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Vietnam Automotive Textiles Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Vietnam automotive textiles market, valued at USD 160 million, is growing due to rising vehicle demand, customization trends, and eco-friendly materials adoption.

Region:Asia

Author(s):Geetanshi

Product Code:KRAD1143

Pages:91

Published On:November 2025

About the Report

Base Year 2024

Vietnam Automotive Textiles Market Overview

  • The Vietnam Automotive Textiles Market is valued at USD 160 million, based on a five-year analysis of the automotive fabric segment and its applications in vehicle interiors. Growth is primarily driven by the rising demand for passenger and commercial vehicles, the increasing focus on vehicle interior comfort and aesthetics, and the adoption of advanced technical fabrics for safety and performance. The sector’s expansion is further supported by government incentives, foreign direct investment, and the integration of sustainable and eco-friendly textile materials in automotive manufacturing.
  • Key cities such as Ho Chi Minh City and Hanoi continue to dominate the market due to their robust industrial infrastructure, established automotive manufacturing clusters, and proximity to major supply chain networks. These urban centers serve as pivotal hubs for both domestic production and international supply chain activities, attracting leading automotive and textile manufacturers to invest in local operations.
  • The Vietnamese government has introduced regulatory measures to encourage the use of eco-friendly and sustainable materials in automotive textiles. Under the National Green Growth Strategy (Decision No. 1658/QD-TTg, Ministry of Planning and Investment, 2021), automotive manufacturers are required to prioritize biodegradable, recyclable, and low-emission textile materials in line with national sustainability objectives. This policy framework aims to reduce environmental impact and promote circular economy practices in the automotive supply chain.
Vietnam Automotive Textiles Market Size

Vietnam Automotive Textiles Market Segmentation

By Type:The market is segmented into various types of automotive textiles, including upholstery fabrics, seat covers, carpets and mats, headliners, acoustic insulation materials, safety belts and airbag fabrics, non-woven fabrics, and others. Among these, upholstery fabrics and seat covers remain the most dominant segments, driven by the growing demand for premium vehicle interiors, enhanced comfort, and customized aesthetics. The adoption of innovative materials such as recycled polyester, organic cotton, and technical fabrics is further fueling demand in these subsegments.

Vietnam Automotive Textiles Market segmentation by Type.

By End-User:The automotive textiles market is segmented by end-user into passenger vehicles, commercial vehicles, electric vehicles (EVs), two-wheelers, luxury vehicles, and others. The passenger vehicles segment holds the largest share, supported by robust vehicle registration growth and consumer preference for enhanced comfort and style. The expanding electric vehicle market is also driving demand for lightweight, sustainable, and high-performance textile solutions tailored for EV interiors.

Vietnam Automotive Textiles Market segmentation by End-User.

Vietnam Automotive Textiles Market Competitive Landscape

The Vietnam Automotive Textiles Market is characterized by a dynamic mix of regional and international players. Leading participants such as VinFast Trading and Production LLC, Freudenberg Performance Materials, Adient plc, Lear Corporation, Faurecia (FORVIA Group), Toyota Boshoku Corporation, Ahlstrom-Munksjö Oyj, Suminoe Textile Co., Ltd., Haining Tiansheng Textile Co., Ltd., Dongguan Huasheng Textile Co., Ltd., Jiangsu Guotai International Group, Zhejiang Huafon Spandex Co., Ltd., Shandong Jinfeng Textile Co., Ltd., Huafon Group, Vinatex (Vietnam National Textile and Garment Group), Thanh Cong Textile Garment Investment Trading JSC (TCM), TNG Investment and Trading JSC, Phong Phu Corporation, Saitex International Dong Nai (Vietnam) Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

VinFast Trading and Production LLC

2017

Hanoi, Vietnam

Freudenberg Performance Materials

1849

Weinheim, Germany

Adient plc

2016

Plymouth, Michigan, USA

Lear Corporation

1917

Southfield, Michigan, USA

Faurecia (FORVIA Group)

1997

Nanterre, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (USD, latest fiscal year)

Revenue Growth Rate (%)

Market Share (%) in Vietnam Automotive Textiles

Production Capacity (tons/year or m²/year)

Product Portfolio Breadth (No. of SKUs or product lines)

Vietnam Automotive Textiles Market Industry Analysis

Growth Drivers

  • Increasing Demand for Vehicle Customization:The Vietnamese automotive market is witnessing a surge in demand for vehicle customization, with over 30% of consumers expressing interest in personalized interiors. This trend is driven by a growing middle class, which is projected to reach 34 million in the future, leading to increased spending on automotive accessories. The customization market is expected to grow significantly, with an estimated value of USD 1.6 billion in the future, further boosting the automotive textiles sector.
  • Growth in Automotive Production and Sales:Vietnam's automotive production is projected to reach 520,000 units in the future, up from 410,000 in the previous year, reflecting a robust growth trajectory. This increase is supported by government initiatives aimed at enhancing local manufacturing capabilities, which include tax incentives and infrastructure development. As vehicle sales are expected to surpass 620,000 units in the future, the demand for automotive textiles will correspondingly rise, creating a favorable environment for industry growth.
  • Rising Consumer Awareness about Sustainable Materials:With 72% of Vietnamese consumers prioritizing sustainability in their purchasing decisions, the demand for eco-friendly automotive textiles is on the rise. The government has set a target for 22% of automotive materials to be sourced sustainably in the future, encouraging manufacturers to innovate. This shift is expected to create a market worth approximately USD 210 million for sustainable automotive textiles, aligning with global trends towards environmentally responsible products.

Market Challenges

  • Fluctuating Raw Material Prices:The automotive textiles industry in Vietnam faces significant challenges due to fluctuating raw material prices, particularly for synthetic fibers, which have seen price increases of up to 16% in the past year. This volatility can severely impact production costs and profit margins for manufacturers. As the global supply chain remains unstable, companies must navigate these challenges to maintain competitiveness and profitability in the market.
  • Intense Competition from Low-Cost Imports:The influx of low-cost textile imports from countries like China and India poses a significant challenge to local manufacturers. In the previous year, imports accounted for nearly 42% of the automotive textiles market in Vietnam, leading to price wars that threaten the viability of domestic producers. To combat this, local companies must enhance their value propositions through innovation and quality improvements to retain market share.

Vietnam Automotive Textiles Market Future Outlook

The future of the Vietnam automotive textiles market appears promising, driven by increasing consumer demand for customization and sustainability. As the automotive sector continues to expand, with production expected to reach 520,000 units in the future, the textiles market will likely experience parallel growth. Innovations in smart textiles and eco-friendly materials will further shape the industry landscape, providing opportunities for manufacturers to differentiate themselves and meet evolving consumer preferences.

Market Opportunities

  • Expansion of Electric Vehicle Market:The electric vehicle (EV) market in Vietnam is projected to grow significantly, with sales expected to reach 55,000 units in the future. This growth presents opportunities for automotive textile manufacturers to develop specialized materials that cater to the unique requirements of EVs, such as lightweight and sustainable textiles, enhancing their market presence and profitability.
  • Increasing Investment in Automotive R&D:The Vietnamese government plans to invest USD 1.1 billion in automotive research and development in the future, fostering innovation in materials and manufacturing processes. This investment will create opportunities for textile manufacturers to collaborate with automotive companies, leading to the development of advanced textiles that meet new industry standards and consumer demands.

Scope of the Report

SegmentSub-Segments
By Type

Upholstery Fabrics

Seat Covers

Carpets and Mats

Headliners

Acoustic Insulation Materials

Safety Belts and Airbag Fabrics

Non-woven Fabrics

Others

By End-User

Passenger Vehicles

Commercial Vehicles

Electric Vehicles (EVs)

Two-Wheelers

Luxury Vehicles

Others

By Vehicle Type

Sedans

SUVs

Trucks

Buses

Vans

Others

By Material Type

Natural Fibers (Cotton, Wool, Jute)

Synthetic Fibers (Polyester, Nylon 6, Nylon 66, Polypropylene)

Blended Fabrics

Vinyl & PVC

Others

By Distribution Channel

Direct Sales

Online Retail

Distributors and Wholesalers

OEM Supply Agreements

Others

By Application

Interior Applications (Seats, Door Panels, Roof Liners)

Exterior Applications (Convertible Tops, Tire Cord, Trunk Liners)

Safety Applications (Airbags, Seatbelts)

Acoustic & Thermal Insulation

Others

By Policy Support

Government Subsidies

Tax Incentives

Research Grants

Local Content Requirements

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, General Department of Vietnam Customs)

Automotive Manufacturers

Textile Manufacturers and Suppliers

Automotive Component Distributors

Trade Associations (e.g., Vietnam Textile and Garment Association)

Logistics and Supply Chain Companies

Financial Institutions and Banks

Players Mentioned in the Report:

VinFast Trading and Production LLC

Freudenberg Performance Materials

Adient plc

Lear Corporation

Faurecia (FORVIA Group)

Toyota Boshoku Corporation

Ahlstrom-Munksjo Oyj

Suminoe Textile Co., Ltd.

Seiren Co., Ltd.

Haining Tiansheng Textile Co., Ltd.

Dongguan Huasheng Textile Co., Ltd.

Jiangsu Guotai International Group

Zhejiang Huafon Spandex Co., Ltd.

Shandong Jinfeng Textile Co., Ltd.

Huafon Group

Vinatex (Vietnam National Textile and Garment Group)

Thanh Cong Textile Garment Investment Trading JSC (TCM)

TNG Investment and Trading JSC

Phong Phu Corporation

Saitex International Dong Nai (Vietnam) Co., Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Automotive Textiles Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Automotive Textiles Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Automotive Textiles Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for vehicle customization
3.1.2 Growth in automotive production and sales
3.1.3 Rising consumer awareness about sustainable materials
3.1.4 Technological advancements in textile manufacturing

3.2 Market Challenges

3.2.1 Fluctuating raw material prices
3.2.2 Intense competition from low-cost imports
3.2.3 Regulatory compliance and standards
3.2.4 Limited access to advanced manufacturing technologies

3.3 Market Opportunities

3.3.1 Expansion of electric vehicle market
3.3.2 Increasing investment in automotive R&D
3.3.3 Growing trend of eco-friendly automotive textiles
3.3.4 Potential for export to neighboring countries

3.4 Market Trends

3.4.1 Shift towards lightweight materials
3.4.2 Integration of smart textiles in vehicles
3.4.3 Customization and personalization trends
3.4.4 Focus on sustainability and recycling

3.5 Government Regulation

3.5.1 Emission standards for automotive materials
3.5.2 Import tariffs on textile materials
3.5.3 Safety regulations for automotive interiors
3.5.4 Incentives for using sustainable materials

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Automotive Textiles Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Automotive Textiles Market Segmentation

8.1 By Type

8.1.1 Upholstery Fabrics
8.1.2 Seat Covers
8.1.3 Carpets and Mats
8.1.4 Headliners
8.1.5 Acoustic Insulation Materials
8.1.6 Safety Belts and Airbag Fabrics
8.1.7 Non-woven Fabrics
8.1.8 Others

8.2 By End-User

8.2.1 Passenger Vehicles
8.2.2 Commercial Vehicles
8.2.3 Electric Vehicles (EVs)
8.2.4 Two-Wheelers
8.2.5 Luxury Vehicles
8.2.6 Others

8.3 By Vehicle Type

8.3.1 Sedans
8.3.2 SUVs
8.3.3 Trucks
8.3.4 Buses
8.3.5 Vans
8.3.6 Others

8.4 By Material Type

8.4.1 Natural Fibers (Cotton, Wool, Jute)
8.4.2 Synthetic Fibers (Polyester, Nylon 6, Nylon 66, Polypropylene)
8.4.3 Blended Fabrics
8.4.4 Vinyl & PVC
8.4.5 Others

8.5 By Distribution Channel

8.5.1 Direct Sales
8.5.2 Online Retail
8.5.3 Distributors and Wholesalers
8.5.4 OEM Supply Agreements
8.5.5 Others

8.6 By Application

8.6.1 Interior Applications (Seats, Door Panels, Roof Liners)
8.6.2 Exterior Applications (Convertible Tops, Tire Cord, Trunk Liners)
8.6.3 Safety Applications (Airbags, Seatbelts)
8.6.4 Acoustic & Thermal Insulation
8.6.5 Others

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Research Grants
8.7.4 Local Content Requirements
8.7.5 Others

9. Vietnam Automotive Textiles Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (USD, latest fiscal year)
9.2.4 Revenue Growth Rate (%)
9.2.5 Market Share (%) in Vietnam Automotive Textiles
9.2.6 Production Capacity (tons/year or m²/year)
9.2.7 Product Portfolio Breadth (No. of SKUs or product lines)
9.2.8 R&D Investment (% of revenue)
9.2.9 Local Manufacturing Presence (Yes/No, No. of facilities)
9.2.10 OEM Partnerships (No. of major OEM contracts in Vietnam)
9.2.11 Sustainability/ESG Score
9.2.12 Supply Chain Integration (Backward/Forward/Full)
9.2.13 Customer Retention Rate (%)
9.2.14 Brand Recognition Score
9.2.15 Pricing Strategy (Premium/Value/Cost Leader)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 VinFast Trading and Production LLC
9.5.2 Freudenberg Performance Materials
9.5.3 Adient plc
9.5.4 Lear Corporation
9.5.5 Faurecia (FORVIA Group)
9.5.6 Toyota Boshoku Corporation
9.5.7 Ahlstrom-Munksjö Oyj
9.5.8 Suminoe Textile Co., Ltd.
9.5.9 Seiren Co., Ltd.
9.5.10 Haining Tiansheng Textile Co., Ltd.
9.5.11 Dongguan Huasheng Textile Co., Ltd.
9.5.12 Jiangsu Guotai International Group
9.5.13 Zhejiang Huafon Spandex Co., Ltd.
9.5.14 Shandong Jinfeng Textile Co., Ltd.
9.5.15 Huafon Group
9.5.16 Vinatex (Vietnam National Textile and Garment Group)
9.5.17 Thanh Cong Textile Garment Investment Trading JSC (TCM)
9.5.18 TNG Investment and Trading JSC
9.5.19 Phong Phu Corporation
9.5.20 Saitex International Dong Nai (Vietnam) Co., Ltd.

10. Vietnam Automotive Textiles Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Industry and Trade
10.1.2 Ministry of Transport
10.1.3 Ministry of Finance
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Automotive Manufacturers
10.2.2 Tier 1 Suppliers
10.2.3 Tier 2 Suppliers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 OEMs
10.3.2 Aftermarket Suppliers
10.3.3 Distributors
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of New Technologies
10.4.2 Willingness to Invest
10.4.3 Training and Support Needs
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Customer Feedback
10.5.3 Market Expansion Opportunities
10.5.4 Others

11. Vietnam Automotive Textiles Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV Opportunities

10.2 Greenfield Investments

10.3 M&A Prospects

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from Vietnam Textile and Apparel Association (VITAS)
  • Government publications on automotive and textile regulations
  • Market analysis from trade journals and academic papers on textile innovations

Primary Research

  • Interviews with textile manufacturers specializing in automotive applications
  • Surveys with automotive OEMs regarding their textile sourcing strategies
  • Field interviews with industry experts and consultants in automotive textiles

Validation & Triangulation

  • Cross-validation of data from multiple industry sources and reports
  • Triangulation of insights from primary interviews and secondary data
  • Sanity checks through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total automotive production figures in Vietnam
  • Estimation of textile consumption per vehicle based on industry standards
  • Incorporation of growth rates from the automotive sector's forecast

Bottom-up Modeling

  • Volume estimates based on production capacities of key textile manufacturers
  • Cost analysis of raw materials and production processes in automotive textiles
  • Calculation of market size based on unit sales and average selling prices

Forecasting & Scenario Analysis

  • Multi-factor regression analysis considering economic indicators and automotive trends
  • Scenario modeling based on potential shifts in consumer preferences and regulations
  • Baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive OEMs60Procurement Managers, Product Development Engineers
Textile Manufacturers50Production Managers, Quality Control Specialists
Automotive Aftermarket Suppliers40Sales Directors, Supply Chain Managers
Industry Experts and Consultants40Market Analysts, Textile Engineers
Regulatory Bodies40Policy Makers, Compliance Officers

Frequently Asked Questions

What is the current value of the Vietnam Automotive Textiles Market?

The Vietnam Automotive Textiles Market is valued at approximately USD 160 million, driven by the increasing demand for passenger and commercial vehicles, enhanced vehicle interior comfort, and the adoption of advanced technical fabrics.

What factors are driving growth in the Vietnam Automotive Textiles Market?

Which cities are the main hubs for the Vietnam Automotive Textiles Market?

What types of automotive textiles are most commonly used in Vietnam?

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