

Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the UAE Fantasy Sports Market value chain — including fantasy sports platforms, users, and regulatory bodies. Coverage spans major cities like Dubai, Abu Dhabi, and Sharjah, as well as emerging areas.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Fantasy Sports Players | Individuals actively participating in fantasy sports leagues | Sample Size: 150 |
| Casual Gamers | Users who engage in fantasy sports occasionally | Sample Size: 100 |
| Sports Enthusiasts | Individuals interested in sports but not currently playing | Sample Size: 80 |
| Industry Experts | Professionals with insights into the fantasy sports market | Sample Size: 30 |
| Regulatory Bodies | Officials overseeing gaming regulations | Sample Size: 20 |
Total Respondents:380 (60 structured interviews+300 online surveys)
The UAE Fantasy Sports Market is experiencing significant growth, driven by increasing smartphone penetration, rising interest in sports, and enhanced internet connectivity. Government support for digital initiatives further bolsters this market, making it an attractive space for both users and operators.
Key growth drivers include the increasing penetration of smartphones, a rising interest in sports and gaming, improved internet connectivity, and government backing for digital initiatives. These factors collectively enhance user engagement and participation in fantasy sports platforms.
The market faces several challenges, including regulatory uncertainties, high competition among platforms, user retention issues, and payment processing difficulties. These factors can hinder growth and affect the overall user experience in the fantasy sports ecosystem.
Opportunities in the UAE Fantasy Sports Market include expanding into new sports categories, forming partnerships with local sports teams, developing localized content, and integrating AR/VR technologies. These initiatives can enhance user engagement and attract a broader audience.
The UAE Fantasy Sports Market is regulated through licensing requirements for operators, age restrictions for participants, taxation policies on winnings, and advertising regulations. Compliance with these regulations is crucial for the sustainability of fantasy sports platforms in the region.