Indonesia Anticoagulant Rodenticides Market

The Indonesia anticoagulant rodenticides market, valued at USD 10 million, is driven by increasing pest control needs in urban and agricultural sectors, with second-generation types dominating.

Region:Asia

Author(s):Geetanshi

Product Code:KRAD7133

Pages:93

Published On:December 2025

About the Report

Base Year 2024

Indonesia Anticoagulant Rodenticides Market Overview

  • The Indonesia Anticoagulant Rodenticides Market is valued at USD 10 million, based on a five-year historical analysis. This growth is primarily driven by the increasing agricultural activities, urbanization, rising rodent infestations in densely populated cities, expanding food industry hygiene standards, and the rising need for pest control solutions in both urban and rural settings. The demand for effective rodent control measures has surged due to the growing awareness of health risks associated with rodent infestations.
  • Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density and significant agricultural activities. Jakarta, being the capital, has a high demand for pest control in urban areas, while Surabaya and Bandung are crucial for agricultural production, necessitating effective rodent management solutions.
  • The Regulation of Pesticides, 2019 issued by the Ministry of Agriculture governs the registration and use of rodenticides, requiring all anticoagulant rodenticides to obtain product registration certificates prior to market entry, with compliance involving safety assessments, labeling standards, and residue thresholds to ensure safety for public health and the environment.
Indonesia Anticoagulant Rodenticides Market Size

Indonesia Anticoagulant Rodenticides Market Segmentation

By Type (Active Ingredient):

Indonesia Anticoagulant Rodenticides Market segmentation by Type (Active Ingredient).

The market is segmented into four main types of active ingredients: First-Generation Anticoagulants, Second-Generation Anticoagulants, Combination / Multi-Feed Anticoagulant Formulations, and Others. Among these, Second-Generation Anticoagulants dominate the market due to their higher efficacy and lower required dosages compared to first-generation options. The increasing prevalence of resistant rodent populations has further driven the demand for these more potent formulations. Additionally, the convenience of combination products is gaining traction among users, particularly in urban pest control applications.

By Formulation:

Indonesia Anticoagulant Rodenticides Market segmentation by Formulation.

The market is further segmented by formulation types, including Blocks / Baits, Pellets / Grain Baits, Pastes / Gels, Powders and Concentrates, and Others. Blocks / Baits are the leading formulation type due to their ease of use and effectiveness in various environments. The convenience of ready-to-use baits appeals to both professional pest control operators and residential users. Pellets and grain baits are also popular, particularly in agricultural settings, where they can be easily distributed in fields.

Indonesia Anticoagulant Rodenticides Market Competitive Landscape

The Indonesia Anticoagulant Rodenticides Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT Bayer Indonesia, PT BASF Indonesia, PT Syngenta Indonesia, PT Sumitomo Chemical Indonesia, PT Sumi Agro Indonesia, PT Fumakilla Indonesia, PT Petrokimia Kayaku, PT Nufarm Indonesia, PT Ecolab International Indonesia, PT Antis Jaya, PT Cisa Agro Indonesia, PT Biotis Agrindo, PT Panca Prima Wijaya, PT Multiguna Agrisatwa, Other Notable Local Rodenticide & Pest Control Product Manufacturers contribute to innovation, geographic expansion, and service delivery in this space.

PT Bayer Indonesia

1953

Jakarta, Indonesia

PT BASF Indonesia

1970

Jakarta, Indonesia

PT Syngenta Indonesia

1996

Jakarta, Indonesia

PT Sumitomo Chemical Indonesia

1977

Jakarta, Indonesia

PT Sumi Agro Indonesia

2004

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Group Size (Global Major, Regional Player, Local/Niche Player)

Indonesia Anticoagulant Rodenticide Revenue and 5-Year CAGR

Share of Anticoagulant Rodenticides in Total Rodenticide Portfolio

Market Penetration (Number of Provinces / Key Cities Served)

Channel Reach (Number of Distributors / Dealer Outlets)

Key Application Exposure (Agriculture vs Urban vs Food Facilities Mix)

Indonesia Anticoagulant Rodenticides Market Industry Analysis

Growth Drivers

  • Increasing Urbanization and Population Density:Indonesia's urban population is projected to reach 56% in future, up from 54% previously, according to the World Bank. This rapid urbanization leads to higher rodent populations in densely populated areas, increasing the demand for effective pest control solutions. The urban population growth translates to approximately 10 million additional residents in cities, creating a significant market for anticoagulant rodenticides to manage rodent infestations effectively.
  • Rising Awareness of Health Risks:The Indonesian Ministry of Health reported that rodent-borne diseases, such as leptospirosis, have seen a 15% increase in reported cases over the past three years. This rising awareness of health risks associated with rodent infestations drives demand for anticoagulant rodenticides. As public health campaigns emphasize the dangers of rodent-related diseases, households and businesses are increasingly investing in pest control measures to safeguard health and well-being.
  • Expansion of Agricultural Activities:Indonesia's agricultural sector is expected to grow by 3.5% in future. This growth is accompanied by an increase in rodent populations that threaten crops, leading farmers to seek effective rodent control solutions. The agricultural sector's reliance on anticoagulant rodenticides to protect yields from rodent damage is crucial, as losses from infestations can reach up to 20% of total crop production, significantly impacting food security and farmer incomes.

Market Challenges

  • Stringent Regulatory Requirements:The Indonesian government has implemented strict regulations regarding the registration and use of rodenticides, requiring extensive testing and compliance with safety standards. Currently, the Ministry of Agriculture mandates that all rodenticides must undergo a rigorous approval process, which can take up to 18 months. This regulatory environment poses challenges for manufacturers, potentially delaying product launches and increasing operational costs, thereby impacting market growth.
  • Competition from Non-Chemical Pest Control Methods:The rise of non-chemical pest control methods, such as traps and biological control, presents a significant challenge to the anticoagulant rodenticides market. Currently, it is estimated that non-chemical methods will account for approximately 30% of the pest control market in Indonesia. This shift is driven by increasing consumer preference for environmentally friendly solutions, which may limit the growth potential of traditional rodenticides in the market.

Indonesia Anticoagulant Rodenticides Market Future Outlook

The future of the anticoagulant rodenticides market in Indonesia appears promising, driven by urbanization and heightened health awareness. As the population continues to grow, the demand for effective pest control solutions will likely increase. Additionally, advancements in technology and the development of eco-friendly products are expected to shape the market landscape. Companies that adapt to these trends and address regulatory challenges will be well-positioned to capture market share and meet evolving consumer preferences in the coming years.

Market Opportunities

  • Development of Eco-Friendly Anticoagulant Rodenticides:There is a growing opportunity for manufacturers to innovate and develop eco-friendly anticoagulant rodenticides. With increasing consumer demand for sustainable products, companies that invest in research and development of biodegradable formulations can capture a significant market share, appealing to environmentally conscious consumers and aligning with government regulations promoting sustainability.
  • Expansion into Untapped Rural Markets:Rural areas in Indonesia present a significant opportunity for market expansion. With approximately 44% of the population residing in rural regions, there is a growing need for effective rodent control solutions in agriculture. Targeting these markets with tailored marketing strategies and distribution channels can enhance market penetration and drive sales growth in the anticoagulant rodenticides sector.

Scope of the Report

SegmentSub-Segments
By Type (Active Ingredient)

First-Generation Anticoagulants (e.g., warfarin, chlorophacinone, coumatetralyl)

Second-Generation Anticoagulants (e.g., brodifacoum, bromadiolone, difenacoum, difethialone, flocoumafen)

Combination / Multi-Feed Anticoagulant Formulations

Others (including anticoagulant blends and emerging actives)

By Formulation

Blocks / Baits

Pellets / Grain Baits

Pastes / Gels

Powders and Concentrates

Others

By Application Sector

Agriculture (rice, corn, plantation crops, livestock facilities)

Urban Pest Control (residential and commercial premises)

Food & Feed Storage and Processing Facilities

Public Health & Municipal Programs

Others

By End-User

Professional Pest Control Operators

Commercial & Industrial Users

Farmers & Producer Cooperatives

Household / Residential Users

Government & Municipal Authorities

Others

By Distribution Channel

Agrochemical & Farm Input Dealers

Pest Control Product Distributors & Wholesalers

Modern Retail & Home Improvement Stores

Online / E-commerce Channels

Direct Institutional & Government Procurement

Others

By Packaging Type

Sachets / Small Pack SKUs (<500 g)

Bottles, Tubs & Canisters

Bulk Packaging (bags, drums, cartons)

Child-Resistant & Tamper-Evident Packaging

Others

By Region

Java

Sumatra

Kalimantan

Sulawesi

Bali & Nusa Tenggara

Papua & Maluku

By Regulatory & Stewardship Compliance

Products Registered with Indonesian Ministry of Agriculture / KLHK

Compliance with International Stewardship & Environmental Standards

Certified for Food-Handling and Export-Oriented Facilities

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture, Ministry of Health)

Manufacturers and Producers

Distributors and Retailers

Pest Control Service Providers

Environmental Protection Agencies (e.g., Indonesian Environmental Agency)

Industry Associations (e.g., Indonesian Pest Control Association)

Financial Institutions

Players Mentioned in the Report:

PT Bayer Indonesia

PT BASF Indonesia

PT Syngenta Indonesia

PT Sumitomo Chemical Indonesia

PT Sumi Agro Indonesia

PT Fumakilla Indonesia

PT Petrokimia Kayaku

PT Nufarm Indonesia

PT Ecolab International Indonesia

PT Antis Jaya

PT Cisa Agro Indonesia

PT Biotis Agrindo

PT Panca Prima Wijaya

PT Multiguna Agrisatwa

Other Notable Local Rodenticide & Pest Control Product Manufacturers

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Anticoagulant Rodenticides Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Anticoagulant Rodenticides Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Anticoagulant Rodenticides Market Analysis

3.1 Growth Drivers

3.1.1 Increasing urbanization and population density
3.1.2 Rising awareness of health risks associated with rodent infestations
3.1.3 Expansion of agricultural activities
3.1.4 Government initiatives for pest control

3.2 Market Challenges

3.2.1 Stringent regulatory requirements
3.2.2 Competition from non-chemical pest control methods
3.2.3 Environmental concerns regarding chemical usage
3.2.4 Fluctuating raw material prices

3.3 Market Opportunities

3.3.1 Development of eco-friendly anticoagulant rodenticides
3.3.2 Expansion into untapped rural markets
3.3.3 Strategic partnerships with agricultural sectors
3.3.4 Increasing demand for integrated pest management solutions

3.4 Market Trends

3.4.1 Growing preference for biodegradable products
3.4.2 Technological advancements in rodent control
3.4.3 Shift towards online sales channels
3.4.4 Rising consumer demand for safety and efficacy

3.5 Government Regulation

3.5.1 Registration and approval processes for rodenticides
3.5.2 Labeling and safety requirements
3.5.3 Restrictions on certain active ingredients
3.5.4 Compliance with environmental protection laws

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Anticoagulant Rodenticides Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Anticoagulant Rodenticides Market Segmentation

8.1 By Type (Active Ingredient)

8.1.1 First-Generation Anticoagulants (e.g., warfarin, chlorophacinone, coumatetralyl)
8.1.2 Second-Generation Anticoagulants (e.g., brodifacoum, bromadiolone, difenacoum, difethialone, flocoumafen)
8.1.3 Combination / Multi-Feed Anticoagulant Formulations
8.1.4 Others (including anticoagulant blends and emerging actives)

8.2 By Formulation

8.2.1 Blocks / Baits
8.2.2 Pellets / Grain Baits
8.2.3 Pastes / Gels
8.2.4 Powders and Concentrates
8.2.5 Others

8.3 By Application Sector

8.3.1 Agriculture (rice, corn, plantation crops, livestock facilities)
8.3.2 Urban Pest Control (residential and commercial premises)
8.3.3 Food & Feed Storage and Processing Facilities
8.3.4 Public Health & Municipal Programs
8.3.5 Others

8.4 By End-User

8.4.1 Professional Pest Control Operators
8.4.2 Commercial & Industrial Users
8.4.3 Farmers & Producer Cooperatives
8.4.4 Household / Residential Users
8.4.5 Government & Municipal Authorities
8.4.6 Others

8.5 By Distribution Channel

8.5.1 Agrochemical & Farm Input Dealers
8.5.2 Pest Control Product Distributors & Wholesalers
8.5.3 Modern Retail & Home Improvement Stores
8.5.4 Online / E-commerce Channels
8.5.5 Direct Institutional & Government Procurement
8.5.6 Others

8.6 By Packaging Type

8.6.1 Sachets / Small Pack SKUs (<500 g)
8.6.2 Bottles, Tubs & Canisters
8.6.3 Bulk Packaging (bags, drums, cartons)
8.6.4 Child-Resistant & Tamper-Evident Packaging
8.6.5 Others

8.7 By Region

8.7.1 Java
8.7.2 Sumatra
8.7.3 Kalimantan
8.7.4 Sulawesi
8.7.5 Bali & Nusa Tenggara
8.7.6 Papua & Maluku

8.8 By Regulatory & Stewardship Compliance

8.8.1 Products Registered with Indonesian Ministry of Agriculture / KLHK
8.8.2 Compliance with International Stewardship & Environmental Standards
8.8.3 Certified for Food-Handling and Export-Oriented Facilities
8.8.4 Others

9. Indonesia Anticoagulant Rodenticides Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Global Major, Regional Player, Local/Niche Player)
9.2.3 Indonesia Anticoagulant Rodenticide Revenue and 5-Year CAGR
9.2.4 Share of Anticoagulant Rodenticides in Total Rodenticide Portfolio
9.2.5 Market Penetration (Number of Provinces / Key Cities Served)
9.2.6 Channel Reach (Number of Distributors / Dealer Outlets)
9.2.7 Key Application Exposure (Agriculture vs Urban vs Food Facilities Mix)
9.2.8 Average Selling Price Band by Formulation
9.2.9 Registered Anticoagulant Products in Indonesia
9.2.10 Pipeline & New Product Launches (Past 3–5 Years)
9.2.11 Investment in Localization (Manufacturing / Formulation / Packaging)
9.2.12 Strategic Partnerships & Pest Control Service Tie-Ups

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 PT Bayer Indonesia
9.5.2 PT BASF Indonesia
9.5.3 PT Syngenta Indonesia
9.5.4 PT Sumitomo Chemical Indonesia
9.5.5 PT Sumi Agro Indonesia
9.5.6 PT Fumakilla Indonesia
9.5.7 PT Petrokimia Kayaku
9.5.8 PT Nufarm Indonesia
9.5.9 PT Ecolab International Indonesia
9.5.10 PT Antis Jaya
9.5.11 PT Cisa Agro Indonesia
9.5.12 PT Biotis Agrindo
9.5.13 PT Panca Prima Wijaya
9.5.14 PT Multiguna Agrisatwa
9.5.15 Other Notable Local Rodenticide & Pest Control Product Manufacturers

10. Indonesia Anticoagulant Rodenticides Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture
10.1.2 Ministry of Health
10.1.3 Ministry of Environment
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Agricultural Sector Investments
10.2.2 Urban Development Projects
10.2.3 Pest Control in Food Processing
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Residential Users
10.3.2 Commercial Establishments
10.3.3 Agricultural Producers
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training and Support Needs
10.4.3 Financial Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Effectiveness of Rodenticides
10.5.2 Cost Savings Analysis
10.5.3 User Satisfaction Metrics
10.5.4 Others

11. Indonesia Anticoagulant Rodenticides Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from agricultural and pest control associations in Indonesia
  • Review of government publications on agricultural practices and pest management regulations
  • Examination of market trends through academic journals and publications related to rodenticides

Primary Research

  • Interviews with key stakeholders in the agricultural sector, including farmers and pest control operators
  • Surveys conducted with distributors and retailers of anticoagulant rodenticides
  • Field visits to agricultural regions to gather insights on rodent control practices

Validation & Triangulation

  • Cross-validation of data from multiple sources, including trade associations and government reports
  • Triangulation of findings from primary interviews with secondary data insights
  • Sanity checks through expert reviews from industry specialists and agronomists

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national agricultural output and pest control expenditure
  • Segmentation of the market by product type, including different anticoagulant formulations
  • Incorporation of growth rates from historical data and projected agricultural trends

Bottom-up Modeling

  • Collection of sales data from major suppliers and manufacturers of anticoagulant rodenticides
  • Estimation of market penetration rates across various agricultural sectors
  • Calculation of average pricing and volume sold to derive total market value

Forecasting & Scenario Analysis

  • Development of forecasting models based on agricultural growth, pest prevalence, and regulatory changes
  • Scenario analysis considering potential impacts of environmental regulations on rodenticide usage
  • Creation of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Farmers using Anticoagulant Rodenticides120Crop Farmers, Livestock Farmers
Pest Control Operators80Business Owners, Field Technicians
Retailers of Agricultural Chemicals60Store Managers, Sales Representatives
Government Agricultural Officials40Policy Makers, Regulatory Officers
Environmental NGOs30Research Analysts, Program Coordinators

Frequently Asked Questions

What is the current value of the Indonesia Anticoagulant Rodenticides Market?

The Indonesia Anticoagulant Rodenticides Market is valued at approximately USD 10 million, based on a five-year historical analysis. This valuation reflects the growing demand for effective rodent control solutions driven by urbanization and agricultural activities.

What factors are driving the growth of the anticoagulant rodenticides market in Indonesia?

Which cities in Indonesia are the largest markets for anticoagulant rodenticides?

What are the main types of anticoagulant rodenticides available in Indonesia?

Other Regional/Country Reports

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KSA Anticoagulant Rodenticides Market

APAC Anticoagulant Rodenticides Market

SEA Anticoagulant Rodenticides Market

Vietnam Anticoagulant Rodenticides Market

Thailand Anticoagulant Rodenticides Market

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