United States Metal Cans Market

United States metal cans market, valued at USD 21 Bn, is driven by sustainable packaging trends, beverage consumption rise, and recyclable materials preference.

Region:North America

Author(s):Shubham

Product Code:KRAA1921

Pages:84

Published On:August 2025

About the Report

Base Year 2024

United States Metal Cans Market Overview

  • The United States Metal Cans Market is valued at USD 21 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for sustainable packaging solutions, as consumers and manufacturers alike are shifting towards recyclable materials. The beverage sector, particularly, has seen a surge in demand for aluminum cans due to their lightweight nature and recyclability, which aligns with environmental sustainability goals.
  • Key players in this market are defined by national manufacturers and multi-plant canmakers rather than demand concentrated in specific cities. Production assets are distributed across multiple states close to beverage and food fillers, creating a robust demand for metal cans. Additionally, the presence of advanced manufacturing facilities supports the growth of the metal cans market.
  • U.S. packaging policy is largely state-driven, with manufacturers accelerating metal can adoption due to sustainability commitments and retailer/brand targets. Federal actions emphasize recycling and materials circularity rather than a uniform national recyclable-percentage requirement.
United States Metal Cans Market Size

United States Metal Cans Market Segmentation

By Type:

United States Metal Cans Market segmentation by Type.

The metal cans market can be segmented into various types, including beverage cans, food cans, aerosol cans, specialty/general line cans, and metal pails & drums. Among these, beverage cans, particularly 2-piece aluminum and 3-piece steel, dominate the market due to the rising consumption of canned beverages, including soft drinks and alcoholic beverages. The convenience and portability of these cans, along with their recyclability, make them a preferred choice among consumers. Food cans also hold a significant share, driven by the demand for preserved and ready-to-eat meals.

By End-User:

United States Metal Cans Market segmentation by End-User.

The end-user segmentation of the metal cans market includes beverages, food, personal care & cosmetics, household & automotive, and pharmaceuticals & veterinary. The beverage segment is the largest, driven by the increasing consumption of carbonated soft drinks, energy drinks, and alcoholic beverages. The convenience of metal cans, along with their ability to preserve product freshness, has led to a significant rise in demand from this sector. The food segment also shows robust growth, particularly in canned vegetables, soups, and ready meals, as consumers seek convenient meal options.

United States Metal Cans Market Competitive Landscape

The United States Metal Cans Market is characterized by a dynamic mix of regional and international players. Leading participants such as Ball Corporation, Crown Holdings, Inc., Ardagh Group S.A., Silgan Holdings Inc., CANPACK S.A., Toyo Seikan Group Holdings, Ltd., CPMC Holdings Limited, Reynolds Group Holdings Limited (Pactiv Evergreen’s packaging affiliates), Kian Joo Can Factory Berhad, Allstate Can Corporation, Mauser Packaging Solutions (formerly BWAY), Novelis Inc., Sonoco Products Company, Greif, Inc., Trivium Packaging contribute to innovation, geographic expansion, and service delivery in this space.

Ball Corporation

1880

Westminster, Colorado

Crown Holdings, Inc.

1892

Philadelphia, Pennsylvania

Ardagh Group S.A.

2001

Luxembourg City, Luxembourg

Silgan Holdings Inc.

1987

Stamford, Connecticut

CANPACK S.A.

1992

Kraków, Poland

Company

Establishment Year

Headquarters

North America Group Size (Large, Medium, Small)

US Segment Revenue (latest fiscal, USD)

Beverage Can Capacity in US (bn units/year)

Food/General Line Can Capacity in US (bn units/year)

End-market Mix (% beverage / % food / % aerosol / % industrial)

Contract Wins with Major Brands (past 24 months, count)

United States Metal Cans Market Industry Analysis

Growth Drivers

  • Increasing Demand for Sustainable Packaging:The U.S. metal cans market is experiencing a surge in demand for sustainable packaging solutions, driven by consumer preferences for eco-friendly products. In future, the sustainable packaging market was valued at approximately $500 billion, with metal cans representing a significant portion due to their recyclability. The recycling rate for aluminum cans reached 45% in future, highlighting their environmental appeal and supporting the growth of the metal cans sector.
  • Growth in Beverage Industry:The beverage industry in the U.S. is projected to generate over $300 billion in revenue in future, significantly boosting the demand for metal cans. The rise of ready-to-drink beverages, including alcoholic and non-alcoholic options, has led to increased production of metal cans. In future, the consumption of canned beverages rose by 3%, indicating a robust market for metal can manufacturers as they cater to evolving consumer preferences.
  • Technological Advancements in Manufacturing:Innovations in manufacturing processes are enhancing the efficiency and quality of metal can production. In future, investments in automation and smart manufacturing technologies are expected to exceed $2 billion, leading to reduced production costs and improved product quality. These advancements enable manufacturers to meet the growing demand for customized and lightweight cans, further driving market growth in the U.S. metal cans sector.

Market Challenges

  • Fluctuating Raw Material Prices:The metal cans industry faces challenges from volatile raw material prices, particularly aluminum. In future, aluminum prices fluctuated between $2,500 and $3,000 per metric ton, impacting production costs for manufacturers. This volatility can lead to increased operational costs, forcing companies to adjust pricing strategies, which may affect their competitiveness in the market.
  • Competition from Alternative Packaging:The rise of alternative packaging solutions, such as biodegradable plastics and glass, poses a significant challenge to the metal cans market. In future, the market share of alternative packaging grew by 12%, driven by consumer demand for innovative and sustainable options. This competition pressures metal can manufacturers to innovate and differentiate their products to maintain market share and consumer interest.

United States Metal Cans Market Future Outlook

The future of the U.S. metal cans market appears promising, driven by increasing consumer awareness of sustainability and the ongoing growth of the beverage sector. As manufacturers invest in advanced technologies and sustainable practices, the market is likely to see enhanced product offerings and improved efficiency. Additionally, the focus on recycling initiatives and collaborations with beverage brands will further strengthen the market's position, ensuring that metal cans remain a preferred packaging choice in the coming years.

Market Opportunities

  • Expansion in Emerging Markets:The U.S. metal cans market has significant opportunities for expansion in emerging markets, where demand for packaged beverages is rising. In future, the beverage consumption in regions like Southeast Asia is expected to increase by 20%, presenting a lucrative opportunity for U.S. manufacturers to export metal cans and tap into new customer bases.
  • Increased Recycling Initiatives:Growing initiatives focused on recycling and sustainability present a unique opportunity for the metal cans market. In future, the U.S. government allocated $600 million to support recycling programs, which can enhance the recycling rates of metal cans. This focus on circular economy practices will not only improve environmental outcomes but also bolster the market's growth potential.

Scope of the Report

SegmentSub-Segments
By Type

Beverage Cans (2-piece aluminum; 3-piece steel)

Food Cans (2-piece; 3-piece; retortable)

Aerosol Cans (personal care, household, industrial)

Specialty/General Line Cans (paint, coatings, oils)

Metal Pails & Drums (industrial)

By End-User

Beverages (beer, CSD, energy, RTD tea/coffee, sparkling water)

Food (vegetables, fruits, soups, pet food, coffee, ready meals)

Personal Care & Cosmetics (aerosols)

Household & Automotive (cleaners, paints, lubricants)

Pharmaceuticals & Veterinary (aerosols/OTC)

By Material

Aluminum

Steel (tinplate, tin-free steel)

Hybrid/Composite Metal Closures

By Distribution Channel

Direct to Brands/Fillers (contract-brew, co-packers)

Distributors/Wholesalers

Online/Spot Market Platforms

OEM/Private Label Supply

By Region

Northeast

Midwest

South

West

By Price Range

Economy

Mid-Range

Premium

By Application

Carbonated Beverages (beer, CSD)

Non-Carbonated Beverages (water, RTD, juices)

Processed Foods (soups, vegetables, fruits, pet food)

Aerosols (personal care, household, industrial)

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Environmental Protection Agency, Food and Drug Administration)

Manufacturers and Producers

Distributors and Retailers

Packaging Technology Providers

Industry Associations (e.g., Can Manufacturers Institute)

Financial Institutions

Recycling and Waste Management Companies

Players Mentioned in the Report:

Ball Corporation

Crown Holdings, Inc.

Ardagh Group S.A.

Silgan Holdings Inc.

CANPACK S.A.

Toyo Seikan Group Holdings, Ltd.

CPMC Holdings Limited

Reynolds Group Holdings Limited (Pactiv Evergreens packaging affiliates)

Kian Joo Can Factory Berhad

Allstate Can Corporation

Mauser Packaging Solutions (formerly BWAY)

Novelis Inc.

Sonoco Products Company

Greif, Inc.

Trivium Packaging

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. United States Metal Cans Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 United States Metal Cans Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. United States Metal Cans Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Sustainable Packaging
3.1.2 Growth in Beverage Industry
3.1.3 Rising Consumer Preference for Canned Products
3.1.4 Technological Advancements in Manufacturing

3.2 Market Challenges

3.2.1 Fluctuating Raw Material Prices
3.2.2 Environmental Regulations
3.2.3 Competition from Alternative Packaging
3.2.4 Supply Chain Disruptions

3.3 Market Opportunities

3.3.1 Expansion in Emerging Markets
3.3.2 Innovations in Can Design
3.3.3 Increased Recycling Initiatives
3.3.4 Collaborations with Beverage Brands

3.4 Market Trends

3.4.1 Shift Towards Lightweight Cans
3.4.2 Growth of Craft Beverage Segment
3.4.3 Adoption of Smart Packaging Technologies
3.4.4 Focus on Circular Economy Practices

3.5 Government Regulation

3.5.1 Compliance with FDA Standards
3.5.2 Regulations on Recycling and Waste Management
3.5.3 Safety Standards for Food Packaging
3.5.4 Incentives for Sustainable Practices

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. United States Metal Cans Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. United States Metal Cans Market Segmentation

8.1 By Type

8.1.1 Beverage Cans (2-piece aluminum; 3-piece steel)
8.1.2 Food Cans (2-piece; 3-piece; retortable)
8.1.3 Aerosol Cans (personal care, household, industrial)
8.1.4 Specialty/General Line Cans (paint, coatings, oils)
8.1.5 Metal Pails & Drums (industrial)

8.2 By End-User

8.2.1 Beverages (beer, CSD, energy, RTD tea/coffee, sparkling water)
8.2.2 Food (vegetables, fruits, soups, pet food, coffee, ready meals)
8.2.3 Personal Care & Cosmetics (aerosols)
8.2.4 Household & Automotive (cleaners, paints, lubricants)
8.2.5 Pharmaceuticals & Veterinary (aerosols/OTC)

8.3 By Material

8.3.1 Aluminum
8.3.2 Steel (tinplate, tin-free steel)
8.3.3 Hybrid/Composite Metal Closures

8.4 By Distribution Channel

8.4.1 Direct to Brands/Fillers (contract-brew, co-packers)
8.4.2 Distributors/Wholesalers
8.4.3 Online/Spot Market Platforms
8.4.4 OEM/Private Label Supply

8.5 By Region

8.5.1 Northeast
8.5.2 Midwest
8.5.3 South
8.5.4 West

8.6 By Price Range

8.6.1 Economy
8.6.2 Mid-Range
8.6.3 Premium

8.7 By Application

8.7.1 Carbonated Beverages (beer, CSD)
8.7.2 Non-Carbonated Beverages (water, RTD, juices)
8.7.3 Processed Foods (soups, vegetables, fruits, pet food)
8.7.4 Aerosols (personal care, household, industrial)

9. United States Metal Cans Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 North America Group Size (Large, Medium, Small)
9.2.3 US Segment Revenue (latest fiscal, USD)
9.2.4 Beverage Can Capacity in US (bn units/year)
9.2.5 Food/General Line Can Capacity in US (bn units/year)
9.2.6 End-market Mix (% beverage / % food / % aerosol / % industrial)
9.2.7 Contract Wins with Major Brands (past 24 months, count)
9.2.8 Plant Footprint in US (number of can/plants + coil/coating lines)
9.2.9 Average Line Speed (cans per minute, representative)
9.2.10 Recycled Content Share (% aluminum, % steel)
9.2.11 On-time Delivery/Fill Rate (%)
9.2.12 Unit Cost Index (USD/1,000 cans, normalized)
9.2.13 ASP Trend (USD/1,000 cans, YoY %)
9.2.14 Innovation KPIs (easy-open, BPA-NI coatings, lightweighting launches/year)
9.2.15 Sustainability KPIs (energy intensity kWh/1,000 cans; Scope 1+2 tCO2e)
9.2.16 Customer Concentration (share of top-5 clients, %)
9.2.17 Financial Health (EBITDA margin %, net leverage x)
9.2.18 Safety/TRIR (incidents per 200k hours)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Ball Corporation
9.5.2 Crown Holdings, Inc.
9.5.3 Ardagh Group S.A.
9.5.4 Silgan Holdings Inc.
9.5.5 CANPACK S.A.
9.5.6 Toyo Seikan Group Holdings, Ltd.
9.5.7 CPMC Holdings Limited
9.5.8 Reynolds Group Holdings Limited (Pactiv Evergreen’s packaging affiliates)
9.5.9 Kian Joo Can Factory Berhad
9.5.10 Allstate Can Corporation
9.5.11 Mauser Packaging Solutions (formerly BWAY)
9.5.12 Novelis Inc.
9.5.13 Sonoco Products Company
9.5.14 Greif, Inc.
9.5.15 Trivium Packaging

10. United States Metal Cans Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Packaging
10.1.3 Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sustainable Packaging
10.2.2 Budget for Innovation in Packaging
10.2.3 Expenditure on Compliance and Regulations

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Control Issues
10.3.2 Supply Chain Reliability
10.3.3 Cost Management Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of Sustainable Options
10.4.2 Willingness to Switch Suppliers
10.4.3 Training and Support Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 Evaluation of Performance Metrics
10.5.3 Opportunities for Product Line Expansion

11. United States Metal Cans Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Identification of Market Gaps

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships

1.6 Customer Segments

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Marketing Channels

2.5 Promotional Activities


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Distribution

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Price Sensitivity


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends

5.4 Future Needs Assessment


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms

6.4 Engagement Strategies


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Innovations

7.4 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup

8.4 Market Research Activities


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Management Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from the Aluminum Association and Can Manufacturers Institute
  • Review of market trends and forecasts from government publications and trade journals
  • Examination of consumer behavior studies related to metal can usage and preferences

Primary Research

  • Interviews with key stakeholders in the metal can manufacturing sector, including plant managers
  • Surveys targeting beverage and food manufacturers to understand their packaging choices
  • Focus groups with consumers to gauge preferences and perceptions of metal cans

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and market reports
  • Triangulation of insights from industry experts and academic research on packaging trends
  • Sanity checks through expert panel discussions to ensure data reliability and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national consumption statistics for beverages and food products
  • Segmentation of the market by application, including beverages, food, and industrial uses
  • Incorporation of growth rates from historical data and projected trends in sustainability

Bottom-up Modeling

  • Collection of production volume data from leading metal can manufacturers
  • Cost analysis based on raw material prices and manufacturing expenses
  • Estimation of market share for different can types, such as aluminum and steel cans

Forecasting & Scenario Analysis

  • Development of forecasting models using historical sales data and market growth indicators
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences
  • Creation of multiple projections (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Beverage Packaging Insights150Product Managers, Packaging Engineers
Food Industry Packaging Preferences100Supply Chain Managers, Quality Assurance Officers
Consumer Attitudes Towards Metal Cans150General Consumers, Eco-conscious Shoppers
Market Trends in Recycling and Sustainability80Sustainability Managers, Environmental Consultants
Industrial Applications of Metal Cans70Procurement Managers, Operations Directors

Frequently Asked Questions

What is the current value of the United States Metal Cans Market?

The United States Metal Cans Market is valued at approximately USD 21 billion, reflecting a significant growth trend driven by the increasing demand for sustainable packaging solutions, particularly in the beverage sector.

What factors are driving the growth of the metal cans market in the U.S.?

Which types of metal cans dominate the U.S. market?

What are the main challenges faced by the metal cans industry?

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022