Vietnam Cybersecurity in E-Commerce Platforms Market

Vietnam cybersecurity in e-commerce platforms market, valued at USD 1.2 Bn, is growing due to increasing cyber incidents, e-commerce expansion, and initiatives like the 2023 Cybersecurity Law.

Region:Asia

Author(s):Dev

Product Code:KRAB6090

Pages:91

Published On:October 2025

About the Report

Base Year 2024

Vietnam Cybersecurity in E-Commerce Platforms Market Overview

  • The Vietnam Cybersecurity in E-Commerce Platforms Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the rapid expansion of e-commerce, increasing internet penetration, and rising cyber threats. The demand for robust cybersecurity solutions is fueled by the need to protect sensitive customer data and maintain trust in online transactions.
  • Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their status as economic hubs with a high concentration of e-commerce activities. The presence of numerous startups and established companies in these cities further accelerates the demand for cybersecurity solutions, as businesses seek to safeguard their digital assets against evolving cyber threats.
  • In 2023, the Vietnamese government implemented the Cybersecurity Law, which mandates that all organizations operating in the country must ensure the protection of user data and report any data breaches. This regulation aims to enhance the overall security framework and build consumer confidence in e-commerce platforms.
Vietnam Cybersecurity in E-Commerce Platforms Market Size

Vietnam Cybersecurity in E-Commerce Platforms Market Segmentation

By Type:The market is segmented into various types of cybersecurity solutions, including Network Security, Application Security, Endpoint Security, Cloud Security, Data Security, Identity and Access Management, and Others. Among these, Network Security is currently the leading sub-segment due to the increasing number of cyberattacks targeting network infrastructures. Businesses are prioritizing investments in network security to protect their systems from unauthorized access and data breaches.

Vietnam Cybersecurity in E-Commerce Platforms Market segmentation by Type.

By End-User:The end-user segmentation includes Retail, Financial Services, Healthcare, Government, Education, and Others. The Financial Services sector is the dominant segment, driven by the critical need for secure transactions and data protection. With the increasing digitization of banking services, financial institutions are investing heavily in cybersecurity measures to mitigate risks associated with fraud and data breaches.

Vietnam Cybersecurity in E-Commerce Platforms Market segmentation by End-User.

Vietnam Cybersecurity in E-Commerce Platforms Market Competitive Landscape

The Vietnam Cybersecurity in E-Commerce Platforms Market is characterized by a dynamic mix of regional and international players. Leading participants such as VNPT Security, Bkav Corporation, CMC Cyber Security, FPT Corporation, SecureNet, CyStack, CyberAgent, VSEC, Viettel Cyber Security, MobiFone Cyber Security, NCS, VNG Corporation, CMC Telecom, VSEC, Bkav contribute to innovation, geographic expansion, and service delivery in this space.

VNPT Security

2010

Hanoi, Vietnam

Bkav Corporation

1995

Hanoi, Vietnam

CMC Cyber Security

1993

Hanoi, Vietnam

FPT Corporation

1988

Hanoi, Vietnam

SecureNet

2000

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Group Size

Revenue Growth Rate

Customer Acquisition Cost

Customer Retention Rate

Market Penetration Rate

Average Deal Size

Vietnam Cybersecurity in E-Commerce Platforms Market Industry Analysis

Growth Drivers

  • Increasing Cyber Threats:The number of cyber incidents in Vietnam has surged, with reported cases reaching over 1,200, a 30% increase from the previous year. This alarming trend has prompted e-commerce platforms to prioritize cybersecurity investments. The Vietnam Cybersecurity Center reported that losses from cybercrime could exceed $1.5 billion, driving businesses to adopt robust security measures to protect sensitive customer data and maintain consumer trust.
  • Government Initiatives for Cybersecurity:The Vietnamese government has allocated approximately $250 million for cybersecurity initiatives, focusing on enhancing national security frameworks. This includes the implementation of the Cybersecurity Law, which mandates e-commerce platforms to adopt stringent security protocols. Such government backing not only boosts confidence among businesses but also encourages investments in cybersecurity technologies, fostering a safer online shopping environment for consumers.
  • Rising E-Commerce Adoption:Vietnam's e-commerce market is projected to reach $30 billion, driven by a 20% annual growth rate in online shopping. This rapid adoption is accompanied by an increasing number of internet users, which reached 80 million. As more consumers engage in online transactions, the demand for secure e-commerce platforms intensifies, compelling businesses to enhance their cybersecurity measures to protect against potential threats and fraud.

Market Challenges

  • Lack of Skilled Workforce:The cybersecurity sector in Vietnam faces a significant skills gap, with an estimated shortage of 40,000 cybersecurity professionals. This deficiency hampers the ability of e-commerce platforms to implement effective security measures. The Vietnam Information Security Association has highlighted that only 15% of IT graduates specialize in cybersecurity, limiting the pool of qualified candidates to address the growing demand for cybersecurity expertise in the e-commerce sector.
  • High Implementation Costs:The initial costs for implementing comprehensive cybersecurity solutions can be prohibitive for many e-commerce businesses. Estimates suggest that small to medium-sized enterprises (SMEs) may need to invest between $60,000 to $120,000 to establish adequate cybersecurity infrastructure. This financial burden can deter SMEs from adopting necessary security measures, leaving them vulnerable to cyber threats and potentially jeopardizing customer trust and business continuity.

Vietnam Cybersecurity in E-Commerce Platforms Market Future Outlook

As Vietnam's e-commerce landscape continues to expand, the demand for advanced cybersecurity solutions will intensify. The integration of artificial intelligence and machine learning technologies is expected to enhance threat detection and response capabilities. Additionally, the collaboration between local firms and international cybersecurity experts will foster knowledge transfer and innovation. With the government's commitment to strengthening cybersecurity regulations, businesses will increasingly prioritize compliance, leading to a more secure e-commerce environment that protects consumer data and builds trust.

Market Opportunities

  • Growth in Mobile Commerce:With mobile commerce transactions projected to reach $15 billion, there is a significant opportunity for cybersecurity solutions tailored to mobile platforms. As more consumers shop via smartphones, e-commerce businesses must invest in mobile security measures to protect user data and enhance transaction safety, ensuring a seamless shopping experience.
  • Expansion of Cloud-Based Solutions:The cloud computing market in Vietnam is expected to grow to $2 billion, presenting opportunities for cybersecurity firms to offer cloud security services. As e-commerce platforms increasingly migrate to cloud environments, the demand for robust security solutions that protect data in transit and at rest will rise, creating a lucrative market for cybersecurity providers.

Scope of the Report

SegmentSub-Segments
By Type

Network Security

Application Security

Endpoint Security

Cloud Security

Data Security

Identity and Access Management

Others

By End-User

Retail

Financial Services

Healthcare

Government

Education

Others

By Sales Channel

Direct Sales

Online Sales

Distributors

Resellers

Others

By Deployment Mode

On-Premises

Cloud-Based

Hybrid

By Industry Vertical

E-Commerce

Telecommunications

Manufacturing

Transportation

Others

By Service Type

Consulting Services

Managed Services

Training and Education

Incident Response

By Pricing Model

Subscription-Based

Pay-Per-Use

One-Time License Fee

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Information and Communications, Ministry of Public Security)

E-Commerce Platform Operators

Cybersecurity Solution Providers

Payment Gateway Service Providers

Telecommunications Companies

Industry Associations (e.g., Vietnam E-Commerce Association)

Insurance Companies Specializing in Cyber Risk

Players Mentioned in the Report:

VNPT Security

Bkav Corporation

CMC Cyber Security

FPT Corporation

SecureNet

CyStack

CyberAgent

VSEC

Viettel Cyber Security

MobiFone Cyber Security

NCS

VNG Corporation

CMC Telecom

Bkav

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Cybersecurity in E-Commerce Platforms Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Cybersecurity in E-Commerce Platforms Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Cybersecurity in E-Commerce Platforms Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Cyber Threats
3.1.2 Government Initiatives for Cybersecurity
3.1.3 Rising E-Commerce Adoption
3.1.4 Demand for Secure Payment Solutions

3.2 Market Challenges

3.2.1 Lack of Skilled Workforce
3.2.2 High Implementation Costs
3.2.3 Rapidly Evolving Threat Landscape
3.2.4 Regulatory Compliance Issues

3.3 Market Opportunities

3.3.1 Growth in Mobile Commerce
3.3.2 Expansion of Cloud-Based Solutions
3.3.3 Increasing Investment in Cybersecurity Startups
3.3.4 Collaboration with International Cybersecurity Firms

3.4 Market Trends

3.4.1 Adoption of AI and Machine Learning
3.4.2 Shift Towards Managed Security Services
3.4.3 Emphasis on Data Privacy Regulations
3.4.4 Integration of Cybersecurity in E-Commerce Platforms

3.5 Government Regulation

3.5.1 Cybersecurity Law Implementation
3.5.2 Data Protection Regulations
3.5.3 E-Commerce Law Compliance
3.5.4 National Cybersecurity Strategy

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Cybersecurity in E-Commerce Platforms Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Cybersecurity in E-Commerce Platforms Market Segmentation

8.1 By Type

8.1.1 Network Security
8.1.2 Application Security
8.1.3 Endpoint Security
8.1.4 Cloud Security
8.1.5 Data Security
8.1.6 Identity and Access Management
8.1.7 Others

8.2 By End-User

8.2.1 Retail
8.2.2 Financial Services
8.2.3 Healthcare
8.2.4 Government
8.2.5 Education
8.2.6 Others

8.3 By Sales Channel

8.3.1 Direct Sales
8.3.2 Online Sales
8.3.3 Distributors
8.3.4 Resellers
8.3.5 Others

8.4 By Deployment Mode

8.4.1 On-Premises
8.4.2 Cloud-Based
8.4.3 Hybrid

8.5 By Industry Vertical

8.5.1 E-Commerce
8.5.2 Telecommunications
8.5.3 Manufacturing
8.5.4 Transportation
8.5.5 Others

8.6 By Service Type

8.6.1 Consulting Services
8.6.2 Managed Services
8.6.3 Training and Education
8.6.4 Incident Response

8.7 By Pricing Model

8.7.1 Subscription-Based
8.7.2 Pay-Per-Use
8.7.3 One-Time License Fee
8.7.4 Others

9. Vietnam Cybersecurity in E-Commerce Platforms Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size
9.2.3 Revenue Growth Rate
9.2.4 Customer Acquisition Cost
9.2.5 Customer Retention Rate
9.2.6 Market Penetration Rate
9.2.7 Average Deal Size
9.2.8 Pricing Strategy
9.2.9 Service Level Agreements Compliance
9.2.10 Customer Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 VNPT Security
9.5.2 Bkav Corporation
9.5.3 CMC Cyber Security
9.5.4 FPT Corporation
9.5.5 SecureNet
9.5.6 CyStack
9.5.7 CyberAgent
9.5.8 VSEC
9.5.9 Viettel Cyber Security
9.5.10 MobiFone Cyber Security
9.5.11 NCS
9.5.12 VNG Corporation
9.5.13 CMC Telecom
9.5.14 VSEC
9.5.15 Bkav

10. Vietnam Cybersecurity in E-Commerce Platforms Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Key Procurement Processes
10.1.2 Budget Allocation Trends
10.1.3 Preferred Vendors
10.1.4 Compliance Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends
10.2.2 Budget Prioritization
10.2.3 Infrastructure Upgrades

10.3 Pain Point Analysis by End-User Category

10.3.1 Security Breaches
10.3.2 Compliance Challenges
10.3.3 Cost Management

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training Needs
10.4.3 Technology Adoption Rates

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Development
10.5.3 Long-Term Benefits

11. Vietnam Cybersecurity in E-Commerce Platforms Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Components

1.3 Value Proposition Canvas

1.4 Competitive Landscape Analysis


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Segmentation

2.4 Communication Strategies


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 Online Distribution Channels

3.4 Partnership Opportunities


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Strategies

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Management Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on cybersecurity regulations in Vietnam
  • Review of industry publications and white papers on e-commerce security trends
  • Examination of market reports from cybersecurity firms focusing on e-commerce platforms

Primary Research

  • Interviews with cybersecurity experts and consultants specializing in e-commerce
  • Surveys with e-commerce platform operators regarding their cybersecurity measures
  • Focus groups with consumers to understand perceptions of cybersecurity in online shopping

Validation & Triangulation

  • Cross-validation of findings with multiple industry reports and expert opinions
  • Triangulation of data from government, industry, and consumer sources
  • Sanity checks through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total e-commerce market size in Vietnam as a baseline
  • Analysis of cybersecurity spending as a percentage of overall IT budgets in e-commerce
  • Incorporation of growth rates from e-commerce adoption and cybersecurity threats

Bottom-up Modeling

  • Data collection on cybersecurity investments from leading e-commerce platforms
  • Estimation of average spending on cybersecurity solutions per platform
  • Aggregation of data to derive total market size from individual platform investments

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating e-commerce growth and cyber threat evolution
  • Scenario modeling based on potential regulatory changes and market dynamics
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
E-commerce Platform Security Measures100IT Security Managers, E-commerce Directors
Consumer Awareness of Cybersecurity150Online Shoppers, Digital Consumers
Cybersecurity Investment Trends80Chief Information Officers, Financial Officers
Regulatory Impact on Cybersecurity70Compliance Officers, Legal Advisors
Threat Landscape Analysis90Cybersecurity Analysts, Risk Management Professionals

Frequently Asked Questions

What is the current value of the Vietnam Cybersecurity in E-Commerce Platforms Market?

The Vietnam Cybersecurity in E-Commerce Platforms Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by the rapid expansion of e-commerce, increasing internet penetration, and rising cyber threats targeting online transactions.

What are the main drivers of growth in Vietnam's cybersecurity market?

Which cities are leading in the Vietnam Cybersecurity Market?

What is the impact of the Cybersecurity Law in Vietnam?

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