Hallmark Cards, Inc. - Strategic SWOT Analysis Review

Hallmark Cards, Inc. - Strategic SWOT Analysis Review

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Executive Summary

Hallmark Cards, Inc.-Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description-A detailed description of the company's operations and business divisions.

- Corporate strategy-GlobalData's summarization of the company's business strategy.

- SWOT analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history-Progression of key events associated with the company.

- Major products and services-A list of major products, services and brands of the company.

- Key competitors-A list of key competitors to the company.

- Key employees-A list of the key executives of the company.

- Executive biographies-A brief summary of the executives' employment history.

- Key operational heads-A list of personnel heading key departments/functions.

- Important locations and subsidiaries-A list of key locations and subsidiaries of the company, including contact details.


Hallmark Cards, Inc. (Hallmark) is a family owned manufacturer of greeting cards. The company, together with its subsidiaries, manufactures and supplies gift wrap, kids products, story books, ornaments and other products. Hallmark distributes its products through retail outlets and independently owned Hallmark Gold Crown stores across the world. Its major brands include Hallmark Cards, Gift Collections, Keepsake Ornaments, Crayola, Silly Putty, Crown Center, Portfolio Series, The Crayola Experience, DaySpring, and Lolita. The company markets its products and services through online at hallmark.com and television channels such as Hallmark and Hallmark Hall of Fame original movies. It also offers e-greeting cards through various sources. Hallmark enables children's creativity through Crayola crayons, art tools, crafting activities and creative toys. It operates production facilities in Center, Lawrence, Leavenworth, Liberty, and Metamora, the US. The company has business presence in Australia, Germany, the UK, India, Germany, Belgium, Canada, France and other countries. Hallmark is headquartered in Kansas City, Missouri, the US.

Hallmark Cards, Inc. Key Recent Developments

Feb 21,2017: Hallmark announces more than 150 full-time jobs in Kansas City area

Feb 16,2017: Hallmark Cards appoints new board member

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.

- Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.

- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 4

Section 1-About the Company 5

Hallmark Cards, Inc.-Key Facts 5

Hallmark Cards, Inc.-Key Employees 6

Hallmark Cards, Inc.-Key Employee Biographies 7

Hallmark Cards, Inc.-Major Products and Services 8

Hallmark Cards, Inc.-History 10

Hallmark Cards, Inc.-Company Statement 12

Hallmark Cards, Inc.-Locations And Subsidiaries 13

Head Office 13

Other Locations & Subsidiaries 13

Section 2-Company Analysis 15

Company Overview 15

Hallmark Cards, Inc.-Business Description 16

Hallmark Cards, Inc.-SWOT Analysis 17

SWOT Analysis-Overview 17

Hallmark Cards, Inc.-Strengths 17

Hallmark Cards, Inc.-Weaknesses 18

Hallmark Cards, Inc.-Opportunities 19

Hallmark Cards, Inc.-Threats 20

Hallmark Cards, Inc.-Key Competitors 21

Section 3-Company's Recent Developments 22

Feb 21, 2017: Hallmark announces more than 150 full-time jobs in Kansas City area 22

Feb 16, 2017: Hallmark Cards appoints new board member 23

Section 4-Appendix 24

Methodology 24

About GlobalData 24

Contact Us 24

Disclaimer 24

List of Tables

Hallmark Cards, Inc., Key Facts 5

Hallmark Cards, Inc., Key Employees 6

Hallmark Cards, Inc., Key Employee Biographies 7

Hallmark Cards, Inc., Major Products and Services 8

Hallmark Cards, Inc., History 10

Hallmark Cards, Inc., Other Locations 13

Hallmark Cards, Inc., Subsidiaries 13

Hallmark Cards, Inc., Key Competitors 21

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Hallmark Cards, Inc., SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Overview, Key Manufacturing Facilities, Key Information, Overview, Business Description, Major Products and Services, Brands, History, Key Employees, Key Employee Biographies, Key Operational Heads, Locations And Subsidiaries, Competitors, Company Statement.

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