India Social E-Commerce Market Outlook to FY’2025
Growing Number of Online Shoppers in Tier 2 and Tier 3 Cities and Rising Number of SMEs to Drive Growth
May 2020
114
About the Report
About the Report
Click here for Updated Report:- India Social E-Commerce Market Outlook to 2027 (Second Edition)
The report titled “India Social E-Commerce Market Outlook to FY’2025-Growing Number of Online Shoppers in Tier 2 and Tier 3 Cities and Rising Number of SMEs to Drive Growth” provides a comprehensive analysis on the growth driving parameters, trends and positioning and of the Social e-commerce Industry and Companies in India. The report covers various aspects including the Social E-Commerce Scenario in South East Asia, Current and Future Scenario of Social E-Commerce Market in India, its segmentation i.e. By Product Category, Gender, Region, Payment Methods and device Type, Social Media Snapshot, Trends, Challenges, Success & Failure case studies, and Competition Benchmarking. The report concludes with market projections for the future of the industry including forecasted industry size by GMV and Number of Orders.
India Social E-Commerce Market Overview and Size:
Social E-Commerce Market in India is still growing as the industry emerged in late 2015 when Meesho started with its operations. India Social E-Commerce Market in terms of Number of Orders has witnessed a CAGR of 38.6% during FY’17-FY’20 due to a growing number of startups in the industry, increasing smartphone penetration, declining mobile internet costs and larger social media usage with the rise of short-form video platforms such as TikTok and Instagram. Internet penetration being a major growth driver in India grew from a mere 4% in 2007 to 34.42% in 2017, registering a CAGR of 24% during the period 2007-2017.
India Social E-Commerce Market Segmentation
By Product Category
Fashion and Apparel in Social E-Commerce Industry accounted for the highest percentage share wherein product categories such as Ethnic wear and dress material dominated more than 60% of the fashion category in terms of GMV due to the trust and feasibility factor associated with the products. Other segments in the Product category include Home Décor, Beauty Products, Electronics, and Others. These segments contribute a relatively lower proportion in terms of GMV in India.
By Device
Mobile dominated the market share with more than 80% share in terms of the number of orders as many social e-commerce platforms take orders only via mobile apps and have shut their websites.
By Gender
Majority of the Number of Orders are placed by the female segment in the country. The larger market share was largely due to the number of product categories and options in fashion, home décor, and beauty products that are available and are largely being bought by female buyers. Moreover, more than 70% of the resellers are female.
By Region
Tier 1 region in India accounts for the highest market share in terms of GMV in India due to the awareness about such platforms and delivery services which are highly feasible in such areas. Tier 1 region is followed by Tier-II cities which are anticipated to dominate the market in terms of GMV in the future.
By Methods of Payment
More than 60% of the orders in the Social E-Commerce Industry in India are placed via Cash on Delivery payment method. Lack of confidence in Tier II and Tier III cities population on the reseller and the product quality makes them choose COD over other payment methods. Net banking, wallets & UPIs contribute the second-largest share as people are still developing trust over such medium. The number of Credit and Debit card users in Tier II & III is very not as much. Hence, Debit/Credit accounted for the lowest percentage share.
Competitive Landscape of Major Start-Ups Operating in the India Social E-Commerce Market
India Social Commerce Industry is a highly concentrated market with 6 major startups operating in the Industry catering to different regions in India. Players in the market compete on various parameters including Business Models, Product Categories, Geographical locations, Number of Suppliers and Resellers, business model, Commissions, Average Order Size, Average Number of Orders, Active Customer Base, Payment Methods, Unique Page Views, Cancellation Rate, and Refund Rate. Major companies include Meesho, GlowRoad, Dealshare, Shop101, Mall91, Bulbul.tv, SimSim others that include Wmall, Citymall, and others
India Social E-Commerce Market Future Outlook & Projections
The Social E-Commerce market in India is expected to experience double-digit growth owing to multiple factors that include rising advancements in payment gateways and e-wallets led by UPI and government initiatives to increase the number of internet and smartphone users. The report also highlights the Target Addressable Market and prospective growth areas for new and existing social e-commerce startups.
The report concludes with highlighted opportunities and cautions for new and existing startups in the industry with success and failure case studies.
Key Segments Covered
Market Size
- By GMV
- By Product Category
Fashion & Apparel
Home & Kitchen
Beauty Products
Electronics
Others
- By Region
Tier I
Tier II
Tier III
- By Number of Orders
- By Gender
Female
Male
- By Mode of Payment
Cash on Delivery
Net Banking, Wallets & UPIs
Debit & Credit Cards
- By Device Type
Mobile
Desktops/Laptops/Tablets
Companies Covered
Meesho
Shop101
GlowRoad
Dealshare
BulBul.tv
Mall91
Simsim
Wmall
Citymall
Key Target Audience
Investing Companies
Social E-Commerce Companies
Private Equity and Venture Capital Firms
Shipment Companies
Social Networking Companies
Vertical and Horizontal E-Commerce Players.
Time Period Captured in the Report:-
Historical Period – FY’17- FY’20
Forecast Period – FY’21 – FY’25
Key Topics Covered in the Report
India Social E-Commerce Market Introduction
India Social E-Commerce Market Size
India Social E-Commerce Market Segmentation
India Social E-Commerce Market Future Outlook
India Social E-Commerce Market Future Segmentation
Issues and Challenges
Company Profile of Major Social Commerce Startups (Product Portfolio, UserBase, Geographical Presence, Suppliers & Resellers, Current & Future Strategy, Logistics, and Technological Partners)
Success and Failure Case Study
India Social Media Players Snapshot
Products
Products
Key Segments Covered
Market Size
- By GMV
- By Product Category
Fashion & Apparel
Home & Kitchen
Beauty Products
Electronics
Others
- By Region
Tier I
Tier II
Tier III
- By Number of Orders
- By Gender
Female
Male
- By Mode of Payment
Cash on Delivery
Net Banking, Wallets & UPIs
Debit & Credit Cards
- By Device Type
Mobile
Desktops/Laptops/Tablets
Key Target Audience
Investing Companies
Social E-Commerce Companies
Private Equity and Venture Capital Firms
Shipment Companies
Social Networking Companies
Vertical and Horizontal E-Commerce Players.
Time Period Captured in the Report:-
Historical Period – FY’17- FY’20
Forecast Period – FY’21 – FY’25
Companies
Companies Covered
Meesho
Shop101
GlowRoad
Dealshare
BulBul.tv
Mall91
Simsim
Wmall
Citymall
Table of Contents
Table of Contents
1. Executive Summary
Executive Summary- India Social E-Commerce Industry
2. Need and Opportunity
What led to the emergence of Social E-Commerce Market?
Evolution of Model: Traditional, E-Commerce and Social E-Commerce
India E-Commerce & Social E-Commerce Cross-Comparison
Target Addressable Market- Users
3. Snapshot on South East Asian Major Social E-Commerce Markets
Cross-Comparison of SEA, China, Indonesia & India Social E-Commerce Market (Market Size in GMV, Online Shopping Spending, Number of Internet Users, Internet Penetration, Smartphone Owners, Major Companies, Growth Driving Parameters, Major Social Media Platforms, Major Business Models)
South East Asia Social E-Commerce Market- Survey Based Results
Merchant behaviour in South Asian Countries: Survey Based Results
China Social E-Commerce Market
Indonesia Social E-Commerce Market
Prevailing Social E-Commerce Models in China & India: Pros & Cons
4. Supply Scenario- India Social E-Commerce Market
Industry Business Cycle
Profile of Supplier
Target Addressable Market- Suppliers
Profile of Reseller
Timeline of Social E-Commerce Players
Ecosystem
Logistics in India Social E-Commerce Market
5. India Social E-Commerce Market: Overview
India Social E-Commerce Market Size, FY’2017-FY’2025F (GMV, Number of Orders, Average Ticket Size, Number of Online Shoppers)
Seasonality Trends
Factors driving India Social E-Commerce Market in India
Trends & Government Initiatives
6. Demand Scenario
Factors Influencing Consumer Behaviour in India Social E-Commerce Market
Target Audience Analysis Survey Results
Product Categories on the basis of GMV (Fashion & Apparel, Home & Kitchen, Beauty Products, Electronics and Others)
Gender on the Basis of Number of Orders (Female and Male)
Region on the basis of GMV (Tier I cities, Tier II cities and Tier III cities)
Device Type on the basis of Number of Orders (Mobile and Desktop/Laptops/Tablets)
Mode of Payment on the basis of Number of Orders (Cash on Delivery, Credit & Debit Cards and Net Banking/ M-Wallets/UPI)
7. Industry Analysis
SWOT Analysis of India Social E-Commerce Industry
Challenges faced in India Social E-Commerce Industry
8. Social Media Landscape in India
Cross Comparison of Different Social Media Websites in India (Number of Users, Gender Wise Audience, Most Active Social Media Platforms based on Survey Results, App Rating, Google Play Downloads, Daily Unique Visitors, Usage for selling via social media platforms based on survey, Mobile App ranking on the basis of Users)
Snapshot of Social Media Websites: Survey Based Results
Merchants Social Media Platform Choice: Survey Based Results
Facebook Snapshot
Case Study: Facebook Marketplace Overview
Facebook Market Place Business Model
Case Study: Instagram Marketplace Overview
Instagram Market Place Business Model
9. Operating Business Models & Revenue Streams in India
Operating Model – B2C Meesho
Revenue Streams for B2C Model
Operating Model- B2B Udaan
Revenue Streams- B2B Model
10. Competitive Landscape of Social E-commerce Players in India
Market Share of Major Players
Understanding Strengths and Weaknesses
Cross Comparison of 7 Major Players
Business Landscape (Year of Establishment & Headquarters, Business Model, Geographical Presence, Number & Type of Products & Management)
Operating Landscape (Employees April’20, Payment Method, Number of Orders/Transactions, Average Delivery Time, Active Customer Base, Other KPIs, Cancellation Rate, Return Rate, Logistic Cost Per Order, Daily Unique Visitors, Daily Unique Page Views, Google Play Downloads, Ranking India, Ranking World)
Financial Landscape (Logistic Partners, Major Locations, Average Ticket Size, GMV in INR Crore and Revenue in INR Crore)
Funding Wave in India Social E-Commerce Market
Investment Activities (Funding Raised, Types of Funding, Investors)
Company Profiles (Overview, Product Portfolio, Business Strategy, Resellers KPIs, USP, Recent Development, Future Strategies, Logistical Partners, Technological Partners, Active User Base)
Meesho
GlowRoad
Shop101
Dealshare
Mall91
Bulbul.tv
Wmall
Promotional Strategies by Different Companies
11. Future Outlook of India Social E-Commerce Market
Future Market Size, FY’2020- FY’2025F (GMV, Number of Orders)
Impact of COVID-19
Will Social E-Commerce Companies survive the Pandemic?
Future Market Segmentations, FY’2020- FY’2025F (On the basis of GMV: Product Category and Region and On the Basis of Number of Order: Gender, Mode of Payment and Device Type)
12. Case Studies
Failure Case Study- Wooplr
Success Case Study- SimSim
13. Analyst Recommendations
Key Adoption Points (Target Audience, Preferable Service Locations, Market Concentration, Premium Based Model for Sellers, Preferable Platforms, Business Strategies & Logistics & Delivery Mechanisms)
Future Promotional Strategies
Future Developments in Business Models
14. Appendix
Research Methodology
Target Audience Survey Respondent Profile
Target Audience Survey Results
Disclaimer
Contact Us
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.