Uae Electric Power Steering Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The UAE Electric Power Steering market, valued at USD 140 million, is growing due to rising EV demand, ADAS mandates, and advancements in automotive tech, led by segments like R-EPS and passenger vehicles.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAD1098

Pages:96

Published On:November 2025

About the Report

Base Year 2024

UAE Electric Power Steering Market Overview

  • The UAE Electric Power Steering market is valued at USD 140 million, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of electric vehicles, rapid advancements in automotive electronics, and a strong emphasis on fuel efficiency and safety features in vehicles. The shift towards electric power steering systems is further influenced by consumer preferences for enhanced driving comfort, responsiveness, and the integration of advanced driver-assistance systems (ADAS) in new vehicle models.
  • Key cities dominating the UAE Electric Power Steering market include Dubai and Abu Dhabi. Dubai’s position as a major commercial and logistics hub, combined with its smart city initiatives, drives demand for advanced automotive technologies. Abu Dhabi’s significant investments in infrastructure and transportation, along with government-backed programs to promote electric and hybrid vehicles, foster a conducive environment for automotive innovation and the adoption of electric power steering systems.
  • The UAE Cabinet Decision No. 45 of 2022, issued by the Ministry of Interior, mandates the integration of advanced driver-assistance systems (ADAS) in new vehicles. This regulation requires manufacturers to equip vehicles with features such as lane departure warning, automatic emergency braking, and adaptive cruise control, thereby promoting the adoption of electric power steering systems that are compatible with ADAS technologies.
UAE Electric Power Steering Market Size

UAE Electric Power Steering Market Segmentation

By Type:The market is segmented into four types of electric power steering systems: Column Assist Electric Power Steering (C-EPS), Pinion Assist Electric Power Steering (P-EPS), Rack Assist Electric Power Steering (R-EPS), and Dual Pinion Electric Power Steering. Among these, the Rack Assist Electric Power Steering (R-EPS) is currently the leading sub-segment due to its widespread application in passenger vehicles and commercial vehicles, offering superior performance, modular compatibility, and efficiency. The demand for lightweight and compact steering solutions, especially in electric and hybrid vehicles, further supports the dominance of R-EPS in the market.

UAE Electric Power Steering Market segmentation by Type.

By End-User:The electric power steering market is segmented by end-user into Passenger Vehicles, Light Commercial Vehicles, Heavy Commercial Vehicles, and Electric Buses. The Passenger Vehicles segment holds the largest share, driven by increasing consumer preference for personal vehicles, the growing trend of vehicle electrification, and the integration of ADAS technologies. The rise in disposable income, rapid urbanization, and government incentives for electric vehicles in the UAE further fuel the demand for passenger vehicles equipped with advanced steering technologies.

UAE Electric Power Steering Market segmentation by End-User.

UAE Electric Power Steering Market Competitive Landscape

The UAE Electric Power Steering Market is characterized by a dynamic mix of regional and international players. Leading participants such as ZF Friedrichshafen AG, Bosch Automotive Steering GmbH, JTEKT Corporation, Nexteer Automotive, Hyundai Mobis Co., Ltd., Mitsubishi Electric Corporation, thyssenkrupp AG, TRW Automotive (now part of ZF Group), Valeo S.A., Aisin Corporation, Hitachi Astemo, Ltd., DENSO Corporation, Calsonic Kansei Corporation (now Marelli Corporation), NSK Ltd., and Mando Corporation contribute to innovation, geographic expansion, and service delivery in this space.

ZF Friedrichshafen AG

1915

Friedrichshafen, Germany

Bosch Automotive Steering GmbH

1886

Stuttgart, Germany

JTEKT Corporation

2006

Osaka, Japan

Nexteer Automotive

2009

Auburn Hills, Michigan, USA

Hyundai Mobis Co., Ltd.

1977

Seoul, South Korea

Company

Establishment Year

Headquarters

Company Size (Global/Regional Revenue, Employee Count)

Revenue Growth Rate (UAE/MEA)

Market Share in UAE Electric Power Steering Market

Product Portfolio Breadth (EPS Types, Vehicle Coverage)

R&D Investment as % of Revenue

Number of OEM Partnerships in UAE

UAE Electric Power Steering Market Industry Analysis

Growth Drivers

  • Increasing Demand for Fuel-Efficient Vehicles:The UAE's automotive sector is witnessing a significant shift towards fuel-efficient vehicles, driven by rising fuel prices and environmental concerns. In future, the UAE's fuel consumption is projected to reach 1.3 million barrels per day, prompting consumers to seek alternatives. Electric power steering systems enhance fuel efficiency by reducing energy consumption, making them increasingly attractive. This trend aligns with the UAE's commitment to sustainability, as outlined in the UAE Vision 2021, which aims to promote eco-friendly transportation solutions.
  • Technological Advancements in Steering Systems:The electric power steering market in the UAE is bolstered by rapid technological advancements. In future, the global automotive technology market is expected to exceed $1.2 trillion, with a significant portion allocated to steering innovations. Features such as variable ratio steering and integrated driver-assistance systems are becoming standard. These advancements not only improve vehicle handling but also enhance safety, appealing to both manufacturers and consumers. The integration of smart technologies is expected to drive the adoption of electric power steering systems in the region.
  • Government Initiatives Promoting Electric Vehicles:The UAE government is actively promoting electric vehicle (EV) adoption through various initiatives. In future, the government plans to invest $1.6 billion in EV infrastructure, including charging stations and incentives for consumers. This investment is part of the UAE's broader strategy to reduce carbon emissions by 30% by 2030. As electric vehicles become more prevalent, the demand for electric power steering systems will naturally increase, creating a favorable market environment for manufacturers and suppliers in the region.

Market Challenges

  • High Initial Costs of Electric Power Steering Systems:One of the significant challenges facing the UAE electric power steering market is the high initial cost associated with these systems. In future, the average cost of electric power steering systems is estimated to be around $850 per unit, compared to $400 for traditional hydraulic systems. This price disparity can deter consumers and manufacturers from making the switch, particularly in a market where cost efficiency is a priority. As a result, the adoption rate of electric power steering may be slower than anticipated.
  • Limited Awareness Among Consumers:Despite the benefits of electric power steering, consumer awareness remains limited in the UAE. A future survey indicated that only 40% of consumers are familiar with the advantages of electric power steering systems. This lack of knowledge can hinder market growth, as consumers may prefer traditional systems they are more accustomed to. Educational campaigns and marketing efforts are essential to bridge this gap and promote the benefits of electric power steering, including improved fuel efficiency and enhanced driving comfort.

UAE Electric Power Steering Market Future Outlook

The future of the UAE electric power steering market appears promising, driven by technological advancements and government support for electric vehicles. As the market evolves, the integration of smart technologies and autonomous driving features will likely become standard. Additionally, the growing emphasis on sustainability will further propel the adoption of electric power steering systems. With increasing investments in EV infrastructure and consumer education initiatives, the market is poised for significant growth, aligning with the UAE's vision for a greener future.

Market Opportunities

  • Expansion of Electric Vehicle Market:The rapid expansion of the electric vehicle market presents a significant opportunity for electric power steering systems. With the UAE's goal of having 25% of all vehicles electric by 2030, manufacturers can capitalize on this trend by developing tailored steering solutions that meet the specific needs of electric vehicles, enhancing their market presence and profitability.
  • Development of Smart Steering Technologies:The ongoing development of smart steering technologies offers a lucrative opportunity for market players. Innovations such as adaptive steering systems that adjust based on driving conditions can enhance vehicle performance and safety. By investing in research and development, companies can create cutting-edge solutions that cater to the evolving demands of consumers and automotive manufacturers, positioning themselves as leaders in the market.

Scope of the Report

SegmentSub-Segments
By Type

Column Assist Electric Power Steering (C-EPS)

Pinion Assist Electric Power Steering (P-EPS)

Rack Assist Electric Power Steering (R-EPS)

Dual Pinion Electric Power Steering

By End-User

Passenger Vehicles

Light Commercial Vehicles

Heavy Commercial Vehicles

Electric Buses

By Vehicle Type

SUVs

Sedans

Hatchbacks

Pickup Trucks

By Component

Electric Motor

Electronic Control Unit (ECU)

Steering Column

Sensors

Steering Gear

By Distribution Channel

OEMs

Aftermarket

By Geography

Abu Dhabi

Dubai

Sharjah

Northern Emirates

By Policy Support

Government Subsidies

Tax Incentives

Research Grants

Local Content Requirements

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Energy and Infrastructure, Emirates Authority for Standardization and Metrology)

Automotive Manufacturers

Electric Vehicle Manufacturers

Component Suppliers and Manufacturers

Automotive Aftermarket Service Providers

Industry Associations (e.g., UAE Automobile Association)

Financial Institutions and Banks

Players Mentioned in the Report:

ZF Friedrichshafen AG

Bosch Automotive Steering GmbH

JTEKT Corporation

Nexteer Automotive

Hyundai Mobis Co., Ltd.

Mitsubishi Electric Corporation

thyssenkrupp AG

TRW Automotive (now part of ZF Group)

Valeo S.A.

Aisin Corporation

Hitachi Astemo, Ltd.

DENSO Corporation

Calsonic Kansei Corporation (now Marelli Corporation)

NSK Ltd.

Mando Corporation

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. UAE Electric Power Steering Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 UAE Electric Power Steering Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. UAE Electric Power Steering Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for fuel-efficient vehicles
3.1.2 Technological advancements in steering systems
3.1.3 Government initiatives promoting electric vehicles
3.1.4 Rising consumer preference for enhanced driving comfort

3.2 Market Challenges

3.2.1 High initial costs of electric power steering systems
3.2.2 Limited awareness among consumers
3.2.3 Competition from traditional hydraulic systems
3.2.4 Regulatory compliance and certification hurdles

3.3 Market Opportunities

3.3.1 Expansion of electric vehicle market
3.3.2 Development of smart steering technologies
3.3.3 Collaborations with automotive manufacturers
3.3.4 Growing aftermarket for electric power steering components

3.4 Market Trends

3.4.1 Shift towards autonomous driving technologies
3.4.2 Integration of advanced driver-assistance systems (ADAS)
3.4.3 Increasing focus on sustainability and eco-friendliness
3.4.4 Rise in electric vehicle charging infrastructure

3.5 Government Regulation

3.5.1 Emission standards for vehicles
3.5.2 Incentives for electric vehicle adoption
3.5.3 Safety regulations for steering systems
3.5.4 Standards for electric power steering performance

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. UAE Electric Power Steering Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. UAE Electric Power Steering Market Segmentation

8.1 By Type

8.1.1 Column Assist Electric Power Steering (C-EPS)
8.1.2 Pinion Assist Electric Power Steering (P-EPS)
8.1.3 Rack Assist Electric Power Steering (R-EPS)
8.1.4 Dual Pinion Electric Power Steering

8.2 By End-User

8.2.1 Passenger Vehicles
8.2.2 Light Commercial Vehicles
8.2.3 Heavy Commercial Vehicles
8.2.4 Electric Buses

8.3 By Vehicle Type

8.3.1 SUVs
8.3.2 Sedans
8.3.3 Hatchbacks
8.3.4 Pickup Trucks

8.4 By Component

8.4.1 Electric Motor
8.4.2 Electronic Control Unit (ECU)
8.4.3 Steering Column
8.4.4 Sensors
8.4.5 Steering Gear

8.5 By Distribution Channel

8.5.1 OEMs
8.5.2 Aftermarket

8.6 By Geography

8.6.1 Abu Dhabi
8.6.2 Dubai
8.6.3 Sharjah
8.6.4 Northern Emirates

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Research Grants
8.7.4 Local Content Requirements

9. UAE Electric Power Steering Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Size (Global/Regional Revenue, Employee Count)
9.2.3 Revenue Growth Rate (UAE/MEA)
9.2.4 Market Share in UAE Electric Power Steering Market
9.2.5 Product Portfolio Breadth (EPS Types, Vehicle Coverage)
9.2.6 R&D Investment as % of Revenue
9.2.7 Number of OEM Partnerships in UAE
9.2.8 Local Assembly/Manufacturing Presence
9.2.9 Distribution Network Coverage (UAE/MEA)
9.2.10 Customer Satisfaction/Quality Ratings

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 ZF Friedrichshafen AG
9.5.2 Bosch Automotive Steering GmbH
9.5.3 JTEKT Corporation
9.5.4 Nexteer Automotive
9.5.5 Hyundai Mobis Co., Ltd.
9.5.6 Mitsubishi Electric Corporation
9.5.7 thyssenkrupp AG
9.5.8 TRW Automotive (now part of ZF Group)
9.5.9 Valeo S.A.
9.5.10 Aisin Corporation
9.5.11 Hitachi Astemo, Ltd.
9.5.12 DENSO Corporation
9.5.13 Calsonic Kansei Corporation (now Marelli Corporation)
9.5.14 NSK Ltd.
9.5.15 Mando Corporation

10. UAE Electric Power Steering Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Energy and Infrastructure
10.1.2 Ministry of Climate Change and Environment
10.1.3 Ministry of Economy
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Electric Vehicle Infrastructure
10.2.2 Budget Allocation for R&D in Steering Technologies
10.2.3 Partnerships with Automotive Manufacturers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Electric Power Steering Systems
10.3.2 Availability of Skilled Technicians
10.3.3 Integration with Existing Vehicle Systems
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Electric Power Steering Benefits
10.4.2 Training and Support for Users
10.4.3 Availability of Financing Options
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics Post-Implementation
10.5.2 User Feedback and Improvement Areas
10.5.3 Potential for Upgrades and Add-ons
10.5.4 Others

11. UAE Electric Power Steering Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from government agencies and trade associations in the UAE
  • Market analysis publications focusing on electric power steering technologies
  • Academic journals and white papers on automotive innovations and steering systems

Primary Research

  • Interviews with automotive engineers and product managers from leading manufacturers
  • Surveys with automotive suppliers and component manufacturers in the UAE
  • Field interviews with automotive service centers and repair shop owners

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of market trends using sales data, production statistics, and regulatory insights
  • Sanity checks through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total automotive sales in the UAE and the proportion equipped with electric power steering
  • Segmentation by vehicle type (passenger cars, commercial vehicles) and their respective steering system adoption rates
  • Incorporation of government initiatives promoting electric vehicle technologies

Bottom-up Modeling

  • Volume estimates based on production data from local automotive manufacturers
  • Cost analysis of electric power steering systems versus traditional systems
  • Estimation of market share based on supplier contracts and distribution agreements

Forecasting & Scenario Analysis

  • Multi-variable regression analysis considering factors like fuel prices, consumer preferences, and technological advancements
  • Scenario modeling based on potential regulatory changes and market disruptions
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Passenger Vehicle Manufacturers60Product Development Managers, Engineering Leads
Commercial Vehicle Suppliers50Supply Chain Managers, Procurement Specialists
Automotive Aftermarket Service Providers40Service Managers, Workshop Owners
Electric Vehicle Manufacturers40R&D Engineers, Technical Directors
Automotive Component Distributors50Sales Managers, Distribution Coordinators

Frequently Asked Questions

What is the current value of the UAE Electric Power Steering market?

The UAE Electric Power Steering market is valued at approximately USD 140 million, driven by the increasing adoption of electric vehicles and advancements in automotive electronics, emphasizing fuel efficiency and safety features.

Which cities are leading in the UAE Electric Power Steering market?

What regulations are influencing the adoption of electric power steering in the UAE?

What are the main types of electric power steering systems in the UAE market?

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