Vietnam Air Dried Food Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Vietnam Air Dried Food Market Overview

• The Vietnam Air Dried Food Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for convenient and healthy food options, as well as the rising popularity of air-dried products among health-conscious individuals. The market has seen a significant shift towards natural, clean-label, and organic-positioned food products, along with higher use of fruits, vegetables, and spices in dried formats for snacks, meal components, and on-the-go consumption.
• Key demand clusters in this market include Ho Chi Minh City, Hanoi, and Da Nang, which dominate due to their robust distribution networks, modern retail penetration, and high population density. These cities serve as major hubs for food processing, wholesale, and retail distribution, making them critical to the supply chain of air-dried foods. Additionally, the urban population's growing preference for ready-to-eat, ready-to-cook, and healthy snack products, supported by the rapid expansion of modern grocery retail and e?commerce, has contributed to the market's expansion in these regions.
• Food safety and quality requirements for air-dried food products are governed under Vietnam’s Law on Food Safety 2010 issued by the National Assembly, together with Decree No. 15/2018/ND-CP of the Government guiding its implementation, which sets out mandatory conditions on hygiene, production licensing, labelling, and conformity with technical regulations for processed foods, including dried and dehydrated products. These rules support traceability, microbiological limits, and additive controls, helping enterprises improve consumer safety and strengthen the export readiness of Vietnam’s processed and air-dried food sector.

Vietnam Air Dried Food Market Segmentation

By Product Type:The air-dried food market is segmented into various product types, including air-dried fruits, air-dried vegetables, air-dried herbs and spices, air-dried meat, air-dried seafood, and others such as nuts, seeds, and prepared meals. Among these, air-dried fruits are currently the leading subsegment, driven by increasing health awareness, demand for minimally processed snacks, and the growing use of fruit chips in retail snack lines and foodservice applications. Consumers are increasingly opting for air-dried fruits as a convenient and healthy alternative to traditional indulgent snacks, which has significantly boosted their market share and shelf presence in supermarkets, convenience stores, and online channels.

By End Use:The market is also segmented by end use, which includes household/retail consumption, the food service sector (HoReCa), the food processing industry, and export-oriented applications. The household/retail consumption segment is the most significant, as more consumers are purchasing air-dried foods for personal use via supermarkets, minimarts, specialty stores, and online platforms. This trend is driven by the increasing popularity of healthy snacking, demand for long-shelf-life pantry items, and the convenience of air-dried products, which are easy to store, transport, and consume without refrigeration.

Vietnam Air Dried Food Market Competitive Landscape

The Vietnam Air Dried Food Market is characterized by a dynamic mix of regional and international players. Leading participants such as Vinamit Joint Stock Company (Vinamit JSC), Vinamilk (Vietnam Dairy Products JSC – dried yogurt and snack lines), Nafoods Group JSC, L'ang Farm, Dalat Hasfarm Co., Ltd. (dried fruits and vegetables), Viet Spice Co., Ltd. (Vietspice – dried herbs and spices), Asia Food Technology Joint Stock Company (AFOTECH), Bidifisco – Binh Dinh Fishery Joint Stock Company (dried seafood), Vissan Joint Stock Company (VISSAN – dried meat products), Huu Nghi Food Joint Stock Company (Huu Nghi Food JSC), Saigon Food Joint Stock Company (Saigon Food JSC), Hoang Anh Dried Fruit Co., Ltd. (Hoang Anh Fruits), Duy Anh Foods Co., Ltd. (dried rice products and snacks), Ong Bau Dried Fruit and Agricultural Products Co., Ltd., VinFruit Vietnam Co., Ltd. (premium dried fruit exporter) contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Air Dried Food Market Industry Analysis

Growth Drivers

• Increasing Health Consciousness:The Vietnamese population is becoming increasingly health-conscious, with a reported 60% of consumers prioritizing healthy eating habits. This trend is supported by the World Health Organization's findings that indicate a 15% rise in health-related product consumption from 2021 to 2024. As air-dried foods retain nutrients and are perceived as healthier alternatives, this growing awareness is driving demand, particularly among urban populations seeking nutritious snack options.
• Rising Demand for Convenient Food Options:The convenience food sector in Vietnam is projected to reach $6 billion in future, reflecting a 20% increase from 2023. Busy lifestyles and urbanization are leading consumers to seek quick, ready-to-eat meals. Air-dried foods, which offer long shelf life and easy portability, are well-positioned to meet this demand, particularly among working professionals and students who prioritize convenience without sacrificing nutrition.
• Expansion of E-commerce Platforms:Vietnam's e-commerce market is expected to grow to $25 billion in future, up from $17 billion in 2023, according to the Vietnam E-commerce Association. This rapid growth in online shopping is facilitating greater access to air-dried food products. With 55% of consumers now purchasing food online, brands can leverage e-commerce to reach a broader audience, enhancing visibility and sales of air-dried food items.

Market Challenges

• High Competition from Fresh and Frozen Alternatives:The air-dried food market faces stiff competition from fresh and frozen food products, which accounted for approximately $12 billion in sales in 2024. Consumers often prefer these alternatives due to perceived freshness and taste. This competition poses a significant challenge for air-dried food producers, who must differentiate their products through marketing and quality to capture market share.
• Limited Consumer Awareness of Air Dried Products:Despite the growing market, consumer awareness of air-dried foods remains low, with only 35% of the population familiar with these products. This lack of knowledge hinders market growth, as many consumers are unaware of the benefits and uses of air-dried foods. Educational campaigns and marketing strategies are essential to increase awareness and drive consumer interest in this segment.

Vietnam Air Dried Food Market Future Outlook

The Vietnam air-dried food market is poised for significant growth, driven by evolving consumer preferences towards healthier and convenient food options. As urbanization continues, the demand for ready-to-eat meals will likely increase, further boosting the air-dried food segment. Additionally, the rise of e-commerce will enhance product accessibility, allowing brands to reach a wider audience. Companies that innovate and adapt to these trends will be well-positioned to capitalize on the expanding market opportunities in the coming years.

Market Opportunities

• Export Potential to International Markets:Vietnam's air-dried food products have significant export potential, particularly in Asia and Europe, where demand for healthy snacks is rising. In future, Vietnam's agricultural exports reached $50 billion, indicating a robust framework for expanding air-dried food exports, which can tap into international health trends and consumer preferences.
• Product Innovation and Diversification:There is a growing opportunity for product innovation in the air-dried food sector, with consumers increasingly seeking unique flavors and combinations. Companies can explore new product lines, such as exotic fruit blends or savory snacks, to attract diverse consumer segments. This innovation can enhance market competitiveness and cater to evolving taste preferences.