Region:Asia
Author(s):Rebecca
Product Code:KRAA7004
Pages:96
Published On:September 2025
By Type:The market can be segmented into various types of analytics, including Predictive Analytics, Prescriptive Analytics, Descriptive Analytics, Customer Analytics, Inventory Analytics, Sales Analytics, and Others. Each of these sub-segments plays a crucial role in helping retailers make informed decisions based on data-driven insights.
By End-User:The end-user segmentation includes Supermarkets, Specialty Stores, E-commerce Platforms, Department Stores, Convenience Stores, and Others. Each of these segments utilizes AI-powered analytics to enhance customer engagement and streamline operations.
The Vietnam AI-Powered Retail Analytics Market is characterized by a dynamic mix of regional and international players. Leading participants such as FPT Corporation, Viettel Group, CMC Corporation, MobiFone, VNG Corporation, TMA Solutions, VCCorp, Vinasoft, CMC Telecom, Novaon, Misa JSC, VnExpress, Sendo, Shopee Vietnam, Lazada Vietnam contribute to innovation, geographic expansion, and service delivery in this space.
The future of the Vietnam AI-powered retail analytics market appears promising, driven by technological advancements and evolving consumer preferences. As retailers increasingly adopt omnichannel strategies, the demand for real-time analytics will grow, enabling businesses to respond swiftly to market changes. Additionally, the integration of AI and machine learning will enhance predictive capabilities, allowing retailers to anticipate consumer needs more accurately. This evolution will likely lead to a more competitive landscape, where data-driven insights become essential for success.
| Segment | Sub-Segments |
|---|---|
| By Type | Predictive Analytics Prescriptive Analytics Descriptive Analytics Customer Analytics Inventory Analytics Sales Analytics Others |
| By End-User | Supermarkets Specialty Stores E-commerce Platforms Department Stores Convenience Stores Others |
| By Application | Customer Behavior Analysis Inventory Management Sales Forecasting Pricing Optimization Marketing Campaign Analysis Others |
| By Sales Channel | Online Sales Offline Sales Direct Sales Distributors Others |
| By Distribution Mode | Direct Distribution Indirect Distribution Hybrid Distribution Others |
| By Pricing Strategy | Premium Pricing Competitive Pricing Value-Based Pricing Others |
| By Customer Segment | Large Enterprises Medium Enterprises Small Enterprises Startups Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| General Retail Analytics | 150 | Retail Managers, Data Analysts |
| E-commerce Analytics | 100 | eCommerce Directors, Digital Marketing Managers |
| Supply Chain Optimization | 80 | Supply Chain Managers, Operations Directors |
| Customer Experience Analytics | 70 | Customer Experience Managers, CRM Specialists |
| AI Implementation in Retail | 90 | IT Managers, Business Analysts |
The Vietnam AI-Powered Retail Analytics Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by the increasing adoption of AI technologies in retail, enhancing customer experience and operational efficiency.
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