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Oman veterinary services market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

The Oman veterinary services market, valued at USD 319 million, is growing due to increasing pet ownership, preventive care demand, and government initiatives for animal welfare.

Region:Middle East

Author(s):Rebecca

Product Code:KRAC8501

Pages:88

Published On:November 2025

About the Report

Base Year 2024

Oman Veterinary Services Market Overview

  • The Oman Veterinary Services Market is valued at USD 319 million, based on a five-year historical analysis. This growth is primarily driven by increasing pet ownership, rising awareness of animal health, and the expansion of livestock farming. The demand for veterinary services and products has surged as consumers prioritize the health and well-being of their animals, leading to a robust market environment. The market is witnessing rapid adoption of advanced veterinary technologies and a growing emphasis on preventive care, further accelerating sector expansion .
  • Key cities dominating the market include Muscat, Dhofar, and Al Batinah. Muscat, as the capital, serves as a central hub for veterinary services and products, while Dhofar's agricultural activities contribute significantly to livestock health services. Al Batinah's growing population of pet owners further enhances the demand for veterinary care, making these regions pivotal in the market landscape.
  • In 2023, the Omani government implemented the Veterinary Practice Licensing Regulations, 2023, issued by the Ministry of Agriculture, Fisheries and Water Resources. This regulation mandates that all veterinary practices must be licensed and adhere to specific health and safety standards. The regulation aims to enhance the quality of veterinary services and ensure the welfare of animals, thereby fostering a more reliable and professional veterinary service environment across the country.
Oman Veterinary Services Market Size

Oman Veterinary Services Market Segmentation

By Type:The market is segmented into various types, including Veterinary Pharmaceuticals, Veterinary Services, Animal Feed Additives, Diagnostic Products, Vaccines, Pet Care Products, and Others. Among these, Veterinary Pharmaceuticals and Veterinary Services are the most significant segments, driven by the increasing need for effective treatment and preventive care for animals.

Oman Veterinary Services Market segmentation by Type.

By Service Type:The service type segmentation includes Preventive Care, Surgical Services, Emergency Care, Diagnostic Services, and Others. Preventive Care is the leading segment, reflecting the growing trend among pet owners and livestock farmers to prioritize regular health check-ups and vaccinations to ensure the well-being of their animals.

Oman Veterinary Services Market segmentation by Service Type.

Oman Veterinary Services Market Competitive Landscape

The Oman Veterinary Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as Oman Veterinary Clinic, Al Batinah Veterinary Services, Muscat Veterinary Hospital, Dhofar Veterinary Clinic, Oman Animal Health, Veterinary Services Oman, Al Shamal Veterinary Clinic, Pet Care Oman, Oman Veterinary Association, Al Waha Veterinary Services, Muscat Pet Hospital, Oman Animal Hospital, Al Hail Veterinary Clinic, Vetco Oman, Al Ain Animal Health, Zoetis Inc., Merck Animal Health, Elanco Animal Health, Boehringer Ingelheim, IDEXX Laboratories contribute to innovation, geographic expansion, and service delivery in this space.

Oman Veterinary Clinic

2005

Muscat, Oman

Al Batinah Veterinary Services

2010

Al Batinah, Oman

Muscat Veterinary Hospital

2012

Muscat, Oman

Dhofar Veterinary Clinic

2015

Dhofar, Oman

Oman Animal Health

2018

Muscat, Oman

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (USD million)

Revenue Growth Rate (%)

Number of Clinics/Branches

Market Penetration Rate (%)

Service Diversification Index

Oman Veterinary Services Market Industry Analysis

Growth Drivers

  • Increasing Pet Ownership:The pet population in Oman has surged, with estimates indicating over 1.6 million pets in future, reflecting a 25% increase from 2020. This rise in pet ownership is driven by changing lifestyles and increased disposable income, with the average household spending on pet care reaching OMR 350 annually. As more families adopt pets, the demand for veterinary services, including routine check-ups and emergency care, is expected to grow significantly, bolstering the market.
  • Rising Awareness of Animal Health:Public awareness regarding animal health has improved, with over 65% of pet owners in Oman now prioritizing regular veterinary visits. This shift is supported by educational campaigns from the Ministry of Agriculture and Fisheries, which reported a 35% increase in attendance at veterinary health workshops in future. As awareness grows, the demand for preventive care and vaccinations is expected to rise, positively impacting the veterinary services market.
  • Government Initiatives for Livestock Health:The Omani government has allocated OMR 6 million for livestock health initiatives in future, focusing on disease prevention and veterinary infrastructure development. This funding aims to enhance veterinary services for livestock, which is crucial for the agricultural sector, contributing approximately 5% to the national GDP. Improved livestock health services will not only benefit farmers but also stimulate demand for veterinary professionals and related services.

Market Challenges

  • Limited Access to Advanced Veterinary Care:Many regions in Oman, particularly rural areas, face a shortage of advanced veterinary facilities. Approximately 45% of the population lives in these areas, where access to specialized veterinary care is limited. This lack of infrastructure hampers the ability to provide comprehensive services, leading to untreated health issues in animals and a potential decline in overall animal health standards.
  • High Cost of Veterinary Services:The average cost of veterinary services in Oman can reach OMR 55 per visit, which is a significant expense for many pet owners. With a median household income of OMR 1,300, this cost can deter regular veterinary visits, particularly for low-income families. The financial burden associated with veterinary care can lead to delayed treatments, negatively impacting animal health and the overall veterinary market.

Oman Veterinary Services Market Future Outlook

The future of the Oman veterinary services market appears promising, driven by increasing pet ownership and a growing emphasis on animal welfare. As the government continues to invest in veterinary infrastructure and education, the market is likely to see enhanced service delivery. Additionally, the integration of technology in veterinary practices, such as telemedicine, is expected to improve access to care, particularly in underserved areas, fostering growth and innovation in the sector.

Market Opportunities

  • Growth in Pet Insurance Market:The pet insurance market in Oman is projected to expand, with an estimated 20,000 policies sold in future. This growth presents an opportunity for veterinary clinics to partner with insurance providers, enhancing service accessibility and affordability for pet owners, ultimately driving demand for veterinary services.
  • Development of Telemedicine for Veterinary Services:The rise of telemedicine in veterinary care is gaining traction, with an expected 30% increase in virtual consultations in future. This trend allows pet owners to access veterinary advice remotely, improving service delivery in rural areas and reducing the burden on physical clinics, thus creating a new revenue stream for veterinary professionals.

Scope of the Report

SegmentSub-Segments
By Type

Veterinary Pharmaceuticals

Veterinary Services

Animal Feed Additives

Diagnostic Products

Vaccines

Pet Care Products

Others

By Service Type

Preventive Care

Surgical Services

Emergency Care

Diagnostic Services

Others

By Product Type

Pharmaceuticals

Vaccines

Diagnostic Products

Animal Feed Additives

Pet Care Products

Others

By Distribution Channel

Veterinary Clinics

Online Retail

Pharmacies

Direct Sales

Others

By End-User

Pet Owners

Livestock Farmers

Veterinary Clinics

Research Institutions

Government Agencies

Others

By Animal Type

Companion Animals

Livestock

Aquatic Animals

Exotic Animals

Others

By Region

Muscat

Dhofar

Al Batinah

Others

By Policy Support

Subsidies for veterinary services

Tax incentives for veterinary practices

Grants for animal health research

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture, Fisheries and Water Resources)

Veterinary Clinics and Hospitals

Animal Health Product Manufacturers

Livestock Farmers and Producers

Pet Care Service Providers

Animal Welfare Organizations

Pharmaceutical Companies Specializing in Animal Health

Players Mentioned in the Report:

Oman Veterinary Clinic

Al Batinah Veterinary Services

Muscat Veterinary Hospital

Dhofar Veterinary Clinic

Oman Animal Health

Veterinary Services Oman

Al Shamal Veterinary Clinic

Pet Care Oman

Oman Veterinary Association

Al Waha Veterinary Services

Muscat Pet Hospital

Oman Animal Hospital

Al Hail Veterinary Clinic

Vetco Oman

Al Ain Animal Health

Zoetis Inc.

Merck Animal Health

Elanco Animal Health

Boehringer Ingelheim

IDEXX Laboratories

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Oman Veterinary Services Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Oman Veterinary Services Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Oman Veterinary Services Market Analysis

3.1 Growth Drivers

3.1.1 Increasing pet ownership
3.1.2 Rising awareness of animal health
3.1.3 Government initiatives for livestock health
3.1.4 Expansion of veterinary clinics and services

3.2 Market Challenges

3.2.1 Limited access to advanced veterinary care
3.2.2 High cost of veterinary services
3.2.3 Shortage of qualified veterinary professionals
3.2.4 Regulatory hurdles in veterinary practices

3.3 Market Opportunities

3.3.1 Growth in pet insurance market
3.3.2 Development of telemedicine for veterinary services
3.3.3 Increasing demand for organic pet food
3.3.4 Expansion into rural veterinary services

3.4 Market Trends

3.4.1 Rise in preventive healthcare for pets
3.4.2 Adoption of technology in veterinary practices
3.4.3 Growing focus on animal welfare
3.4.4 Increase in mobile veterinary services

3.5 Government Regulation

3.5.1 Veterinary licensing requirements
3.5.2 Animal welfare legislation
3.5.3 Import/export regulations for veterinary products
3.5.4 Standards for veterinary pharmaceuticals

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Oman Veterinary Services Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Oman Veterinary Services Market Segmentation

8.1 By Type

8.1.1 Veterinary Pharmaceuticals
8.1.2 Veterinary Services
8.1.3 Animal Feed Additives
8.1.4 Diagnostic Products
8.1.5 Vaccines
8.1.6 Pet Care Products
8.1.7 Others

8.2 By Service Type

8.2.1 Preventive Care
8.2.2 Surgical Services
8.2.3 Emergency Care
8.2.4 Diagnostic Services
8.2.5 Others

8.3 By Product Type

8.3.1 Pharmaceuticals
8.3.2 Vaccines
8.3.3 Diagnostic Products
8.3.4 Animal Feed Additives
8.3.5 Pet Care Products
8.3.6 Others

8.4 By Distribution Channel

8.4.1 Veterinary Clinics
8.4.2 Online Retail
8.4.3 Pharmacies
8.4.4 Direct Sales
8.4.5 Others

8.5 By End-User

8.5.1 Pet Owners
8.5.2 Livestock Farmers
8.5.3 Veterinary Clinics
8.5.4 Research Institutions
8.5.5 Government Agencies
8.5.6 Others

8.6 By Animal Type

8.6.1 Companion Animals
8.6.2 Livestock
8.6.3 Aquatic Animals
8.6.4 Exotic Animals
8.6.5 Others

8.7 By Region

8.7.1 Muscat
8.7.2 Dhofar
8.7.3 Al Batinah
8.7.4 Others

8.8 By Policy Support

8.8.1 Subsidies for veterinary services
8.8.2 Tax incentives for veterinary practices
8.8.3 Grants for animal health research
8.8.4 Others

9. Oman Veterinary Services Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (USD million)
9.2.4 Revenue Growth Rate (%)
9.2.5 Number of Clinics/Branches
9.2.6 Market Penetration Rate (%)
9.2.7 Service Diversification Index
9.2.8 Average Client Volume per Month
9.2.9 Average Response Time to Clients (hours)
9.2.10 Customer Satisfaction Index (score/100)
9.2.11 Brand Recognition Score (score/100)
9.2.12 Employee Count
9.2.13 Digital Adoption Level (score/100)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Oman Veterinary Clinic
9.5.2 Al Batinah Veterinary Services
9.5.3 Muscat Veterinary Hospital
9.5.4 Dhofar Veterinary Clinic
9.5.5 Oman Animal Health
9.5.6 Veterinary Services Oman
9.5.7 Al Shamal Veterinary Clinic
9.5.8 Pet Care Oman
9.5.9 Oman Veterinary Association
9.5.10 Al Waha Veterinary Services
9.5.11 Muscat Pet Hospital
9.5.12 Oman Animal Hospital
9.5.13 Al Hail Veterinary Clinic
9.5.14 Vetco Oman
9.5.15 Al Ain Animal Health
9.5.16 Zoetis Inc.
9.5.17 Merck Animal Health
9.5.18 Elanco Animal Health
9.5.19 Boehringer Ingelheim
9.5.20 IDEXX Laboratories

10. Oman Veterinary Services Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Fisheries
10.1.2 Ministry of Health
10.1.3 Ministry of Environment and Climate Affairs
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in veterinary infrastructure
10.2.2 Spending on veterinary technology
10.2.3 Budget allocation for animal health programs
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Pet Owners
10.3.2 Livestock Farmers
10.3.3 Veterinary Clinics
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of veterinary services
10.4.2 Accessibility of veterinary care
10.4.3 Financial readiness for veterinary services
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of veterinary service effectiveness
10.5.2 Expansion of service offerings
10.5.3 Customer feedback and improvement
10.5.4 Others

11. Oman Veterinary Services Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and reports on veterinary services in Oman
  • Review of industry reports from veterinary associations and agricultural ministries
  • Examination of market trends through academic journals and veterinary health studies

Primary Research

  • Interviews with veterinarians and veterinary clinic owners across Oman
  • Surveys targeting livestock farmers and pet owners to understand service needs
  • Focus groups with stakeholders in the veterinary supply chain, including distributors

Validation & Triangulation

  • Cross-validation of findings with multiple data sources, including trade publications
  • Triangulation of insights from primary interviews and secondary data analysis
  • Sanity checks through expert reviews from veterinary professionals and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total veterinary services market size based on national health expenditure
  • Segmentation by service type, including companion animal care and livestock health
  • Incorporation of demographic data to assess pet ownership and livestock statistics

Bottom-up Modeling

  • Collection of service pricing data from veterinary clinics and hospitals
  • Volume estimates based on the number of veterinary procedures performed annually
  • Analysis of growth rates in pet ownership and livestock farming to project future demand

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and health trends
  • Scenario modeling based on potential regulatory changes affecting veterinary practices
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Companion Animal Veterinary Services100Veterinarians, Pet Owners
Livestock Health Management70Farmers, Livestock Veterinarians
Veterinary Supply Chain Insights50Distributors, Veterinary Product Manufacturers
Pet Care Services Market60Pet Groomers, Pet Service Providers
Regulatory Impact on Veterinary Practices40Policy Makers, Veterinary Association Representatives

Frequently Asked Questions

What is the current value of the Oman Veterinary Services Market?

The Oman Veterinary Services Market is valued at approximately USD 319 million, reflecting significant growth driven by increasing pet ownership, heightened awareness of animal health, and the expansion of livestock farming in the region.

What factors are driving growth in the Oman Veterinary Services Market?

Which cities are the main hubs for veterinary services in Oman?

What recent regulations have impacted the veterinary services in Oman?

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