Middle East herbal extract market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

The Middle East Herbal Extract Market is worth USD 1.6 billion, fueled by rising preference for organic products and health awareness in food, pharma, and cosmetics sectors.

Region:Middle East

Author(s):Dev

Product Code:KRAA9621

Pages:88

Published On:November 2025

About the Report

Base Year 2024

Middle East Herbal Extract Market Overview

  • The Middle East Herbal Extract Market is valued at USD 1.6 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing consumer preference for natural and organic products, alongside a rising awareness of the health benefits associated with herbal extracts. The market is also supported by the expanding food and beverage sector, which increasingly incorporates herbal ingredients for flavoring and health benefits .
  • Key players in this market include Saudi Arabia, the United Arab Emirates, and Egypt. These countries dominate due to their rich biodiversity, traditional use of herbs, and strong agricultural practices. Additionally, the presence of established companies and a growing demand for herbal products in pharmaceuticals and cosmetics further solidify their market leadership .
  • In 2023, the UAE government implemented regulations to promote the use of herbal extracts in food and cosmetics, mandating that all herbal products must meet specific safety and quality standards. This initiative is governed by the "UAE Cabinet Decision No. 39 of 2023 on the Executive Regulation of Federal Law No. 10 of 2015 on Food Safety," issued by the UAE Cabinet, which sets out operational requirements for the registration, safety assessment, and labeling of herbal products in food and cosmetics .
Middle East Herbal Extract Market Size

Middle East Herbal Extract Market Segmentation

By Type:The herbal extract market can be segmented into various types, including Essential Oils, Powders, Liquid Extracts, Tinctures, Oleoresins, and Others. Among these, Essential Oils are currently leading the market due to their extensive applications in aromatherapy, cosmetics, and food flavoring. The growing trend towards natural and organic products has significantly boosted the demand for essential oils, as consumers increasingly seek alternatives to synthetic fragrances and additives. This segment is characterized by a diverse range of products sourced from various plants, making it highly versatile and appealing to a broad consumer base .

Middle East Herbal Extract Market segmentation by Type.

By End-User:The market can also be segmented based on end-users, including Food and Beverage, Pharmaceuticals, Cosmetics and Personal Care, Nutraceuticals, Animal Feed, and Others. The Food and Beverage sector is the dominant end-user, driven by the increasing incorporation of herbal extracts for flavoring, preservation, and health benefits. Consumers are increasingly opting for natural ingredients in their food products, leading to a surge in demand for herbal extracts. This trend is further supported by the growing health consciousness among consumers, who are seeking products that offer functional benefits .

Middle East Herbal Extract Market segmentation by End-User.

Middle East Herbal Extract Market Competitive Landscape

The Middle East Herbal Extract Market is characterized by a dynamic mix of regional and international players. Leading participants such as Al Khair Natural Herbs Factory (Saudi Arabia), Döhler Middle East FZE (UAE), Martin Bauer Group (Germany/UAE), Indena S.p.A. (Italy/UAE), Naturex (Givaudan) (France/UAE), Bioextract (Egypt), Al Wadi Al Akhdar (Lebanon), Kancor Ingredients Ltd. (IFF) (India/UAE), Botanic Healthcare (India/UAE), Organic Herb Inc. (China/UAE), Herbo Nutra (India/UAE), Himalaya Wellness (India/UAE), Al-Jazeera Pharmaceutical Industries (Saudi Arabia), Vidya Herbs Pvt. Ltd. (India/UAE), Al Shifa Natural Herbs Trading LLC (UAE) contribute to innovation, geographic expansion, and service delivery in this space.

Al Khair Natural Herbs Factory

1995

Saudi Arabia

Döhler Middle East FZE

2000

UAE

Martin Bauer Group

1930

Germany/UAE

Indena S.p.A.

1921

Italy/UAE

Naturex (Givaudan)

1992

France/UAE

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (CAGR %)

Market Share (%) in Middle East Herbal Extract Market

Geographic Footprint (Number of Countries in Middle East)

Product Portfolio Breadth (Number of Herbal Extract Types)

R&D Intensity (R&D Spend as % of Revenue)

Middle East Herbal Extract Market Industry Analysis

Growth Drivers

  • Increasing Consumer Demand for Natural Products:The Middle East has witnessed a significant shift towards natural products, with the herbal extract market growing in response. In future, the demand for natural food ingredients surged, with the market valued at approximately $1.5 billion. This trend is driven by consumers seeking healthier alternatives, as 75% of consumers in the region prefer products with natural ingredients, according to a recent industry report by the Middle East Food and Beverage Association.
  • Rising Awareness of Health Benefits:The awareness of health benefits associated with herbal extracts is increasing, particularly among the urban population. A study by the Gulf Health Council indicated that 70% of consumers are now more informed about the therapeutic properties of herbal products. This growing knowledge is leading to a higher consumption rate, with herbal supplements projected to reach a market value of $600 million in future, reflecting a robust interest in preventive healthcare solutions.
  • Expansion of the Food and Beverage Industry:The food and beverage sector in the Middle East is expanding rapidly, with a projected growth rate of 9% annually. This growth is fostering increased incorporation of herbal extracts in various products, including beverages and snacks. In future, the sector was valued at $120 billion, with herbal-infused products gaining traction. The demand for innovative flavors and health-oriented products is driving manufacturers to explore herbal extracts as key ingredients.

Market Challenges

  • Regulatory Hurdles and Compliance Issues:The herbal extract market faces significant regulatory challenges, with stringent compliance requirements impacting product development. In future, over 45% of herbal product manufacturers reported difficulties in meeting local regulations, which vary widely across the region. This inconsistency can lead to delays in product launches and increased costs, as companies must navigate complex legal frameworks to ensure compliance with health and safety standards.
  • Limited Availability of Raw Materials:The availability of high-quality raw materials for herbal extracts is a pressing challenge. In future, the region experienced a 35% decline in the supply of key herbs due to climate change and overharvesting. This scarcity not only drives up costs but also limits the production capacity of manufacturers. As a result, companies are struggling to maintain consistent quality and supply, which can hinder market growth and innovation.

Middle East Herbal Extract Market Future Outlook

The future of the Middle East herbal extract market appears promising, driven by increasing consumer interest in health and wellness. As the market evolves, companies are likely to invest in sustainable sourcing and innovative extraction technologies. The rise of e-commerce platforms is expected to enhance product accessibility, allowing consumers to explore a wider range of herbal products. Additionally, collaborations with health and wellness brands will likely create new opportunities for growth, fostering a more integrated approach to herbal product development.

Market Opportunities

  • Increasing Investment in R&D:There is a growing opportunity for investment in research and development of herbal products. In future, R&D spending in the herbal sector reached $200 million, indicating a strong commitment to innovation. This investment can lead to the discovery of new applications and formulations, enhancing product offerings and meeting evolving consumer demands.
  • Expansion into Emerging Markets:The potential for expansion into emerging markets is significant, with countries like Saudi Arabia and the UAE showing increasing demand for herbal products. In future, these markets collectively represented a $300 million opportunity for herbal extracts. Companies that strategically enter these markets can capitalize on the growing consumer base seeking natural health solutions, driving further growth in the sector.

Scope of the Report

SegmentSub-Segments
By Type

Essential Oils

Powders

Liquid Extracts

Tinctures

Oleoresins

Others

By End-User

Food and Beverage

Pharmaceuticals

Cosmetics and Personal Care

Nutraceuticals

Animal Feed

Others

By Source

Plant-Based (Herbs, Spices, Fruits, Flowers, Roots, Leaves)

Marine-Based

Microbial-Based

Others

By Distribution Channel

Online Retail

Offline Retail (Supermarkets, Pharmacies, Specialty Stores)

Direct Sales (B2B, B2C)

Others

By Region

GCC Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain)

Levant Region (Jordan, Lebanon, Syria, Palestine, Iraq)

North Africa (Egypt, Morocco, Algeria, Tunisia)

Others

By Application

Dietary Supplements

Functional Foods & Beverages

Herbal Teas

Pharmaceuticals

Cosmetics & Personal Care

Animal Nutrition

Others

By Product Formulation

Standardized Extracts

Full-Spectrum Extracts

Ratio Extracts

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Health, Food and Drug Administration)

Manufacturers and Producers of Herbal Extracts

Distributors and Retailers of Herbal Products

Pharmaceutical Companies

Natural Product Suppliers

Industry Associations (e.g., Middle East Natural Products Association)

Financial Institutions and Banks

Players Mentioned in the Report:

Al Khair Natural Herbs Factory (Saudi Arabia)

Dohler Middle East FZE (UAE)

Martin Bauer Group (Germany/UAE)

Indena S.p.A. (Italy/UAE)

Naturex (Givaudan) (France/UAE)

Bioextract (Egypt)

Al Wadi Al Akhdar (Lebanon)

Kancor Ingredients Ltd. (IFF) (India/UAE)

Botanic Healthcare (India/UAE)

Organic Herb Inc. (China/UAE)

Herbo Nutra (India/UAE)

Himalaya Wellness (India/UAE)

Al-Jazeera Pharmaceutical Industries (Saudi Arabia)

Vidya Herbs Pvt. Ltd. (India/UAE)

Al Shifa Natural Herbs Trading LLC (UAE)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Middle East Herbal Extract Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Middle East Herbal Extract Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Middle East Herbal Extract Market Analysis

3.1 Growth Drivers

3.1.1 Increasing consumer demand for natural products
3.1.2 Rising awareness of health benefits associated with herbal extracts
3.1.3 Expansion of the food and beverage industry
3.1.4 Growth in the cosmetics and personal care sector

3.2 Market Challenges

3.2.1 Regulatory hurdles and compliance issues
3.2.2 Limited availability of raw materials
3.2.3 High competition from synthetic alternatives
3.2.4 Lack of standardization in quality control

3.3 Market Opportunities

3.3.1 Increasing investment in R&D for herbal products
3.3.2 Expansion into emerging markets
3.3.3 Collaboration with health and wellness brands
3.3.4 Development of innovative extraction technologies

3.4 Market Trends

3.4.1 Growing popularity of organic and clean-label products
3.4.2 Shift towards sustainable sourcing practices
3.4.3 Rise of e-commerce in herbal product sales
3.4.4 Increasing consumer preference for personalized health solutions

3.5 Government Regulation

3.5.1 Implementation of stricter quality control measures
3.5.2 Introduction of labeling requirements for herbal products
3.5.3 Support for local herbal farming initiatives
3.5.4 Regulation of health claims on product packaging

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Middle East Herbal Extract Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Middle East Herbal Extract Market Segmentation

8.1 By Type

8.1.1 Essential Oils
8.1.2 Powders
8.1.3 Liquid Extracts
8.1.4 Tinctures
8.1.5 Oleoresins
8.1.6 Others

8.2 By End-User

8.2.1 Food and Beverage
8.2.2 Pharmaceuticals
8.2.3 Cosmetics and Personal Care
8.2.4 Nutraceuticals
8.2.5 Animal Feed
8.2.6 Others

8.3 By Source

8.3.1 Plant-Based (Herbs, Spices, Fruits, Flowers, Roots, Leaves)
8.3.2 Marine-Based
8.3.3 Microbial-Based
8.3.4 Others

8.4 By Distribution Channel

8.4.1 Online Retail
8.4.2 Offline Retail (Supermarkets, Pharmacies, Specialty Stores)
8.4.3 Direct Sales (B2B, B2C)
8.4.4 Others

8.5 By Region

8.5.1 GCC Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain)
8.5.2 Levant Region (Jordan, Lebanon, Syria, Palestine, Iraq)
8.5.3 North Africa (Egypt, Morocco, Algeria, Tunisia)
8.5.4 Others

8.6 By Application

8.6.1 Dietary Supplements
8.6.2 Functional Foods & Beverages
8.6.3 Herbal Teas
8.6.4 Pharmaceuticals
8.6.5 Cosmetics & Personal Care
8.6.6 Animal Nutrition
8.6.7 Others

8.7 By Product Formulation

8.7.1 Standardized Extracts
8.7.2 Full-Spectrum Extracts
8.7.3 Ratio Extracts
8.7.4 Others

9. Middle East Herbal Extract Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (CAGR %)
9.2.4 Market Share (%) in Middle East Herbal Extract Market
9.2.5 Geographic Footprint (Number of Countries in Middle East)
9.2.6 Product Portfolio Breadth (Number of Herbal Extract Types)
9.2.7 R&D Intensity (R&D Spend as % of Revenue)
9.2.8 Distribution Network Strength (Number of Distributors/Partners)
9.2.9 Certifications & Regulatory Compliance (e.g., GMP, ISO, Halal)
9.2.10 Sustainability Initiatives (e.g., % of sustainably sourced raw materials)
9.2.11 Customer Segmentation (Key End-User Sectors Served)
9.2.12 Innovation Pipeline (Number of New Products Launched Annually)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Al Khair Natural Herbs Factory (Saudi Arabia)
9.5.2 Döhler Middle East FZE (UAE)
9.5.3 Martin Bauer Group (Germany/UAE)
9.5.4 Indena S.p.A. (Italy/UAE)
9.5.5 Naturex (Givaudan) (France/UAE)
9.5.6 Bioextract (Egypt)
9.5.7 Al Wadi Al Akhdar (Lebanon)
9.5.8 Kancor Ingredients Ltd. (IFF) (India/UAE)
9.5.9 Botanic Healthcare (India/UAE)
9.5.10 Organic Herb Inc. (China/UAE)
9.5.11 Herbo Nutra (India/UAE)
9.5.12 Himalaya Wellness (India/UAE)
9.5.13 Al-Jazeera Pharmaceutical Industries (Saudi Arabia)
9.5.14 Vidya Herbs Pvt. Ltd. (India/UAE)
9.5.15 Al Shifa Natural Herbs Trading LLC (UAE)

10. Middle East Herbal Extract Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Health
10.1.2 Ministry of Agriculture
10.1.3 Ministry of Commerce
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Herbal Research
10.2.2 Funding for Sustainable Practices
10.2.3 Expenditure on Marketing and Branding
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Assurance Issues
10.3.2 Supply Chain Disruptions
10.3.3 Regulatory Compliance Challenges
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Herbal Benefits
10.4.2 Availability of Products
10.4.3 Consumer Education Initiatives
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Effectiveness
10.5.2 Customer Feedback Mechanisms
10.5.3 Opportunities for Product Line Expansion
10.5.4 Others

11. Middle East Herbal Extract Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Model Structuring

1.4 Customer Segmentation Analysis

1.5 Competitive Landscape Overview

1.6 Key Partnerships Identification

1.7 Risk Assessment


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Definition

2.4 Marketing Channels Selection

2.5 Campaign Planning


3. Distribution Plan

3.1 Urban Retail Strategy

3.2 Rural NGO Tie-Ups

3.3 E-commerce Integration

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Comparison


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs Design

6.2 After-Sales Service Strategies

6.3 Customer Engagement Initiatives


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnership Opportunities


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability Strategies


14. Potential Partner List

14.1 Distributors Identification

14.2 Joint Ventures Opportunities

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations such as the Middle East Natural Products Association
  • Review of trade publications and journals focusing on herbal extracts and natural products
  • Examination of government publications and regulations related to herbal product safety and standards

Primary Research

  • Interviews with key stakeholders in the herbal extract supply chain, including manufacturers and distributors
  • Surveys targeting herbal product retailers and e-commerce platforms to gauge market demand
  • Field interviews with herbalists and practitioners to understand consumer preferences and trends

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and market trends
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks conducted through expert panel reviews comprising industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall herbal extract market size based on regional consumption patterns and import/export data
  • Segmentation of the market by product type, including essential oils, tinctures, and powdered extracts
  • Incorporation of demographic trends and health awareness levels influencing herbal product consumption

Bottom-up Modeling

  • Collection of sales data from leading herbal extract manufacturers and distributors in the region
  • Estimation of market share based on product offerings and distribution channels
  • Volume and pricing analysis to derive revenue estimates for each segment of the market

Forecasting & Scenario Analysis

  • Utilization of historical growth rates and market trends to project future market size through 2030
  • Scenario analysis based on potential regulatory changes and shifts in consumer behavior towards natural products
  • Development of baseline, optimistic, and pessimistic forecasts to account for market volatility

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Herbal Extract Manufacturers60Production Managers, Quality Control Officers
Retailers of Herbal Products50Store Managers, Purchasing Agents
Health and Wellness Practitioners40Herbalists, Naturopaths
Consumers of Herbal Supplements100Health-Conscious Individuals, Fitness Enthusiasts
Regulatory Bodies and Associations40Policy Makers, Compliance Officers

Frequently Asked Questions

What is the current value of the Middle East Herbal Extract Market?

The Middle East Herbal Extract Market is valued at approximately USD 1.6 billion, reflecting a significant growth trend driven by consumer preferences for natural and organic products, as well as increased awareness of the health benefits associated with herbal extracts.

Which countries dominate the Middle East Herbal Extract Market?

What types of herbal extracts are most popular in the Middle East?

What are the main end-user segments for herbal extracts in the Middle East?

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