Saudi Automotive Connected Mobility Super-Apps Market Size, Share, Growth Drivers, Trends, Opportunities, Competitive Landscape & Forecast 2025–2030

The Saudi Arabia Automotive Connected Mobility Super-Apps Market, valued at USD 1.2 billion, is growing due to high smartphone penetration, integrated services demand, and government smart city investments.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAB8934

Pages:88

Published On:October 2025

About the Report

Base Year 2024

Saudi Arabia Automotive Connected Mobility Super-Apps Market Overview

  • The Saudi Arabia Automotive Connected Mobility Super-Apps Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of smart mobility solutions, urbanization, and the government's push towards digital transformation in transportation. The rise in smartphone penetration and the demand for integrated mobility services have further fueled market expansion.
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their significant population density and urban infrastructure development. Riyadh, being the capital, leads in technological adoption and investment in smart city initiatives, while Jeddah and Dammam benefit from their strategic locations as commercial hubs, enhancing the demand for connected mobility services.
  • In 2023, the Saudi government implemented a regulation mandating the integration of smart mobility solutions in urban planning. This regulation aims to enhance public transportation efficiency and reduce traffic congestion, requiring all new transportation projects to incorporate connected mobility technologies, thereby promoting sustainable urban development.
Saudi Arabia Automotive Connected Mobility Super-Apps Market Size

Saudi Arabia Automotive Connected Mobility Super-Apps Market Segmentation

By Type:The market is segmented into various types, including ride-hailing services, fleet management solutions, navigation and mapping services, payment and transaction services, vehicle tracking systems, car-sharing platforms, and others. Among these, ride-hailing services have emerged as the dominant segment due to the increasing preference for on-demand transportation solutions among consumers. The convenience and flexibility offered by these services have led to a significant rise in user adoption, making it a key driver of market growth.

Saudi Arabia Automotive Connected Mobility Super-Apps Market segmentation by Type.

By End-User:The end-user segmentation includes individual consumers, corporate clients, government agencies, and logistics and transportation companies. Individual consumers represent the largest segment, driven by the growing trend of shared mobility and the increasing reliance on mobile applications for transportation needs. The convenience and cost-effectiveness of these services have made them particularly appealing to urban dwellers, thus solidifying their position as the leading end-user segment.

Saudi Arabia Automotive Connected Mobility Super-Apps Market segmentation by End-User.

Saudi Arabia Automotive Connected Mobility Super-Apps Market Competitive Landscape

The Saudi Arabia Automotive Connected Mobility Super-Apps Market is characterized by a dynamic mix of regional and international players. Leading participants such as Careem, Uber Technologies, Inc., STC Pay, Mobily, Zain KSA, Al-Futtaim Group, Al-Jomaih Automotive, Abdul Latif Jameel Motors, Al-Muhaidib Group, National Industrialization Company (Tasnee), Al Habtoor Group, Al-Mansour Automotive, Al-Faisaliah Group, Al-Jazira Capital, Al-Rajhi Bank contribute to innovation, geographic expansion, and service delivery in this space.

Careem

2012

Dubai, UAE

Uber Technologies, Inc.

2009

San Francisco, USA

STC Pay

2018

Riyadh, Saudi Arabia

Mobily

2004

Riyadh, Saudi Arabia

Zain KSA

2008

Riyadh, Saudi Arabia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Customer Acquisition Cost

Customer Lifetime Value

Market Penetration Rate

Revenue Growth Rate

Pricing Strategy

Saudi Arabia Automotive Connected Mobility Super-Apps Market Industry Analysis

Growth Drivers

  • Increasing Smartphone Penetration:As of future, Saudi Arabia's smartphone penetration rate is projected to reach 95%, with approximately 34 million smartphone users. This surge in smartphone adoption facilitates access to connected mobility super-apps, enabling users to seamlessly integrate various transportation services. The high smartphone usage is further supported by a growing internet penetration rate of 99%, which enhances the digital ecosystem necessary for these applications to thrive.
  • Rising Demand for Integrated Mobility Solutions:The demand for integrated mobility solutions in Saudi Arabia is expected to increase significantly, with the number of users projected to exceed 10 million in future. This growth is driven by urbanization, as over 83% of the population resides in urban areas, leading to a need for efficient transportation options. The integration of services such as ride-hailing, public transport, and logistics within super-apps is becoming essential for meeting consumer expectations.
  • Government Initiatives for Smart City Development:The Saudi government has allocated approximately $500 billion for smart city projects under Vision 2030. This investment aims to enhance urban infrastructure and promote sustainable mobility solutions. By future, several smart city initiatives are expected to be operational, providing a conducive environment for connected mobility super-apps to flourish, thereby improving overall urban mobility and reducing traffic congestion.

Market Challenges

  • Data Privacy and Security Concerns:With the increasing reliance on connected mobility super-apps, data privacy and security have emerged as significant challenges. In future, it is estimated that over 60% of users express concerns regarding data breaches and misuse of personal information. This apprehension can hinder user adoption and trust in these applications, necessitating robust security measures and transparent data handling practices to mitigate risks.
  • High Competition Among Service Providers:The automotive connected mobility market in Saudi Arabia is witnessing intense competition, with over 50 service providers vying for market share. This saturation can lead to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. By future, the competitive landscape is expected to intensify further, necessitating differentiation through innovative services and customer engagement strategies.

Saudi Arabia Automotive Connected Mobility Super-Apps Market Future Outlook

The future of the automotive connected mobility super-apps market in Saudi Arabia appears promising, driven by technological advancements and evolving consumer preferences. As urban populations grow, the demand for efficient, integrated mobility solutions will likely increase. Additionally, the government's commitment to smart city initiatives will foster an environment conducive to innovation. Companies that leverage AI and data analytics to enhance user experiences and operational efficiency will be well-positioned to capitalize on emerging opportunities in this dynamic market landscape.

Market Opportunities

  • Growth in Electric Vehicle Adoption:With the Saudi government aiming for 30% of all vehicles to be electric by future, the rise in electric vehicle adoption presents a significant opportunity for connected mobility super-apps. This shift will necessitate the integration of EV charging solutions within these platforms, enhancing user convenience and promoting sustainable transportation options.
  • Partnerships with Local Businesses:Collaborating with local businesses can enhance the value proposition of super-apps. By future, strategic partnerships with local retailers and service providers can facilitate exclusive offers and promotions, driving user engagement and loyalty. This approach not only benefits consumers but also strengthens the local economy, creating a win-win scenario for all stakeholders involved.

Scope of the Report

SegmentSub-Segments
By Type

Ride-hailing services

Fleet management solutions

Navigation and mapping services

Payment and transaction services

Vehicle tracking systems

Car-sharing platforms

Others

By End-User

Individual consumers

Corporate clients

Government agencies

Logistics and transportation companies

By Application

Urban mobility

Intercity travel

Last-mile delivery

Public transportation integration

By Distribution Channel

Mobile applications

Web platforms

Third-party aggregators

By Pricing Model

Subscription-based

Pay-per-use

Freemium models

By Customer Segment

Millennials

Business professionals

Tourists

By Policy Support

Government subsidies

Tax incentives for electric vehicles

Grants for smart mobility projects

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian Standards Organization, Ministry of Transport)

Automotive Manufacturers and Producers

Telecommunications Providers

Technology Solution Providers

Logistics and Fleet Management Companies

Automotive Industry Associations

Financial Institutions and Banks

Players Mentioned in the Report:

Careem

Uber Technologies, Inc.

STC Pay

Mobily

Zain KSA

Al-Futtaim Group

Al-Jomaih Automotive

Abdul Latif Jameel Motors

Al-Muhaidib Group

National Industrialization Company (Tasnee)

Al Habtoor Group

Al-Mansour Automotive

Al-Faisaliah Group

Al-Jazira Capital

Al-Rajhi Bank

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Automotive Connected Mobility Super-Apps Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Automotive Connected Mobility Super-Apps Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Automotive Connected Mobility Super-Apps Market Analysis

3.1 Growth Drivers

3.1.1 Increasing smartphone penetration
3.1.2 Rising demand for integrated mobility solutions
3.1.3 Government initiatives for smart city development
3.1.4 Expansion of digital payment systems

3.2 Market Challenges

3.2.1 Data privacy and security concerns
3.2.2 High competition among service providers
3.2.3 Infrastructure limitations in rural areas
3.2.4 Regulatory compliance complexities

3.3 Market Opportunities

3.3.1 Growth in electric vehicle adoption
3.3.2 Partnerships with local businesses
3.3.3 Development of AI-driven services
3.3.4 Expansion into underserved regions

3.4 Market Trends

3.4.1 Shift towards subscription-based models
3.4.2 Integration of IoT in mobility services
3.4.3 Focus on sustainability and eco-friendly solutions
3.4.4 Rise of on-demand transportation services

3.5 Government Regulation

3.5.1 Implementation of data protection laws
3.5.2 Regulations on electric vehicle incentives
3.5.3 Standards for connected vehicle technologies
3.5.4 Policies promoting smart city initiatives

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Automotive Connected Mobility Super-Apps Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Automotive Connected Mobility Super-Apps Market Segmentation

8.1 By Type

8.1.1 Ride-hailing services
8.1.2 Fleet management solutions
8.1.3 Navigation and mapping services
8.1.4 Payment and transaction services
8.1.5 Vehicle tracking systems
8.1.6 Car-sharing platforms
8.1.7 Others

8.2 By End-User

8.2.1 Individual consumers
8.2.2 Corporate clients
8.2.3 Government agencies
8.2.4 Logistics and transportation companies

8.3 By Application

8.3.1 Urban mobility
8.3.2 Intercity travel
8.3.3 Last-mile delivery
8.3.4 Public transportation integration

8.4 By Distribution Channel

8.4.1 Mobile applications
8.4.2 Web platforms
8.4.3 Third-party aggregators

8.5 By Pricing Model

8.5.1 Subscription-based
8.5.2 Pay-per-use
8.5.3 Freemium models

8.6 By Customer Segment

8.6.1 Millennials
8.6.2 Business professionals
8.6.3 Tourists

8.7 By Policy Support

8.7.1 Government subsidies
8.7.2 Tax incentives for electric vehicles
8.7.3 Grants for smart mobility projects

9. Saudi Arabia Automotive Connected Mobility Super-Apps Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Customer Acquisition Cost
9.2.4 Customer Lifetime Value
9.2.5 Market Penetration Rate
9.2.6 Revenue Growth Rate
9.2.7 Pricing Strategy
9.2.8 User Engagement Metrics
9.2.9 Churn Rate
9.2.10 Average Revenue Per User

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Careem
9.5.2 Uber Technologies, Inc.
9.5.3 STC Pay
9.5.4 Mobily
9.5.5 Zain KSA
9.5.6 Al-Futtaim Group
9.5.7 Al-Jomaih Automotive
9.5.8 Abdul Latif Jameel Motors
9.5.9 Al-Muhaidib Group
9.5.10 National Industrialization Company (Tasnee)
9.5.11 Al Habtoor Group
9.5.12 Al-Mansour Automotive
9.5.13 Al-Faisaliah Group
9.5.14 Al-Jazira Capital
9.5.15 Al-Rajhi Bank

10. Saudi Arabia Automotive Connected Mobility Super-Apps Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Transport
10.1.2 Ministry of Interior
10.1.3 Ministry of Municipal and Rural Affairs

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in smart mobility solutions
10.2.2 Budget allocation for digital transformation

10.3 Pain Point Analysis by End-User Category

10.3.1 Delays in service delivery
10.3.2 High operational costs
10.3.3 Lack of integration among services

10.4 User Readiness for Adoption

10.4.1 Awareness of connected mobility benefits
10.4.2 Accessibility of technology

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of service efficiency
10.5.2 User feedback and improvement cycles

11. Saudi Arabia Automotive Connected Mobility Super-Apps Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segment targeting

1.5 Key partnerships and resources

1.6 Cost structure analysis

1.7 Competitive advantage assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience engagement

2.4 Digital marketing tactics

2.5 Offline marketing initiatives


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 Online vs offline distribution

3.4 Partnership with local businesses


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing comparison


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Emerging trends and needs


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service enhancements

6.3 Customer feedback mechanisms


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Unique service offerings


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band strategy
9.1.3 Packaging options

9.2 Export Entry Strategy

9.2.1 Target countries analysis
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements analysis

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from automotive and mobility research organizations
  • Review of government publications and regulations related to connected mobility in Saudi Arabia
  • Examination of market trends and forecasts from reputable market intelligence platforms

Primary Research

  • Interviews with executives from leading automotive manufacturers and technology providers
  • Surveys targeting fleet operators and mobility service providers in urban areas
  • Focus groups with consumers to understand preferences for connected mobility features

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including trade publications and expert opinions
  • Triangulation of market data with insights from industry conferences and seminars
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national automotive sales and connected vehicle penetration rates
  • Segmentation of the market by vehicle type, connectivity features, and consumer demographics
  • Incorporation of government initiatives promoting smart mobility and infrastructure development

Bottom-up Modeling

  • Collection of data from automotive OEMs regarding connected vehicle sales and service uptake
  • Estimation of revenue streams from connected services such as navigation, telematics, and infotainment
  • Analysis of consumer spending patterns on mobility apps and services

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and technology adoption rates
  • Scenario modeling based on potential regulatory changes and consumer behavior shifts
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Connected Vehicle Manufacturers100Product Managers, R&D Directors
Mobility Service Providers80Operations Managers, Business Development Executives
Fleet Management Companies70Fleet Managers, IT Directors
Consumer Insights on Mobility Apps90End Users, App Developers
Government and Regulatory Bodies50Policy Makers, Urban Planners

Frequently Asked Questions

What is the current value of the Saudi Arabia Automotive Connected Mobility Super-Apps Market?

The Saudi Arabia Automotive Connected Mobility Super-Apps Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by the adoption of smart mobility solutions and urbanization, alongside government initiatives for digital transformation in transportation.

Which cities are leading in the Saudi Arabia Automotive Connected Mobility Super-Apps Market?

What are the main types of services offered in the Saudi Arabia Automotive Connected Mobility Super-Apps Market?

Who are the primary end-users of connected mobility super-apps in Saudi Arabia?

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