South Korea Luxury Jewelry & Watches Market

South Korea luxury jewelry & watches market, valued at USD 6.5 Bn, is growing due to increasing demand for premium products, personalization, and online sales channels.

Region:Asia

Author(s):Rebecca

Product Code:KRAA4814

Pages:86

Published On:September 2025

About the Report

Base Year 2024

South Korea Luxury Jewelry & Watches Market Overview

  • The South Korea Luxury Jewelry & Watches Market is valued at USD 6.5 billion, based on a five-year historical analysis. This growth is primarily driven by increasing disposable incomes, a rising number of affluent consumers, and a growing appreciation for luxury goods among younger demographics. The market has seen a significant uptick in demand for high-end jewelry and watches, reflecting a shift in consumer preferences towards premium products.
  • Seoul stands out as the dominant city in the South Korea Luxury Jewelry & Watches Market due to its status as a cultural and economic hub. The city is home to numerous luxury boutiques and flagship stores of international brands, attracting both local and foreign consumers. Other cities like Busan and Incheon also contribute to the market, but Seoul's vibrant shopping districts and affluent population make it the focal point for luxury purchases.
  • In 2023, the South Korean government implemented regulations aimed at enhancing consumer protection in the luxury goods sector. This includes stricter guidelines on the authenticity of luxury products and mandatory certification for high-value items. These regulations are designed to combat counterfeit goods and ensure that consumers receive genuine products, thereby fostering trust in the luxury market.
South Korea Luxury Jewelry & Watches Market Size

South Korea Luxury Jewelry & Watches Market Segmentation

By Type:The luxury jewelry and watches market can be segmented into various types, including Fine Jewelry, Fashion Jewelry, Luxury Watches, Custom Jewelry, Antique Jewelry, Bridal Jewelry, and Others. Among these, Fine Jewelry and Luxury Watches are the most prominent segments, driven by consumer preferences for high-quality materials and craftsmanship. The demand for Custom Jewelry is also on the rise as consumers seek personalized options that reflect their individual styles.

South Korea Luxury Jewelry & Watches Market segmentation by Type.

By End-User:The market can also be segmented based on end-users, which include Individual Consumers, Corporate Clients, and Gift Purchasers. Individual Consumers dominate the market, driven by personal purchases and a growing trend of self-gifting. Corporate Clients contribute significantly through bulk purchases for events and employee rewards, while Gift Purchasers play a vital role during festive seasons and special occasions.

South Korea Luxury Jewelry & Watches Market segmentation by End-User.

South Korea Luxury Jewelry & Watches Market Competitive Landscape

The South Korea Luxury Jewelry & Watches Market is characterized by a dynamic mix of regional and international players. Leading participants such as Samsung C&T Corporation, LG Household & Health Care Ltd., Tissot SA, Rolex SA, Cartier International AG, Bulgari S.p.A., Chopard & Cie SA, Van Cleef & Arpels, Tiffany & Co., Graff Diamonds Corporation, Mikimoto Co., Ltd., Piaget SA, Boucheron, Hermès International SCA, Patek Philippe SA contribute to innovation, geographic expansion, and service delivery in this space.

Samsung C&T Corporation

1938

Seoul, South Korea

LG Household & Health Care Ltd.

1947

Seoul, South Korea

Tissot SA

1853

Le Locle, Switzerland

Rolex SA

1905

Geneva, Switzerland

Cartier International AG

1847

Paris, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Average Order Value

Pricing Strategy

South Korea Luxury Jewelry & Watches Market Industry Analysis

Growth Drivers

  • Rising Disposable Income:The average disposable income in South Korea is projected to reach approximately 3,800 USD per month in future, reflecting a steady increase from previous years. This rise in disposable income enables consumers to allocate more funds towards luxury items, including jewelry and watches. As the economy continues to grow, the purchasing power of the middle and upper classes is expected to enhance demand for high-end luxury products, driving market growth significantly.
  • Increasing Demand for Customization:In future, the customization segment of the luxury jewelry market is anticipated to grow, with over 65% of consumers expressing a preference for personalized products. This trend is driven by a desire for unique pieces that reflect individual identity. Brands that offer bespoke services are likely to see increased sales, as consumers are willing to pay a premium for tailored experiences, thus enhancing brand loyalty and market share.
  • Growth of E-commerce Platforms:E-commerce sales in South Korea's luxury jewelry sector are expected to exceed 1.5 billion USD in future, driven by the increasing penetration of online shopping. The convenience of online platforms, coupled with enhanced digital marketing strategies, has made luxury jewelry more accessible. This shift towards online retail is expected to attract a younger demographic, further expanding the market and increasing overall sales volume.

Market Challenges

  • High Competition:The South Korean luxury jewelry market is characterized by intense competition, with over 250 established brands vying for market share. This saturation leads to price wars and aggressive marketing strategies, which can erode profit margins. In future, brands must differentiate themselves through unique offerings and superior customer service to maintain their competitive edge and ensure sustainable growth in this challenging environment.
  • Counterfeit Products:The prevalence of counterfeit luxury goods poses a significant challenge, with estimates suggesting that counterfeit jewelry sales could reach 600 million USD in future. This undermines brand integrity and consumer trust, as well as impacting legitimate businesses. Companies must invest in anti-counterfeiting technologies and consumer education to combat this issue effectively and protect their market position.

South Korea Luxury Jewelry & Watches Market Future Outlook

The South Korean luxury jewelry and watches market is poised for dynamic growth, driven by evolving consumer preferences and technological advancements. As disposable incomes rise, consumers are increasingly seeking unique, personalized products. The integration of e-commerce and social media marketing will further enhance brand visibility and accessibility. Additionally, sustainability trends are likely to shape purchasing decisions, compelling brands to adopt ethical practices. Overall, the market is expected to adapt to these trends, fostering innovation and resilience in the face of challenges.

Market Opportunities

  • Expansion into Emerging Markets:South Korean luxury jewelry brands have significant opportunities to expand into emerging markets in Southeast Asia, where demand for luxury goods is rising. With a projected market growth of 20% in these regions, brands can tap into new customer bases, leveraging local partnerships to enhance distribution and brand presence.
  • Sustainable and Ethical Jewelry Trends:The growing consumer awareness regarding sustainability presents an opportunity for brands to innovate with eco-friendly materials and ethical sourcing practices. By future, approximately 50% of consumers are expected to prioritize sustainability in their purchasing decisions, allowing brands that align with these values to capture a loyal customer segment and enhance their market position.

Scope of the Report

SegmentSub-Segments
By Type

Fine Jewelry

Fashion Jewelry

Luxury Watches

Custom Jewelry

Antique Jewelry

Bridal Jewelry

Others

By End-User

Individual Consumers

Corporate Clients

Gift Purchasers

By Sales Channel

Online Retail

Brick-and-Mortar Stores

Luxury Department Stores

Auction Houses

By Price Range

Entry-Level Luxury

Mid-Range Luxury

High-End Luxury

By Material

Gold

Silver

Platinum

Gemstones

By Occasion

Weddings

Anniversaries

Birthdays

Corporate Events

By Brand Loyalty

Brand Loyal Customers

Brand Switchers

First-Time Buyers

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Trade, Industry and Energy)

Manufacturers and Producers

Distributors and Retailers

Luxury Brand Owners

Industry Associations (e.g., Korea Jewelry Association)

Financial Institutions

Importers and Exporters

Players Mentioned in the Report:

Samsung C&T Corporation

LG Household & Health Care Ltd.

Tissot SA

Rolex SA

Cartier International AG

Bulgari S.p.A.

Chopard & Cie SA

Van Cleef & Arpels

Tiffany & Co.

Graff Diamonds Corporation

Mikimoto Co., Ltd.

Piaget SA

Boucheron

Hermes International SCA

Patek Philippe SA

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. South Korea Luxury Jewelry & Watches Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 South Korea Luxury Jewelry & Watches Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. South Korea Luxury Jewelry & Watches Market Analysis

3.1 Growth Drivers

3.1.1 Rising Disposable Income
3.1.2 Increasing Demand for Customization
3.1.3 Growth of E-commerce Platforms
3.1.4 Influence of Social Media Marketing

3.2 Market Challenges

3.2.1 High Competition
3.2.2 Economic Uncertainty
3.2.3 Counterfeit Products
3.2.4 Changing Consumer Preferences

3.3 Market Opportunities

3.3.1 Expansion into Emerging Markets
3.3.2 Collaborations with Influencers
3.3.3 Sustainable and Ethical Jewelry Trends
3.3.4 Technological Innovations in Retail

3.4 Market Trends

3.4.1 Rise of Online Luxury Retail
3.4.2 Increased Focus on Brand Storytelling
3.4.3 Popularity of Vintage and Antique Jewelry
3.4.4 Custom and Personalized Jewelry Offerings

3.5 Government Regulation

3.5.1 Import Tariffs on Luxury Goods
3.5.2 Consumer Protection Laws
3.5.3 Regulations on Advertising and Marketing
3.5.4 Environmental Regulations for Production

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. South Korea Luxury Jewelry & Watches Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. South Korea Luxury Jewelry & Watches Market Segmentation

8.1 By Type

8.1.1 Fine Jewelry
8.1.2 Fashion Jewelry
8.1.3 Luxury Watches
8.1.4 Custom Jewelry
8.1.5 Antique Jewelry
8.1.6 Bridal Jewelry
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporate Clients
8.2.3 Gift Purchasers

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Brick-and-Mortar Stores
8.3.3 Luxury Department Stores
8.3.4 Auction Houses

8.4 By Price Range

8.4.1 Entry-Level Luxury
8.4.2 Mid-Range Luxury
8.4.3 High-End Luxury

8.5 By Material

8.5.1 Gold
8.5.2 Silver
8.5.3 Platinum
8.5.4 Gemstones

8.6 By Occasion

8.6.1 Weddings
8.6.2 Anniversaries
8.6.3 Birthdays
8.6.4 Corporate Events

8.7 By Brand Loyalty

8.7.1 Brand Loyal Customers
8.7.2 Brand Switchers
8.7.3 First-Time Buyers

9. South Korea Luxury Jewelry & Watches Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Average Order Value
9.2.7 Pricing Strategy
9.2.8 Brand Recognition Score
9.2.9 Product Return Rate
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Samsung C&T Corporation
9.5.2 LG Household & Health Care Ltd.
9.5.3 Tissot SA
9.5.4 Rolex SA
9.5.5 Cartier International AG
9.5.6 Bulgari S.p.A.
9.5.7 Chopard & Cie SA
9.5.8 Van Cleef & Arpels
9.5.9 Tiffany & Co.
9.5.10 Graff Diamonds Corporation
9.5.11 Mikimoto Co., Ltd.
9.5.12 Piaget SA
9.5.13 Boucheron
9.5.14 Hermès International SCA
9.5.15 Patek Philippe SA

10. South Korea Luxury Jewelry & Watches Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Luxury Goods
10.1.3 Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Luxury Retail Spaces
10.2.2 Spending on Marketing and Branding
10.2.3 Budget for Corporate Gifting

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Assurance Issues
10.3.2 Availability of Authentic Products
10.3.3 Price Sensitivity Among Consumers

10.4 User Readiness for Adoption

10.4.1 Awareness of Luxury Brands
10.4.2 Willingness to Pay Premium Prices
10.4.3 Familiarity with Online Shopping

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Customer Satisfaction
10.5.2 Analysis of Repeat Purchases
10.5.3 Expansion into New Product Lines

11. South Korea Luxury Jewelry & Watches Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and luxury goods publications
  • Review of government statistics on luxury goods consumption and import/export data
  • Examination of consumer behavior studies and trend reports specific to luxury jewelry and watches

Primary Research

  • Interviews with key stakeholders in the luxury jewelry and watch sector, including brand managers and retailers
  • Surveys targeting affluent consumers to understand purchasing preferences and trends
  • Focus groups with luxury jewelry and watch enthusiasts to gather qualitative insights

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer surveys
  • Triangulation of insights from industry experts, market reports, and consumer feedback
  • Sanity checks conducted through expert panel reviews to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total luxury goods market size in South Korea, focusing on jewelry and watches
  • Segmentation of the market by product type, including fine jewelry, fashion jewelry, and luxury watches
  • Incorporation of macroeconomic factors influencing luxury spending, such as GDP growth and consumer confidence

Bottom-up Modeling

  • Collection of sales data from leading luxury retailers and e-commerce platforms
  • Estimation of average transaction values and purchase frequencies among target demographics
  • Analysis of distribution channels and their respective contributions to overall market revenue

Forecasting & Scenario Analysis

  • Development of growth projections based on historical sales trends and economic indicators
  • Scenario analysis considering potential impacts of economic downturns and shifts in consumer preferences
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Luxury Jewelry Retailers100Store Managers, Brand Representatives
High-End Watch Distributors80Sales Directors, Product Managers
Affluent Consumer Insights150Luxury Goods Buyers, Fashion Influencers
Online Luxury Jewelry Platforms70E-commerce Managers, Digital Marketing Heads
Luxury Market Analysts60Market Researchers, Economic Analysts

Frequently Asked Questions

What is the current value of the South Korea Luxury Jewelry & Watches Market?

The South Korea Luxury Jewelry & Watches Market is valued at approximately USD 6.5 billion, reflecting a significant growth trend driven by increasing disposable incomes and a rising number of affluent consumers.

Which city is the primary hub for luxury jewelry and watches in South Korea?

What are the main segments of the South Korea Luxury Jewelry & Watches Market?

How has the South Korean government influenced the luxury goods market?

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