Saudi Arabia cardiovascular health supplements market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

Saudi Arabia Cardiovascular Health Supplements Market Overview

• The Saudi Arabia Cardiovascular Health Supplements Market is valued at USD 950 million, based on a five-year historical analysis. This growth is primarily driven by the increasing prevalence of cardiovascular diseases, rising health awareness among consumers, and a growing trend towards preventive healthcare. The market is further supported by the expansion of distribution channels, digital retail adoption, and the introduction of innovative products tailored to evolving consumer needs, such as clean-label and plant-based supplements .
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations, higher disposable incomes, and access to advanced healthcare facilities. These urban centers are experiencing a surge in health-conscious consumers who are increasingly turning to dietary supplements to support cardiovascular health, with demand further accelerated by national health campaigns and the modernization of retail and e-commerce channels .
• In 2023, the Saudi Food and Drug Authority (SFDA) issued the "Regulation of Food Supplements Registration and Notification, 2023," requiring all cardiovascular health supplements to undergo mandatory safety and efficacy testing before market approval. This regulation, issued by the Saudi Food and Drug Authority, mandates detailed product registration, evidence of clinical safety, and compliance with labeling and advertising standards to enhance consumer safety and ensure high-quality standards in the cardiovascular health supplement market .

Saudi Arabia Cardiovascular Health Supplements Market Segmentation

By Type:The market is segmented into various types of cardiovascular health supplements, including Omega-3 Fatty Acids, Coenzyme Q10 (CoQ10), Plant Sterols & Stanols, Fiber Supplements (e.g., Psyllium, Beta-Glucan), Antioxidants (e.g., Vitamin E, Vitamin C, Polyphenols), Amino Acids (e.g., L-Arginine, Taurine), Herbs & Botanicals (e.g., Garlic Extract, Hawthorn, Grape Seed Extract), Multivitamins & Mineral Blends, and Others. Among these, Omega-3 Fatty Acids are leading the market due to their well-documented benefits in reducing cardiovascular risks and improving heart health. The growing awareness of the importance of omega-3 in diet and its availability in various forms, such as capsules and liquids, has significantly contributed to its dominance. Omega-3 supplements account for the largest share, followed by CoQ10 and plant sterols, reflecting global and regional trends .

By End-User:The end-user segmentation includes Hospitals, Clinics, Home Care, Fitness Centers, Pharmacies, and Others. Hospitals and Clinics are the leading end-users due to their critical role in patient care and the increasing integration of supplements in treatment protocols. The growing trend of preventive healthcare and the rising number of health-conscious individuals opting for supplements in fitness centers and pharmacies also contribute to the market dynamics. Pharmacies and home care segments are also expanding rapidly, driven by consumer preference for self-care and easy access to supplements .

Saudi Arabia Cardiovascular Health Supplements Market Competitive Landscape

The Saudi Arabia Cardiovascular Health Supplements Market is characterized by a dynamic mix of regional and international players. Leading participants such as Jamjoom Pharma, Tabuk Pharmaceuticals Manufacturing Company, Bayer AG, Pfizer Inc., Nature’s Bounty (The Bountiful Company), GNC Holdings, LLC, Amway Corporation (Nutrilite), Herbalife Nutrition Ltd., Blackmores Limited, Solgar Inc., NOW Foods, USANA Health Sciences, Inc., Nature’s Way Products, LLC, Life Extension Foundation, Jarrow Formulas, Inc. contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Cardiovascular Health Supplements Market Industry Analysis

Growth Drivers

• Increasing Prevalence of Cardiovascular Diseases:The World Health Organization reported that cardiovascular diseases (CVDs) accounted for approximately 37% of total deaths in Saudi Arabia in recent years, with over 40,000 fatalities annually. This alarming statistic drives demand for cardiovascular health supplements, as consumers seek preventive measures. The rising incidence of hypertension and diabetes, affecting about 29% of the adult population, further emphasizes the need for effective dietary interventions to manage heart health.
• Rising Health Consciousness Among Consumers:A recent survey by the Saudi Ministry of Health indicated that a significant portion of the population is increasingly aware of the importance of maintaining cardiovascular health. This shift in consumer behavior is leading to a surge in demand for health supplements, particularly those targeting heart health. The growing trend of fitness and wellness, with over 50% of adults engaging in regular physical activity, is also contributing to the market's expansion as consumers seek supportive nutritional products.
• Growth in the Aging Population:According to the Saudi General Authority for Statistics, the proportion of individuals aged 60 and above is projected to reach about 15% in future, up from 10% in the past. This demographic shift is significant, as older adults are more susceptible to cardiovascular diseases. Consequently, there is an increasing demand for supplements that cater specifically to this age group, focusing on heart health, which is expected to drive market growth significantly in the coming years.

Market Challenges

• Regulatory Hurdles:The Saudi Food and Drug Authority (SFDA) has stringent regulations governing the approval and marketing of health supplements. In recent years, the SFDA has implemented guidelines requiring clinical evidence for product claims, which can delay market entry. This regulatory environment poses a challenge for new entrants and established brands alike, as compliance can be costly and time-consuming, potentially stifling innovation in the cardiovascular health supplement sector.
• High Competition Among Brands:The cardiovascular health supplements market in Saudi Arabia is characterized by intense competition, with over 150 brands vying for market share. This saturation leads to aggressive pricing strategies, making it difficult for new entrants to establish themselves. Established brands dominate the market, holding approximately 70% of the share, which can limit opportunities for smaller companies to gain visibility and consumer trust in a crowded marketplace.

Saudi Arabia Cardiovascular Health Supplements Market Future Outlook

The Saudi Arabia cardiovascular health supplements market is poised for significant growth, driven by increasing health awareness and an aging population. Innovations in product formulations, particularly those emphasizing natural ingredients, are expected to attract health-conscious consumers. Additionally, the rise of e-commerce platforms will facilitate broader access to these products, enabling brands to reach untapped markets. As preventive healthcare becomes a priority, the demand for effective cardiovascular supplements will likely continue to rise, shaping the future landscape of the industry.

Market Opportunities

• Introduction of Innovative Products:There is a growing opportunity for companies to develop innovative cardiovascular health supplements that incorporate advanced formulations, such as plant-based ingredients and personalized nutrition. This trend aligns with consumer preferences for natural products, which are projected to capture a larger market share, appealing to the health-conscious demographic seeking effective solutions for heart health.
• Expansion into Untapped Rural Markets:With approximately 16% of the Saudi population residing in rural areas, there is significant potential for market expansion. Companies can leverage this opportunity by establishing distribution channels in these regions, where access to health supplements is limited. Targeted marketing strategies that educate consumers about cardiovascular health can enhance brand visibility and drive sales in these underserved markets.