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Indonesia Fertilizers Market

Indonesia fertilizers market, valued at USD 8.95 billion, grows due to population rise, subsidies, and tech advancements in agriculture, focusing on key regions like Java and Sumatra.

Region:Asia

Author(s):Dev

Product Code:KRAA2192

Pages:85

Published On:August 2025

About the Report

Base Year 2024

Indonesia Fertilizers Market Overview

  • The Indonesia Fertilizers Market is valued at USD 8.95 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for agricultural productivity, supported by government initiatives aimed at enhancing food security and sustainable farming practices. The rising population and urbanization have further fueled the need for fertilizers to boost crop yields and meet the food supply requirements. Key drivers include strategic investments in domestic production capacity, government subsidies for fertilizers, and the adoption of advanced agricultural techniques among farmers, especially in staple crops such as rice and palm oil.
  • Key regions in this market include Java, Sumatra, and Kalimantan, which dominate due to their significant agricultural activities and proximity to distribution networks. The concentration of agricultural production in these regions, along with the presence of large-scale farming operations and dense population centers, contributes to their dominance in the fertilizers market.
  • In 2023, the Indonesian government implemented Peraturan Menteri Pertanian Republik Indonesia Nomor 01 Tahun 2023 (Regulation of the Minister of Agriculture No. 01/2023), mandating the use of environmentally friendly fertilizers to promote sustainable agriculture. This regulation requires fertilizer producers and distributors to comply with standards for organic and bio-based fertilizers, aiming to reduce chemical fertilizer usage and encourage adoption of sustainable practices, thereby enhancing soil health and reducing environmental impact.
Indonesia Fertilizers Market Size

Indonesia Fertilizers Market Segmentation

By Type:The fertilizers market can be segmented into various types, including nitrogen-based, phosphorus-based, potassium-based, compound/complex, organic, specialty fertilizers, and others. Each type serves specific agricultural needs, with nitrogen-based fertilizers being the most widely used due to their essential role in plant growth and development. Nitrogen fertilizers, such as urea and ammonium sulfate, are critical for staple crops, while phosphorus and potassium fertilizers support root development and plant resilience. Compound/complex fertilizers (NPK blends) provide balanced nutrition, and organic fertilizers are increasingly adopted for sustainable farming. Specialty fertilizers, including micronutrients and slow/controlled release formulations, address specific crop requirements and soil deficiencies.

Indonesia Fertilizers Market segmentation by Type.

By End-User:The end-user segmentation includes crop production, horticulture, forestry, industrial applications, and others. Crop production is the leading segment, driven by the high demand for staple crops such as rice, corn, soybeans, and palm oil, which are essential to Indonesia's economy and food security. Horticulture, including fruits, vegetables, and flowers, is expanding due to rising consumer demand and export opportunities. Forestry and industrial applications, such as biofuel crops and pharmaceuticals, represent niche segments, while lawn care and landscaping are emerging end-users in urban areas.

Indonesia Fertilizers Market segmentation by End-User.

Indonesia Fertilizers Market Competitive Landscape

The Indonesia Fertilizers Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT Pupuk Indonesia (Persero), PT Petrokimia Gresik, PT Pupuk Kalimantan Timur (Pupuk Kaltim), PT Pupuk Sriwidjaja Palembang (Pusri), PT Pupuk Kujang, PT Yara Indonesia, PT Hextar Fertilizer Indonesia, PT Indorama Fertilizer, PT Sumber Cahaya Sukses, PT Saraswanti Anugerah Makmur Tbk, PT Multi Nitrotama Kimia, PT Meroke Tetap Jaya, PT Agrifert Lestari, PT Pupuk Iskandar Muda, PT Cipta Agro Nusantara contribute to innovation, geographic expansion, and service delivery in this space. These companies are investing in production capacity, distribution networks, and research & development to address evolving market demands and sustainability requirements.

PT Pupuk Indonesia (Persero)

1959

Jakarta, Indonesia

PT Petrokimia Gresik

1976

Gresik, Indonesia

PT Pupuk Kalimantan Timur (Pupuk Kaltim)

1991

Bontang, Indonesia

PT Pupuk Sriwidjaja Palembang (Pusri)

1970

Palembang, Indonesia

PT Pupuk Kujang

1975

Cikampek, Indonesia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (Annual %)

Market Share (%)

Production Capacity (Tons/Year)

Capacity Utilization Rate (%)

Distribution Network Coverage (Number of Provinces/Regions)

Indonesia Fertilizers Market Industry Analysis

Growth Drivers

  • Increasing Agricultural Demand:Indonesia's agricultural sector is projected to contribute approximately IDR 1,200 trillion (USD 80 billion) to the national GDP in future, driven by a growing population expected to reach 275 million. This surge in population necessitates enhanced food production, leading to a higher demand for fertilizers. The government aims to increase rice production by 1.5 million tons annually, further stimulating fertilizer consumption to meet these agricultural targets.
  • Government Subsidies for Fertilizers:The Indonesian government allocated IDR 30 trillion (USD 2 billion) for fertilizer subsidies in future, aimed at supporting farmers and ensuring affordable access to essential nutrients. This initiative is crucial for smallholder farmers, who constitute about 80% of the agricultural workforce. By reducing the financial burden on these farmers, the subsidies are expected to enhance fertilizer usage, thereby boosting crop yields and overall agricultural productivity.
  • Technological Advancements in Fertilizer Production:The Indonesian fertilizer industry is witnessing significant technological advancements, with investments exceeding IDR 5 trillion (USD 330 million) in future. Innovations such as precision agriculture and smart fertilizers are being adopted to optimize nutrient delivery. These technologies not only improve crop yields but also enhance resource efficiency, aligning with the government's goal of sustainable agricultural practices and increasing the competitiveness of local fertilizer producers.

Market Challenges

  • Fluctuating Raw Material Prices:The fertilizer industry in Indonesia faces challenges due to volatile raw material prices, particularly for urea and phosphate, which have seen price fluctuations of up to 30% in recent years. In future, the cost of ammonia, a key input, is projected to rise by 15%, impacting production costs for local manufacturers. This volatility can lead to increased fertilizer prices, affecting farmers' purchasing decisions and overall market stability.
  • Environmental Regulations:Stricter environmental regulations are being implemented in Indonesia, with the government enforcing compliance standards that require fertilizer manufacturers to invest in cleaner production technologies. In future, compliance costs are expected to rise by 20%, which could strain smaller producers. These regulations aim to reduce pollution and promote sustainable practices, but they also pose a challenge for manufacturers striving to balance profitability with environmental responsibility.

Indonesia Fertilizers Market Future Outlook

The Indonesia fertilizers market is poised for significant transformation as it adapts to evolving agricultural practices and regulatory frameworks. With a strong emphasis on sustainable agriculture, the adoption of precision farming techniques is expected to rise, enhancing efficiency and productivity. Additionally, the integration of digital platforms for sales and distribution will likely streamline operations, making fertilizers more accessible to farmers. These trends indicate a shift towards a more resilient and innovative market landscape, fostering growth and sustainability in the sector.

Market Opportunities

  • Organic Fertilizer Demand:The demand for organic fertilizers is on the rise, with the market expected to reach IDR 10 trillion (USD 670 million) in future. This growth is driven by increasing consumer awareness of sustainable farming practices and the health benefits of organic produce. Companies that invest in organic fertilizer production can tap into this lucrative segment, catering to environmentally conscious farmers and consumers.
  • Export Potential to Neighboring Countries:Indonesia's strategic location offers significant export potential for fertilizers to neighboring countries like Malaysia and the Philippines. In future, the export market is projected to be valued at IDR 8 trillion (USD 540 million). By enhancing production capabilities and meeting international quality standards, Indonesian manufacturers can capitalize on this opportunity, expanding their market reach and boosting revenue.

Scope of the Report

SegmentSub-Segments
By Type

Nitrogen-Based Fertilizers (Urea, Ammonium Nitrate, Ammonium Sulfate)

Phosphorus-Based Fertilizers (Superphosphates, MAP, DAP)

Potassium-Based Fertilizers (Potash, SOP, MOP)

Compound/Complex Fertilizers (NPK Blends)

Organic Fertilizers (Compost, Manure, Biofertilizers)

Specialty Fertilizers (Micronutrients, Secondary Nutrients, Slow/Controlled Release)

Others (Secondary Nutrient Fertilizers, Micronutrient Fertilizers)

By End-User

Crop Production (Rice, Corn, Soybeans, Palm Oil, etc.)

Horticulture (Fruits, Vegetables, Flowers)

Forestry

Industrial Applications (Biofuel Crops, Pharmaceuticals)

Others (Lawn Care, Landscaping, Golf Courses)

By Application

Soil Application

Foliar Application

Fertigation

Others

By Distribution Channel

Direct Sales

Retail Outlets

Online Sales

Distributors

Others

By Packaging Type

Bulk Packaging

Bagged Packaging

Liquid Packaging

Others

By Price Range

Low Price

Mid Price

High Price

By Brand Loyalty

Brand Loyal Customers

Price Sensitive Customers

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture, Ministry of Trade)

Manufacturers and Producers

Distributors and Retailers

Fertilizer Importers and Exporters

Agrochemical Companies

Industry Associations (e.g., Indonesian Fertilizer Association)

Financial Institutions

Players Mentioned in the Report:

PT Pupuk Indonesia (Persero)

PT Petrokimia Gresik

PT Pupuk Kalimantan Timur (Pupuk Kaltim)

PT Pupuk Sriwidjaja Palembang (Pusri)

PT Pupuk Kujang

PT Yara Indonesia

PT Hextar Fertilizer Indonesia

PT Indorama Fertilizer

PT Sumber Cahaya Sukses

PT Saraswanti Anugerah Makmur Tbk

PT Multi Nitrotama Kimia

PT Meroke Tetap Jaya

PT Agrifert Lestari

PT Pupuk Iskandar Muda

PT Cipta Agro Nusantara

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Fertilizers Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Fertilizers Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Fertilizers Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Agricultural Demand
3.1.2 Government Subsidies for Fertilizers
3.1.3 Technological Advancements in Fertilizer Production
3.1.4 Rising Awareness of Soil Health

3.2 Market Challenges

3.2.1 Fluctuating Raw Material Prices
3.2.2 Environmental Regulations
3.2.3 Competition from Imported Fertilizers
3.2.4 Limited Access to Rural Markets

3.3 Market Opportunities

3.3.1 Organic Fertilizer Demand
3.3.2 Export Potential to Neighboring Countries
3.3.3 Development of Customized Fertilizer Solutions
3.3.4 Investment in Sustainable Practices

3.4 Market Trends

3.4.1 Shift Towards Precision Agriculture
3.4.2 Increasing Use of Digital Platforms for Sales
3.4.3 Growth of Bio-based Fertilizers
3.4.4 Rising Focus on Sustainable Agriculture

3.5 Government Regulation

3.5.1 Fertilizer Subsidy Programs
3.5.2 Environmental Protection Laws
3.5.3 Quality Control Standards
3.5.4 Import Tariffs on Fertilizers

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Fertilizers Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Fertilizers Market Segmentation

8.1 By Type

8.1.1 Nitrogen-Based Fertilizers (Urea, Ammonium Nitrate, Ammonium Sulfate)
8.1.2 Phosphorus-Based Fertilizers (Superphosphates, MAP, DAP)
8.1.3 Potassium-Based Fertilizers (Potash, SOP, MOP)
8.1.4 Compound/Complex Fertilizers (NPK Blends)
8.1.5 Organic Fertilizers (Compost, Manure, Biofertilizers)
8.1.6 Specialty Fertilizers (Micronutrients, Secondary Nutrients, Slow/Controlled Release)
8.1.7 Others (Secondary Nutrient Fertilizers, Micronutrient Fertilizers)

8.2 By End-User

8.2.1 Crop Production (Rice, Corn, Soybeans, Palm Oil, etc.)
8.2.2 Horticulture (Fruits, Vegetables, Flowers)
8.2.3 Forestry
8.2.4 Industrial Applications (Biofuel Crops, Pharmaceuticals)
8.2.5 Others (Lawn Care, Landscaping, Golf Courses)

8.3 By Application

8.3.1 Soil Application
8.3.2 Foliar Application
8.3.3 Fertigation
8.3.4 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Retail Outlets
8.4.3 Online Sales
8.4.4 Distributors
8.4.5 Others

8.5 By Packaging Type

8.5.1 Bulk Packaging
8.5.2 Bagged Packaging
8.5.3 Liquid Packaging
8.5.4 Others

8.6 By Price Range

8.6.1 Low Price
8.6.2 Mid Price
8.6.3 High Price

8.7 By Brand Loyalty

8.7.1 Brand Loyal Customers
8.7.2 Price Sensitive Customers
8.7.3 Others

9. Indonesia Fertilizers Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (Annual %)
9.2.4 Market Share (%)
9.2.5 Production Capacity (Tons/Year)
9.2.6 Capacity Utilization Rate (%)
9.2.7 Distribution Network Coverage (Number of Provinces/Regions)
9.2.8 R&D Investment (% of Revenue)
9.2.9 Product Portfolio Breadth (Number of Product Types)
9.2.10 Export Ratio (% of Production Exported)
9.2.11 Customer Segmentation (Major End-User Groups)
9.2.12 Environmental Compliance (Certifications/Initiatives)
9.2.13 Digitalization Level (Use of Digital Platforms/Precision Ag Tech)
9.2.14 Brand Recognition (Survey/Industry Ranking)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 PT Pupuk Indonesia (Persero)
9.5.2 PT Petrokimia Gresik
9.5.3 PT Pupuk Kalimantan Timur (Pupuk Kaltim)
9.5.4 PT Pupuk Sriwidjaja Palembang (Pusri)
9.5.5 PT Pupuk Kujang
9.5.6 PT Yara Indonesia
9.5.7 PT Hextar Fertilizer Indonesia
9.5.8 PT Indorama Fertilizer
9.5.9 PT Sumber Cahaya Sukses
9.5.10 PT Saraswanti Anugerah Makmur Tbk
9.5.11 PT Multi Nitrotama Kimia
9.5.12 PT Meroke Tetap Jaya
9.5.13 PT Agrifert Lestari
9.5.14 PT Pupuk Iskandar Muda
9.5.15 PT Cipta Agro Nusantara

10. Indonesia Fertilizers Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture
10.1.2 Ministry of Environment
10.1.3 Ministry of Trade
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Agricultural Infrastructure
10.2.2 Spending on Fertilizer Research
10.2.3 Budget Allocation for Sustainable Practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Farmers
10.3.2 Distributors
10.3.3 Retailers

10.4 User Readiness for Adoption

10.4.1 Awareness of Fertilizer Benefits
10.4.2 Access to Information
10.4.3 Financial Capability

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Yield Improvement
10.5.2 Cost Savings
10.5.3 Market Expansion Opportunities

11. Indonesia Fertilizers Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Model Structuring

1.4 Key Partnerships

1.5 Customer Segmentation

1.6 Cost Structure Analysis

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Positioning

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Integration

3.4 Logistics Optimization


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Innovations


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government agricultural reports and fertilizer consumption statistics
  • Review of industry publications and market analysis reports from agricultural associations
  • Examination of trade data from the Indonesian Ministry of Agriculture and related agencies

Primary Research

  • Interviews with agronomists and agricultural extension officers in Indonesia
  • Surveys with fertilizer distributors and retailers across various regions
  • Field interviews with farmers to understand usage patterns and preferences

Validation & Triangulation

  • Cross-validation of findings with multiple data sources including government and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panel reviews comprising agribusiness specialists

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total fertilizer market size based on national agricultural output and crop requirements
  • Segmentation of market by fertilizer type (NPK, Urea, etc.) and application methods
  • Incorporation of government subsidies and initiatives affecting fertilizer usage

Bottom-up Modeling

  • Collection of sales data from major fertilizer manufacturers and distributors
  • Estimation of average consumption rates per crop type and region
  • Volume x price analysis to derive revenue estimates for each segment

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating factors such as crop yield trends and input costs
  • Scenario modeling based on potential changes in agricultural policies and environmental regulations
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Fertilizer Retail Market150Retail Managers, Store Owners
Agricultural Input Suppliers100Supply Chain Managers, Procurement Officers
Farmers' Fertilizer Usage150Smallholder Farmers, Commercial Farmers
Government Agricultural Policy Impact80Policy Makers, Agricultural Economists
Fertilizer Manufacturers Insights70Production Managers, R&D Directors

Frequently Asked Questions

What is the current value of the Indonesia Fertilizers Market?

The Indonesia Fertilizers Market is valued at approximately USD 8.95 billion, driven by increasing agricultural productivity demands and government initiatives aimed at enhancing food security and sustainable farming practices.

What are the key drivers of growth in the Indonesia Fertilizers Market?

Which regions dominate the Indonesia Fertilizers Market?

What regulations have been implemented to promote sustainable agriculture in Indonesia?

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