The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2020

The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2020


  • Products Id :- VR1215MR
  • |
  • Pages: 57
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2020

Summary

GlobalData's "The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2020", report provides detailed analysis of market trends in the Turkish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards and checks during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Turkish cards and payments industry, including-

Current and forecast values for each market in the Turkish cards and payments industry, including debit and credit cards.

Detailed insights into payment instruments including credit transfers, checks, and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and payment methods.

Analysis of various market drivers and regulations governing the Turkish cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Scope

BKM introduced a national payment clearing system, Turkey's Payment Method (Troy), in April 2016 to increase competition in the debit cards market. Troy entered into agreements with all banks to offer Troy-branded debit cards in the country. Troy's processing fee is lower than its competitors, making it more viable for small retailers to accept cards, increasing overall acceptance.

To increase credit card use in the country, the BRSA relaxed credit card installment payment plans and consumer loan restrictions by increasing the consumer loan maturity limit from 36 to 48 months in 2016. The installment payment period was raised on credit card purchases from nine to 12 months. In February 2014 the BRSA placed limits on credit card use in relation to income, and restrictions on credit card installments for certain products to tackle consumer debt and rising consumer and corporate loans.

Turkish consumer uptake of alternative payments is gaining traction, as both banks and payment service providers launch new products. The latest being the launch of the Yap? Kredi Wallet app by Yap? Kredi in 2016. The service enables registered users to add credit card details onto the wallet and make contactless mobile payments. Mastercard launched its MasterPass digital wallet in Turkey in June 2015, partnering with merchants such as Caff Nero, Bi Taksi and Getir, which ran promotional campaigns.

Reasons to buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Turkish cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Turkish cards and payments industry.

Assess the competitive dynamics in the Turkish cards and payments industry.

Gain insights into marketing strategies used for various card types in Turkey.

Gain insights into key regulations governing the Turkish cards and payments industry.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Table of Contents

1. EXECUTIVE SUMMARY 2

1.1. Market overview 2

1.2. Key facts 3

1.3. Top five industry events 4

2. PAYMENT INSTRUMENTS 10

2.1. Current payment environment 10

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12

3.1. E-Commerce market analysis 12

3.2. Alternative payment solutions 14

3.2.1. Cep-T Cuzdan 14

3.2.2. MasterPass 14

3.2.3. Yap? Kredi Wallet app 14

3.2.4. Isbank Parakod app 14

3.2.5. BKM Express 14

3.2.6. PayMobile 15

3.2.7. PayU 15

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16

4.1. Regulatory framework 16

4.1.1. Card issuance and related obligations 16

4.1.2. Consumer Protection 17

4.1.3. Credit card regulations 17

4.2. Anti-money laundering 18

4.3. Foreign direct investment regulations 18

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 19

6. PAYMENT CARDS 22

7. DEBIT CARDS 24

7.1. Debit cards market analysis 24

7.2. Competition in the debit cards market 26

7.3. Debit cards comparison 28

8. PAY LATER CARDS 29

8.1. Pay later cards market analysis 29

8.2. Competition in the pay later cards market 31

8.3. Pay later cards comparison 33

9. PREPAID CARDS 34

10. MERCHANT ACQUIRING 35

11. APPENDIX 38

11.1. Abbreviations and acronyms 38

11.2. Supplementary data 39

11.3. Definitions 51

11.4. Methodology 53

11.5. Bibliography 55

11.6. Further reading 55

List of Figures

Figure 1: Turkey, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10

Figure 2: Turkey, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11

Figure 3: Turkey, E-Commerce Value 12

Figure 4: Turkey, Population and Economic Indicators 19

Figure 5: Turkey, ATMs, POS Terminals and Household Consumption 20

Figure 6: Turkey, Payment Cards Transaction Value and Cards in Circulation, 2012-2020 22

Figure 7: Turkey, Debit Card Penetration and Turnover Per Card 24

Figure 8: Turkey, Debit Cards Scheme and Issuer Transaction Value Share, 2016 26

Figure 9: Turkey, Pay Later Card Penetration and Turnover Per Card 29

Figure 10: Turkey, Pay Later Cards Scheme and Issuer Transaction Value Share, 2016 31

Figure 11: Turkey, Prepaid Cards in Circulation and Transaction Value, 2012-2020 34

Figure 12: Turkey, Merchant Acquiring Transaction Volume and Value, 2012-2020 35

Figure 13: Turkey, Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2015 36

Figure 14: Turkey, Average Merchant Service Charge and Interchange Fee (%), 2012-2020 37

List of Tables

Table 1: Turkey, Key Facts, 2016 3

Table 2: Turkey, Regional Benchmarking of Payment Cards, 2016 3

Table 3: Turkey, Mode of Entry of Foreign Banks 18

Table 4: Turkey, Debit Cards Comparison and Key Features, 2017 28

Table 5: Turkey, Gold Credit Cards Comparison and Key Features, 2017 33

Table 6: Turkey, Premium Credit Cards Comparison and Key Features, 2017 33

Table 7: Turkey, Payment Instrument Transaction Values (TRY Billion), 2012-2016 39

Table 8: Turkey, Payment Instrument Transaction Values (US$ Billion), 2012-2016 39

Table 9: Turkey, Payment Instrument Transaction Volumes (Million), 2012-2016 39

Table 10: Turkey, Payment Cards in Circulation by Type (Million), 2012-2020 39

Table 11: Turkey, Volume of Payment Card Transactions (Million), 2012-2020 40

Table 12: Turkey, Value of Payment Card Transactions (TRY Billion), 2012-2020 40

Table 13: Turkey, Value of Payment Card Transactions (US$ Billion), 2012-2020 40

Table 14: Turkey, Debit Cards in Circulation (Million), 2012-2020 40

Table 15: Turkey, Debit Card Transaction Volumes, 2012-2020 41

Table 16: Turkey, Debit Card Transaction Values (TRY), 2012-2020 41

Table 17: Turkey, Debit Card Transaction Values (US$), 2012-2020 41

Table 18: Turkey, Debit Cards in Circulation by Scheme (Million), 2012-2016 42

Table 19: Turkey, Debit Card Transaction Values by Scheme (TRY Billion), 2012-2016 42

Table 20: Turkey, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 42

Table 21: Turkey, Debit Card Transaction Values by Issuer (TRY Billion), 2012-2016 43

Table 22: Turkey, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 43

Table 23: Turkey, Pay Later Cards in Circulation (Million), 2012-2020 44

Table 24: Turkey, Pay Later Card Transaction Volumes, 2012-2020 44

Table 25: Turkey, Pay Later Card Transaction Values (TRY), 2012-2020 44

Table 26: Turkey, Pay Later Card Transaction Values (US$), 2012-2020 45

Table 27: Turkey, Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016 45

Table 28: Turkey, Pay Later Card Transaction Values by Scheme (TRY Billion), 2012-2016 45

Table 29: Turkey, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016 46

Table 30: Turkey, Pay Later Card Transaction Values by Issuer (TRY Billion), 2012-2016 46

Table 31: Turkey, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016 47

Table 32: Turkey, Prepaid Cards in Circulation (Million), 2012-2020 47

Table 33: Turkey, Prepaid Card Transaction Values (TRY Million), 2012-2020 47

Table 34: Turkey, Prepaid Card Transaction Values (US$ Million), 2012-2020 47

Table 35: Turkey, Merchant Acquiring Transaction Volumes (Million), 2012-2020 48

Table 36: Turkey, Merchant Acquiring Transaction Values (TRY Billion), 2012-2020 48

Table 37: Turkey, Merchant Acquiring Transaction Values (US$ Billion), 2012-2020 48

Table 38: Turkey, Acquirers' Transaction Volumes (Million), 2011-2015 48

Table 39: Turkey, Acquirers' Transaction Values (TRY Billion), 2011-2015 49

Table 40: Turkey, Acquirers' Transaction Values (US$ Billion), 2011-2015 49

Table 41: Turkey, Retail Outlets and Card-Accepting Merchants (Million), 2012-2020 49

Table 42: Turkey, Debit Card Average Interchange Fees (%), 2011-2015 50

Table 43: Turkey, Debit Card Merchant Service Charge and Interchange Fee (%), 2012-2020 50

Table 44: Turkey, Pay Later Card Average Interchange Fees (%), 2011-2015 50

Table 45: Turkey, Pay Later Card Merchant Service Charge and Interchange Fee (%), 2012-2020 50

Table 46: Key Definitions 51

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@] kenresearch.com
 

Ziraat Bank, VakifBank, DenizBank, Isbank, Garanti Bank, Yap? Kredi, Akbank, Finansbank, Visa, Mastercard, American Express, Troy

The cards and payments industry in Turkey, Financial cards, Debit cards, Credit cards, E-commerce, Alternative payments

select a license

Single User License
USD 2750 INR 185488
Site License
USD 5500 INR 370975
Corporate User License
USD 8250 INR 556463

NEWSLETTER BY CATEGORY




Testimonials

An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...



Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

sales [@] kenresearch.com