Ken Research Logo

Middle East personal care packaging market size, share, growth drivers, trends, opportunities & forecast 2025–2030

The Middle East personal care packaging market, valued at USD 1.2 billion, is growing due to eco-friendly trends, e-commerce expansion, and regulations promoting recycled content.

Region:Middle East

Author(s):Dev

Product Code:KRAA8251

Pages:98

Published On:November 2025

About the Report

Base Year 2024

Middle East Personal Care Packaging Market Overview

  • The Middle East Personal Care Packaging Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for personal care products, a rising trend towards sustainable and eco-friendly packaging solutions, and the expanding e-commerce sector, which has broadened the reach of personal care brands across the region. The adoption of innovative packaging technologies, such as airless dispensers and recyclable materials, further supports market expansion .
  • Key players in this market include the GCC countries, particularly Saudi Arabia and the UAE, which dominate due to high disposable incomes and a strong inclination towards premium personal care products. The Levant region, including Jordan and Lebanon, is also experiencing growth, driven by increasing urbanization, changing consumer preferences, and a heightened focus on personal grooming and hygiene .
  • The UAE Cabinet Decision No. 77 of 2023, issued by the United Arab Emirates Ministry of Climate Change and Environment, mandates that all plastic packaging, including personal care packaging, must contain a minimum of 20% recycled content by 2025. This regulation aims to reduce plastic waste and promote sustainability, encouraging manufacturers to innovate with eco-friendly packaging solutions .
Middle East Personal Care Packaging Market Size

Middle East Personal Care Packaging Market Segmentation

By Type:The market is segmented into various types of packaging, including bottles, tubes, jars, pouches, pumps & dispensers, sprays & aerosols, caps & closures, cartons & folding boxes, and others. Among these, bottles and tubes are the most widely used due to their versatility, convenience, and suitability for a broad range of personal care products. The demand for bottles is particularly strong in skincare and haircare, while tubes are favored for creams and gels .

Middle East Personal Care Packaging Market segmentation by Type.

By End-User:The end-user segmentation includes skincare, haircare, oral care, fragrances, cosmetics, men's grooming, deodorants, and others. Skincare products dominate the market, driven by increasing consumer awareness about personal grooming, the importance of skincare routines, and the influence of social media trends. Haircare and oral care are also significant segments, supported by rising demand for specialized and premium products .

Middle East Personal Care Packaging Market segmentation by End-User.

Middle East Personal Care Packaging Market Competitive Landscape

The Middle East Personal Care Packaging Market is characterized by a dynamic mix of regional and international players. Leading participants such as Amcor Group GmbH, AptarGroup, Inc., Berry Global Inc., Silgan Holdings Inc., Alpla Group, Al Haramain Perfumes, Unilever, Procter & Gamble, Beiersdorf AG, L'Oréal S.A., Estée Lauder Companies Inc., Colgate-Palmolive Company, Johnson & Johnson, Henkel AG & Co. KGaA, Coty Inc., Shiseido Company, Limited, Albea Group, Huhtamaki Group, RPC Group (Berry Global), Majan Glass Company SAOG contribute to innovation, geographic expansion, and service delivery in this space.

Amcor Group GmbH

1860

Zurich, Switzerland

AptarGroup, Inc.

1992

Crystal Lake, Illinois, USA

Berry Global Inc.

1967

Evansville, Indiana, USA

Silgan Holdings Inc.

1987

Stamford, Connecticut, USA

Alpla Group

1955

Hard, Austria

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (Personal Care Packaging Segment)

Market Penetration Rate (Middle East Personal Care Packaging)

Customer Retention Rate (B2B Personal Care Clients)

Average Order Value (AOV) for Personal Care Packaging

Product Innovation Rate (New SKUs/Year)

Middle East Personal Care Packaging Market Industry Analysis

Growth Drivers

  • Increasing Demand for Sustainable Packaging Solutions:The Middle East personal care packaging market is witnessing a significant shift towards sustainable packaging solutions, driven by a growing consumer preference for eco-friendly products. In future, the region is expected to see a 30% increase in the use of biodegradable materials, reflecting a broader global trend. This shift is supported by government initiatives promoting sustainability, with the UAE investing approximately USD 1.5 billion in green technology and sustainable practices, further enhancing market growth.
  • Rising Consumer Awareness of Personal Care Products:Consumer awareness regarding the ingredients and environmental impact of personal care products is on the rise in the Middle East. Reports indicate that 65% of consumers are now actively seeking products with transparent labeling and natural ingredients. This trend is bolstered by a 20% increase in online information sources about personal care, leading to a demand for packaging that reflects these values, thus driving innovation in the sector.
  • Growth of E-commerce and Online Retailing:The e-commerce sector in the Middle East is projected to reach USD 28 billion in future, significantly impacting the personal care packaging market. With online sales of personal care products increasing by 40% annually, brands are adapting their packaging to enhance user experience and convenience. This shift is further supported by a 25% rise in mobile shopping, necessitating innovative packaging solutions that cater to the digital consumer's needs.

Market Challenges

  • High Cost of Raw Materials:The personal care packaging industry in the Middle East faces challenges due to the high cost of raw materials, which have increased by 15% over the past year. This rise is attributed to global supply chain disruptions and increased demand for sustainable materials. As manufacturers grapple with these costs, profit margins are squeezed, making it difficult to invest in innovative packaging solutions that meet consumer expectations.
  • Stringent Regulatory Compliance:Compliance with stringent regulations regarding packaging safety and environmental impact poses a significant challenge for manufacturers in the Middle East. In future, it is estimated that compliance costs will rise by 20%, driven by new regulations aimed at reducing plastic waste. Companies must navigate these complex regulations while ensuring their packaging meets safety standards, which can hinder operational efficiency and increase production costs.

Middle East Personal Care Packaging Market Future Outlook

The future of the Middle East personal care packaging market is poised for transformation, driven by technological advancements and evolving consumer preferences. As sustainability becomes a core focus, companies are expected to invest heavily in innovative packaging solutions that reduce environmental impact. Additionally, the rise of e-commerce will continue to shape packaging design, emphasizing convenience and user engagement. The market is likely to see increased collaboration between brands and local manufacturers to enhance product offerings and meet regional demands effectively.

Market Opportunities

  • Innovations in Packaging Technology:The introduction of smart packaging technologies presents a significant opportunity for growth. In future, the adoption of smart labels and QR codes is expected to increase by 35%, enhancing consumer interaction and product traceability. This innovation can lead to improved customer loyalty and brand differentiation in a competitive market.
  • Growth in Organic and Natural Personal Care Products:The demand for organic and natural personal care products is surging, with a projected market value of USD 5 billion in future. This trend offers packaging manufacturers the chance to develop specialized solutions that cater to this segment, focusing on sustainable materials and minimalistic designs that appeal to health-conscious consumers.

Scope of the Report

SegmentSub-Segments
By Type

Bottles

Tubes

Jars

Pouches

Pumps & Dispensers

Sprays & Aerosols

Caps & Closures

Cartons & Folding Boxes

Others

By End-User

Skincare

Haircare

Oral Care

Fragrances

Cosmetics

Men's Grooming

Deodorants

Others

By Material

Plastic

Glass

Metal

Paper & Paperboard

Bioplastics & Sustainable Materials

Others

By Design

Rigid Packaging

Flexible Packaging

Sustainable Packaging

Custom Packaging

Travel-size & Miniature Packaging

Others

By Distribution Channel

Online Retail

Supermarkets/Hypermarkets

Specialty Stores

Pharmacies

Direct Sales

Others

By Region

GCC Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain)

Levant Region (Jordan, Lebanon, Syria, Palestine, Iraq)

North Africa (Egypt, Morocco, Algeria, Tunisia, Libya)

Rest of Middle East

By Consumer Demographics

Age Group

Gender

Income Level

Lifestyle Preferences

Urban vs Rural

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Health, Environmental Protection Agency)

Manufacturers and Producers

Distributors and Retailers

Packaging Material Suppliers

Brand Owners and Marketers

Logistics and Supply Chain Companies

Trade Associations and Industry Groups

Players Mentioned in the Report:

Amcor Group GmbH

AptarGroup, Inc.

Berry Global Inc.

Silgan Holdings Inc.

Alpla Group

Al Haramain Perfumes

Unilever

Procter & Gamble

Beiersdorf AG

L'Oreal S.A.

Estee Lauder Companies Inc.

Colgate-Palmolive Company

Johnson & Johnson

Henkel AG & Co. KGaA

Coty Inc.

Shiseido Company, Limited

Albea Group

Huhtamaki Group

RPC Group (Berry Global)

Majan Glass Company SAOG

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Middle East Personal Care Packaging Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Middle East Personal Care Packaging Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Middle East Personal Care Packaging Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Sustainable Packaging Solutions
3.1.2 Rising Consumer Awareness of Personal Care Products
3.1.3 Growth of E-commerce and Online Retailing
3.1.4 Expansion of the Beauty and Personal Care Industry

3.2 Market Challenges

3.2.1 High Cost of Raw Materials
3.2.2 Stringent Regulatory Compliance
3.2.3 Intense Competition Among Key Players
3.2.4 Fluctuating Consumer Preferences

3.3 Market Opportunities

3.3.1 Innovations in Packaging Technology
3.3.2 Growth in Organic and Natural Personal Care Products
3.3.3 Expansion into Emerging Markets
3.3.4 Collaborations and Partnerships with Local Brands

3.4 Market Trends

3.4.1 Shift Towards Eco-friendly Packaging Materials
3.4.2 Personalization and Customization in Packaging
3.4.3 Adoption of Smart Packaging Solutions
3.4.4 Increasing Use of Refillable Packaging Options

3.5 Government Regulation

3.5.1 Regulations on Plastic Waste Management
3.5.2 Standards for Packaging Safety and Quality
3.5.3 Incentives for Sustainable Packaging Initiatives
3.5.4 Compliance with International Packaging Standards

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Middle East Personal Care Packaging Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Middle East Personal Care Packaging Market Segmentation

8.1 By Type

8.1.1 Bottles
8.1.2 Tubes
8.1.3 Jars
8.1.4 Pouches
8.1.5 Pumps & Dispensers
8.1.6 Sprays & Aerosols
8.1.7 Caps & Closures
8.1.8 Cartons & Folding Boxes
8.1.9 Others

8.2 By End-User

8.2.1 Skincare
8.2.2 Haircare
8.2.3 Oral Care
8.2.4 Fragrances
8.2.5 Cosmetics
8.2.6 Men's Grooming
8.2.7 Deodorants
8.2.8 Others

8.3 By Material

8.3.1 Plastic
8.3.2 Glass
8.3.3 Metal
8.3.4 Paper & Paperboard
8.3.5 Bioplastics & Sustainable Materials
8.3.6 Others

8.4 By Design

8.4.1 Rigid Packaging
8.4.2 Flexible Packaging
8.4.3 Sustainable Packaging
8.4.4 Custom Packaging
8.4.5 Travel-size & Miniature Packaging
8.4.6 Others

8.5 By Distribution Channel

8.5.1 Online Retail
8.5.2 Supermarkets/Hypermarkets
8.5.3 Specialty Stores
8.5.4 Pharmacies
8.5.5 Direct Sales
8.5.6 Others

8.6 By Region

8.6.1 GCC Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain)
8.6.2 Levant Region (Jordan, Lebanon, Syria, Palestine, Iraq)
8.6.3 North Africa (Egypt, Morocco, Algeria, Tunisia, Libya)
8.6.4 Rest of Middle East

8.7 By Consumer Demographics

8.7.1 Age Group
8.7.2 Gender
8.7.3 Income Level
8.7.4 Lifestyle Preferences
8.7.5 Urban vs Rural
8.7.6 Others

9. Middle East Personal Care Packaging Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (Personal Care Packaging Segment)
9.2.4 Market Penetration Rate (Middle East Personal Care Packaging)
9.2.5 Customer Retention Rate (B2B Personal Care Clients)
9.2.6 Average Order Value (AOV) for Personal Care Packaging
9.2.7 Product Innovation Rate (New SKUs/Year)
9.2.8 Distribution Network Coverage (Countries/Channels)
9.2.9 Brand Recognition Score (Regional B2B/End-User Awareness)
9.2.10 Sustainability Index (Recycled Content, Certifications, Eco-Initiatives)
9.2.11 Lead Time Efficiency (Order to Delivery)
9.2.12 After-Sales Service Rating

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Amcor Group GmbH
9.5.2 AptarGroup, Inc.
9.5.3 Berry Global Inc.
9.5.4 Silgan Holdings Inc.
9.5.5 Alpla Group
9.5.6 Al Haramain Perfumes
9.5.7 Unilever
9.5.8 Procter & Gamble
9.5.9 Beiersdorf AG
9.5.10 L'Oréal S.A.
9.5.11 Estée Lauder Companies Inc.
9.5.12 Colgate-Palmolive Company
9.5.13 Johnson & Johnson
9.5.14 Henkel AG & Co. KGaA
9.5.15 Coty Inc.
9.5.16 Shiseido Company, Limited
9.5.17 Albea Group
9.5.18 Huhtamaki Group
9.5.19 RPC Group (Berry Global)
9.5.20 Majan Glass Company SAOG

10. Middle East Personal Care Packaging Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Personal Care Products
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Personal Care Sector
10.2.2 Budgeting for Packaging Solutions
10.2.3 Cost Management Strategies
10.2.4 Impact of Economic Conditions on Spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Assurance Issues
10.3.2 Supply Chain Disruptions
10.3.3 Compliance Challenges
10.3.4 Cost Constraints

10.4 User Readiness for Adoption

10.4.1 Awareness of Sustainable Packaging
10.4.2 Willingness to Pay for Eco-friendly Options
10.4.3 Adoption of New Technologies
10.4.4 Training and Support Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI Metrics
10.5.2 Case Studies of Successful Implementations
10.5.3 Expansion Opportunities Post-Deployment
10.5.4 Long-term Sustainability Considerations

11. Middle East Personal Care Packaging Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Integration

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service Enhancements

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and trade publications
  • Review of government publications and economic reports related to personal care packaging
  • Examination of consumer behavior studies and demographic data from regional statistical agencies

Primary Research

  • Interviews with packaging engineers and product managers in personal care companies
  • Surveys with retailers and distributors to understand packaging preferences and trends
  • Focus groups with consumers to gather insights on packaging aesthetics and functionality

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including sales data and market trends
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks conducted through expert reviews and feedback from industry stakeholders

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on overall personal care industry growth rates
  • Segmentation of the market by product type, material, and end-user demographics
  • Incorporation of regional growth factors and consumer spending patterns in the Middle East

Bottom-up Modeling

  • Collection of data on packaging volumes from leading personal care brands
  • Estimation of average packaging costs based on material and design specifications
  • Calculation of market size using volume x cost methodology for each segment

Forecasting & Scenario Analysis

  • Development of forecasting models based on historical growth trends and market drivers
  • Scenario analysis considering factors such as economic fluctuations and regulatory changes
  • Projections for market growth through 2030 under various consumer behavior scenarios

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Personal Care Product Manufacturers100Product Development Managers, Packaging Engineers
Retail Chains and Supermarkets60Category Managers, Procurement Officers
Packaging Material Suppliers40Sales Managers, Technical Support Specialists
Consumer Focus Groups80End-users, Brand Loyalists
Regulatory Bodies and Industry Associations40Policy Makers, Industry Analysts

Frequently Asked Questions

What is the current value of the Middle East Personal Care Packaging Market?

The Middle East Personal Care Packaging Market is valued at approximately USD 1.2 billion, reflecting a significant growth trend driven by increasing consumer demand for personal care products and a shift towards sustainable packaging solutions.

What factors are driving growth in the Middle East Personal Care Packaging Market?

Which countries dominate the Middle East Personal Care Packaging Market?

What are the key packaging types used in the Middle East Personal Care Packaging Market?

Other Regional/Country Reports

Indonesia Personal Care Packaging Market

Malaysia Personal Care Packaging Market

KSA Personal Care Packaging Market

APAC Personal Care Packaging Market

SEA Personal Care Packaging Market

Vietnam Personal Care Packaging Market

Other Adjacent Reports

KSA Cosmetics Packaging Market

UAE Skincare Products Market

Singapore Haircare Products Market

Singapore Fragrance Packaging Market

Singapore Sustainable Packaging Materials Market

Kuwait flexible packaging market size, share, growth drivers, trends, opportunities & forecast 2025–2030Middle East pharmaceutical packaging market size, share, growth drivers, trends, opportunities & forecast 2025–2030

South Korea E-commerce Packaging Market

South Africa Beauty Products Manufacturing Market

Philippines Personal Care Ingredients Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022