GCC Shapewear Market

GCC Shapewear Market Overview

• The GCC Shapewear Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness regarding body positivity and the rising trend of athleisure wear, which has led to a surge in demand for shapewear products that offer comfort and style. Additionally, the influence of social media and celebrity endorsements has significantly boosted the popularity of shapewear among consumers.
• Key players in this market include the UAE and Saudi Arabia, which dominate due to their robust retail infrastructure and high disposable incomes. The UAE, with its cosmopolitan lifestyle and fashion-forward population, has become a hub for luxury and innovative shapewear brands. Meanwhile, Saudi Arabia's growing interest in fitness and wellness has also contributed to the increasing demand for shapewear products.
• The UAE and other GCC countries are advancing sustainability agendas and circular economy frameworks affecting the wider textile and apparel sector, encouraging brands to consider eco?friendly materials, recycling, and responsible manufacturing, which indirectly influences shapewear producers operating in these markets.

GCC Shapewear Market Segmentation

By Type:The shapewear market is segmented into various types, including bodysuits, shaping briefs, waist trainers, shaping camisoles, control leggings, post-surgical shapewear, and others. Among these, bodysuits and shaping briefs are particularly popular due to their versatility and comfort, making them the preferred choice for everyday wear. The demand for waist trainers has also seen a rise, especially among fitness enthusiasts looking for additional support during workouts.

By End-User:The end-user segmentation includes women, men, plus size, and others. Women represent the largest segment, driven by the increasing popularity of shapewear as a fashion staple. The men's segment is also growing, albeit at a slower pace, as more brands introduce shapewear designed specifically for men. The plus-size segment is gaining traction as brands expand their offerings to cater to diverse body types, reflecting a shift towards inclusivity in the fashion industry.

GCC Shapewear Market Competitive Landscape

The GCC Shapewear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Spanx, Maidenform, Yummie, Commando, Skims, Bali, Warner's, Ann Chery, Leonisa, Aerie, Livia Corsetti, Playtex, Jockey, Victoria's Secret, ThirdLove contribute to innovation, geographic expansion, and service delivery in this space.

GCC Shapewear Market Industry Analysis

Growth Drivers

• Increasing Demand for Body Shaping Products:The GCC region has witnessed a significant rise in demand for body shaping products, with the market valued at approximately USD 350 million in future. This growth is driven by changing consumer preferences towards body positivity and aesthetics. The increasing participation of women in the workforce, which reached 35% in future, has further fueled the demand for shapewear that enhances body confidence and comfort during work and social events.
• Rising Awareness of Health and Fitness:Health and fitness awareness in the GCC has surged, with 65% of the population engaging in regular physical activities as of future. This trend has led to a growing interest in shapewear that supports active lifestyles. The UAE government’s initiatives promoting fitness, such as the Dubai Fitness Challenge, have contributed to this awareness, encouraging consumers to invest in shapewear that complements their fitness goals and enhances performance.
• Growth of E-commerce Platforms:The e-commerce sector in the GCC is projected to reach USD 30 billion in future, driven by increased internet penetration and smartphone usage, which stood at 100% in future. This growth has facilitated easier access to shapewear products, allowing brands to reach a broader audience. Online shopping trends, particularly among millennials and Gen Z, have led to a surge in demand for diverse shapewear options, enhancing market growth opportunities.

Market Challenges

• Intense Competition Among Brands:The GCC shapewear market is characterized by intense competition, with over 160 brands vying for market share as of future. This saturation has led to aggressive pricing strategies, impacting profit margins. Established brands face challenges from emerging local players who offer innovative designs and competitive pricing, making it difficult for traditional brands to maintain their market position and customer loyalty.
• Fluctuating Raw Material Prices:The shapewear industry is significantly affected by the volatility of raw material prices, particularly elastane and nylon, which saw price increases of 20% in future. These fluctuations can lead to increased production costs, forcing brands to either absorb the costs or pass them onto consumers. This challenge complicates pricing strategies and can impact overall market growth and profitability in the GCC region.

GCC Shapewear Market Future Outlook

The GCC shapewear market is poised for continued growth, driven by evolving consumer preferences towards body positivity and inclusivity. As brands increasingly adopt sustainable practices and innovative technologies in fabric production, the market is likely to see a rise in eco-friendly and technologically advanced shapewear. Additionally, the integration of personalized shopping experiences through AI and data analytics will enhance customer engagement, further propelling market expansion in the coming years.

Market Opportunities

• Expansion into Emerging Markets:The GCC region presents significant opportunities for brands to expand into emerging markets, particularly in Africa and South Asia, where demand for shapewear is increasing. With a combined population of over 1.6 billion, these markets offer a vast customer base, allowing brands to tap into new revenue streams and diversify their market presence.
• Development of Eco-friendly Shapewear:There is a growing consumer preference for sustainable products, with 75% of consumers in the GCC willing to pay more for eco-friendly options. Brands that invest in the development of eco-friendly shapewear using recycled materials can capitalize on this trend, enhancing their brand image and attracting environmentally conscious consumers, thus driving sales and market share.