

Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the healthcare ecosystem — including hospitals, specialty clinics, and patients. Coverage spans major cities in the UAE.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Healthcare Providers | Doctors and specialists treating Von Willebrand Disease | Sample Size: 80 |
| Patients | Individuals diagnosed with Von Willebrand Disease | Sample Size: 100 |
| Pharmaceutical Representatives | Sales representatives from companies providing treatment | Sample Size: 50 |
| Healthcare Administrators | Decision-makers in hospitals and clinics | Sample Size: 40 |
| Policy Makers | Government officials involved in healthcare regulations | Sample Size: 30 |
| Patient Advocacy Groups | Organizations supporting patients with bleeding disorders | Sample Size: 30 |
Total Respondents:360 (60 structured interviews+300 surveys)
Von Willebrand Disease (VWD) is a genetic bleeding disorder caused by a deficiency or dysfunction of von Willebrand factor, a protein essential for blood clotting. It leads to excessive bleeding, easy bruising, and prolonged bleeding after injuries or surgeries.
There are three main types of Von Willebrand Disease: Type 1, which is mild; Type 2, which has several subtypes and varies in severity; and Type 3, the most severe form characterized by very low levels of von Willebrand factor.
Treatment options in the UAE include Desmopressin (DDAVP), plasma-derived factor VIII/von Willebrand factor concentrates, recombinant von Willebrand factor, and antifibrinolytics like Tranexamic Acid. The choice of treatment depends on the type and severity of the disease.
The prevalence of Von Willebrand Disease in the UAE is increasing, driven by rising awareness and improved diagnostic capabilities. However, exact prevalence rates can vary, and ongoing studies aim to provide more precise data on affected populations.
Challenges include high treatment costs, limited access to specialized care, regulatory hurdles, and a lack of patient education. These factors can hinder timely diagnosis and effective management of the disease.