Philippines Luggage and Bags Retail Market

The Philippines Luggage and Bags Retail Market, valued at USD 1.2 billion, is growing due to increased tourism, e-commerce, and consumer spending trends.

Region:Asia

Author(s):Geetanshi

Product Code:KRAA6620

Pages:80

Published On:September 2025

About the Report

Base Year 2024

Philippines Luggage and Bags Retail Market Overview

  • The Philippines Luggage and Bags Retail Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing number of travelers, both domestic and international, as well as a rising trend in online shopping. The growing middle class and their disposable income have also contributed significantly to the demand for various luggage and bag types.
  • Metro Manila, Cebu, and Davao are the dominant cities in the Philippines Luggage and Bags Retail Market. Metro Manila, being the capital, has a high concentration of retail outlets and international airports, making it a hub for travelers. Cebu and Davao are also key players due to their growing tourism sectors and increasing urbanization, which boosts the demand for luggage and bags.
  • In 2023, the Philippine government implemented the "Tourism Act of 2009," which aims to promote sustainable tourism and enhance the travel experience. This regulation encourages the development of infrastructure and services that support the luggage and bags retail market, ensuring that travelers have access to quality products and services.
Philippines Luggage and Bags Retail Market Size

Philippines Luggage and Bags Retail Market Segmentation

By Type:The luggage and bags retail market can be segmented into various types, including Hard-shell Luggage, Soft-shell Luggage, Backpacks, Handbags, Travel Accessories, Duffel Bags, and Others. Among these, Hard-shell Luggage is gaining popularity due to its durability and security features, while Backpacks are favored for their versatility and convenience. The increasing trend of travel, both for leisure and business, has led to a surge in demand across these segments.

Philippines Luggage and Bags Retail Market segmentation by Type.

By End-User:The market can be segmented based on end-users, including Individual Consumers, Corporate Clients, Travel Agencies, and Educational Institutions. Individual Consumers dominate the market due to the increasing trend of personal travel and leisure activities. Corporate Clients also contribute significantly, as businesses often require luggage for employee travel. The rise in educational trips and travel agency packages further supports the growth of this segment.

Philippines Luggage and Bags Retail Market segmentation by End-User.

Philippines Luggage and Bags Retail Market Competitive Landscape

The Philippines Luggage and Bags Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Samsonite Philippines, American Tourister, Roxy, Adidas Philippines, The North Face, Herschel Supply Co., Travelite, Toby's Sports, Luggage Factory, Osprey, Kipling, Targus, Eastpak, Delsey, Under Armour contribute to innovation, geographic expansion, and service delivery in this space.

Samsonite Philippines

1910

Manila, Philippines

American Tourister

1933

Manila, Philippines

Roxy

1990

California, USA

Adidas Philippines

1949

Herzogenaurach, Germany

The North Face

1966

California, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Average Order Value

Pricing Strategy

Philippines Luggage and Bags Retail Market Industry Analysis

Growth Drivers

  • Increasing Travel and Tourism:The Philippines welcomed approximately 8.26 million international tourists recently, a significant rebound from the pandemic. This surge in travel is projected to continue, with the Department of Tourism targeting 10 million arrivals in the near future. Increased travel directly correlates with higher demand for luggage and bags, as travelers seek durable and stylish options to accommodate their journeys, thus driving market growth.
  • Rising Disposable Income:The Philippines' GDP per capita is expected to reach around $4,200 in the near future, reflecting a steady increase in disposable income. As consumers have more financial flexibility, they are more inclined to invest in quality luggage and bags. This trend is particularly evident among the middle class, which is projected to grow to 32 million households in the near future, further boosting demand for premium products in the luggage sector.
  • E-commerce Growth:E-commerce sales in the Philippines are projected to exceed $25 billion in the near future, driven by increased internet penetration and mobile usage. This growth in online shopping is reshaping consumer behavior, with more customers opting to purchase luggage and bags online. Retailers are adapting by enhancing their online presence, offering a wider range of products, and providing convenient delivery options, which collectively stimulate market expansion.

Market Challenges

  • Intense Competition:The luggage and bags retail market in the Philippines is characterized by fierce competition, with numerous local and international brands vying for market share. Major players like Samsonite and local brands such as Aloha Bags are constantly innovating and launching new products. This saturation can lead to price wars, reducing profit margins and making it challenging for smaller brands to establish a foothold in the market.
  • Supply Chain Disruptions:The global supply chain has faced significant disruptions due to various factors, including the COVID-19 pandemic and geopolitical tensions. In the near future, the Philippines continues to experience delays in the importation of raw materials and finished goods, impacting the availability of luggage and bags. These disruptions can lead to stock shortages, increased costs, and ultimately affect consumer satisfaction and brand loyalty.

Philippines Luggage and Bags Retail Market Future Outlook

The Philippines luggage and bags retail market is poised for continued growth, driven by evolving consumer preferences and technological advancements. The increasing integration of smart technology in luggage, such as GPS tracking and built-in charging ports, is expected to attract tech-savvy consumers. Additionally, the rise of eco-consciousness among shoppers will likely push brands to innovate sustainable products, aligning with global trends and enhancing market competitiveness in the near future.

Market Opportunities

  • Expansion of Online Retail:With e-commerce projected to grow significantly, brands have the opportunity to enhance their online platforms. By investing in user-friendly websites and mobile applications, retailers can reach a broader audience, particularly younger consumers who prefer online shopping, thus increasing sales and brand visibility.
  • Sustainable and Eco-friendly Products:As consumer awareness of environmental issues rises, there is a growing demand for sustainable luggage options. Brands that focus on eco-friendly materials and production processes can tap into this market segment, appealing to environmentally conscious consumers and differentiating themselves from competitors.

Scope of the Report

SegmentSub-Segments
By Type

Hard-shell Luggage

Soft-shell Luggage

Backpacks

Handbags

Travel Accessories

Duffel Bags

Others

By End-User

Individual Consumers

Corporate Clients

Travel Agencies

Educational Institutions

By Sales Channel

Online Retail

Brick-and-Mortar Stores

Department Stores

Specialty Stores

By Price Range

Budget

Mid-range

Premium

By Brand Type

Local Brands

International Brands

By Material

Polyester

Nylon

Leather

Canvas

By Usage Occasion

Business Travel

Leisure Travel

Daily Commute

Special Events

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Department of Trade and Industry, Bureau of Customs)

Manufacturers and Producers

Distributors and Retailers

Logistics and Supply Chain Companies

Industry Associations (e.g., Philippine Chamber of Commerce and Industry)

Financial Institutions

Importers and Exporters

Players Mentioned in the Report:

Samsonite Philippines

American Tourister

Roxy

Adidas Philippines

The North Face

Herschel Supply Co.

Travelite

Toby's Sports

Luggage Factory

Osprey

Kipling

Targus

Eastpak

Delsey

Under Armour

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Philippines Luggage and Bags Retail Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Philippines Luggage and Bags Retail Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Philippines Luggage and Bags Retail Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Travel and Tourism
3.1.2 Rising Disposable Income
3.1.3 E-commerce Growth
3.1.4 Fashion Trends and Brand Consciousness

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Economic Fluctuations
3.2.3 Supply Chain Disruptions
3.2.4 Counterfeit Products

3.3 Market Opportunities

3.3.1 Expansion of Online Retail
3.3.2 Sustainable and Eco-friendly Products
3.3.3 Customization and Personalization Trends
3.3.4 Collaborations with Local Designers

3.4 Market Trends

3.4.1 Growth of Smart Luggage
3.4.2 Increasing Demand for Multi-functional Bags
3.4.3 Rise of Rental Services for Luggage
3.4.4 Focus on Health and Safety Features

3.5 Government Regulation

3.5.1 Import Tariffs on Luggage
3.5.2 Consumer Protection Laws
3.5.3 Environmental Regulations
3.5.4 Trade Agreements Affecting Imports

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Philippines Luggage and Bags Retail Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Philippines Luggage and Bags Retail Market Segmentation

8.1 By Type

8.1.1 Hard-shell Luggage
8.1.2 Soft-shell Luggage
8.1.3 Backpacks
8.1.4 Handbags
8.1.5 Travel Accessories
8.1.6 Duffel Bags
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporate Clients
8.2.3 Travel Agencies
8.2.4 Educational Institutions

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Brick-and-Mortar Stores
8.3.3 Department Stores
8.3.4 Specialty Stores

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-range
8.4.3 Premium

8.5 By Brand Type

8.5.1 Local Brands
8.5.2 International Brands

8.6 By Material

8.6.1 Polyester
8.6.2 Nylon
8.6.3 Leather
8.6.4 Canvas

8.7 By Usage Occasion

8.7.1 Business Travel
8.7.2 Leisure Travel
8.7.3 Daily Commute
8.7.4 Special Events

9. Philippines Luggage and Bags Retail Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Average Order Value
9.2.7 Pricing Strategy
9.2.8 Product Return Rate
9.2.9 Brand Awareness Level
9.2.10 Distribution Channel Efficiency

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Samsonite Philippines
9.5.2 American Tourister
9.5.3 Roxy
9.5.4 Adidas Philippines
9.5.5 The North Face
9.5.6 Herschel Supply Co.
9.5.7 Travelite
9.5.8 Toby's Sports
9.5.9 Luggage Factory
9.5.10 Osprey
9.5.11 Kipling
9.5.12 Targus
9.5.13 Eastpak
9.5.14 Delsey
9.5.15 Under Armour

10. Philippines Luggage and Bags Retail Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocation for Travel
10.1.3 Preferred Suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Travel Budgets
10.2.2 Investment in Employee Travel Gear

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality vs. Price Concerns
10.3.2 Availability of Desired Styles
10.3.3 Durability Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of New Brands
10.4.2 Willingness to Try Online Shopping

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of Product Performance
10.5.2 Feedback Mechanisms

11. Philippines Luggage and Bags Retail Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from local trade associations and government publications
  • Review of market trends and consumer behavior studies from academic journals
  • Examination of import/export data and statistics from the Philippine Statistics Authority

Primary Research

  • Interviews with key stakeholders in the luggage and bags retail sector, including retailers and distributors
  • Surveys targeting consumers to understand preferences, buying behavior, and brand loyalty
  • Focus group discussions with frequent travelers to gather insights on product features and pricing

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national retail sales data and growth rates
  • Segmentation of the market by product type, including luggage, backpacks, and handbags
  • Incorporation of demographic factors influencing purchasing decisions, such as age and income levels

Bottom-up Modeling

  • Collection of sales data from leading retail chains and e-commerce platforms
  • Estimation of average selling prices and volume sold across different product categories
  • Analysis of seasonal trends and promotional impacts on sales volume

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market growth based on historical data
  • Scenario modeling based on economic indicators, such as GDP growth and consumer spending patterns
  • Development of best-case, worst-case, and most-likely scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Luggage Sales150Store Managers, Retail Buyers
Consumer Preferences in Bags200Frequent Travelers, College Students
E-commerce Luggage Purchases120Online Shoppers, Digital Marketing Managers
Brand Loyalty Insights100Brand Managers, Marketing Executives
Market Trends and Innovations80Product Designers, Trend Analysts

Frequently Asked Questions

What is the current value of the Philippines Luggage and Bags Retail Market?

The Philippines Luggage and Bags Retail Market is valued at approximately USD 1.2 billion, reflecting a significant growth driven by increasing travel, rising disposable incomes, and the trend towards online shopping.

Which cities dominate the Philippines Luggage and Bags Retail Market?

What are the main types of luggage and bags available in the Philippines?

Who are the primary end-users in the Philippines Luggage and Bags Retail Market?

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