Thailand Emergency Blankets Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Thailand Emergency Blankets Market Overview

• The Thailand Emergency Blankets Market is valued at USD 150 million, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of disaster preparedness, rising incidences of natural disasters, and the growing demand for emergency supplies among both individuals and organizations. The market has seen a significant uptick in demand for various types of emergency blankets, particularly in urban areas prone to flooding and other emergencies.
• Key players in this market include Bangkok, Chiang Mai, and Phuket, which dominate due to their strategic locations and higher population densities. These cities are often the first responders in emergencies, leading to a higher demand for emergency supplies, including blankets. Additionally, the presence of various NGOs and government agencies in these regions further drives the market.
• In 2023, the Thai government implemented a regulation mandating that all emergency supplies, including blankets, must meet specific safety and quality standards. This regulation aims to ensure that all emergency products are reliable and effective during crises, thereby enhancing public safety and preparedness.

Thailand Emergency Blankets Market Segmentation

By Type:The market is segmented into various types of emergency blankets, including Thermal Blankets, Mylar Blankets, Waterproof Blankets, Fire-Resistant Blankets, Reflective Blankets, Emergency Sleeping Bags, and Others. Each type serves specific needs, with Thermal and Mylar blankets being particularly popular due to their lightweight and insulating properties. The demand for Waterproof and Fire-Resistant blankets is also increasing, especially among emergency services and outdoor enthusiasts.

By End-User:The end-user segmentation includes Individual Consumers, Emergency Services, Healthcare Facilities, Military and Defense, NGOs and Charitable Organizations, and Others. The demand from Emergency Services and Healthcare Facilities is particularly high, as these sectors require reliable and effective emergency supplies to respond to crises. Individual consumers are also increasingly purchasing emergency blankets for personal preparedness.

Thailand Emergency Blankets Market Competitive Landscape

The Thailand Emergency Blankets Market is characterized by a dynamic mix of regional and international players. Leading participants such as Thai Emergency Supplies Co., Ltd., Bangkok Safety Products, Siam Emergency Solutions, Thai Red Cross Society, Emergency Gear Thailand, Safe Haven Supplies, Thailand Outdoor Gear, Rescue Ready Thailand, Disaster Relief Supplies Co., Thai Survival Gear contribute to innovation, geographic expansion, and service delivery in this space.

Thailand Emergency Blankets Market Industry Analysis

Growth Drivers

• Increasing Natural Disasters:Thailand has experienced a significant rise in natural disasters, with over 1,000 incidents reported in 2023 alone, according to the National Disaster Warning Center. This increase has heightened the demand for emergency supplies, including blankets, as communities seek to prepare for potential crises. The government allocated THB 2.5 billion (approximately USD 75 million) for disaster management initiatives in future, further driving the need for effective emergency preparedness solutions.
• Rising Awareness About Emergency Preparedness:The Thai government has launched campaigns to educate citizens on emergency preparedness, resulting in a 30% increase in public participation in training programs from 2022 to 2023. This growing awareness has led to a surge in demand for emergency supplies, including blankets, as households and organizations prioritize safety. In future, the Ministry of Interior plans to distribute 500,000 emergency kits, which will include blankets, to vulnerable communities, reinforcing this trend.
• Growth in Outdoor and Adventure Activities:The outdoor recreation sector in Thailand has expanded, with over 15 million participants in activities such as hiking and camping in 2023, according to the Tourism Authority of Thailand. This growth has increased the demand for emergency supplies, including thermal blankets, as outdoor enthusiasts seek to ensure safety during their adventures. The market for outdoor gear is projected to reach THB 10 billion (approximately USD 300 million) in future, further supporting the need for emergency blankets.

Market Challenges

• High Competition from Alternative Products:The emergency blanket market faces intense competition from alternative products such as sleeping bags and thermal clothing. In 2023, the market for these alternatives was valued at THB 8 billion (approximately USD 240 million), which poses a challenge for emergency blanket manufacturers. As consumers often opt for multi-functional products, companies must innovate to differentiate their offerings and capture market share effectively.
• Fluctuating Raw Material Prices:The prices of raw materials used in manufacturing emergency blankets, such as polyethylene and aluminum, have seen significant fluctuations, with increases of up to 20% in 2023. This volatility can impact production costs and profit margins for manufacturers. The ongoing global supply chain disruptions have further exacerbated this issue, making it challenging for companies to maintain stable pricing and inventory levels in the market.

Thailand Emergency Blankets Market Future Outlook

The Thailand Emergency Blankets Market is poised for growth as awareness of emergency preparedness continues to rise, driven by government initiatives and increasing natural disasters. The integration of smart technology in emergency supplies is expected to enhance product functionality, appealing to tech-savvy consumers. Additionally, the focus on sustainability will likely lead to the development of eco-friendly materials, aligning with global trends toward environmentally responsible products. This evolving landscape presents significant opportunities for innovation and market expansion.

Market Opportunities

• Expansion of E-commerce Platforms:The growth of e-commerce in Thailand, with online sales projected to reach THB 3 trillion (approximately USD 90 billion) in future, presents a significant opportunity for emergency blanket manufacturers. By leveraging online platforms, companies can reach a broader audience, enhancing accessibility and convenience for consumers seeking emergency supplies.
• Collaborations with NGOs and Government Agencies:Partnerships with NGOs and government agencies can facilitate the distribution of emergency blankets to underserved communities. In future, the government plans to collaborate with various organizations to distribute 1 million emergency kits, creating a substantial market opportunity for manufacturers to supply blankets and enhance their visibility in the humanitarian sector.