Saudi Arabia Fantasy Sports Market segmentation by End-User.

Saudi Arabia Fantasy Sports Market Competitive Landscape

The Saudi Arabia Fantasy Sports Market is characterized by a dynamic mix of regional and international players. Leading participants such as Dream Sports Group, FanDuel, DraftKings Inc., BetMakers Technology Group, SportRadar, Oulala Games, Scout Gaming Group, Khelraja, MyTeam11, Dream11, MPL (Mobile Premier League), 11Wickets, Fanfight, Howzat, BalleBaazi contribute to innovation, geographic expansion, and service delivery in this space.

Dream11

2008

Mumbai, India

FanDuel

2009

Edinburgh, Scotland

DraftKings Inc.

2012

Boston, USA

MyTeam11

2016

Mumbai, India

MPL (Mobile Premier League)

2018

Bengaluru, India

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

User Engagement Rate (e.g., Active Users per Month)

Customer Acquisition Cost (CAC)

Average Revenue Per User (ARPU)

Retention Rate (e.g., Monthly Retention)

Pricing Strategy (Premium vs. Freemium Models)

Saudi Arabia Fantasy Sports Market Industry Analysis

Growth Drivers

  • Increasing Internet Penetration:As of future, Saudi Arabia boasts an internet penetration rate of approximately 98%, with over 36 million active internet users. This widespread access facilitates the growth of fantasy sports platforms, allowing users to engage seamlessly. The increasing availability of high-speed mobile internet, with 4G and 5G networks expanding rapidly, further enhances user experience and participation in online gaming, driving market growth significantly.
  • Rising Popularity of Sports:The Saudi Arabian sports sector is experiencing a renaissance, with investments exceeding $1.5 billion in various sports initiatives. Major events, such as the Saudi Pro League and international tournaments, have attracted millions of viewers. This surge in sports popularity, particularly football, has led to a growing interest in fantasy sports, as fans seek to engage more deeply with their favorite teams and players, thus expanding the market.
  • Youth Engagement in Digital Platforms:Approximately 75% of Saudi Arabia's population is under 30 years old, representing a significant demographic for digital engagement. This youth segment is increasingly drawn to online gaming and fantasy sports, with over 65% of young adults participating in some form of digital gaming. Their affinity for technology and social media platforms creates a fertile ground for fantasy sports, driving user acquisition and retention in the market.

Market Challenges

  • Regulatory Uncertainties:The fantasy sports market in Saudi Arabia faces significant regulatory challenges, with laws still evolving. As of future, there are no clear guidelines specifically governing fantasy sports, leading to confusion among operators and potential users. This uncertainty can deter investment and innovation, as companies may hesitate to enter a market with ambiguous legal frameworks, impacting overall growth.
  • Competition from Traditional Betting:Traditional betting remains deeply entrenched in Saudi culture, with a significant portion of the population still favoring these established practices. The estimated value of the traditional betting market in Saudi Arabia is around $2.5 billion. This strong competition poses a challenge for fantasy sports platforms, which must differentiate themselves and offer unique value propositions to attract users away from conventional betting options.

Saudi Arabia Fantasy Sports Market Future Outlook

The future of the Saudi Arabia fantasy sports market appears promising, driven by technological advancements and a growing sports culture. As mobile platforms continue to expand, user engagement is expected to rise, particularly among younger demographics. Additionally, partnerships with local sports organizations can enhance credibility and attract a broader audience. The integration of innovative game formats and features will likely further stimulate interest, positioning the market for substantial growth in future.

Market Opportunities

  • Expansion of Mobile Platforms:With over 92% of internet users accessing the web via mobile devices, there is a significant opportunity for fantasy sports platforms to optimize their offerings for mobile. This shift can enhance user experience and accessibility, potentially increasing participation rates and revenue generation in the market.
  • Partnerships with Sports Organizations:Collaborating with local sports leagues and teams can provide fantasy sports platforms with valuable exposure and credibility. Such partnerships can facilitate targeted marketing efforts and create exclusive content, attracting a dedicated user base and enhancing overall market growth.

Scope of the Report

SegmentSub-Segments
By Type

Daily Fantasy Sports

Season-Long Fantasy Sports

League-Based Fantasy Sports

Others

By End-User

Individual Players

Teams and Clubs

Corporate Entities

By Game Type

Football/Soccer

Basketball

Cricket

Others (e.g., eSports, MMA)

By Platform

Mobile Applications

Web-Based Platforms

Social Media Integration

By Demographics

Age Groups (Under 25, 25-40, Above 40)

Gender

Income Levels

By Marketing Channel

Digital Marketing

Traditional Advertising

Sponsorships

By Payment Method

Credit/Debit Cards

E-Wallets

Bank Transfers

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian General Investment Authority, Saudi Arabian Monetary Authority)

Fantasy Sports Platform Operators

Advertising and Marketing Agencies

Payment Processing Companies

Data Analytics Firms

Sports Leagues and Associations

Media and Broadcasting Companies

Players Mentioned in the Report:

Dream Sports Group

FanDuel

DraftKings Inc.

BetMakers Technology Group

SportRadar

Oulala Games

Scout Gaming Group

Khelraja

MyTeam11

Dream11

MPL (Mobile Premier League)

11Wickets

Fanfight

Howzat

BalleBaazi

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Fantasy Sports Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Fantasy Sports Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Fantasy Sports Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Internet Penetration
3.1.2 Rising Popularity of Sports
3.1.3 Youth Engagement in Digital Platforms
3.1.4 Government Support for Sports Initiatives

3.2 Market Challenges

3.2.1 Regulatory Uncertainties
3.2.2 Competition from Traditional Betting
3.2.3 Limited Awareness Among Potential Users
3.2.4 Technological Barriers for New Entrants

3.3 Market Opportunities

3.3.1 Expansion of Mobile Platforms
3.3.2 Partnerships with Sports Organizations
3.3.3 Development of Localized Content
3.3.4 Introduction of Innovative Game Formats

3.4 Market Trends

3.4.1 Growth of eSports Integration
3.4.2 Increasing Use of AI and Data Analytics
3.4.3 Rise of Social Gaming Features
3.4.4 Focus on User Experience and Engagement

3.5 Government Regulation

3.5.1 Licensing Requirements for Operators
3.5.2 Consumer Protection Laws
3.5.3 Advertising Restrictions
3.5.4 Taxation Policies on Winnings

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Fantasy Sports Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Fantasy Sports Market Segmentation

8.1 By Type

8.1.1 Daily Fantasy Sports
8.1.2 Season-Long Fantasy Sports
8.1.3 League-Based Fantasy Sports
8.1.4 Others

8.2 By End-User

8.2.1 Individual Players
8.2.2 Teams and Clubs
8.2.3 Corporate Entities

8.3 By Game Type

8.3.1 Football/Soccer
8.3.2 Basketball
8.3.3 Cricket
8.3.4 Others (e.g., eSports, MMA)

8.4 By Platform

8.4.1 Mobile Applications
8.4.2 Web-Based Platforms
8.4.3 Social Media Integration

8.5 By Demographics

8.5.1 Age Groups (Under 25, 25-40, Above 40)
8.5.2 Gender
8.5.3 Income Levels

8.6 By Marketing Channel

8.6.1 Digital Marketing
8.6.2 Traditional Advertising
8.6.3 Sponsorships

8.7 By Payment Method

8.7.1 Credit/Debit Cards
8.7.2 E-Wallets
8.7.3 Bank Transfers

9. Saudi Arabia Fantasy Sports Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 User Engagement Rate (e.g., Active Users per Month)
9.2.4 Customer Acquisition Cost (CAC)
9.2.5 Average Revenue Per User (ARPU)
9.2.6 Retention Rate (e.g., Monthly Retention)
9.2.7 Pricing Strategy (Premium vs. Freemium Models)
9.2.8 Market Penetration Rate (Percentage of Target Market Reached)
9.2.9 Customer Lifetime Value (CLV)
9.2.10 Churn Rate (Percentage of Users Lost per Month)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Dream Sports Group
9.5.2 FanDuel
9.5.3 DraftKings Inc.
9.5.4 BetMakers Technology Group
9.5.5 SportRadar
9.5.6 Oulala Games
9.5.7 Scout Gaming Group
9.5.8 Khelraja
9.5.9 MyTeam11
9.5.10 Dream11
9.5.11 MPL (Mobile Premier League)
9.5.12 11Wickets
9.5.13 Fanfight
9.5.14 Howzat
9.5.15 BalleBaazi

10. Saudi Arabia Fantasy Sports Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Sports
10.1.2 Ministry of Commerce
10.1.3 Ministry of Interior

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Digital Platforms
10.2.2 Sponsorship Deals
10.2.3 Marketing Budgets

10.3 Pain Point Analysis by End-User Category

10.3.1 User Experience Issues
10.3.2 Payment Processing Delays
10.3.3 Lack of Localized Content

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Technological Accessibility
10.4.3 Engagement with Existing Platforms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 User Retention Metrics
10.5.2 Revenue Growth Post-Launch
10.5.3 Expansion into New Sports

11. Saudi Arabia Fantasy Sports Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of existing market reports and publications on fantasy sports in Saudi Arabia
  • Review of demographic and economic data from government sources and industry associations
  • Examination of online platforms and user engagement metrics related to fantasy sports

Primary Research

  • Interviews with industry experts, including game developers and sports analysts
  • Surveys targeting fantasy sports players to understand preferences and behaviors
  • Focus groups with potential users to gauge interest in new fantasy sports offerings

Validation & Triangulation

  • Cross-validation of findings with multiple data sources, including user surveys and expert interviews
  • Triangulation of market trends with insights from sports marketing professionals
  • Sanity checks through feedback from a panel of industry stakeholders

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on sports viewership and participation rates
  • Segmentation of market size by sport type and user demographics
  • Incorporation of growth trends in mobile and online gaming in the region

Bottom-up Modeling

  • Analysis of revenue models from existing fantasy sports platforms
  • Estimation of user acquisition costs and lifetime value of players
  • Volume and pricing analysis based on subscription and in-game purchase data

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and sports event calendars
  • Scenario planning based on regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic growth projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Fantasy Sports Players120Active Users, Casual Gamers
Sports Enthusiasts90Fans of Major Sports Leagues, Event Attendees
Game Developers45Product Managers, Software Engineers
Marketing Professionals60Brand Managers, Digital Marketing Specialists
Regulatory Experts40Legal Advisors, Compliance Officers

Frequently Asked Questions

What is the current value of the Saudi Arabia Fantasy Sports Market?

The Saudi Arabia Fantasy Sports Market is valued at approximately USD 290 million, reflecting significant growth driven by the increasing popularity of sports, particularly football and cricket, and the rise of digital platforms facilitating participation.

Which cities are leading in the Saudi Arabia Fantasy Sports Market?

What regulatory body oversees the fantasy sports sector in Saudi Arabia?

What types of fantasy sports are popular in Saudi Arabia?

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