Australia Renewable Energy and Hydrogen Economy Market

Australia Renewable Energy and Hydrogen Economy Market at USD 165 Bn, growing via solar, wind, hydrogen investments, aiming for 229 TWh by 2035 amid clean energy demand.

Region:Global

Author(s):Dev

Product Code:KRAA3572

Pages:93

Published On:September 2025

About the Report

Base Year 2024

Australia Renewable Energy and Hydrogen Economy Market Overview

  • The Australia Renewable Energy and Hydrogen Economy Market is valued at approximately USD 165 billion, based on a five-year historical analysis. This growth is primarily driven by government policies promoting renewable energy adoption, technological advancements in energy storage, and increasing investments in hydrogen production. The shift towards sustainable energy sources is further fueled by rising consumer awareness regarding climate change and the need for energy security, with renewables now generating 43% of electricity in Australia's main power grid during the first quarter of 2025.
  • Key players in this market include New South Wales, Victoria, and Queensland, which dominate due to their substantial investments in renewable energy infrastructure and supportive regulatory frameworks. Victoria has emerged as the market leader, accounting for one-third of all newly approved large-scale renewable energy capacity in Australia and surpassing other major states in new capacity additions. These regions have established themselves as leaders in solar and wind energy generation, benefiting from favorable geographic conditions and government incentives aimed at reducing carbon emissions.
  • The Australian Energy Market Operator (AEMO) forecasts that the National Electricity Market will reach 229 TWh of renewable energy generation by 2035, issued by AEMO in 2025. This regulatory framework aims to accelerate the transition to a low-carbon economy and enhance energy security, with renewable energy sources accounting for 35% of Australia's total electricity generation in 2023, comprising solar at 16%, wind at 12%, and hydro at 6%.
Australia Renewable Energy and Hydrogen Economy Market Size

Australia Renewable Energy and Hydrogen Economy Market Segmentation

By Type:The market is segmented into various types, including Solar Power, Wind Power, Hydropower, Bioenergy, Hydrogen (Green, Blue, and Grey), Battery Storage, Waste-to-Energy, Geothermal, and Others. Each of these segments plays a crucial role in the overall energy mix, with specific applications and technologies driving their growth. Grid-scale solar generation and battery generation have reached all-time highs, while rooftop solar and wind have achieved new quarterly records.

Australia Renewable Energy and Hydrogen Economy Market segmentation by Type.

By End-User:The market is segmented by end-users, including Residential, Commercial, Industrial, Government & Utilities, and Transportation. Each segment has unique energy needs and consumption patterns, influencing the adoption of renewable energy solutions. Australia is experiencing a significant shift toward decentralized energy systems, with increased rooftop solar and battery storage adoption across residential and commercial sectors.

Australia Renewable Energy and Hydrogen Economy Market segmentation by End-User.

Australia Renewable Energy and Hydrogen Economy Market Competitive Landscape

The Australia Renewable Energy and Hydrogen Economy Market is characterized by a dynamic mix of regional and international players. Leading participants such as AGL Energy Limited, Origin Energy Limited, Cleanaway Waste Management Limited, Infigen Energy, Neoen S.A., Australian Renewable Energy Agency (ARENA), Fortescue Future Industries, Woodside Energy Ltd., EnergyAustralia, CSIRO, Acciona, S.A., APA Group, Edify Energy Pty Ltd., Goldwind Science & Technology Co., Ltd., Iberdrola, S.A., RATCH Australia Corporation, Tilt Renewables, Vestas Wind Systems A/S, First Solar, Inc., Hydrogen Energy Supply Chain (HESC) contribute to innovation, geographic expansion, and service delivery in this space.

AGL Energy Limited

1837

Sydney, Australia

Origin Energy Limited

1859

Sydney, Australia

Cleanaway Waste Management Limited

1968

Melbourne, Australia

Infigen Energy

2008

Sydney, Australia

Neoen S.A.

2008

Paris, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (Annual %)

Installed Renewable Capacity (MW)

Market Penetration Rate (% of sector or region)

Investment in R&D (AUD Millions)

Power Purchase Agreements (PPAs) Signed (Number & Volume)

Australia Renewable Energy and Hydrogen Economy Market Industry Analysis

Growth Drivers

  • Increasing Demand for Clean Energy:The Australian energy sector is witnessing a significant shift towards clean energy, with renewable sources accounting for 32% of total electricity generation in future. This demand is driven by a growing population, projected to reach 27 million in future, and an increase in energy consumption, which is expected to rise by approximately 1% annually. The commitment to achieving net-zero emissions by 2050 further fuels this transition, creating a robust market for renewable energy solutions.
  • Government Incentives and Subsidies:The Australian government has allocated AUD 20 billion towards renewable energy initiatives, including the Renewable Energy Target (RET) program, which aims for 33,000 GWh of renewable energy generation in future. Additionally, the Clean Energy Finance Corporation (CEFC) has financed over AUD 10 billion in clean energy projects since its inception. These financial incentives significantly lower the barriers for investment in renewable technologies, stimulating market growth.
  • Technological Advancements in Renewable Energy:Innovations in solar and wind technologies have led to a cost reduction of approximately 60% for solar PV and 40% for wind since 2010. The deployment of advanced energy storage solutions, such as lithium-ion batteries, is projected to increase significantly in future. These advancements are crucial for meeting the rising energy demands and integrating renewable sources into the energy mix.

Market Challenges

  • High Initial Investment Costs:Despite the long-term benefits, the upfront costs of renewable energy projects remain a significant barrier. For instance, the average capital cost for solar photovoltaic systems is approximately AUD 1,200 per kW. This high initial investment can deter potential investors, particularly small and medium enterprises, from entering the renewable energy market, limiting overall growth potential in the sector.
  • Regulatory Uncertainties:The renewable energy sector in Australia faces regulatory challenges that can hinder investment. Frequent changes in government policies and incentives create an unpredictable environment for investors. For example, the recent amendments to the RET have raised concerns among stakeholders about the stability of long-term contracts, which can lead to hesitancy in committing capital to renewable projects, thereby stalling market progress.

Australia Renewable Energy and Hydrogen Economy Market Future Outlook

The future of the Australia Renewable Energy and Hydrogen Economy market appears promising, driven by increasing investments in innovative technologies and a strong commitment to sustainability. The integration of artificial intelligence and IoT in energy management systems is expected to enhance efficiency and reduce operational costs in future. Furthermore, the expansion of hydrogen production capabilities will play a pivotal role in decarbonizing various sectors, positioning Australia as a leader in the global renewable energy landscape.

Market Opportunities

  • Expansion of Hydrogen Production:The Australian government aims to produce over 1 million tons of hydrogen annually in future. This expansion is expected to attract significant private sector investment, fostering innovation and job creation in the renewable energy sector.
  • Development of Energy Storage Solutions:The energy storage market is projected to grow significantly, with investments expected to reach AUD 5 billion in future. This growth is driven by the need for reliable energy supply and the integration of renewable sources. Enhanced storage solutions will enable better management of energy supply and demand, supporting the transition to a more sustainable energy system.

Scope of the Report

SegmentSub-Segments
By Type

Solar Power

Wind Power

Hydropower

Bioenergy

Hydrogen (Green, Blue, and Grey)

Battery Storage

Waste-to-Energy

Geothermal

Others

By End-User

Residential

Commercial

Industrial

Government & Utilities

Transportation

By Application

Grid-Connected

Off-Grid

Rooftop Installations

Utility-Scale Projects

Hydrogen Fueling Stations

By Investment Source

Domestic

Foreign Direct Investment (FDI)

Public-Private Partnerships (PPP)

Government Schemes

By Policy Support

Subsidies

Tax Exemptions

Renewable Energy Certificates (RECs)

Feed-in Tariffs

By Distribution Mode

Direct Sales

Online Sales

Distributors

By Price Range

Low

Medium

High

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Australian Renewable Energy Agency, Clean Energy Regulator)

Energy Producers and Utilities

Hydrogen Technology Developers

Infrastructure Developers

Environmental NGOs and Advocacy Groups

Energy Storage Solution Providers

Local and State Government Agencies

Players Mentioned in the Report:

AGL Energy Limited

Origin Energy Limited

Cleanaway Waste Management Limited

Infigen Energy

Neoen S.A.

Australian Renewable Energy Agency (ARENA)

Fortescue Future Industries

Woodside Energy Ltd.

EnergyAustralia

CSIRO

Acciona, S.A.

APA Group

Edify Energy Pty Ltd.

Goldwind Science & Technology Co., Ltd.

Iberdrola, S.A.

RATCH Australia Corporation

Tilt Renewables

Vestas Wind Systems A/S

First Solar, Inc.

Hydrogen Energy Supply Chain (HESC)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Australia Renewable Energy and Hydrogen Economy Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Australia Renewable Energy and Hydrogen Economy Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Australia Renewable Energy and Hydrogen Economy Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Clean Energy
3.1.2 Government Incentives and Subsidies
3.1.3 Technological Advancements in Renewable Energy
3.1.4 Rising Environmental Awareness

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Regulatory Uncertainties
3.2.3 Infrastructure Limitations
3.2.4 Competition from Traditional Energy Sources

3.3 Market Opportunities

3.3.1 Expansion of Hydrogen Production
3.3.2 Development of Energy Storage Solutions
3.3.3 International Collaboration on Renewable Projects
3.3.4 Growth in Electric Vehicle Infrastructure

3.4 Market Trends

3.4.1 Increasing Investment in Renewable Technologies
3.4.2 Shift Towards Decentralized Energy Systems
3.4.3 Integration of AI and IoT in Energy Management
3.4.4 Focus on Sustainable Practices in Energy Production

3.5 Government Regulation

3.5.1 Renewable Energy Target (RET)
3.5.2 Clean Energy Finance Corporation (CEFC) Initiatives
3.5.3 National Hydrogen Strategy
3.5.4 Emissions Reduction Fund (ERF)

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Australia Renewable Energy and Hydrogen Economy Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Australia Renewable Energy and Hydrogen Economy Market Segmentation

8.1 By Type

8.1.1 Solar Power
8.1.2 Wind Power
8.1.3 Hydropower
8.1.4 Bioenergy
8.1.5 Hydrogen (Green, Blue, and Grey)
8.1.6 Battery Storage
8.1.7 Waste-to-Energy
8.1.8 Geothermal
8.1.9 Others

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial
8.2.3 Industrial
8.2.4 Government & Utilities
8.2.5 Transportation

8.3 By Application

8.3.1 Grid-Connected
8.3.2 Off-Grid
8.3.3 Rooftop Installations
8.3.4 Utility-Scale Projects
8.3.5 Hydrogen Fueling Stations

8.4 By Investment Source

8.4.1 Domestic
8.4.2 Foreign Direct Investment (FDI)
8.4.3 Public-Private Partnerships (PPP)
8.4.4 Government Schemes

8.5 By Policy Support

8.5.1 Subsidies
8.5.2 Tax Exemptions
8.5.3 Renewable Energy Certificates (RECs)
8.5.4 Feed-in Tariffs

8.6 By Distribution Mode

8.6.1 Direct Sales
8.6.2 Online Sales
8.6.3 Distributors

8.7 By Price Range

8.7.1 Low
8.7.2 Medium
8.7.3 High

9. Australia Renewable Energy and Hydrogen Economy Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (Annual %)
9.2.4 Installed Renewable Capacity (MW)
9.2.5 Market Penetration Rate (% of sector or region)
9.2.6 Investment in R&D (AUD Millions)
9.2.7 Power Purchase Agreements (PPAs) Signed (Number & Volume)
9.2.8 Hydrogen Production Capacity (Tonnes per year)
9.2.9 Emissions Reduction Achieved (Tonnes CO?e)
9.2.10 Sustainability Index (ESG Rating or Equivalent)
9.2.11 Return on Investment (ROI)
9.2.12 Operational Efficiency (Capacity Factor %)
9.2.13 Customer Acquisition Cost
9.2.14 Customer Retention Rate
9.2.15 Pricing Strategy

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 AGL Energy Limited
9.5.2 Origin Energy Limited
9.5.3 Cleanaway Waste Management Limited
9.5.4 Infigen Energy
9.5.5 Neoen S.A.
9.5.6 Australian Renewable Energy Agency (ARENA)
9.5.7 Fortescue Future Industries
9.5.8 Woodside Energy Ltd.
9.5.9 EnergyAustralia
9.5.10 CSIRO
9.5.11 Acciona, S.A.
9.5.12 APA Group
9.5.13 Edify Energy Pty Ltd.
9.5.14 Goldwind Science & Technology Co., Ltd.
9.5.15 Iberdrola, S.A.
9.5.16 RATCH Australia Corporation
9.5.17 Tilt Renewables
9.5.18 Vestas Wind Systems A/S
9.5.19 First Solar, Inc.
9.5.20 Hydrogen Energy Supply Chain (HESC)

10. Australia Renewable Energy and Hydrogen Economy Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Energy Procurement Strategies
10.1.2 Budget Allocation for Renewable Projects
10.1.3 Collaboration with Private Sector

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Renewable Energy Infrastructure
10.2.2 Budget Trends in Energy Sector
10.2.3 Corporate Sustainability Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost Management Challenges
10.3.2 Reliability of Energy Supply
10.3.3 Regulatory Compliance Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of Renewable Options
10.4.2 Financial Readiness for Investment
10.4.3 Technical Capability for Implementation

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Energy Savings
10.5.2 Expansion into New Use Cases
10.5.3 Long-term Sustainability Assessment

11. Australia Renewable Energy and Hydrogen Economy Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Identification of Market Gaps

1.2 Business Model Development

1.3 Value Proposition Analysis

1.4 Revenue Stream Identification

1.5 Cost Structure Analysis

1.6 Key Partnerships

1.7 Customer Segmentation


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategy

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Local Distributors


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Price Sensitivity


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends in Consumer Preferences


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on renewable energy policies and hydrogen initiatives
  • Review of industry publications and market analysis reports from energy think tanks
  • Examination of academic journals focusing on renewable energy technologies and market trends

Primary Research

  • Interviews with key stakeholders in the renewable energy sector, including project developers and investors
  • Surveys targeting energy policy experts and regulatory bodies to understand market dynamics
  • Field interviews with hydrogen production facility managers to gather operational insights

Validation & Triangulation

  • Cross-validation of data through multiple sources, including government statistics and industry reports
  • Triangulation of findings from expert interviews and secondary research to ensure consistency
  • Sanity checks through feedback from a panel of industry experts and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on national energy consumption and renewable energy targets
  • Segmentation of the market by energy source (solar, wind, hydrogen) and application (transport, industrial, residential)
  • Incorporation of government incentives and subsidies impacting market growth

Bottom-up Modeling

  • Collection of data on installed capacity and production volumes from leading renewable energy firms
  • Operational cost analysis based on technology deployment and maintenance expenses
  • Volume x cost calculations for hydrogen production and distribution networks

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating factors such as technological advancements and policy changes
  • Scenario modeling based on varying levels of investment and regulatory support for renewable energy
  • Development of baseline, optimistic, and pessimistic forecasts through 2035

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Renewable Energy Project Developers60Project Managers, Business Development Executives
Hydrogen Production Facilities50Operations Managers, Technical Directors
Energy Policy Makers40Government Officials, Regulatory Analysts
Investors in Renewable Energy45Investment Analysts, Portfolio Managers
End-users of Renewable Energy55Facility Managers, Sustainability Officers

Frequently Asked Questions

What is the current value of the Australia Renewable Energy and Hydrogen Economy Market?

The Australia Renewable Energy and Hydrogen Economy Market is valued at approximately USD 165 billion, driven by government policies, technological advancements, and rising investments in hydrogen production. Renewables generated 43% of electricity in Australia's main power grid in early 2025.

Which states are leading in Australia's renewable energy market?

What are the main types of renewable energy sources in Australia?

What is the forecast for renewable energy generation in Australia by 2035?

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