Region:Asia
Author(s):Geetanshi
Product Code:KRAA5795
Pages:94
Published On:September 2025
By Type:The market is segmented into various types of online advertising, including Display Advertising, Search Engine Marketing, Social Media Advertising, Video Advertising, Native Advertising, Affiliate Marketing, and Others. Each of these segments caters to different advertising needs and consumer preferences, with specific strategies employed to maximize engagement and conversion rates.
By End-User:The end-user segmentation includes Retail, Travel and Tourism, Financial Services, Education, Healthcare, Entertainment, and Others. Each sector utilizes online advertising to reach its target audience effectively, adapting strategies based on consumer behavior and market trends.
The Thailand Online Advertising and Programmatic Growth Market is characterized by a dynamic mix of regional and international players. Leading participants such as Google Thailand, Facebook Thailand, LINE Corporation, AdAsia Holdings, Criteo, Programmatic Advertising Company, iProspect Thailand, Dentsu Thailand, Omnicom Media Group, GroupM Thailand, Publicis Groupe Thailand, Havas Media Thailand, VGI Global Media, The Trade Desk, Adtima contribute to innovation, geographic expansion, and service delivery in this space.
The future of Thailand's online advertising market appears promising, driven by technological advancements and evolving consumer behaviors. As programmatic advertising continues to gain traction, businesses are expected to adopt more sophisticated targeting techniques, enhancing ad relevance and effectiveness. Additionally, the integration of artificial intelligence and machine learning will enable advertisers to optimize campaigns in real-time, improving return on investment. With a growing emphasis on personalized content and sustainability, the market is poised for significant transformation in the near future.
| Segment | Sub-Segments |
|---|---|
| By Type | Display Advertising Search Engine Marketing Social Media Advertising Video Advertising Native Advertising Affiliate Marketing Others |
| By End-User | Retail Travel and Tourism Financial Services Education Healthcare Entertainment Others |
| By Platform | Mobile Platforms Desktop Platforms Social Media Platforms Video Streaming Platforms Others |
| By Advertising Format | Banner Ads Sponsored Content Influencer Marketing Email Marketing Others |
| By Campaign Objective | Brand Awareness Lead Generation Customer Engagement Sales Conversion Others |
| By Geographic Focus | Urban Areas Rural Areas Regional Markets National Campaigns Others |
| By Budget Size | Small Budgets Medium Budgets Large Budgets Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Digital Marketing Agencies | 100 | Account Managers, Digital Strategists |
| Programmatic Ad Platforms | 80 | Product Managers, Data Analysts |
| Brand Marketing Teams | 70 | Marketing Directors, Brand Managers |
| Media Buying Firms | 60 | Media Buyers, Campaign Managers |
| Advertising Technology Providers | 50 | Technical Leads, Sales Executives |
The Thailand Online Advertising and Programmatic Growth Market is valued at approximately USD 1.5 billion, reflecting significant growth driven by increased internet penetration, mobile device usage, and a shift towards digital platforms for shopping and information.
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