Saudi Arabia Travel Insurance Market

Saudi Arabia travel insurance market, valued at USD 1.0 billion, is growing due to increasing international tourism, risk awareness, and government initiatives under Vision 2030.

Region:Middle East

Author(s):Rebecca

Product Code:KRAD0326

Pages:81

Published On:August 2025

About the Report

Base Year 2024

Saudi Arabia Travel Insurance Market Overview

  • The Saudi Arabia Travel Insurance Market is valued at USD 1.0 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing number of outbound travelers, rising awareness of travel risks, and the growing demand for comprehensive travel protection among consumers. The market has seen a significant uptick in demand due to the expansion of tourism and business travel in the region .
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the travel insurance market due to their status as major travel hubs. Riyadh, being the capital, attracts a large number of business travelers, while Jeddah serves as a gateway for pilgrims traveling for Hajj and Umrah. Dammam, with its proximity to the Eastern Province, also sees a significant influx of travelers, contributing to the market's growth .
  • In 2023, the Saudi Arabian government implemented a regulation mandating that all travelers to the Kingdom must have valid travel insurance that covers medical emergencies, trip cancellations, and other unforeseen events. This regulation aims to enhance the safety and security of travelers, ensuring they are adequately protected during their stay in the country .
Saudi Arabia Travel Insurance Market Size

Saudi Arabia Travel Insurance Market Segmentation

By Type:The travel insurance market can be segmented into various types, including Single Trip Insurance, Annual Multi-Trip Insurance, Group Travel Insurance, Student Travel Insurance, Business Travel Insurance, Medical Travel Insurance, Hajj & Umrah Travel Insurance, and Others. Each of these segments caters to different traveler needs and preferences, reflecting the diverse nature of travel in Saudi Arabia. Single Trip Insurance remains the most popular due to the high volume of short-term travel, especially for religious and business purposes. Hajj & Umrah Travel Insurance is a significant segment, driven by the large influx of pilgrims annually .

Saudi Arabia Travel Insurance Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Travelers, Families, Corporate Clients, Educational Institutions, and Senior Citizens. Each group has unique travel insurance needs, influenced by factors such as travel frequency, purpose, and risk tolerance. Individual Travelers and Families constitute the largest segments, reflecting the growing trend of leisure and family travel, while Corporate Clients drive demand for tailored business travel insurance solutions .

Saudi Arabia Travel Insurance Market segmentation by End-User.

Saudi Arabia Travel Insurance Market Competitive Landscape

The Saudi Arabia Travel Insurance Market is characterized by a dynamic mix of regional and international players. Leading participants such as Tawuniya (The Company for Cooperative Insurance), Bupa Arabia for Cooperative Insurance, Allianz Saudi Fransi Cooperative Insurance Company, Gulf Insurance Group (GIG Saudi), Al Rajhi Takaful, Medgulf (The Mediterranean and Gulf Cooperative Insurance and Reinsurance Company), Alinma Tokio Marine, United Cooperative Assurance Company (UCA), Walaa Cooperative Insurance Company, AXA Cooperative Insurance Company, Al Sagr Cooperative Insurance Company, Al-Etihad Cooperative Insurance Co., Malath Cooperative Insurance Co., Arabian Shield Cooperative Insurance Company, Salama Cooperative Insurance Company contribute to innovation, geographic expansion, and service delivery in this space .

Tawuniya

1986

Riyadh, Saudi Arabia

Bupa Arabia

1997

Jeddah, Saudi Arabia

Allianz Saudi Fransi

2007

Riyadh, Saudi Arabia

Gulf Insurance Group (GIG Saudi)

1962

Kuwait City, Kuwait

Al Rajhi Takaful

2008

Riyadh, Saudi Arabia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Gross Written Premium (Travel Insurance Segment)

Market Share in Travel Insurance

Customer Acquisition Cost

Policy Renewal Rate

Claims Settlement Ratio (Travel Insurance)

Saudi Arabia Travel Insurance Market Industry Analysis

Growth Drivers

  • Increasing International Travel:In future, Saudi Arabia is projected to witness over27 million international tourist arrivals, a significant increase from 15 million in 2022. This surge is driven by the government's Vision 2030 initiative, which aims to diversify the economy and promote tourism. The influx of travelers necessitates travel insurance, as tourists seek protection against unforeseen events, thereby boosting the travel insurance market significantly.
  • Rising Awareness of Travel Risks:A 2023 survey indicated that 65% of travelers in Saudi Arabia are now aware of potential travel risks, up from 50% in 2021. This growing awareness is attributed to increased media coverage of travel-related incidents and health concerns. As travelers become more informed, the demand for comprehensive travel insurance policies is expected to rise, further propelling market growth in future.
  • Government Initiatives to Promote Tourism:The Saudi government allocated approximatelyUSD 800 millionin future to enhance tourism infrastructure and marketing efforts. This investment aims to attract more visitors and improve the overall travel experience. As tourism flourishes, the need for travel insurance becomes more pronounced, creating a favorable environment for insurance providers to expand their offerings and reach new customers.

Market Challenges

  • Regulatory Compliance Issues:The travel insurance sector in Saudi Arabia faces stringent regulatory requirements, with over25 compliance mandatesthat providers must adhere to. These regulations can create barriers to entry for new companies and increase operational costs for existing providers. In future, the cost of compliance is expected to rise, impacting profitability and market dynamics.
  • Limited Consumer Awareness:Despite rising awareness of travel risks, a significant portion of the population remains uninformed about travel insurance benefits. In 2023, only 40% of travelers reported having travel insurance, indicating a gap in understanding. This lack of awareness poses a challenge for providers aiming to educate consumers and expand their market share in future.

Saudi Arabia Travel Insurance Market Future Outlook

The Saudi Arabia travel insurance market is poised for significant growth, driven by increasing international travel and heightened awareness of travel risks. As the government continues to invest in tourism infrastructure, the demand for travel insurance is expected to rise. Additionally, advancements in technology will facilitate easier access to insurance products, enhancing customer experience. Providers that adapt to these trends and focus on comprehensive coverage will likely capture a larger share of the market in the coming years.

Market Opportunities

  • Growth in Domestic Tourism:With domestic tourism projected to reachapproximately 55 million tripsin future, there is a substantial opportunity for travel insurance providers to cater to local travelers. This segment is increasingly seeking insurance products tailored to domestic travel, which can enhance market penetration and revenue generation.
  • Digital Transformation in Insurance Services:The digitalization of insurance services is expected to streamline policy management and claims processing. It is anticipated that 70% of insurance transactions will occur online in future, providing an opportunity for providers to enhance customer engagement and reduce operational costs through technology adoption.

Scope of the Report

SegmentSub-Segments
By Type

Single Trip Insurance

Annual Multi-Trip Insurance

Group Travel Insurance

Student Travel Insurance

Business Travel Insurance

Medical Travel Insurance

Hajj & Umrah Travel Insurance

Others

By End-User

Individual Travelers

Families

Corporate Clients

Educational Institutions

Senior Citizens

By Distribution Channel

Online Platforms (including OTAs)

Travel Agencies

Insurance Brokers & Intermediaries

Direct Sales (Insurer Websites/Branches)

By Coverage Type

Medical Coverage

Trip Cancellation & Interruption Coverage

Lost Luggage & Personal Belongings Coverage

Personal Liability Coverage

Emergency Evacuation & Repatriation

By Duration

Short-Term Insurance

Long-Term Insurance

By Age Group

Youth (18-30)

Adults (31-50)

Seniors (51 and above)

By Policy Type

Comprehensive Policies

Basic Policies

Customizable Policies

Others

By Region

Central

Western

Eastern

Southern

Northern

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian Monetary Authority, Ministry of Tourism)

Insurance Providers and Underwriters

Travel Agencies and Tour Operators

Airlines and Transportation Companies

Healthcare Providers and Medical Facilities

Industry Associations (e.g., Saudi Insurance Association)

Financial Institutions and Banks

Players Mentioned in the Report:

Tawuniya (The Company for Cooperative Insurance)

Bupa Arabia for Cooperative Insurance

Allianz Saudi Fransi Cooperative Insurance Company

Gulf Insurance Group (GIG Saudi)

Al Rajhi Takaful

Medgulf (The Mediterranean and Gulf Cooperative Insurance and Reinsurance Company)

Alinma Tokio Marine

United Cooperative Assurance Company (UCA)

Walaa Cooperative Insurance Company

AXA Cooperative Insurance Company

Al Sagr Cooperative Insurance Company

Al-Etihad Cooperative Insurance Co.

Malath Cooperative Insurance Co.

Arabian Shield Cooperative Insurance Company

Salama Cooperative Insurance Company

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Travel Insurance Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Travel Insurance Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Travel Insurance Market Analysis

3.1 Growth Drivers

3.1.1 Increasing International Travel
3.1.2 Rising Awareness of Travel Risks
3.1.3 Government Initiatives to Promote Tourism
3.1.4 Expansion of Travel Packages

3.2 Market Challenges

3.2.1 Regulatory Compliance Issues
3.2.2 Limited Consumer Awareness
3.2.3 High Competition Among Providers
3.2.4 Economic Fluctuations Affecting Travel

3.3 Market Opportunities

3.3.1 Growth in Domestic Tourism
3.3.2 Digital Transformation in Insurance Services
3.3.3 Customizable Insurance Packages
3.3.4 Partnerships with Travel Agencies

3.4 Market Trends

3.4.1 Increased Use of Technology in Policy Management
3.4.2 Shift Towards Comprehensive Coverage Plans
3.4.3 Rise of On-Demand Insurance Solutions
3.4.4 Focus on Customer Experience and Service

3.5 Government Regulation

3.5.1 Mandatory Insurance for International Travelers
3.5.2 Consumer Protection Laws
3.5.3 Licensing Requirements for Providers
3.5.4 Tax Incentives for Insurance Companies

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Travel Insurance Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Travel Insurance Market Segmentation

8.1 By Type

8.1.1 Single Trip Insurance
8.1.2 Annual Multi-Trip Insurance
8.1.3 Group Travel Insurance
8.1.4 Student Travel Insurance
8.1.5 Business Travel Insurance
8.1.6 Medical Travel Insurance
8.1.7 Hajj & Umrah Travel Insurance
8.1.8 Others

8.2 By End-User

8.2.1 Individual Travelers
8.2.2 Families
8.2.3 Corporate Clients
8.2.4 Educational Institutions
8.2.5 Senior Citizens

8.3 By Distribution Channel

8.3.1 Online Platforms (including OTAs)
8.3.2 Travel Agencies
8.3.3 Insurance Brokers & Intermediaries
8.3.4 Direct Sales (Insurer Websites/Branches)

8.4 By Coverage Type

8.4.1 Medical Coverage
8.4.2 Trip Cancellation & Interruption Coverage
8.4.3 Lost Luggage & Personal Belongings Coverage
8.4.4 Personal Liability Coverage
8.4.5 Emergency Evacuation & Repatriation

8.5 By Duration

8.5.1 Short-Term Insurance
8.5.2 Long-Term Insurance

8.6 By Age Group

8.6.1 Youth (18-30)
8.6.2 Adults (31-50)
8.6.3 Seniors (51 and above)

8.7 By Policy Type

8.7.1 Comprehensive Policies
8.7.2 Basic Policies
8.7.3 Customizable Policies
8.7.4 Others

8.8 By Region

8.8.1 Central
8.8.2 Western
8.8.3 Eastern
8.8.4 Southern
8.8.5 Northern

9. Saudi Arabia Travel Insurance Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Gross Written Premium (Travel Insurance Segment)
9.2.4 Market Share in Travel Insurance
9.2.5 Customer Acquisition Cost
9.2.6 Policy Renewal Rate
9.2.7 Claims Settlement Ratio (Travel Insurance)
9.2.8 Average Policy Premium (SAR)
9.2.9 Customer Satisfaction Score (NPS or Equivalent)
9.2.10 Market Penetration Rate (Travel Insurance)
9.2.11 Digital Channel Share (%)
9.2.12 Revenue Growth Rate (Travel Insurance)
9.2.13 Product Diversification (Number of Travel Insurance Products)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Tawuniya (The Company for Cooperative Insurance)
9.5.2 Bupa Arabia for Cooperative Insurance
9.5.3 Allianz Saudi Fransi Cooperative Insurance Company
9.5.4 Gulf Insurance Group (GIG Saudi)
9.5.5 Al Rajhi Takaful
9.5.6 Medgulf (The Mediterranean and Gulf Cooperative Insurance and Reinsurance Company)
9.5.7 Alinma Tokio Marine
9.5.8 United Cooperative Assurance Company (UCA)
9.5.9 Walaa Cooperative Insurance Company
9.5.10 AXA Cooperative Insurance Company
9.5.11 Al Sagr Cooperative Insurance Company
9.5.12 Al-Etihad Cooperative Insurance Co.
9.5.13 Malath Cooperative Insurance Co.
9.5.14 Arabian Shield Cooperative Insurance Company
9.5.15 Salama Cooperative Insurance Company

10. Saudi Arabia Travel Insurance Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Tourism
10.1.2 Ministry of Health
10.1.3 Ministry of Foreign Affairs

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Travel Budgets
10.2.2 Insurance Allocations

10.3 Pain Point Analysis by End-User Category

10.3.1 Individual Travelers
10.3.2 Corporate Clients

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Technology Adoption

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Customer Retention Rates
10.5.2 Upselling Opportunities

11. Saudi Arabia Travel Insurance Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of travel insurance market reports from government and industry bodies in Saudi Arabia
  • Review of demographic and tourism statistics from the Saudi Commission for Tourism and National Heritage
  • Examination of regulatory frameworks and compliance requirements from the Saudi Arabian Monetary Authority (SAMA)

Primary Research

  • Interviews with travel insurance providers and underwriters operating in Saudi Arabia
  • Surveys with travel agencies and tour operators to understand customer preferences
  • Focus groups with travelers to gather insights on insurance needs and perceptions

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including government reports and industry publications
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews comprising industry veterans and analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total travel expenditure in Saudi Arabia as a basis for insurance market potential
  • Segmentation of the market by types of travel (business, leisure, pilgrimage) and corresponding insurance uptake
  • Incorporation of growth trends in tourism and travel-related activities post-COVID-19

Bottom-up Modeling

  • Collection of premium data from leading travel insurance providers to establish average pricing
  • Analysis of policy issuance volumes across different customer segments and travel types
  • Calculation of market size based on the number of travelers and average insurance spend per trip

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating variables such as GDP growth, tourism growth, and regulatory changes
  • Scenario modeling based on potential shifts in consumer behavior and travel patterns
  • Development of baseline, optimistic, and pessimistic forecasts for the next five years

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Travel Insurance Providers60Product Managers, Underwriters
Travel Agencies50Agency Owners, Travel Consultants
Frequent Travelers100Business Travelers, Leisure Travelers
Tour Operators40Operations Managers, Sales Directors
Regulatory Bodies40Policy Makers, Compliance Officers

Frequently Asked Questions

What is the current value of the Saudi Arabia Travel Insurance Market?

The Saudi Arabia Travel Insurance Market is valued at approximately USD 1.0 billion, reflecting significant growth driven by an increase in outbound travelers and rising awareness of travel risks among consumers.

What factors are driving the growth of travel insurance in Saudi Arabia?

Which cities are the main hubs for travel insurance in Saudi Arabia?

What recent regulations have impacted travel insurance in Saudi Arabia?

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