Indonesia Renewable Energy Solar Rooftop Market

The Indonesia solar rooftop market, worth USD 1.1 Bn, grows with MEMR Regulation 26/2021, urban adoption in Jakarta, Surabaya, and tech advancements in PV systems.

Region:Asia

Author(s):Rebecca

Product Code:KRAB5278

Pages:94

Published On:October 2025

About the Report

Base Year 2024

Indonesia Renewable Energy Solar Rooftop Market Overview

  • The Indonesia Renewable Energy Solar Rooftop Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by increasing energy demand, supportive government policies such as MEMR Regulation 26/2021, and heightened awareness of environmental sustainability among consumers. The market has experienced a notable rise in installations, especially in urban centers, as businesses and homeowners seek to reduce energy costs and carbon emissions. Industrial and commercial sectors have shown strong momentum, with distributed rooftop solar capacity expanding rapidly in recent years .
  • Key cities such asJakarta, Surabaya, and Bandungcontinue to dominate the market due to their high population density, substantial energy consumption, and concentration of commercial and industrial activities. These urban centers benefit from targeted government incentives and infrastructure development, making them prime locations for solar rooftop adoption. The presence of major businesses and export-oriented industries further accelerates the uptake of solar energy solutions in these regions .
  • TheMinister of Energy and Mineral Resources (MEMR) Regulation No. 26/2021on Rooftop Solar PV Systems for Consumers of PT PLN (Persero), issued by the Ministry of Energy and Mineral Resources, provides the current binding regulatory framework for rooftop solar in Indonesia. This regulation establishes operational requirements for grid-connected rooftop solar, including net metering, capacity thresholds, and mandatory registration for new installations. The policy aims to increase the share of renewable energy in the national mix and reduce reliance on fossil fuels, supporting Indonesia’s broader renewable energy targets and energy security objectives .
Indonesia Renewable Energy Solar Rooftop Market Size

Indonesia Renewable Energy Solar Rooftop Market Segmentation

By Technology:The market is segmented into two primary technologies:Solar Photovoltaic (PV) SystemsandConcentrated Solar Power (CSP). Solar PV systems overwhelmingly dominate the market, driven by their versatility, ease of installation, and declining costs. The ongoing shift toward decentralized energy generation has led to increased adoption of PV systems in both residential and commercial sectors. CSP remains a niche segment, primarily considered for utility-scale projects where energy storage and dispatchability are required .

Indonesia Renewable Energy Solar Rooftop Market segmentation by Technology.

By Panel Type:The market is further segmented by panel type intoMonocrystalline Solar Panels,Polycrystalline Solar Panels, andThin-Film Solar Panels. Monocrystalline panels lead the market due to their higher efficiency and compact form factor, making them ideal for space-constrained urban rooftops. Polycrystalline panels are favored for their cost-effectiveness, while thin-film panels are increasingly adopted in applications requiring flexibility and lightweight materials, such as certain commercial and industrial rooftops .

Indonesia Renewable Energy Solar Rooftop Market segmentation by Panel Type.

Indonesia Renewable Energy Solar Rooftop Market Competitive Landscape

The Indonesia Renewable Energy Solar Rooftop Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT. Surya Energi Indotama, PT. ATW Solar, PT. Sky Energy Indonesia Tbk, PT. TML Energy, PT. Selaras Daya Utama (SDU), PT. Xurya Daya Indonesia, PT. TotalEnergies Indonesia, PT. Trina Solar Indonesia, PT. Canadian Solar Indonesia, PT. JinkoSolar Indonesia, PT. SUN Energy, PT. Hanwha Q CELLS Indonesia, PT. LONGi Green Energy Technology Indonesia, PT. JA Solar Technology Indonesia, and PT. First Solar Indonesia contribute to innovation, geographic expansion, and service delivery in this space.

PT. Surya Energi Indotama

2010

Bandung, Indonesia

PT. ATW Solar

2017

Jakarta, Indonesia

PT. Sky Energy Indonesia Tbk

2008

Jakarta, Indonesia

PT. TML Energy

2015

Jakarta, Indonesia

PT. Selaras Daya Utama (SDU)

2009

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Installed Rooftop Solar Capacity (MW)

Number of Rooftop Installations

Revenue Growth Rate (%)

Market Penetration Rate (%)

Customer Acquisition Cost (USD/kWp)

Customer Retention Rate (%)

Indonesia Renewable Energy Solar Rooftop Market Industry Analysis

Growth Drivers

  • Increasing Energy Demand:Indonesia's energy consumption is projected to reach 1,000 terawatt-hours (TWh) in future, driven by urbanization and industrial growth. The country's population is expected to exceed 277 million, leading to a 4–5% annual increase in energy demand. This surge necessitates alternative energy sources, positioning solar rooftop installations as a viable solution to meet the growing energy needs while reducing reliance on fossil fuels, which currently account for approximately 83% of energy consumption.
  • Government Incentives and Subsidies:The Indonesian government has allocated approximately IDR 1.3 trillion (around USD 85 million) for renewable energy initiatives in future. This includes subsidies for solar rooftop installations, which can cover up to 25% of installation costs. Additionally, the government aims to achieve a 23% renewable energy share in the national energy mix in future, further encouraging investments in solar technologies through favorable policies and financial support.
  • Technological Advancements in Solar Technology:The efficiency of solar panels has improved significantly, with average conversion rates reaching 20–21% in future. Innovations in energy storage solutions, such as lithium-ion batteries, are also becoming more affordable, with prices dropping by over 60% since 2018. These advancements enhance the viability of solar rooftop systems, making them more attractive to consumers and businesses looking to reduce energy costs and increase energy independence.

Market Challenges

  • High Initial Investment Costs:The average cost of installing a solar rooftop system in Indonesia is approximately IDR 15 million (around USD 950) per kilowatt. This high upfront investment can deter potential customers, especially in a country where the average household income is around IDR 4.5 million (USD 290) per month. Despite long-term savings, the initial financial barrier remains a significant challenge for widespread adoption of solar technology.
  • Regulatory Uncertainties:The regulatory landscape for renewable energy in Indonesia is often inconsistent, with frequent changes in policies and incentives. For instance, the implementation of net metering regulations has faced delays, affecting consumer confidence. In future, only 15% of potential solar rooftop users are aware of existing regulations, leading to confusion and hesitance in adopting solar solutions, which hampers market growth.

Indonesia Renewable Energy Solar Rooftop Market Future Outlook

The future of the solar rooftop market in Indonesia appears promising, driven by increasing energy demands and supportive government policies. In future, the integration of smart grid technologies is expected to enhance energy efficiency and reliability. Additionally, the rise of community solar projects will facilitate broader access to solar energy, particularly in urban areas. As awareness grows and technology becomes more affordable, the market is likely to witness accelerated adoption, contributing to Indonesia's renewable energy goals.

Market Opportunities

  • Expansion of Urban Areas:With urbanization rates projected to reach 57% in future, there is a significant opportunity for solar rooftop installations in densely populated cities. This growth can lead to increased demand for sustainable energy solutions, making solar rooftops an attractive option for urban dwellers seeking to reduce energy costs and carbon footprints.
  • Partnerships with Local Governments:Collaborating with local governments can enhance the deployment of solar rooftop systems. By leveraging government resources and incentives, private companies can facilitate installations in public buildings and low-income neighborhoods, expanding access to renewable energy and fostering community engagement in sustainability initiatives.

Scope of the Report

SegmentSub-Segments
By Technology

Solar Photovoltaic (PV) Systems

Concentrated Solar Power (CSP)

By Panel Type

Monocrystalline Solar Panels

Polycrystalline Solar Panels

Thin-Film Solar Panels

By End-User

Residential

Commercial

Industrial

Utility

By Application

Grid-Connected Systems

Off-Grid Systems

Rooftop Installations

Utility-Scale Projects

By Region

Java

Sumatra

Bali & Nusa Tenggara

Kalimantan

Sulawesi

By Investment Source

Domestic Investments

Foreign Direct Investments (FDI)

Public-Private Partnerships (PPP)

By Policy Support

Subsidies

Tax Exemptions

Renewable Energy Certificates (RECs)

By Distribution Mode

Direct Sales

Online Sales

Distributors and Retailers

By Price Range

Budget-Friendly Options

Mid-Range Options

Premium Options

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Energy and Mineral Resources, National Energy Council)

Manufacturers and Producers of Solar Panels

Distributors and Retailers of Renewable Energy Equipment

Energy Service Companies (ESCOs)

Utility Companies and Grid Operators

Industry Associations (e.g., Indonesian Solar Energy Association)

Financial Institutions and Banks specializing in Renewable Energy Financing

Players Mentioned in the Report:

PT. Surya Energi Indotama

PT. ATW Solar

PT. Sky Energy Indonesia Tbk

PT. TML Energy

PT. Selaras Daya Utama (SDU)

PT. Xurya Daya Indonesia

PT. TotalEnergies Indonesia

PT. Trina Solar Indonesia

PT. Canadian Solar Indonesia

PT. JinkoSolar Indonesia

PT. SUN Energy

PT. Hanwha Q CELLS Indonesia

PT. LONGi Green Energy Technology Indonesia

PT. JA Solar Technology Indonesia

PT. First Solar Indonesia

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Renewable Energy Solar Rooftop Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Renewable Energy Solar Rooftop Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Renewable Energy Solar Rooftop Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Energy Demand
3.1.2 Government Incentives and Subsidies
3.1.3 Technological Advancements in Solar Technology
3.1.4 Rising Environmental Awareness

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Regulatory Uncertainties
3.2.3 Limited Consumer Awareness
3.2.4 Competition from Conventional Energy Sources

3.3 Market Opportunities

3.3.1 Expansion of Urban Areas
3.3.2 Integration with Smart Grid Technologies
3.3.3 Partnerships with Local Governments
3.3.4 Export Potential of Solar Technologies

3.4 Market Trends

3.4.1 Increasing Adoption of Energy Storage Solutions
3.4.2 Growth of Community Solar Projects
3.4.3 Shift Towards Decentralized Energy Systems
3.4.4 Rise of Solar Leasing Models

3.5 Government Regulation

3.5.1 Feed-in Tariff Policies
3.5.2 Renewable Energy Certificates (RECs)
3.5.3 Net Metering Regulations
3.5.4 Tax Incentives for Solar Installations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Renewable Energy Solar Rooftop Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Renewable Energy Solar Rooftop Market Segmentation

8.1 By Technology

8.1.1 Solar Photovoltaic (PV) Systems
8.1.2 Concentrated Solar Power (CSP)

8.2 By Panel Type

8.2.1 Monocrystalline Solar Panels
8.2.2 Polycrystalline Solar Panels
8.2.3 Thin-Film Solar Panels

8.3 By End-User

8.3.1 Residential
8.3.2 Commercial
8.3.3 Industrial
8.3.4 Utility

8.4 By Application

8.4.1 Grid-Connected Systems
8.4.2 Off-Grid Systems
8.4.3 Rooftop Installations
8.4.4 Utility-Scale Projects

8.5 By Region

8.5.1 Java
8.5.2 Sumatra
8.5.3 Bali & Nusa Tenggara
8.5.4 Kalimantan
8.5.5 Sulawesi

8.6 By Investment Source

8.6.1 Domestic Investments
8.6.2 Foreign Direct Investments (FDI)
8.6.3 Public-Private Partnerships (PPP)

8.7 By Policy Support

8.7.1 Subsidies
8.7.2 Tax Exemptions
8.7.3 Renewable Energy Certificates (RECs)

8.8 By Distribution Mode

8.8.1 Direct Sales
8.8.2 Online Sales
8.8.3 Distributors and Retailers

8.9 By Price Range

8.9.1 Budget-Friendly Options
8.9.2 Mid-Range Options
8.9.3 Premium Options

9. Indonesia Renewable Energy Solar Rooftop Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Installed Rooftop Solar Capacity (MW)
9.2.2 Number of Rooftop Installations
9.2.3 Revenue Growth Rate (%)
9.2.4 Market Penetration Rate (%)
9.2.5 Customer Acquisition Cost (USD/kWp)
9.2.6 Customer Retention Rate (%)
9.2.7 Average System Price (USD/kWp)
9.2.8 Average Installation Time (days)
9.2.9 Customer Satisfaction Score
9.2.10 Return on Investment (ROI, %)
9.2.11 After-Sales Service Coverage (%)
9.2.12 Warranty Period (years)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 PT. Surya Energi Indotama
9.5.2 PT. ATW Solar
9.5.3 PT. Sky Energy Indonesia Tbk
9.5.4 PT. TML Energy
9.5.5 PT. Selaras Daya Utama (SDU)
9.5.6 PT. Xurya Daya Indonesia
9.5.7 PT. TotalEnergies Indonesia
9.5.8 PT. Trina Solar Indonesia
9.5.9 PT. Canadian Solar Indonesia
9.5.10 PT. JinkoSolar Indonesia
9.5.11 PT. SUN Energy
9.5.12 PT. Hanwha Q CELLS Indonesia
9.5.13 PT. LONGi Green Energy Technology Indonesia
9.5.14 PT. JA Solar Technology Indonesia
9.5.15 PT. First Solar Indonesia

10. Indonesia Renewable Energy Solar Rooftop Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Renewable Energy
10.1.2 Decision-Making Processes
10.1.3 Preferred Procurement Channels

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Renewable Energy
10.2.2 Budgeting for Solar Projects
10.2.3 Long-term Energy Contracts

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Installation
10.3.2 Maintenance Challenges
10.3.3 Regulatory Compliance Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of Solar Benefits
10.4.2 Financial Readiness
10.4.3 Technical Knowledge

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Monitoring
10.5.2 Expansion into New Applications
10.5.3 Long-term Savings Analysis

11. Indonesia Renewable Energy Solar Rooftop Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on renewable energy policies and incentives in Indonesia
  • Review of industry publications and market analysis reports on solar energy adoption
  • Examination of academic journals and case studies focusing on solar rooftop installations

Primary Research

  • Interviews with key stakeholders including solar panel manufacturers and distributors
  • Surveys conducted with residential and commercial property owners regarding solar rooftop adoption
  • Field interviews with installation companies to understand operational challenges and market dynamics

Validation & Triangulation

  • Cross-validation of data from government sources and industry reports
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks through expert panel reviews comprising industry veterans and academic experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national energy consumption statistics
  • Segmentation of market size by residential, commercial, and industrial sectors
  • Incorporation of government targets for renewable energy contributions to the national grid

Bottom-up Modeling

  • Collection of installation data from leading solar rooftop providers in Indonesia
  • Cost analysis based on average installation prices and financing options available
  • Volume estimates derived from projected growth rates in solar energy adoption

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic growth, energy prices, and policy changes
  • Scenario modeling based on varying levels of government support and consumer awareness
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar Rooftop Installations120Homeowners, Property Managers
Commercial Solar Rooftop Projects80Facility Managers, Business Owners
Industrial Solar Energy Solutions60Operations Directors, Energy Managers
Government and Regulatory Insights40Policy Makers, Energy Regulators
Solar Technology Providers50Product Managers, Sales Executives

Frequently Asked Questions

What is the current value of the Indonesia Renewable Energy Solar Rooftop Market?

The Indonesia Renewable Energy Solar Rooftop Market is valued at approximately USD 1.1 billion, reflecting significant growth driven by increasing energy demand, supportive government policies, and rising consumer awareness of environmental sustainability.

What are the main drivers of growth in the Indonesia Solar Rooftop Market?

Which cities in Indonesia are leading in solar rooftop installations?

What is the regulatory framework for solar rooftop installations in Indonesia?

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