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EXPANSION STRATEGY


  • Case Study - I


  • Case Study : II


  • Case Study: III


  • Case Study - I

    Overview   Background:
    The client is one of the leading logistics service provider in Philippines which deals into services such as Freight Forwarding, Warehousing and Value Added services.
    Need For Consulting Services:
    The firm would like to know the competition assessment and future potential to get an idea of the competition and gain more penetration in the Filipino market.
    Ken Research Value Addition:
    Ken Research’s comprehensive analysis on the market size of the Philippines Logistics sector, player positioning and business strategies for major players aided the client to assess the possibilities of entering in other geographies.
    Client Action:
    The client has been able to successfully plan the launch of their services in other geographies and is currently amongst the major logistics service provider in Philippines.
  • Case Study - II

    Overview & Background
    The client is a fast growing global agrochemicals company with leadership position in the generic crop protection chemicals industry.
    Need For Consulting Services:
    The company requires research to understand the possibilities of expanding their base through partnerships in overseas market and to understand the customer preferences.
    Ken Research Value Add:
    Ken Research assessed market size, positioning of major players, target customers and their preferences, major areas of operations, government role, seasonal influence on the market and other valuable insights.
    Client Action:
    The client was able to strategies the joint venture opportunities conducive to the geography.
  • Case Study : III

    Overview & Background
    The client is one of the leading fully integrated PET resin manufacturers in India which deals into products including polyester fiber and yarn.
    Need For Consulting Services:
    The firm would like to know the current competition assessment and understand future potential to gain more penetration in the Indian market.
    Ken Research Value Add:
    Ken Research’s comprehensive analysis on the market size of the India Recycling PET sector, player positioning and business strategies for major players aided the client to assess the possibilities of entering in other geographies.
    Client Action:
    The client has been able to successfully plan the launch of the product in specific areas and was able to formulate the market entry strategy with targeted product positioning
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