Uae Plant Based Seafood Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The UAE Plant Based Seafood Market, valued at USD 20 million, is growing due to rising demand for sustainable proteins and health-conscious choices.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAD5982

Pages:84

Published On:December 2025

About the Report

Base Year 2024

UAE Plant Based Seafood Market Overview

  • The UAE Plant Based Seafood Market is valued at USD 20 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness of health and sustainability, alongside a rising demand for alternative protein sources. The market has seen a significant shift as consumers opt for plant-based options due to concerns over overfishing and environmental impact.
  • Key players in this market include Dubai and Abu Dhabi, which dominate due to their robust foodservice sectors and high disposable incomes. The urban population in these cities is increasingly adopting plant-based diets, supported by a growing number of restaurants and retail outlets offering plant-based seafood alternatives.
  • The Executive Regulation of Federal Law No. 10 of 2015 on Food Safety, issued by the Ministry of Climate Change and Environment in 2016, governs plant-based food products by requiring all food service establishments to ensure nutritional labeling and compliance with health standards for alternative proteins. This regulation mandates registration of food products, adherence to safety thresholds for additives, and licensing for import and distribution of plant-based alternatives.
UAE Plant Based Seafood Market Size

UAE Plant Based Seafood Market Segmentation

By Type:The market is segmented into various types of plant-based seafood alternatives, including plant-based fish fillets and portions, plant-based shrimp and prawns, plant-based crab and shellfish analogues, plant-based tuna, salmon and sushi-grade analogues, and other plant-based seafood alternatives. Among these, plant-based fish fillets and portions are leading the market due to their versatility and consumer preference for familiar textures and flavors. The increasing availability of these products in retail and foodservice channels has further fueled their popularity.

UAE Plant Based Seafood Market segmentation by Type.

By End-User:The end-user segmentation includes retail consumers (household consumption), restaurants, cafés and casual dining chains, hotels, airlines and catering (HoReCa), institutional buyers (corporate, education, healthcare), and others. Retail consumers are the dominant segment, driven by the increasing trend of home cooking and the availability of plant-based seafood products in supermarkets. The growing health consciousness among consumers has led to a surge in demand for convenient and nutritious meal options.

UAE Plant Based Seafood Market segmentation by End-User.

UAE Plant Based Seafood Market Competitive Landscape

The UAE Plant Based Seafood Market is characterized by a dynamic mix of regional and international players. Leading participants such as OmniFoods (OmniSeafood), Good Catch (Gathered Foods), The Plant Based Seafood Co., New Wave Foods, Hooked Foods, Nestlé S.A. (Garden Gourmet / Vrimp, Vrimp Scampi), Unilever PLC (The Vegetarian Butcher), Vegan Finest Foods (Vegan Zeastar), Future Farm (Futuro Burger & seafood analogues), Oddlygood Global, Veganz Group AG, Quorn Foods, locally distributed private labels of Carrefour UAE (e.g., Carrefour Plant-Based range), Spinneys / Waitrose UAE private label plant-based seafood range, Regional foodservice distributors active in plant-based seafood (e.g., Bidfood UAE) contribute to innovation, geographic expansion, and service delivery in this space.

OmniFoods

2018

Hong Kong

Good Catch

2019

California, USA

The Plant Based Seafood Co.

2019

New York, USA

New Wave Foods

2015

California, USA

Hooked Foods

2015

Stockholm, Sweden

Company

Establishment Year

Headquarters

Scale of operations in UAE (SKUs, retail doors, HoReCa reach)

UAE revenue and 3-year CAGR from plant-based seafood

Market penetration (cities, channels and key accounts)

Customer retention and repeat purchase rate

Product innovation rate (new launches per year in UAE)

Distribution network strength and cold-chain coverage

UAE Plant Based Seafood Market Industry Analysis

Growth Drivers

  • Increasing Consumer Demand for Sustainable Food Options:The UAE's population is increasingly prioritizing sustainability, with 64% of consumers expressing a preference for eco-friendly food products. This shift is supported by the UAE's commitment to reducing carbon emissions by 23% by 2030, as outlined in its National Climate Change Plan. The growing awareness of environmental issues is driving demand for plant-based seafood, which is perceived as a more sustainable alternative to traditional seafood, thus fostering market growth.
  • Rising Health Consciousness Among Consumers:Health trends in the UAE indicate a significant shift towards healthier eating habits, with 48% of consumers actively seeking plant-based options for health benefits. The UAE's obesity rate stands at 27.4%, prompting a focus on healthier diets. This health consciousness is driving the demand for plant-based seafood, which is often lower in calories and saturated fats compared to traditional seafood, appealing to health-focused consumers.
  • Expansion of Retail and Online Distribution Channels:The UAE's retail landscape is evolving, with e-commerce sales projected to reach AED 30 billion in future. This growth is facilitating wider access to plant-based seafood products. Major retailers are increasingly stocking these products, and online platforms are enhancing visibility and availability. The convenience of online shopping is particularly appealing to younger consumers, further driving the adoption of plant-based seafood in the market.

Market Challenges

  • Limited Consumer Awareness of Plant-Based Seafood:Despite the growing interest in plant-based diets, consumer awareness of plant-based seafood remains low, with only 32% of the population familiar with available products. This lack of knowledge hinders market penetration and growth. Educational initiatives and marketing campaigns are essential to inform consumers about the benefits and availability of plant-based seafood, which is crucial for overcoming this challenge.
  • High Production Costs Compared to Traditional Seafood:The production costs for plant-based seafood are currently estimated to be 25-35% higher than those for traditional seafood. This price disparity poses a significant challenge in a price-sensitive market like the UAE, where consumers often prioritize cost over sustainability. To compete effectively, producers must innovate to reduce costs while maintaining product quality, which is essential for market viability.

UAE Plant Based Seafood Market Future Outlook

The future of the UAE plant-based seafood market appears promising, driven by increasing consumer awareness and a growing emphasis on sustainability. As the government continues to support plant-based initiatives, the market is likely to see enhanced product offerings and improved distribution channels in future. Innovations in flavor and texture will attract a broader consumer base, while partnerships with food service providers will facilitate market penetration. Overall, the market is poised for significant growth as consumer preferences evolve towards healthier and more sustainable options.

Market Opportunities

  • Growth in Vegan and Vegetarian Population:The UAE has seen a 25% increase in its vegan and vegetarian population over the past five years. This demographic shift presents a substantial opportunity for plant-based seafood brands to cater to a growing consumer base that prioritizes plant-based diets, thereby enhancing market potential and driving sales.
  • Innovations in Product Development and Flavors:The demand for diverse flavors and innovative products is on the rise, with 75% of consumers expressing interest in trying new plant-based seafood options. Companies that invest in research and development to create unique and appealing products can capture market share and meet the evolving tastes of consumers, thus driving growth in the sector.

Scope of the Report

SegmentSub-Segments
By Type

Plant-based fish fillets and portions

Plant-based shrimp and prawns

Plant-based crab and shellfish analogues

Plant-based tuna, salmon and sushi-grade analogues

Other plant-based seafood alternatives

By End-User

Retail consumers (household consumption)

Restaurants, cafés and casual dining chains

Hotels, airlines and catering (HoReCa)

Institutional buyers (corporate, education, healthcare)

Others

By Distribution Channel

Supermarkets and hypermarkets

Online retail and quick-commerce platforms

Specialty vegan and health-food stores

Foodservice distributors and wholesalers

Others

By Packaging Type

Frozen retail packs

Chilled ready-to-cook / ready-to-heat packs

Bulk foodservice packaging

Eco-friendly and recyclable packaging

Others

By Price Range

Premium

Mid-range

Budget / private label

Others

By Flavor Profile

Traditional Gulf and Middle Eastern flavors

Asian-inspired flavors

Western and international flavors

Others

By Region

Abu Dhabi

Dubai

Sharjah and Northern Emirates

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Climate Change and Environment, Food Safety Authority)

Manufacturers and Producers

Distributors and Retailers

Food Service Providers

Health and Wellness Organizations

Industry Associations (e.g., UAE Food and Beverage Manufacturers Group)

Financial Institutions

Players Mentioned in the Report:

OmniFoods (OmniSeafood)

Good Catch (Gathered Foods)

The Plant Based Seafood Co.

New Wave Foods

Hooked Foods

Nestle S.A. (Garden Gourmet / Vrimp, Vrimp Scampi)

Unilever PLC (The Vegetarian Butcher)

Vegan Finest Foods (Vegan Zeastar)

Future Farm (Futuro Burger & seafood analogues)

Oddlygood Global

Veganz Group AG

Quorn Foods

locally distributed private labels of Carrefour UAE (e.g., Carrefour Plant-Based range)

Spinneys / Waitrose UAE private label plant-based seafood range

Regional foodservice distributors active in plant-based seafood (e.g., Bidfood UAE)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. UAE Plant Based Seafood Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 UAE Plant Based Seafood Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. UAE Plant Based Seafood Market Analysis

3.1 Growth Drivers

3.1.1 Increasing consumer demand for sustainable food options
3.1.2 Rising health consciousness among consumers
3.1.3 Government initiatives promoting plant-based diets
3.1.4 Expansion of retail and online distribution channels

3.2 Market Challenges

3.2.1 Limited consumer awareness of plant-based seafood
3.2.2 High production costs compared to traditional seafood
3.2.3 Regulatory hurdles in food safety and labeling
3.2.4 Competition from established seafood brands

3.3 Market Opportunities

3.3.1 Growth in vegan and vegetarian population
3.3.2 Innovations in product development and flavors
3.3.3 Partnerships with restaurants and food service providers
3.3.4 Export potential to neighboring regions

3.4 Market Trends

3.4.1 Increasing investment in plant-based food startups
3.4.2 Rise of flexitarian diets among consumers
3.4.3 Focus on sustainable sourcing and production methods
3.4.4 Growth of online platforms for plant-based seafood sales

3.5 Government Regulation

3.5.1 Food safety standards for plant-based products
3.5.2 Labeling requirements for plant-based seafood
3.5.3 Subsidies for sustainable food production
3.5.4 Import regulations for plant-based seafood products

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. UAE Plant Based Seafood Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. UAE Plant Based Seafood Market Segmentation

8.1 By Type

8.1.1 Plant-based fish fillets and portions
8.1.2 Plant-based shrimp and prawns
8.1.3 Plant-based crab and shellfish analogues
8.1.4 Plant-based tuna, salmon and sushi-grade analogues
8.1.5 Other plant-based seafood alternatives

8.2 By End-User

8.2.1 Retail consumers (household consumption)
8.2.2 Restaurants, cafés and casual dining chains
8.2.3 Hotels, airlines and catering (HoReCa)
8.2.4 Institutional buyers (corporate, education, healthcare)
8.2.5 Others

8.3 By Distribution Channel

8.3.1 Supermarkets and hypermarkets
8.3.2 Online retail and quick-commerce platforms
8.3.3 Specialty vegan and health-food stores
8.3.4 Foodservice distributors and wholesalers
8.3.5 Others

8.4 By Packaging Type

8.4.1 Frozen retail packs
8.4.2 Chilled ready-to-cook / ready-to-heat packs
8.4.3 Bulk foodservice packaging
8.4.4 Eco-friendly and recyclable packaging
8.4.5 Others

8.5 By Price Range

8.5.1 Premium
8.5.2 Mid-range
8.5.3 Budget / private label
8.5.4 Others

8.6 By Flavor Profile

8.6.1 Traditional Gulf and Middle Eastern flavors
8.6.2 Asian-inspired flavors
8.6.3 Western and international flavors
8.6.4 Others

8.7 By Region

8.7.1 Abu Dhabi
8.7.2 Dubai
8.7.3 Sharjah and Northern Emirates
8.7.4 Others

9. UAE Plant Based Seafood Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company name and headquarters (UAE presence)
9.2.2 Scale of operations in UAE (SKUs, retail doors, HoReCa reach)
9.2.3 UAE revenue and 3-year CAGR from plant-based seafood
9.2.4 Market penetration (cities, channels and key accounts)
9.2.5 Customer retention and repeat purchase rate
9.2.6 Product innovation rate (new launches per year in UAE)
9.2.7 Distribution network strength and cold-chain coverage
9.2.8 Average price per kg vs market average
9.2.9 Brand awareness and preference scores in UAE
9.2.10 Sustainability performance (plant-based share, certifications, local sourcing)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 OmniFoods (OmniSeafood)
9.5.2 Good Catch (Gathered Foods)
9.5.3 The Plant Based Seafood Co.
9.5.4 New Wave Foods
9.5.5 Hooked Foods
9.5.6 Nestlé S.A. (Garden Gourmet / Vrimp, Vrimp Scampi)
9.5.7 Unilever PLC (The Vegetarian Butcher)
9.5.8 Vegan Finest Foods (Vegan Zeastar)
9.5.9 Future Farm (Futuro Burger & seafood analogues)
9.5.10 Oddlygood Global
9.5.11 Veganz Group AG
9.5.12 Quorn Foods
9.5.13 locally distributed private labels of Carrefour UAE (e.g., Carrefour Plant-Based range)
9.5.14 Spinneys / Waitrose UAE private label plant-based seafood range
9.5.15 Regional foodservice distributors active in plant-based seafood (e.g., Bidfood UAE)

10. UAE Plant Based Seafood Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Key procurement policies
10.1.2 Budget allocation for plant-based products
10.1.3 Supplier selection criteria
10.1.4 Contract management practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in plant-based seafood
10.2.2 Budgeting for sustainability initiatives
10.2.3 Corporate partnerships with plant-based suppliers
10.2.4 Infrastructure development for distribution

10.3 Pain Point Analysis by End-User Category

10.3.1 Challenges faced by retail consumers
10.3.2 Issues for restaurants and food service providers
10.3.3 Institutional buyer concerns
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness levels among consumers
10.4.2 Willingness to pay for plant-based seafood
10.4.3 Perceived benefits of plant-based diets
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measuring ROI for plant-based seafood products
10.5.2 Case studies of successful implementations
10.5.3 Opportunities for product line expansion
10.5.4 Others

11. UAE Plant Based Seafood Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Business model components


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV, Greenfield, M&A, Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and government publications related to plant-based seafood
  • Review of academic journals and articles focusing on consumer trends in plant-based diets and seafood alternatives
  • Examination of trade publications and online resources detailing innovations in plant-based seafood technology

Primary Research

  • Interviews with key stakeholders in the food industry, including manufacturers and distributors of plant-based seafood products
  • Surveys targeting consumers to gauge preferences, purchasing behavior, and awareness of plant-based seafood options
  • Focus group discussions with health and nutrition experts to understand the perceived benefits and challenges of plant-based seafood

Validation & Triangulation

  • Cross-validation of findings through comparison with existing market data and consumer insights
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews to ensure the reliability of the data collected

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national seafood consumption statistics and growth rates of plant-based alternatives
  • Segmentation of the market by product type, including fish alternatives, shellfish alternatives, and ready-to-eat meals
  • Incorporation of demographic data to assess potential market penetration among various consumer segments

Bottom-up Modeling

  • Collection of sales data from leading plant-based seafood brands to establish baseline revenue figures
  • Estimation of production costs and pricing strategies employed by manufacturers in the UAE market
  • Volume projections based on consumer purchase frequency and average spend on plant-based seafood products

Forecasting & Scenario Analysis

  • Development of forecasting models incorporating factors such as population growth, dietary shifts, and environmental sustainability trends
  • Scenario analysis based on varying levels of market adoption and regulatory support for plant-based products
  • Creation of multiple growth trajectories (baseline, optimistic, and pessimistic) to project market evolution through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Consumer Preferences for Plant-Based Seafood120Health-conscious Consumers, Flexitarians
Retailer Insights on Plant-Based Seafood Sales80Store Managers, Category Buyers
Food Service Industry Adoption Rates60Restaurant Owners, Menu Planners
Nutritionist Perspectives on Plant-Based Seafood50Registered Dietitians, Nutrition Consultants
Manufacturers' Views on Market Challenges50Product Development Managers, Operations Directors

Frequently Asked Questions

What is the current value of the UAE Plant Based Seafood Market?

The UAE Plant Based Seafood Market is valued at approximately USD 20 million, reflecting a growing trend towards sustainable and health-conscious food options among consumers in the region.

What factors are driving the growth of the plant-based seafood market in the UAE?

Which cities in the UAE are leading in the plant-based seafood market?

What types of plant-based seafood products are available in the UAE?

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