The US has always been noticed as the inventor of modern chewing gums. Not only the chewing gum was first commercialized in the US and patented; world’s biggest chewing gum company is also American. The chewing gum market in the US has seen many ups and downs since its debut in the late nineteenth century. As one of the best performers in the confectionary industry, chewing gum continues to be a favorite among the US consumers which includes teenagers, adults, senior citizens and children.
Awareness on health issues, social unacceptability and the rise of functional gums along with mints are responsible for the slump in chewing gum sales in the US. A chewing gum packet usually contains 10 to 20 sticks of gum while smaller packs with just 5 sticks have been introduced in the recent years and gained popularity. The chewing gum industry in the US has tried many strategies such as the recent stamp of approval that the chewing gum manufacturers have got from health associations around the globe lauding the benefits of chewing gum especially sugar free gum.
The opportunities in the chewing gum industry are there if the firm vying to make a mark in the industry innovates extensively. The saturated industry is in dire need of game changing innovations to breathe a fresh life into the industry. Sugar free gums is the biggest segment in the chewing gum industry and given the fact that the top 5 selling chewing gums in the US are sugar free; it is suffice to say that the sugar free gums will stay in the coming years. Hence, innovations in the sugar free segment of the market are expected to be successful given the preference of the consumer for sugar free gums.
Large varieties of chewy candies have taken over the US confectionary industry since their first introduction in the market and are now a part of this multibillion dollar industry. Chewy candies have now become a staple in the US households and are considered an important part of holidays such as Halloween, Thanksgiving, Easter and Christmas. The most popular among these chewy candies are gummi bears, licorice, taffy and jelly beans to name a few. Although the industry is already highly fragmented with hundreds of private labels dominating the sales and small, local players are eager to enter this growing market. However, that doesn’t mean the US chewy candy industry has closed its doors on new entrants, but contrary to that, consumers are warming up to unknown and newly established brands in the recent years.
“Two things that are leading this industry forward are flavors and innovation or rather a combination of the two. Any chewy candy manufacturer with an innovative flavoring and exciting shapes and variants is most likely bound to find some level of success in the market given the quality is at par with the competition”, according to the research analyst, Ken Research.
The report titled “The US Chewing Gum and Chewy Candy Industry Outlook to 2018 – Driven by Sugar Free Gums Segment” provides detailed overview of chewing gum and chewy candy market in the US along with their segments and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, potential entrants, chewing gum companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.