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Oman Online Advertising Market is Driven by Transition Away from Traditional Advertisement Channels, Emerging Online Advertising Agencies and Supportive Digital Infrastructure: Ken Research
March 2020

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The number of internet users in Oman has risen in the last decade from 4% to nearly 70% of the total population in 2018. Developed industries & upcoming brands have started transiting towards more sophisticated methods of marketing & promotion. Big & mediocre brands now invest higher percentage share of revenue on online digital marketing especially being conducted through search engines and social media platforms in Oman. However, with evolving time, there are more platforms and places to advertise than before. This has made competition tougher as it takes something extraordinary to grab customer attention. This has thus given way for new ideas, creativity and increased budget spent by companies. Rising number of internet users, introduction of international brands, increasing number of social media users and highly advanced digital infrastructure will be the key factors driving growth in Oman Online Advertising Market in the next 10 years. Companies have now identified that the best performing ads on social media have been the ones which take advantage of geo-location technology on mobile devices, allowing for hyper-local ads to target users within a predetermined area.

Video advertisement is showing promising results especially in sectors such Automotives. A popular type on social media is video that doesn't require sound and uses subtitles, allowing for non-disruptive presentation in public. The exponential increase in social media popularity and usage has led to growth in total spending with almost 55% active mobile users in 2018. In the 1990s and 2000s, advertisement in Oman was done majorly through television, radio and print media (newspaper and magazines). Television advertisement is still the largest advertisement segment in Oman followed by Radio in 2018. In terms of advertising spent, traditional methods are still preferred to the online method. The advertisement spending is consistently increasing capturing a higher proportion of the overall marketing budgets of companies. Advertisers are realizing the potential and the impact of the online advertisements with the passage of time.

Analysts at Ken Research in their latest publication “Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)anticipates that the market has registered a positive CAGR of close to 4% in terms of advertisement spending during the review period of 2013-2018.

Key Segments Covered

By Online Advertising Medium By Online Ad Spend

Desktop

Mobile

By Types of Online Advertising By Online Ad Spend

Search Advertising

Social Media Advertising

Banner Advertising

Video Advertising

Online Classified & Others

By Different Sector/Industries By Online Ad Spend

Hospitality & Tourist

 FMCG

BFSI

Telecommunications

Healthcare

Automotive

Retail

Others

By Pricing Models By Online Ad Spend

Cost per Click (CPC)

Cost per Mile (CPM)

Cost per Action (CPA)

Time Period Captured in the Report:

Historical Period: 2013-2018

Forecast Period: 2019-2023

Key Target Audience

Advertising Agencies

Social Networking Platforms

End User Industries Investing in Online Advertising

Investors

Advertising Agencies Covered:

Al Nahda Advertising Co LLC

Arab House Bullseye Marketing LLC

Creative Communications Advertising and Marketing LLC

Fortune Promoseven Advertising, Havas Worldwide Muscat

Oman Advertising Agency LLC

Pargon

Talks International LLC

UMS Advertising

Advertising Platforms Covered:

Google

Facebook

Instagram

YouTube

LinkedIn

Twitter

Snapchat

Key Topics Covered in the Report

Executive Summary

Research Methodology

Oman Online Advertising Market

Oman Online Advertising Market Segmentation

SWOT Analysis of Oman Online Advertising Market

Trends and Development in Oman Online Advertising Market

Issues and Challenges in Oman Online Advertising

Regulatory Scenario of Oman Online Advertising Market

Competitive Scenario in Oman Online Advertising Market

Company Profiles of Oman Online Advertising Market

Oman Online Advertising Market Future Outlook and Projections, 2018-2023E

Analyst Recommendation in Oman Online Advertising Market

For More Information, refer to below link:-

Oman Online Advertising Market

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Vietnam Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others)

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Contact Us:

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249