The kids apparel and footwear market in India will continue to grow at a remarkable pace in the coming years with favourable demographic profile, higher kids’ population and rising household disposable income. It has been estimated that the market is expected to cross INR 1,000 Billion by FY’2020 in terms of revenue earned from sales of apparel and footwear products. One of the other major reasons behind the good performance of this industry has been the fact that India domestically produced cotton, silk, jute and other raw materials in abundance. The country ranks first in cotton and jute production in the world, second in silk production, fifth in man-made fibers and eighth in the total production of wool in the world. Apparel manufacturers have found it cost effective to produce garments in local settings and cater to the demands of the country. Furthermore, a rise in personal disposable income and brand awareness has led to an incline in per capita spending on kids’ apparels in India.
Footwear production in India has been majorly propagated through manual and semi-mechanized processes. India domestically produces leather and other raw materials at abundance. The footwear industry in India has been comprised of numerous small and medium scale enterprises which have utilized leather as the prime raw material for footwear in multiple leather based manufacturing units spread across the country. Availability of cheap labor and raw materials, coupled with low regulatory restrictions has allowed the micro, small and medium enterprises to set up domestic manufacturing units and flourish in this industry segment
However, there are certain market challenges that are faced by the kids’ apparel and footwear sellers such as presence of a number of unorganized players in the market. Due to lack of entry barriers in the market, several small players are easily able enter the industry and offer products at comparatively lower prices than that of the organized retailers which has affected the market revenues.
According to an industry veteran, “The new entrants can introduce new product designs at a lower price through local manufacturing which would enhance revenue benefits for the firm. Since Indians are highly influenced by internationally manufactured products therefore the firms can take reference from the products used over in western countries.”
“The companies need to enhance the online presence of local retail outlets in the country. Mobile shopping has become one of the most prevalent modes of revenue in the country. Local brands in the country should look to sell their products through online channels and mobile channels in order to diversify their income sources.” according to the Market Research Analyst, Ken Research.
The report titled “India Kids’ Apparel and Footwear Market Outlook to 2020 - Favourable Demographic Profile and Rising Household Disposable Income to Drive Future” provides detailed overview on the apparel and footwear products for kids. This report will help the reader to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, apparel manufacturers and sellers, footwear manufacturers and sellers, traders, new players venturing in the market and other stakeholders to align their future growth strategies according to ongoing and expected trends in the future considering the recommendations and insights given in the report.
Key Topics Covered in the Report:
India Kids’ Apparel and Footwear Market
- Apparel and Footwear Market Size by Revenue
- Market Segmentation by
- Apparel Products
- Footwear Products
- Apparel Market Size by Revenue
- Market Segmentation by
- Gender Category
- Age Group
- Type of Fabric
- Type of Usage
- Upper wear
- Bottom wear
- Summer and winter wear
- Organized and unorganized sector
- Urban and Rural demand
- Major Cities
- Major Failure Case Studies in Sector
- Competitive Landscape of major companies
- Future Outlook and Projections
- Footwear Market Size by Revenue
- Market Segmentation by
- Footwear Categories
- Type of Material
- Type of Shoes
- Organized and unorganized sector
- Urban and Rural demand
- Major Cities
- Competitive Landscape of major companies
- Future Outlook and Projections
- Online Apparel and Footwear Market Size by Revenue
- Competitive landscape of major players
- Market share
- Business Models
- Future outlook and projections
- Trends and Development
- Major Challenges
- Growth Drivers
- SWOT
- Export and Import
- Competition
- Future Outlook
- Macro Economic Parameters
Key Products Mentioned in the Report
Tops and Tees, Two Piece Sets, Dungarees, Shirts, Sweaters, Jackets, Jeans and Pants, Shorts and Skirts, Pajamas, Leggings, Frocks, Sport, School, Sneakers, Slippers & Flip Flops, Booties, Sandals, Bellies, Formal Party Wears, Clogs, Mojaris and other apparel and footwear products
Companies Covered in the Report
Lilliput
Gini & Jony
Catmoss
Indian Clothing League Private Limited
Beebay
Bata
Reebok
Nike
Lancer
Relaxo
Liberty
UCB Kids
Levi Strauss
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Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249