Saudi Arabia South Korea Dietary Supplements Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia South Korea Dietary Supplements Market Overview

• The Saudi Arabia South Korea Dietary Supplements Market is valued at USD 4.4 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health consciousness among consumers, a rise in lifestyle-related diseases, and a growing trend towards preventive healthcare. The market has seen a significant uptick in demand for various dietary supplements, including vitamins and herbal products, as consumers seek to enhance their overall well-being. In South Korea, the influence of K-beauty, inner health trends, and the expansion of e-commerce platforms are major contributors to market growth, while in Saudi Arabia, the adoption of supplements is supported by government initiatives promoting healthy living and a rising focus on fitness and wellness trends .
• Key players in this market include major cities such as Riyadh and Seoul, which dominate due to their large populations and urbanization trends. The concentration of healthcare facilities, pharmacies, and retail outlets in these cities facilitates easy access to dietary supplements, further driving market growth. Additionally, the increasing disposable income and changing consumer preferences in these urban areas contribute to their dominance in the market. In South Korea, online and mobile shopping platforms, as well as social media and influencer marketing, play a significant role in shaping consumer purchasing behavior .
• In 2023, the Saudi Food and Drug Authority (SFDA) implemented the "Technical Regulation for Health and Dietary Supplements," requiring all dietary supplements to undergo rigorous safety and efficacy testing before market approval. Issued by the Saudi Food and Drug Authority, this regulation mandates product registration, ingredient disclosure, and compliance with maximum permissible levels for active substances, thereby enhancing consumer safety and ensuring high-quality standards for dietary supplements in the Kingdom .

Saudi Arabia South Korea Dietary Supplements Market Segmentation

By Type:The dietary supplements market can be segmented into various types, including vitamins, minerals, herbal supplements, protein & amino acid supplements, omega fatty acids, probiotics & prebiotics, fibers & specialty carbohydrates, and others. Among these, vitamins and herbal supplements are particularly popular due to their perceived health benefits and natural origins. The increasing awareness of health and wellness, as well as the demand for clean-label and scientifically-backed products, has led to a surge in demand for these products, making them the leading segments in the market .

By End-User:The market can also be segmented based on end-users, which include adults, children, athletes, seniors, and others. Adults represent the largest segment, driven by a growing focus on health and wellness, while athletes seek supplements to enhance performance and recovery. The increasing awareness of nutritional needs among different age groups has led to a diversified product offering tailored to specific consumer needs .

Saudi Arabia South Korea Dietary Supplements Market Competitive Landscape

The Saudi Arabia South Korea Dietary Supplements Market is characterized by a dynamic mix of regional and international players. Leading participants such as Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings, Inc., CJ CheilJedang Corp., Chong Kun Dang Healthcare, Korea Eundan Co., Ltd., NutraQ (NutraQ AS), Abbott Laboratories, Blackmores Limited, Nature's Bounty Co., USANA Health Sciences, Inc., Swisse Wellness Pty Ltd., NOW Foods, Solgar Inc., Garden of Life, LLC, MegaFood, Nature Made, Jarrow Formulas, Inc., Samyang Corporation, Daesang Life Science, Nature Republic Co., Ltd., Pharmavite LLC, Nutraxin (Bionorica SE), Vitabiotics Ltd., Jamjoom Pharma (Saudi Arabia), Tabuk Pharmaceuticals Manufacturing Co., SPIMACO (Saudi Pharmaceutical Industries & Medical Appliances Corporation), Julphar Gulf Pharmaceutical Industries, Pfizer Inc., Bayer AG contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia South Korea Dietary Supplements Market Industry Analysis

Growth Drivers

• Increasing Health Awareness:The Saudi Arabian population is increasingly prioritizing health, with 70% of adults actively seeking dietary supplements to enhance their well-being. This trend is supported by a report from the World Health Organization indicating that 60% of individuals aged 18-65 are aware of the benefits of vitamins and minerals. Additionally, the Ministry of Health's initiatives promoting healthy lifestyles have led to a 15% rise in supplement consumption over the past year, driving market growth significantly.
• Rising Demand for Preventive Healthcare:Preventive healthcare is gaining traction in South Korea, with the government investing approximately $1.5 billion in health promotion programs in future. This investment has resulted in a 30% increase in the consumption of dietary supplements among the population, as individuals seek to prevent chronic diseases. Furthermore, the Korean Health Insurance Review and Assessment Service reported that 45% of adults now incorporate supplements into their daily routines, reflecting a shift towards proactive health management.
• Growth of E-commerce Platforms:E-commerce sales of dietary supplements in Saudi Arabia are projected to reach $600 million in future, driven by a 35% increase in online shopping habits. The rise of platforms like Souq and Noon has facilitated access to a wider range of products, with 60% of consumers preferring online purchases for convenience. This shift is further supported by a 25% increase in internet penetration, enhancing the market's digital landscape and driving sales growth in the dietary supplements sector.

Market Challenges

• Stringent Regulatory Requirements:The dietary supplements market in Saudi Arabia faces stringent regulatory frameworks, with the Saudi Food and Drug Authority (SFDA) enforcing over 250 compliance standards. Companies must navigate complex registration processes, which can take up to eight months. This regulatory environment poses challenges for new entrants, as 35% of applications are rejected due to non-compliance, hindering market expansion and innovation.
• High Competition Among Brands:The dietary supplements market is characterized by intense competition, with over 200 brands vying for market share in South Korea. This saturation has led to aggressive pricing strategies, with some brands reducing prices by up to 25% to attract consumers. Additionally, an industry report indicates that 50% of consumers are overwhelmed by choices, leading to brand loyalty challenges and necessitating innovative marketing strategies to differentiate products.

Saudi Arabia South Korea Dietary Supplements Market Future Outlook

The dietary supplements market in Saudi Arabia and South Korea is poised for significant evolution, driven by technological advancements and changing consumer preferences. As personalization becomes a key trend, companies are expected to invest in tailored products that meet individual health needs. Furthermore, the integration of digital health solutions will enhance consumer engagement, allowing for more informed purchasing decisions. This dynamic landscape will likely foster innovation and create new avenues for growth in the coming years.

Market Opportunities

• Increasing Aging Population:The aging population in Saudi Arabia is projected to reach 10 million in future, creating a substantial demand for dietary supplements tailored to senior health needs. This demographic shift presents an opportunity for brands to develop products focused on joint health, cognitive function, and overall wellness, potentially increasing market share significantly.
• Growth in Sports Nutrition Segment:The sports nutrition segment in South Korea is expected to grow to $400 million in future, driven by a rising fitness culture. With 45% of the population engaging in regular exercise, there is a growing demand for protein supplements and recovery products. This trend offers brands a lucrative opportunity to expand their offerings and cater to health-conscious consumers.