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Indonesia COVID-19 Detection POC Kits Market

The Indonesia COVID-19 Detection POC Kits Market, valued at USD 1.1 Bn, is growing due to urgent need for rapid testing, increased healthcare spending, and expansion in urban centers like Jakarta.

Region:Asia

Author(s):Dev

Product Code:KRAD5210

Pages:91

Published On:December 2025

About the Report

Base Year 2024

Indonesia COVID-19 Detection POC Kits Market Overview

  • The Indonesia COVID-19 Detection POC Kits Market is valued at USD 1.1 billion, based on a five-year historical analysis, in line with the broader Indonesia point-of-care and molecular diagnostics market size reported for infectious disease testing, including COVID-19. This growth is primarily driven by the urgent need for rapid testing solutions during the pandemic, increased healthcare spending, and the rising prevalence of COVID-19 and other respiratory infections, as well as the expansion of point-of-care and molecular diagnostic platforms in Indonesia. The demand for point-of-care testing has surged as it allows for immediate results in decentralized settings, facilitating timely triage, isolation decisions, and treatment initiation.
  • Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density, higher COVID-19 case burden during peak waves, and more advanced healthcare and laboratory infrastructure. These urban centers have seen a significant influx of hospitals, private diagnostic laboratories, and community testing centers supported by national testing programs, which cater to the strong demand for COVID-19 and broader infectious disease testing. Additionally, the presence of major state-owned pharmaceutical groups (such as PT Bio Farma and its subsidiaries) and multinational diagnostics companies with distribution hubs in these regions further strengthens their market position.
  • In 2021, the Indonesian government, through the Ministry of Health, issued the Decree of the Minister of Health of the Republic of Indonesia Number HK.01.07/MENKES/446/2021 concerning the Use of Rapid Diagnostic Test Antigen for COVID-19, which mandates that COVID-19 antigen tests used in health facilities must be registered and meet performance criteria set by the Ministry. This instrument, together with BPOM registration requirements for in?vitro diagnostic medical devices, effectively standardizes the use of approved COVID-19 detection kits in healthcare and public health programs, aiming to ensure consistent testing quality and reliability of results. The Ministry of Health (MoH) oversees the technical evaluation and listing of eligible kits, while BPOM supervises product registration and safety, ensuring that manufacturers and importers comply with analytical performance, labeling, and post?market surveillance standards.
Indonesia COVID-19 Detection POC Kits Market Size

Indonesia COVID-19 Detection POC Kits Market Segmentation

By Test Type:The market is segmented into various test types, including Rapid Antigen POC Tests, Rapid Antibody (Serology) POC Tests, POC Molecular/NAAT Tests (e.g., RT-PCR, Isothermal), Multiplex Respiratory POC Panels (including COVID-19), and Others. Rapid Antigen POC Tests have gained significant traction due to their affordability, minimal instrumentation, and quick turnaround time, making them the preferred choice for large-scale screening, workplace and travel-related testing, and decentralized community programs across Asia Pacific, including Indonesia. The ease of use, suitability for use outside central laboratories, and minimal training required for administration further contribute to their dominance in high-volume testing scenarios, while POC molecular tests are increasingly used where higher sensitivity is required such as hospital emergency departments and high?risk patient groups.

Indonesia COVID-19 Detection POC Kits Market segmentation by Test Type.

By Sample Type:The sample type segmentation includes Nasopharyngeal and Oropharyngeal Swabs, Nasal and Anterior Nasal Swabs, Saliva-based Samples, Fingerstick / Whole Blood (for Antibody Tests), and Others. Nasopharyngeal and Oropharyngeal Swabs are widely used in clinical and hospital settings because they were initially adopted as the standard sample type in many RT?PCR and antigen testing protocols and have strong evidence for diagnostic accuracy when collected correctly. At the same time, less invasive Nasal and Anterior Nasal Swabs and Saliva-based Samples have gained share, particularly in point-of-care and self-testing applications, due to greater patient comfort and easier collection without trained personnel.

Indonesia COVID-19 Detection POC Kits Market segmentation by Sample Type.

Indonesia COVID-19 Detection POC Kits Market Competitive Landscape

The Indonesia COVID-19 Detection POC Kits Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT Bio Farma (Persero), PT Indofarma Tbk, PT Kimia Farma Tbk, PT Phapros Tbk, PT Enseval Putera Megatrading Tbk, Abbott Laboratories, F. Hoffmann-La Roche Ltd (Roche Diagnostics), Becton, Dickinson and Company (BD), Cepheid, Siemens Healthineers, SD Biosensor, Inc., QuidelOrtho Corporation, Thermo Fisher Scientific Inc., Hologic, Inc., Mylab Discovery Solutions Pvt. Ltd. contribute to innovation, geographic expansion, and service delivery in this space, through manufacturing partnerships, local distribution networks, and the deployment of rapid antigen and molecular platforms across hospitals, clinics, and community testing sites.

PT Bio Farma (Persero)

1890

Bandung, Indonesia

PT Indofarma Tbk

1918

Bekasi, Indonesia

PT Kimia Farma Tbk

1817

Jakarta, Indonesia

PT Phapros Tbk

1954

Semarang, Indonesia

PT Enseval Putera Megatrading Tbk

1972

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Ownership & Group Size (Local Public, Local Private, MNC)

Indonesia COVID-19 POC Testing Revenue and Share

CAGR in Indonesia COVID-19 POC Kits Revenue (Historical & Forecast)

Installed Base of POC Analyzers / Devices in Indonesia

Number of COVID-19 POC SKUs Registered with Kemenkes/BPOM

Geographic Coverage (Hospitals, Puskesmas, Provinces Served)

Indonesia COVID-19 Detection POC Kits Market Industry Analysis

Growth Drivers

  • Increased Demand for Rapid Testing:The Indonesian healthcare system has seen a surge in demand for rapid COVID-19 testing, with over 12 million tests conducted in future alone. This demand is driven by the need for quick results to manage outbreaks effectively. The World Bank reported that the healthcare expenditure in Indonesia is projected to reach IDR 1,800 trillion (approximately USD 120 billion) in future, highlighting the increasing investment in health infrastructure, including POC testing.
  • Government Initiatives for Widespread Testing:The Indonesian government has implemented various initiatives to promote widespread COVID-19 testing, allocating IDR 6 trillion (around USD 400 million) for testing programs in future. These initiatives aim to enhance public health responses and ensure that testing is accessible, especially in urban and rural areas. The government’s commitment to increasing testing capacity is crucial for controlling the virus's spread and improving overall healthcare outcomes.
  • Technological Advancements in POC Testing:Technological innovations in POC testing have significantly improved the efficiency and accuracy of COVID-19 detection. In future, the introduction of new testing technologies reduced the average testing time to under 25 minutes, enhancing patient throughput. The Indonesian Ministry of Health reported that investments in R&D for diagnostic technologies are expected to exceed IDR 2.5 trillion (approximately USD 170 million) in future, further driving market growth.

Market Challenges

  • Supply Chain Disruptions:The COVID-19 pandemic has caused significant supply chain disruptions, affecting the availability of essential components for POC testing kits. In future, approximately 45% of manufacturers reported delays in sourcing materials, leading to a backlog in production. The Indonesian government has recognized this issue, with the Ministry of Trade estimating that supply chain recovery may take until late 2024, impacting the timely distribution of testing kits.
  • Regulatory Hurdles:Navigating the regulatory landscape for COVID-19 testing kits in Indonesia poses challenges for manufacturers. The Indonesian Food and Drug Authority (BPOM) has stringent requirements for testing kit approvals, which can delay market entry. In future, the average approval time for new testing technologies was reported at 8-14 months, hindering the rapid deployment of innovative solutions in a fast-evolving market.

Indonesia COVID-19 Detection POC Kits Market Future Outlook

The future of the Indonesia COVID-19 detection POC kits market appears promising, driven by ongoing technological advancements and increased government support. As the healthcare sector continues to evolve, the integration of digital health technologies and telehealth services is expected to enhance testing accessibility. Furthermore, the focus on personalized healthcare solutions will likely lead to the development of more tailored testing options, ensuring that the market remains responsive to public health needs and challenges.

Market Opportunities

  • Expansion into Rural Healthcare:There is a significant opportunity to expand POC testing into rural healthcare settings, where access to traditional testing facilities is limited. With over 60% of Indonesia's population residing in rural areas, targeted initiatives could improve health outcomes and increase market penetration for POC kits, potentially reaching millions of underserved individuals.
  • Partnerships with Local Healthcare Providers:Collaborating with local healthcare providers presents a strategic opportunity to enhance distribution and adoption of POC testing kits. By leveraging existing networks, manufacturers can facilitate training and support, ensuring effective implementation. Such partnerships could lead to increased testing rates and improved public health responses, benefiting both parties involved.

Scope of the Report

SegmentSub-Segments
By Test Type

Rapid Antigen POC Tests

Rapid Antibody (Serology) POC Tests

POC Molecular/NAAT Tests (e.g., RT-PCR, Isothermal)

Multiplex Respiratory POC Panels (including COVID-19)

Others

By Sample Type

Nasopharyngeal and Oropharyngeal Swabs

Nasal and Anterior Nasal Swabs

Saliva-based Samples

Fingerstick / Whole Blood (for Antibody Tests)

Others

By End-User

Public Hospitals and Referral Hospitals (RSUD/RSUP)

Private Hospitals

Primary Healthcare Centers (Puskesmas)

Private Diagnostic Laboratories and Clinics

At-home / Self-testing Users

Others

By Distribution Channel

Government Tenders and Centralized Procurement

Direct Sales to Hospitals and Laboratories

Retail Pharmacies and Drug Stores (Apotek)

E-commerce and Online Pharmacies

Distributors and Importers

Others

By Province / Region

Java (including DKI Jakarta, West, Central, East Java, Banten, Yogyakarta)

Sumatra

Kalimantan

Sulawesi

Bali & Nusa Tenggara

Papua & Maluku

By Testing Environment

Hospital and Emergency Department POC

Puskesmas and Community / Mobile Clinics

Workplace, School and Airport Screening Sites

Home and Self-testing

Others

By Regulatory Approval Status (Indonesia)

MoH / Kemenkes and BPOM Approved Kits

Kits with Emergency Use Authorization

Kits Under Evaluation / Registration

Non-approved / Grey-market Kits

Others

By Price Band (per Test)

Low Price (Mass-market Antigen & Self-tests)

Mid Price (Premium Rapid Tests)

High Price (POC Molecular & Multiplex Panels)

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Health, National Agency of Drug and Food Control)

Manufacturers and Producers

Distributors and Retailers

Healthcare Providers and Hospitals

Pharmaceutical Companies

Public Health Organizations

Insurance Companies

Players Mentioned in the Report:

PT Bio Farma (Persero)

PT Indofarma Tbk

PT Kimia Farma Tbk

PT Phapros Tbk

PT Enseval Putera Megatrading Tbk

Abbott Laboratories

F. Hoffmann-La Roche Ltd (Roche Diagnostics)

Becton, Dickinson and Company (BD)

Cepheid

Siemens Healthineers

SD Biosensor, Inc.

QuidelOrtho Corporation

Thermo Fisher Scientific Inc.

Hologic, Inc.

Mylab Discovery Solutions Pvt. Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia COVID-19 Detection POC Kits Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia COVID-19 Detection POC Kits Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia COVID-19 Detection POC Kits Market Analysis

3.1 Growth Drivers

3.1.1 Increased demand for rapid testing
3.1.2 Government initiatives for widespread testing
3.1.3 Rising awareness of COVID-19
3.1.4 Technological advancements in POC testing

3.2 Market Challenges

3.2.1 Supply chain disruptions
3.2.2 Regulatory hurdles
3.2.3 Competition from traditional testing methods
3.2.4 Variability in test accuracy

3.3 Market Opportunities

3.3.1 Expansion into rural healthcare
3.3.2 Partnerships with local healthcare providers
3.3.3 Development of new testing technologies
3.3.4 Increased funding for healthcare initiatives

3.4 Market Trends

3.4.1 Shift towards home testing solutions
3.4.2 Integration of digital health technologies
3.4.3 Focus on personalized healthcare
3.4.4 Growth of telehealth services

3.5 Government Regulation

3.5.1 Emergency use authorizations
3.5.2 Quality control standards for testing kits
3.5.3 Guidelines for distribution and usage
3.5.4 Funding programs for testing initiatives

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia COVID-19 Detection POC Kits Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia COVID-19 Detection POC Kits Market Segmentation

8.1 By Test Type

8.1.1 Rapid Antigen POC Tests
8.1.2 Rapid Antibody (Serology) POC Tests
8.1.3 POC Molecular/NAAT Tests (e.g., RT-PCR, Isothermal)
8.1.4 Multiplex Respiratory POC Panels (including COVID-19)
8.1.5 Others

8.2 By Sample Type

8.2.1 Nasopharyngeal and Oropharyngeal Swabs
8.2.2 Nasal and Anterior Nasal Swabs
8.2.3 Saliva-based Samples
8.2.4 Fingerstick / Whole Blood (for Antibody Tests)
8.2.5 Others

8.3 By End-User

8.3.1 Public Hospitals and Referral Hospitals (RSUD/RSUP)
8.3.2 Private Hospitals
8.3.3 Primary Healthcare Centers (Puskesmas)
8.3.4 Private Diagnostic Laboratories and Clinics
8.3.5 At-home / Self-testing Users
8.3.6 Others

8.4 By Distribution Channel

8.4.1 Government Tenders and Centralized Procurement
8.4.2 Direct Sales to Hospitals and Laboratories
8.4.3 Retail Pharmacies and Drug Stores (Apotek)
8.4.4 E-commerce and Online Pharmacies
8.4.5 Distributors and Importers
8.4.6 Others

8.5 By Province / Region

8.5.1 Java (including DKI Jakarta, West, Central, East Java, Banten, Yogyakarta)
8.5.2 Sumatra
8.5.3 Kalimantan
8.5.4 Sulawesi
8.5.5 Bali & Nusa Tenggara
8.5.6 Papua & Maluku

8.6 By Testing Environment

8.6.1 Hospital and Emergency Department POC
8.6.2 Puskesmas and Community / Mobile Clinics
8.6.3 Workplace, School and Airport Screening Sites
8.6.4 Home and Self-testing
8.6.5 Others

8.7 By Regulatory Approval Status (Indonesia)

8.7.1 MoH / Kemenkes and BPOM Approved Kits
8.7.2 Kits with Emergency Use Authorization
8.7.3 Kits Under Evaluation / Registration
8.7.4 Non-approved / Grey-market Kits
8.7.5 Others

8.8 By Price Band (per Test)

8.8.1 Low Price (Mass-market Antigen & Self-tests)
8.8.2 Mid Price (Premium Rapid Tests)
8.8.3 High Price (POC Molecular & Multiplex Panels)
8.8.4 Others

9. Indonesia COVID-19 Detection POC Kits Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Ownership & Group Size (Local Public, Local Private, MNC)
9.2.3 Indonesia COVID-19 POC Testing Revenue and Share
9.2.4 CAGR in Indonesia COVID-19 POC Kits Revenue (Historical & Forecast)
9.2.5 Installed Base of POC Analyzers / Devices in Indonesia
9.2.6 Number of COVID-19 POC SKUs Registered with Kemenkes/BPOM
9.2.7 Geographic Coverage (Hospitals, Puskesmas, Provinces Served)
9.2.8 Channel Strength (Government Tenders vs Private & Retail)
9.2.9 Average Selling Price Positioning (Low / Mid / Premium)
9.2.10 Test Performance Metrics (Sensitivity / Specificity Range)
9.2.11 Time-to-Result and Throughput per Device
9.2.12 Product Innovation & Pipeline (New Variants / Multiplex Panels)
9.2.13 Local Partnerships, Licensing & Technology Transfer in Indonesia
9.2.14 After-sales Service & Training Footprint

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 PT Bio Farma (Persero)
9.5.2 PT Indofarma Tbk
9.5.3 PT Kimia Farma Tbk
9.5.4 PT Phapros Tbk
9.5.5 PT Enseval Putera Megatrading Tbk
9.5.6 Abbott Laboratories
9.5.7 F. Hoffmann-La Roche Ltd (Roche Diagnostics)
9.5.8 Becton, Dickinson and Company (BD)
9.5.9 Cepheid
9.5.10 Siemens Healthineers
9.5.11 SD Biosensor, Inc.
9.5.12 QuidelOrtho Corporation
9.5.13 Thermo Fisher Scientific Inc.
9.5.14 Hologic, Inc.
9.5.15 Mylab Discovery Solutions Pvt. Ltd.

10. Indonesia COVID-19 Detection POC Kits Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Health
10.1.2 Ministry of Education
10.1.3 Ministry of Defense
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Healthcare Infrastructure
10.2.2 Testing Facilities
10.2.3 Research and Development
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Hospitals
10.3.2 Clinics
10.3.3 Laboratories
10.3.4 Home Users

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Accessibility of Testing Kits
10.4.3 Training and Support
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost Savings
10.5.2 Improved Health Outcomes
10.5.3 Scalability of Solutions
10.5.4 Others

11. Indonesia COVID-19 Detection POC Kits Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government health reports and COVID-19 statistics from the Indonesian Ministry of Health
  • Review of market reports and publications from health organizations and NGOs focused on COVID-19 response
  • Examination of academic journals and articles discussing the efficacy and adoption of POC testing kits in Indonesia

Primary Research

  • Interviews with healthcare professionals and laboratory managers involved in COVID-19 testing
  • Surveys with distributors and suppliers of POC testing kits in the Indonesian market
  • Focus group discussions with end-users, including hospitals and clinics, to understand their needs and preferences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government and private sector reports
  • Triangulation of qualitative insights from interviews with quantitative data from market surveys
  • Sanity checks through expert panel reviews comprising epidemiologists and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on national healthcare expenditure and COVID-19 testing rates
  • Segmentation of the market by type of POC kits, including antigen and antibody tests
  • Incorporation of government initiatives and funding for COVID-19 testing in rural and urban areas

Bottom-up Modeling

  • Collection of sales data from leading manufacturers and distributors of POC testing kits
  • Estimation of market penetration rates based on healthcare facility types and geographic distribution
  • Volume x price analysis to derive revenue estimates for different segments of the market

Forecasting & Scenario Analysis

  • Multi-factor regression analysis considering variables such as infection rates, vaccination coverage, and public health policies
  • Scenario modeling based on potential future waves of COVID-19 and the emergence of new variants
  • Development of baseline, optimistic, and pessimistic forecasts through 2025

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Healthcare Facilities120Hospital Administrators, Lab Directors
Distributors of POC Kits90Sales Managers, Supply Chain Coordinators
End-Users of Testing Kits70Clinicians, Public Health Officials
Government Health Agencies50Policy Makers, Health Program Managers
Research Institutions40Epidemiologists, Public Health Researchers

Frequently Asked Questions

What is the current value of the Indonesia COVID-19 Detection POC Kits Market?

The Indonesia COVID-19 Detection POC Kits Market is valued at approximately USD 1.1 billion, reflecting the urgent demand for rapid testing solutions during the pandemic and the growth of healthcare spending in the country.

What factors are driving the growth of the COVID-19 Detection POC Kits Market in Indonesia?

Which cities in Indonesia are leading in the COVID-19 Detection POC Kits Market?

What types of tests are included in the Indonesia COVID-19 Detection POC Kits Market?

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