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Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth

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Details

 

The report titled "Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth" provides a comprehensive analysis on the online advertising industry in terms of the internet users, segments of the online advertising such as the display, search, mobile and online video advertisements. The latest trends such as the implementation of the fiber broadband connectivity, 4G implementation in the host cities of the FIFA world cup 2014 have resulted in an increase in the online advertising expenditure in Brazil.

 

The online advertising industry is valued at USD ~ billion in 2011. The online advertising industry has grown at a CAGR of ~% for the years 2006-2011. The access of the internet has increased through various sources such as the smart phones, tablets, laptops and the notebooks. The online E-commerce was valued at USD ~ billion in 2011. The mobile penetration in Brazil is 116 mobiles per 100 people. This has increased the advertising expenditure through mobiles. The internet penetration was ~% in the year 2011. The internet penetration is estimated to be ~% in 2016 as a result of the government initiatives to implement broadband connectivity in the semi-urban and rural areas.

The average time spent online by an internet user was ~ hours in the year 2011. The time spent online has increased at a CAGR of ~% for the years 2006-2011. The increase in the time spent online can be attributed to the content consumption of the internet users in Brazil. The social networking sites and content based sites such as UOL, Facebook were the leading advertisement publishers in the year 2011.

 

Online advertisers have advertised on the internet according to the online behavior of the internet audience. The social networking site Facebook was the leader in publishing the display advertisements. Content based sites such as the Globo.com and UOL were the second and the third largest websites respectively in publishing the display advertisements. Facebook was the market leader with a market share of ~%, followed by globo.com with ~% and UOL with ~% share of the display advertisements.

The leading advertisers in display were the online retailers. Drafiti.com was the market leader with a share of ~% with ~ billion display impressions in March 2012 followed by Netshoes.com.br, Microsoft Corporation and Google.

 

Online video advertisements were extensively used by the automobile industry, tourism industry and the real estate agencies in Brazil. Search advertisements had witnessed an increase in the market share over the other segments of online advertisements. The market share of the search advertisements has increased from ~% in 2006 to ~% in 2011. The online search advertisements increased over the years as a result of the increase in the wireless devices in the country.

Online ad spending is expected to rise because of the 2013 Confederations Cup, the 2014 FIFA World Cup and the 2016 Rio Olympics- all of these events will be hosted by Brazil. The online advertising will have a major role in the revenue generation for sports brands, promotional activities, tourism industry and e-commerce in the coming years. Macro-economic factors such as the taxation systems in Brazil, online content regulations and the increase in the urban population in Brazil have been extensively in the report.

 

The report extensively covers the impact of the upcoming sporting events in Brazil such as the Confederations Cup, the FIFA football world cup and the Rio Olympics in the coming years.

 

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Table Of Content

Scope

1. Brazil Advertising Industry Market Size, 2006-2011

2. Brazil Advertising Industry Market Segmentation, 2009-2011

3. Brazil Online Advertising Industry Market Size, 2006-2011

3.1. Number of Internet Users in Brazil, 2006-2011

3.1.1. Internet Users by Age Group, 2009-2011

3.2. Mobile Subscribers in Brazil, 2006-2011

3.3. Average Time Spent Online in Brazil, 2006-2011

3.4. Brazil E-Commerce Industry Revenue, 2006-2011

4. Value Chain and Online Advertising Revenue Model in Brazil

5. Brazil Online Advertising Industry Segmentation by Search, Display, Video and Mobile Advertisements, 2006-2011

6. Latest Trends and Developments in BraziL Online Advertising Industry

6.1. Fiber Broadband Network in Brazil

6.2. 4G and Long Term Evolution (LTE) Network

6.3. Evolving M-Commerce Market

7. Competitive Landscape of Online Advertising in Brazil, 2011

7.1. By Websites 2010-2011

7.2. By Leading Advertisers

8. Brazil Online Advertising Industry Future Outlook and Projections, 2012-2016

8.1. Brazil Online Advertising Industry Revenues

8.2. Display, Search, Video and Mobile Advertising Market

8.3. Expected Number of Internet Users

8.4. Expected Average Time Spend on the Internet

8.5. Expected Mobile Subscribers

9. Macro Economic Factors: Historical and Projections

9.1. Tax Slabs of The Government

9.2. The Online Content Regulations

9.3. Rise in Urban Population

10. Appendix

10.1. Market Definitions

10.2. Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer


List Of Figure

Figure 1: Brazil Advertising Industry Market Size by Expenditure in USD Billion and Growth Rate in Percentage, 2006-2011

Figure 2: Online Advertising Expenditure in Brazil in USD Billion and Growth Rate in Percentage, 2006-2011

Figure 3: Internet Users in Brazil in Million and Growth Rate in Percentage, 2006-2011

Figure 4: Percentage Composition of the Online Visitors in Brazil, 2009-2011

Figure 5: Mobile Phone Subscribers in Brazil in Million and Growth Rate in Percentage, 2006-2011

Figure 6: Average Time Spent Online per Month in Brazil in Hours and Growth Rate in Percentage, 2006-2011

Figure 7: Brazil E-Commerce Industry Revenue in USD Billion, 2006-2011

Figure 8: Traditional Value Chain and Online Advertising Revenue Model in Brazil

Figure 9: Transformed Value Chain and Online Advertising Revenue Model in Brazil

Figure 10: Online Display Advertisement Publishers by Share of Display Ads, 2011

Figure 11: Estimated Online Advertising Expenditure in Brazil in USD Billion, 2012-2016

Figure 12: Estimated Number of Internet Users in Brazil in Million, 2012-2016

Figure 13: Estimated Average Time Spent on the Internet in Brazil in Hours, 2012-2016

Figure 14: Estimated Mobile Subscribers in Brazil in Million, 2012-2016

Figure 15: Projected Growth in Urban Population of Brazil in Million 2006-2016E

?

 


List Of Table

Table 1: Brazil Advertising Industry Market Segmentation by Category on the Basis of Revenue in Percentage, 2009-2011

Table 2: Brazil Advertisement Industry Market Segmentation by Category on the Basis of Revenue in USD Billion, 2009-2011

Table 3: Advertising Expenditure of Display, Search, Online Video and Mobile Advertising Segments in USD Million, 2006-2011

Table 4: Market Share of Display, Search, Online Video and Mobile Advertising Segments in Percentage, 2006-2011

Table 5: Display, Search, Online Video and Mobile Advertising Segments Market Share in Percentage, 2012-2016

Table 6: Display, Search, Online Video and Mobile Advertising Segments Revenue in USD Million, 2012-2016

Table 7: Correlation Matrix of the Online Advertising Industry of Brazil

Table 8: Regression Coefficients Output for the Online Advertising Industry of Brazil

 

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Advertising Industry, Online Advertising Industry, Internet Users, Mobile Subscribers, E-Commerce, Search Advertisements, Display Advertisements, Vide


Companies

Facebook, Globo, UOL, Terra-Telefonica, Google Sites, Microsoft Sites, Drafiti.com, Netshoes.com, Microsoft Corporation

 

The report titled "Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth" provides a comprehensive analysis on the online advertising industry in terms of the internet users, segments of the online advertising such as the display, search, mobile and online video advertisements. The latest trends such as the implementation of the fiber broadband connectivity, 4G implementation in the host cities of the FIFA world cup 2014 have resulted in an increase in the online advertising expenditure in Brazil.

 

The online advertising industry is valued at USD ~ billion in 2011. The online advertising industry has grown at a CAGR of ~% for the years 2006-2011. The access of the internet has increased through various sources such as the smart phones, tablets, laptops and the notebooks. The online E-commerce was valued at USD ~ billion in 2011. The mobile penetration in Brazil is 116 mobiles per 100 people. This has increased the advertising expenditure through mobiles. The internet penetration was ~% in the year 2011. The internet penetration is estimated to be ~% in 2016 as a result of the government initiatives to implement broadband connectivity in the semi-urban and rural areas.

The average time spent online by an internet user was ~ hours in the year 2011. The time spent online has increased at a CAGR of ~% for the years 2006-2011. The increase in the time spent online can be attributed to the content consumption of the internet users in Brazil. The social networking sites and content based sites such as UOL, Facebook were the leading advertisement publishers in the year 2011.

 

Online advertisers have advertised on the internet according to the online behavior of the internet audience. The social networking site Facebook was the leader in publishing the display advertisements. Content based sites such as the Globo.com and UOL were the second and the third largest websites respectively in publishing the display advertisements. Facebook was the market leader with a market share of ~%, followed by globo.com with ~% and UOL with ~% share of the display advertisements.

The leading advertisers in display were the online retailers. Drafiti.com was the market leader with a share of ~% with ~ billion display impressions in March 2012 followed by Netshoes.com.br, Microsoft Corporation and Google.

 

Online video advertisements were extensively used by the automobile industry, tourism industry and the real estate agencies in Brazil. Search advertisements had witnessed an increase in the market share over the other segments of online advertisements. The market share of the search advertisements has increased from ~% in 2006 to ~% in 2011. The online search advertisements increased over the years as a result of the increase in the wireless devices in the country.

Online ad spending is expected to rise because of the 2013 Confederations Cup, the 2014 FIFA World Cup and the 2016 Rio Olympics- all of these events will be hosted by Brazil. The online advertising will have a major role in the revenue generation for sports brands, promotional activities, tourism industry and e-commerce in the coming years. Macro-economic factors such as the taxation systems in Brazil, online content regulations and the increase in the urban population in Brazil have been extensively in the report.

 

The report extensively covers the impact of the upcoming sporting events in Brazil such as the Confederations Cup, the FIFA football world cup and the Rio Olympics in the coming years.

 

READ MORE

Scope

1. Brazil Advertising Industry Market Size, 2006-2011

2. Brazil Advertising Industry Market Segmentation, 2009-2011

3. Brazil Online Advertising Industry Market Size, 2006-2011

3.1. Number of Internet Users in Brazil, 2006-2011

3.1.1. Internet Users by Age Group, 2009-2011

3.2. Mobile Subscribers in Brazil, 2006-2011

3.3. Average Time Spent Online in Brazil, 2006-2011

3.4. Brazil E-Commerce Industry Revenue, 2006-2011

4. Value Chain and Online Advertising Revenue Model in Brazil

5. Brazil Online Advertising Industry Segmentation by Search, Display, Video and Mobile Advertisements, 2006-2011

6. Latest Trends and Developments in BraziL Online Advertising Industry

6.1. Fiber Broadband Network in Brazil

6.2. 4G and Long Term Evolution (LTE) Network

6.3. Evolving M-Commerce Market

7. Competitive Landscape of Online Advertising in Brazil, 2011

7.1. By Websites 2010-2011

7.2. By Leading Advertisers

8. Brazil Online Advertising Industry Future Outlook and Projections, 2012-2016

8.1. Brazil Online Advertising Industry Revenues

8.2. Display, Search, Video and Mobile Advertising Market

8.3. Expected Number of Internet Users

8.4. Expected Average Time Spend on the Internet

8.5. Expected Mobile Subscribers

9. Macro Economic Factors: Historical and Projections

9.1. Tax Slabs of The Government

9.2. The Online Content Regulations

9.3. Rise in Urban Population

10. Appendix

10.1. Market Definitions

10.2. Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer


List Of Figure

Figure 1: Brazil Advertising Industry Market Size by Expenditure in USD Billion and Growth Rate in Percentage, 2006-2011

Figure 2: Online Advertising Expenditure in Brazil in USD Billion and Growth Rate in Percentage, 2006-2011

Figure 3: Internet Users in Brazil in Million and Growth Rate in Percentage, 2006-2011

Figure 4: Percentage Composition of the Online Visitors in Brazil, 2009-2011

Figure 5: Mobile Phone Subscribers in Brazil in Million and Growth Rate in Percentage, 2006-2011

Figure 6: Average Time Spent Online per Month in Brazil in Hours and Growth Rate in Percentage, 2006-2011

Figure 7: Brazil E-Commerce Industry Revenue in USD Billion, 2006-2011

Figure 8: Traditional Value Chain and Online Advertising Revenue Model in Brazil

Figure 9: Transformed Value Chain and Online Advertising Revenue Model in Brazil

Figure 10: Online Display Advertisement Publishers by Share of Display Ads, 2011

Figure 11: Estimated Online Advertising Expenditure in Brazil in USD Billion, 2012-2016

Figure 12: Estimated Number of Internet Users in Brazil in Million, 2012-2016

Figure 13: Estimated Average Time Spent on the Internet in Brazil in Hours, 2012-2016

Figure 14: Estimated Mobile Subscribers in Brazil in Million, 2012-2016

Figure 15: Projected Growth in Urban Population of Brazil in Million 2006-2016E

?

 


List Of Table

Table 1: Brazil Advertising Industry Market Segmentation by Category on the Basis of Revenue in Percentage, 2009-2011

Table 2: Brazil Advertisement Industry Market Segmentation by Category on the Basis of Revenue in USD Billion, 2009-2011

Table 3: Advertising Expenditure of Display, Search, Online Video and Mobile Advertising Segments in USD Million, 2006-2011

Table 4: Market Share of Display, Search, Online Video and Mobile Advertising Segments in Percentage, 2006-2011

Table 5: Display, Search, Online Video and Mobile Advertising Segments Market Share in Percentage, 2012-2016

Table 6: Display, Search, Online Video and Mobile Advertising Segments Revenue in USD Million, 2012-2016

Table 7: Correlation Matrix of the Online Advertising Industry of Brazil

Table 8: Regression Coefficients Output for the Online Advertising Industry of Brazil

 

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Advertising Industry, Online Advertising Industry, Internet Users, Mobile Subscribers, E-Commerce, Search Advertisements, Display Advertisements, Vide


Companies

Facebook, Globo, UOL, Terra-Telefonica, Google Sites, Microsoft Sites, Drafiti.com, Netshoes.com, Microsoft Corporation

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