Global Veterinary Services Market

Global Veterinary Services Market, valued at USD 118 Bn, grows due to increasing pet ownership, tech innovations, and preventive care trends, led by regions like US, Germany, and UK.

Region:Global

Author(s):Shubham

Product Code:KRAD0738

Pages:93

Published On:August 2025

About the Report

Base Year 2024

Global Veterinary Services Market Overview

  • The Global Veterinary Services Market is valued at USD 118 billion, based on a five-year historical analysis, with recent industry reports placing the market in the low-to-mid one-hundred-billion range. This growth is primarily driven by increasing pet ownership, rising awareness of animal health, and advancements in veterinary technology, including greater use of diagnostics and digital tools in practice management .
  • Key players in this market include the United States, Germany, and the United Kingdom, which dominate due to their well-established veterinary infrastructure, high disposable incomes, and a strong focus on animal welfare. These countries have a significant number of veterinary clinics and hospitals and exhibit high per-household spending on veterinary care, supporting their leadership in the global market .
  • In 2023, the European Union implemented new regulations aimed at improving animal welfare standards in veterinary practices. This includes updates under the EU Veterinary Medicines Regulation regime and continued enforcement of EU animal welfare directives and professional standards affecting prescribing, pharmacovigilance, and responsible use in clinics, which strengthen requirements around treatment, record-keeping, and welfare oversight in practice settings .
Global Veterinary Services Market Size

Global Veterinary Services Market Segmentation

By Type:The market is segmented into various types of veterinary services, including Companion Animal Services, Livestock and Production Animal Services, Equine Veterinary Services, Specialty and Referral Services, Emergency and Critical Care, Preventive and Wellness Care, and Mobile and Home-Visit Services. Among these, Companion Animal Services dominate the market due to the increasing trend of pet ownership, growing willingness of owners to spend on preventive and specialty care, and broader access to diagnostics and insurance-supported services in developed markets .

Global Veterinary Services Market segmentation by Type.

By End-User:The end-user segmentation includes Household Pet Owners, Livestock Producers and Dairies, Veterinary Clinics and Group Practices, Animal Hospitals and Specialty Hospitals, Research and Academic Institutions, and Animal Shelters, NGOs, and Government Agencies. Household Pet Owners represent the largest segment, driven by the increasing number of pet owners, higher per-visit spending in companion care, and the expansion of primary and specialty services accessed through clinics and hospitals .

Global Veterinary Services Market segmentation by End-User.

Global Veterinary Services Market Competitive Landscape

The Global Veterinary Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as Mars Veterinary Health (Banfield Pet Hospital, VCA Animal Hospitals, AniCura, BluePearl), National Veterinary Associates (NVA), IVC Evidensia, CVS Group plc, Greencross Pet Wellness Company (Greencross Vets), Medivet Group, Pets at Home Group plc (Vets4Pets), Petco Health and Wellness Company, Inc. (Vetco Clinics), PetSmart LLC (Banfield in-store partnerships), IDEXX Laboratories, Inc. (Reference labs and diagnostics services), Antech Diagnostics (Antech Imaging Services), Zoetis Inc. (Reference Labs and diagnostics services), Animal Health International, Inc. (a Patterson Company), Trupanion, Inc., Lemonade, Inc. (Lemonade Pet Insurance) contribute to innovation, geographic expansion, and service delivery in this space.

Mars Veterinary Health

1911

McLean, Virginia, USA

National Veterinary Associates

1996

Agoura Hills, California, USA

IVC Evidensia

2011

Bristol, United Kingdom

CVS Group plc

1999

Diss, United Kingdom

Greencross Pet Wellness Company

1994

Brisbane, Australia

Company

Establishment Year

Headquarters

Group Size (Clinic count or regions served)

Revenue Growth Rate (YoY)

Same-Clinic Sales Growth (Like-for-like)

Client Retention Rate

Average Revenue per Visit (ARPV)

Case Mix Index (General vs Specialty)

Global Veterinary Services Market Industry Analysis

Growth Drivers

  • Increasing Pet Ownership:The number of pet owners in None has surged, with approximately 70% of households owning at least one pet, translating to around 50 million pets. This rise in pet ownership drives demand for veterinary services, as pet owners increasingly seek regular check-ups, vaccinations, and emergency care. The pet care market is projected to reach USD 100 billion in future, indicating a robust growth trajectory that supports the veterinary services sector significantly.
  • Rising Awareness of Animal Health:Public awareness regarding animal health has increased, with 65% of pet owners in None acknowledging the importance of regular veterinary visits. This shift is supported by educational campaigns and social media, leading to a 30% increase in preventive care services. As pet owners prioritize their pets' health, the demand for veterinary consultations, vaccinations, and wellness programs is expected to grow, further propelling the market.
  • Advancements in Veterinary Technology:The veterinary sector in None is experiencing rapid technological advancements, with investments in telemedicine and diagnostic tools reaching USD 2 billion in future. Innovations such as telehealth services and advanced imaging techniques are enhancing service delivery and accessibility. These technologies not only improve treatment outcomes but also attract more clients seeking modern veterinary care, thereby driving market growth significantly.

Market Challenges

  • High Cost of Veterinary Services:The cost of veterinary care in None has risen sharply, with average treatment costs increasing by 20% over the past three years. This financial burden can deter pet owners from seeking necessary medical attention for their animals, leading to untreated health issues. As a result, the market faces challenges in maintaining client retention and ensuring comprehensive care for pets, impacting overall service demand.
  • Shortage of Veterinary Professionals:The veterinary workforce in None is facing a significant shortage, with an estimated deficit of 10,000 veterinarians in future. This shortage is exacerbated by the increasing demand for services and the limited number of graduates entering the field. Consequently, the lack of qualified professionals can lead to longer wait times for appointments and reduced service availability, posing a challenge to market growth.

Global Veterinary Services Market Future Outlook

The future of the veterinary services market in None appears promising, driven by ongoing trends in pet ownership and technological integration. As pet owners increasingly prioritize preventive care, the demand for regular health check-ups and vaccinations is expected to rise. Additionally, the incorporation of telemedicine and mobile services will enhance accessibility, allowing veterinary practices to reach a broader audience. These developments will likely foster a more robust and responsive veterinary care landscape in the coming years.

Market Opportunities

  • Expansion of Telemedicine in Veterinary Care:The telemedicine sector in veterinary care is projected to grow significantly, with an estimated market value of USD 500 million in future. This growth presents an opportunity for veterinary practices to offer remote consultations, improving access to care for pet owners in rural areas and enhancing client engagement through convenient service options.
  • Growth in Preventive Healthcare Services:The preventive healthcare segment is gaining traction, with a projected increase in wellness plans and routine check-ups expected to reach USD 1 billion in future. This trend reflects a shift in pet owner attitudes towards proactive health management, creating opportunities for veterinary practices to develop tailored preventive care packages that cater to this growing demand.

Scope of the Report

SegmentSub-Segments
By Type

Companion Animal Services

Livestock and Production Animal Services

Equine Veterinary Services

Specialty and Referral Services

Emergency and Critical Care

Preventive and Wellness Care

Mobile and Home-Visit Services

By End-User

Household Pet Owners

Livestock Producers and Dairies

Veterinary Clinics and Group Practices

Animal Hospitals and Specialty Hospitals

Research and Academic Institutions

Animal Shelters, NGOs, and Government Agencies

By Service Type

Primary Care and Consultation

Surgical and Anesthesia Services

Diagnostics and Imaging (Lab, Radiology, Ultrasound)

Vaccination and Preventive Programs

Rehabilitation, Physiotherapy, and Dentistry

Telemedicine and Remote Care

By Distribution Channel

Direct-to-Client (Owned Clinics/Hospitals)

Corporate Group Networks and DSOs

Mobile and Field Services

Online Booking and Digital Platforms

Referral Networks and Partnerships

By Geographic Presence

Urban

Suburban

Rural

Remote and Underserved Regions

By Pricing Model

Fee-for-Service

Wellness Plans and Subscriptions

Insurance-Reimbursed Services

Value-Based and Bundled Care

By Customer Segment

Individual Pet Owners

Multi-Pet Households

Corporate and Consolidator Groups

Agricultural Enterprises

Non-profits and Public Sector

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, Animal and Plant Health Inspection Service)

Veterinary Clinics and Hospitals

Pharmaceutical Companies

Pet Food Manufacturers

Animal Health Product Distributors

Non-Governmental Organizations (NGOs) focused on Animal Welfare

Insurance Companies specializing in Pet Insurance

Players Mentioned in the Report:

Mars Veterinary Health (Banfield Pet Hospital, VCA Animal Hospitals, AniCura, BluePearl)

National Veterinary Associates (NVA)

IVC Evidensia

CVS Group plc

Greencross Pet Wellness Company (Greencross Vets)

Medivet Group

Pets at Home Group plc (Vets4Pets)

Petco Health and Wellness Company, Inc. (Vetco Clinics)

PetSmart LLC (Banfield in-store partnerships)

IDEXX Laboratories, Inc. (Reference labs and diagnostics services)

Antech Diagnostics (Antech Imaging Services)

Zoetis Inc. (Reference Labs and diagnostics services)

Animal Health International, Inc. (a Patterson Company)

Trupanion, Inc.

Lemonade, Inc. (Lemonade Pet Insurance)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Veterinary Services Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Veterinary Services Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Veterinary Services Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Pet Ownership
3.1.2 Rising Awareness of Animal Health
3.1.3 Advancements in Veterinary Technology
3.1.4 Growth in Livestock Production

3.2 Market Challenges

3.2.1 High Cost of Veterinary Services
3.2.2 Shortage of Veterinary Professionals
3.2.3 Regulatory Compliance Issues
3.2.4 Economic Downturns Affecting Spending

3.3 Market Opportunities

3.3.1 Expansion of Telemedicine in Veterinary Care
3.3.2 Growth in Preventive Healthcare Services
3.3.3 Increasing Demand for Pet Insurance
3.3.4 Development of Innovative Veterinary Products

3.4 Market Trends

3.4.1 Shift Towards Preventive Care
3.4.2 Integration of Technology in Veterinary Practices
3.4.3 Focus on Sustainable Practices
3.4.4 Rise of Mobile Veterinary Services

3.5 Government Regulation

3.5.1 Animal Welfare Legislation
3.5.2 Veterinary Practice Acts
3.5.3 Drug Approval Regulations
3.5.4 Licensing Requirements for Veterinary Professionals

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Veterinary Services Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Veterinary Services Market Segmentation

8.1 By Type

8.1.1 Companion Animal Services
8.1.2 Livestock and Production Animal Services
8.1.3 Equine Veterinary Services
8.1.4 Specialty and Referral Services
8.1.5 Emergency and Critical Care
8.1.6 Preventive and Wellness Care
8.1.7 Mobile and Home-Visit Services

8.2 By End-User

8.2.1 Household Pet Owners
8.2.2 Livestock Producers and Dairies
8.2.3 Veterinary Clinics and Group Practices
8.2.4 Animal Hospitals and Specialty Hospitals
8.2.5 Research and Academic Institutions
8.2.6 Animal Shelters, NGOs, and Government Agencies

8.3 By Service Type

8.3.1 Primary Care and Consultation
8.3.2 Surgical and Anesthesia Services
8.3.3 Diagnostics and Imaging (Lab, Radiology, Ultrasound)
8.3.4 Vaccination and Preventive Programs
8.3.5 Rehabilitation, Physiotherapy, and Dentistry
8.3.6 Telemedicine and Remote Care

8.4 By Distribution Channel

8.4.1 Direct-to-Client (Owned Clinics/Hospitals)
8.4.2 Corporate Group Networks and DSOs
8.4.3 Mobile and Field Services
8.4.4 Online Booking and Digital Platforms
8.4.5 Referral Networks and Partnerships

8.5 By Geographic Presence

8.5.1 Urban
8.5.2 Suburban
8.5.3 Rural
8.5.4 Remote and Underserved Regions

8.6 By Pricing Model

8.6.1 Fee-for-Service
8.6.2 Wellness Plans and Subscriptions
8.6.3 Insurance-Reimbursed Services
8.6.4 Value-Based and Bundled Care

8.7 By Customer Segment

8.7.1 Individual Pet Owners
8.7.2 Multi-Pet Households
8.7.3 Corporate and Consolidator Groups
8.7.4 Agricultural Enterprises
8.7.5 Non-profits and Public Sector

9. Global Veterinary Services Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Clinic count or regions served)
9.2.3 Revenue Growth Rate (YoY)
9.2.4 Same-Clinic Sales Growth (Like-for-like)
9.2.5 Client Retention Rate
9.2.6 Average Revenue per Visit (ARPV)
9.2.7 Case Mix Index (General vs Specialty)
9.2.8 Net Promoter Score (NPS) / Client Satisfaction
9.2.9 Pricing Strategy (Premium, Mid, Value)
9.2.10 Operating Margin / EBITDA Margin
9.2.11 Digital Utilization Rate (telemedicine, online booking)
9.2.12 Staff Utilization (DVMs per clinic, Rev/DVM)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Mars Veterinary Health (Banfield Pet Hospital, VCA Animal Hospitals, AniCura, BluePearl)
9.5.2 National Veterinary Associates (NVA)
9.5.3 IVC Evidensia
9.5.4 CVS Group plc
9.5.5 Greencross Pet Wellness Company (Greencross Vets)
9.5.6 Medivet Group
9.5.7 Pets at Home Group plc (Vets4Pets)
9.5.8 Petco Health and Wellness Company, Inc. (Vetco Clinics)
9.5.9 PetSmart LLC (Banfield in-store partnerships)
9.5.10 IDEXX Laboratories, Inc. (Reference labs and diagnostics services)
9.5.11 Antech Diagnostics (Antech Imaging Services)
9.5.12 Zoetis Inc. (Reference Labs and diagnostics services)
9.5.13 Animal Health International, Inc. (a Patterson Company)
9.5.14 Trupanion, Inc.
9.5.15 Lemonade, Inc. (Lemonade Pet Insurance)

10. Global Veterinary Services Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Spending on Animal Health
10.1.2 Policy Framework for Veterinary Services
10.1.3 Collaboration with Private Sector
10.1.4 Funding for Veterinary Research

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Veterinary Facilities
10.2.2 Expenditure on Veterinary Equipment
10.2.3 Budget Allocation for Animal Welfare

10.3 Pain Point Analysis by End-User Category

10.3.1 Access to Veterinary Services
10.3.2 Affordability of Care
10.3.3 Quality of Veterinary Services

10.4 User Readiness for Adoption

10.4.1 Awareness of Veterinary Services
10.4.2 Willingness to Pay for Services
10.4.3 Adoption of Technology in Veterinary Care

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of Service Effectiveness
10.5.2 Expansion of Service Offerings
10.5.3 Long-term Client Relationships

11. Global Veterinary Services Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from veterinary associations and global health organizations
  • Review of market data from government publications and trade journals
  • Examination of academic articles and white papers on veterinary services trends

Primary Research

  • Interviews with veterinarians and clinic owners to gather insights on service demand
  • Surveys with pet owners to understand preferences and spending habits
  • Focus groups with veterinary technicians to discuss operational challenges and innovations

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including trade publications and expert opinions
  • Triangulation of market size estimates using both qualitative and quantitative data
  • Sanity checks through expert panel reviews comprising industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national veterinary expenditure statistics
  • Segmentation by service type, including companion animal care, livestock services, and diagnostics
  • Incorporation of trends in pet ownership and livestock management practices

Bottom-up Modeling

  • Collection of service pricing data from veterinary clinics and hospitals
  • Volume estimates based on the number of veterinary visits and procedures performed
  • Analysis of growth rates in specific service segments such as telemedicine and preventive care

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and pet ownership trends
  • Scenario modeling based on potential regulatory changes and advancements in veterinary technology
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Companion Animal Veterinary Services120Veterinarians, Clinic Managers
Livestock Veterinary Services90Farm Owners, Veterinary Technicians
Veterinary Diagnostics and Labs70Lab Managers, Veterinary Pathologists
Telemedicine in Veterinary Care60Veterinary Telehealth Providers, Pet Owners
Preventive Care and Wellness Programs80Veterinary Nurses, Pet Wellness Coordinators

Frequently Asked Questions

What is the current value of the Global Veterinary Services Market?

The Global Veterinary Services Market is valued at approximately USD 118 billion, reflecting a robust growth trajectory driven by increasing pet ownership, heightened awareness of animal health, and advancements in veterinary technology.

What factors are driving the growth of the veterinary services market?

Which countries dominate the Global Veterinary Services Market?

What are the main segments of the veterinary services market?

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